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...Gaining Familiarity Microsoft was founded as a partnership between Bill Gates and Paul Allen in Albuquerque New Mexico in 1975 and incorporated in 1981. Product: Microsoft develops, manufactures, licenses and supports a wide range of software products and computing devices. Software products: Scalable operating systems for servers, personal computers, intelligent devices, server applications software development tools Customers: Consumers,Small and medium sized organizations, enterprises, educational institutions, ISPs, application developers and original equipment manufacturers (OEM) Consumers: individuals in businesses, government agencies, educational institutions, Distribution: OEM licenses, organizational licenses, online services and products, retail packaged products Geographic sales and marketing regions: South Pacific and Americas region; Europe, Middle East, and Africa region; Asia region Business strategy: Development of a broad line of software products for information technology professionals, knowledge workers, developers, and consumers, marketed through multiple channels of distribution Competitors: Microsoft competitors are primarily in the Development Tools, Operating Systems & Utilities Software industry. Microsoft also competes in the Accounting & Finance Software, Collaborative Software, and Content & Document Management Software sectors. Competitors include: IBM, Sun Microsystems, Oracle, AOL-Time Warner, Apple, Corel ...
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...Microsoft’s Xbox Student’s Name: Glen F. McGregor Institution’s Name: Northwood University Microsoft’s Xbox This research paper presents the marketing strategy and philosophy used by Microsoft in selling their gaming console, the Xbox. The paper will evaluate and describe in depth the marketing of Xbox gaming and system. The research and assessment has been conducted by the developing company, Microsoft Corporation. Xbox comes in a variety of versions. One of the most popularized consoles is the XBOX 721X, a system upgrade that will be released to the market in 2015 (Lacher, Roth, Keller, & Schumacher, 2004 ). The earliest Xbox was in the market in 2001. It was marketed as being one of the leading gaming systems of the time. As technology advanced, the Xbox advanced too. The Xbox360 was brought to the market in the mid 2000’s. A new year calls for new surprises. In 2015, Microsoft will release the Xbox721x. The question then is, what strategy has Microsoft adopted in marketing the Xbox gaming console? Advertisement A new gaming system always comes with a lot of the excitement from the users. However, to know that a new product has been released to market, a company has to invest in advertising. There is a need for good advertising. Microsoft’s advertising has never disappointed its clients. It always meets virtually all consumer expectations. Generally, when Microsoft’s name is on a product...
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...Microsoft case Since it was established, Microsoft has never needed other people's money. When Bill Gate and Paul Allen founded the company, they borrowed a little, but it's been pay-as-you-go ever since: $60 billion in market capitalization, all generated by internal cash flow; the company has never had a dime in long-term debt. Yet, Gate and Allen decided to incorporate in 1981, and to take the company public in 1986. Why did they do so? Call in rich When working stiffs need a break, they “call in sick” for a few days. When Microsoft need a break, they “call in rich.” Forever. Roughly a third of Microsoft’s 30,000 employees are already millionaires, thanks to a 764-fold rise in Microsoft’s stock value since it went public in 1986, and the company just released yet another round of better-than-anticipated earnings yesterday. But now the company that made them wealthy is paying a steep price: More than half a dozen of its high-level executives have resigned or taken leaves since the beginning of the year. Some of the recent key execs to call in rich: Chris Peters. Was: VP of Office division. Now: On leave of absence to train for new career as a pro bowler. Nathan Myhrvold. Was: Chief technology officer. Now: On leave to pursue interest in scientific research and to travel. John Ludwig. Was: VP of Microsoft’s Consumer and Commerce Group. Now: On indefinite leave. Steve Perlman. Was: President of Microsoft’s WebTV unit. Now: Quit to explore new entrepreneurial...
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...Competitive Market Analysis: Microsoft Xbox Daniel Silva, Antionette Ybarra, and Raul Salinas ECO/365 July 31, 2013 Instructor: Karl Bitter Competitive Market Analysis: Microsoft Xbox Microsoft capitalized on the need for an operating system for the blossoming personal computer industry. Gates developed the BASIC programming language in the late 1970s, but the DOS operating system created for the IBM personal computer in the early 1980s solidified Microsoft's position. Teaming with IBM on additional projects, Gates and his team also developed a series of languages for new IBM systems: BASIC, FORTRAN, COBOL, and Pascal. As IBM computers grew faster and more efficient in the late 1980s, Microsoft continued to upgrade the renamed MS-DOS, while also marketing the system to other manufacturers (Batchelor, unkn). After the company's IPO in 1986, it received the funds necessary to increase research and development, which led to the introduction of Microsoft Office, a software bundle created to improve business productivity, including Microsoft Word and Excel. Microsoft Office soon became the market leader, far surpassing its closest competitors. The explosion of the Internet in the 1990s initially caught Microsoft off guard. However, it soon recovered with Internet Explorer, a web portal that gave users a starting point for Internet activities. Internet Explorer became the de facto web homepage. Microsoft also launched other web ventures, including Microsoft Network (MSN) (Batchelor...
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...public. There are many businesses that offer similar products and create competition (2013, 02). Consumers are able to have options in the marketplace. Apple Inc. and Microsoft are two companies that offer similar products to consumers. Apple, created by Steve Jobs, is an American multinational cooperation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software and personal computers. Microsoft, created by Bill Gates, is an American multinational software cooperation headquartered in Redmond, Washington that develops, manufactures, licenses, and supports a wide range of products and services related to computing. This paper will discuss how the cooperate culture of these two companies differ, three ways that each unique culture has benefited by the other’s competition, and how these companies will potentially thrive in the future. The cooperate culture of these two technology giants are very different in that Apple is more conservative, distinct, and expensive, whereas in Microsoft is more personalized, flexible, and affordable. Apple has masterfully executed a plan to sell high-priced, high margin products to the wealthier segments of the buying public (2013, 04). Apple is a culture in which they pride themselves on fostering individuality by instilling a new cooperate philosophy of recognizable products and simple design(2013, 04). It’s best known hardware products are the Mac line of computers, the iPod music player,...
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...Microsoft: Company Overview Presentation Outline By: Josiah P. Introduction I.Attention-Getter: We have all at one time used a Microsoft product, whether it be using the popular Microsoft Word to write an essay for our english class, or playing Call of Duty on an Xbox with a friend online. II.Significance Statement: Microsoft has revolutionized how we do things today, they supply many products from electronic entertainment such as the Xbox, to personal computers running on the widely used Windows operating system and helpful software like Microsoft word, which I’m sure many of you used to do this presentation. III.Credibility Statement: As a computer engineering major and long time user of microsoft, I have first hand experience with the products and the services they provide. I also have done a vast amount of research on the company. VI.Thesis Statement: Over the next few minutes you will get an overview of Microsoft. V.Preview Main Points: First, I will talk about what the company does and how it was founded. Then, I will talk about a company overview and show who are today’s company leaders. Finally, I will talk about the awards and recognition the company has received and their plans for the future. Body: Informative Overview of the Company/Organization I.Microsoft Corporation is an American multinational corporation that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services. II.(slide)...
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...Kettering University Department of Business MGMT 659 - Strategy Summer 2013 Prof. Irish BUS Project – Microsoft Rakan Mogaddam Contents 1 Current Situation Analysis 3 1.1 Past Performance Indexes 3 1.1.1 Ratios 3 1.1.2 Industry Competitor Comparison 4 1.2 Strategic Posture 4 1.2.1 Mission Statement 5 1.2.2 Vision Statement 5 1.2.3 Strategies and Policies 5 2 Corporate Governance 6 2.1 Board of Directors 6 2.2 Top Management 7 2.3 Stakeholders 8 3 External Environment 9 4 Internal Environment 10 5 Analysis of Strategic Factors 14 6 Alternatives & Recommendations 15 7 Implementation and Control 17 8 Evaluation Scorecard (Kaplan) 18 References: 20 Current Situation Analysis 1 Past Performance Indexes 1 Ratios The ratios of Microsoft can be used to analyze how well the company is performing according to its investments and recent profits. The following are a few ratios for the year ended June 30, 2013: 1 Credit Ratios 1. Current Ratio: 271% This ratio tells us the relation between the current assets and liabilities of the company. 2. Quick Ratio 266% This ratio tells us how liquid our assets are. This means how quickly we can change our assets into cash. 2 Profitability Ratios 1. Return on Assets 12.69% It tells about...
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...Assignment 5 Dr. Laura Pogue Contemporary Business: BUS 508 March 11, 2012 Rosalind R. Smith Microsoft and Google are two names that automatically come to mind when you think of computers and the internet. Microsoft launched Bing a search engine in 2009 that competes with Google. Beyond that one item, you will find that the two companies are very different and their products and services are noncompetitive with each other. Microsoft has 8 products and services that it focuses on. As they are listed, I guaranteed you that more than half of them will be familiar to you. They are: (1) Online Services Division which include the search engines BING and MSN (2) Server and Tools Division which includes infrastructure software such as Windows Server (3) Microsoft Business Solutions (4) Microsoft Office Division which includes the software Office, Exchange, Project and Visio (5) Interactive Entertainment which include X box, X box360, Kinect for X Box 360, PC and mobile interactive entertainment (6) Windows Phone Division (7) Windows and Windows Live Division and (8) Skype (Our Commitment to Our Customers, 2011). Google on the other hand has 6 services that it focuses on. They are (1) Search Advertising which is an advertising source for businesses (2) Display Advertising which gives companies the ability to advertise across more than one internet site through Google products (3) Mobile Advertising which has evolved with the wave of Smartphone’s and I phones (4) Tools...
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...fulfills company operations on these servers with their 750+ array of desktop and laptop computers – all running Windows XP Professional. Linux may just be a little dog in the Microsoft park, but a company that makes the big switch can expect Linux to yield benefits in cost savings, increased security, and arguably better usability. However, each individual enterprise situation is always different, so a cookie cutter solution of which system to use will never suffice. Rather, the numbers through subjects of cost, market share, programming capabilities, software compatibility and availability, and the ever-important user interface will tell the best choice. Cost The only way to evaluate cost is to get down to the basics, and look at the statistics. The first topic of cost will center solely on the price for Windows operating system software, first for the network side, then the node side. Other topics will focus on the cost of the Ubuntu Linux distribution, which will run on the servers and desktops, and how the cost of each compare. The network operations of X Industries currently push around 177 servers (150 Windows 2008, 10 dual boot Windows 2005/2008, 10 Windows Web IIS servers, five Windows Exchange e-mail servers, and two Windows dependent ERP servers.). According to Microsoft (2010), the price for licensing 162 copies of Windows Server 2008 at $1,209 equates to $195,858. The...
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...Organizational Analysis Microsoft is a technology leader focused on helping people and businesses throughout the world realize their full potential. Microsoft Vision According to the Microsoft web page global diversity and inclusion are integral parts of Microsoft’s vision, strategy and business success. In essence is the recognition of the fact that leadership in the global market place requires a corporate culture and business environment where the best and brightest diverse minds with varied perspectives, skills and experience work together to meet the consumers demand. This culture attracts, develop and retain the best talents out there. It also aids Microsoft to be more innovative in developing their products and services and lastly but not the least serve the needs of an increasing global and diverse customer and partner base.[1] According to Steve Ballmer CEO Microsoft has its vision as “to help people and businesses throughout the world realize their full potential.” The animating vision for the company is not to build a brand new world; it is simply, to build Microsoft. Microsoft Mission Microsoft has its mission as to provide full commitment to its customer. They deliver this by striving to create technology that is accessible to everyone of all ages and abilities. Microsoft is one of the industry leaders in accessibility innovation and in building products that are safer and easier to use. Values/Philosophy Microsoft as a company, and individual, value integrity...
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...Microsoft Signature ® Start here for a refreshing PC experience. Contents Section 1: Setting up your new PC........................4-15 Section 2: Setting up your Windows Live ID.........16-23 Section 3: A quick overview of your new PC........24-28 Section 4: Information and support....................29-31 3 Setting up your new PC Use this guide to get up and running in nine simple steps. 4 Microsoft Engineers have spent time carefully tuning your Microsoft Signature PC to help achieve maximum performance, as well as, including software that makes it really fly. For you, that translates to a uniquely enjoyable experience. Your new computer is modified for even more reliability and streamlined to be as fast as it can be. And with Windows LiveTM Essentials, Internet Explorer® 9, Zune® music software, Microsoft® Security Essentials, and more, it’s loaded with features that are in perfect step with your lifestyle. With Microsoft Signature your computer’s contents and settings may differ somewhat from those of the manufacturer. Therefore, you should use this guide to set up your new PC. You’ll be off and running in just a few minutes. To get started, follow the simple steps beginning on the next page. 5 Step 1: Assign a name First things first. Power on your new computer, and you’ll be prompted to create a user name and computer name. 6 Step 2: Create a password It’s a good idea to create a password for your account. You can enter one here...
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...| Company Write-up: Xbox 360 | Built for Fun | | Michele Herriman | Principles of MarketingDr. Dennis Pedrick | 4/18/2011 | | Company History The Microsoft Corporation, as many people know, is one of the world’s leading computer software manufacturers. Headquartered in Redmond, Washington, the company is known for developing, manufacturing, licensing, and supporting a range of software products and services for various computing devices worldwide. Established in 1975 by Paul Allen and Bill Gates, Microsoft began developing interpreters for microcomputers. By 1980, Microsoft entered the operating system business after signing a contract with IBM, which resulted in the branding and ownership rights of MS-DOS. By 1984 Microsoft had developed its first version of the operating system Microsoft Windows, and by March of 1986, the company had gone public with its stock. Today Microsoft has expanded to much more than just the familiar Windows Operating Systems, such as Windows 7 and Windows Vista. The company also provides enterprise consulting and product support services, training and certification to developers and information technology professionals. The company offers online information products, such as Bing and MSN, and an online advertising platform for publishers and advertisers. More recent products include the Windows Phone and the Zune digital music and entertainment platform, and application software for Apple’s Macintosh computers...
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...sales and marketing (CRM). Further functionality is available through a wide range of add-ons, whether generic such as local payroll or industry specific such as TVision’s Agency Time. As with AX and unlike GP (and most competitive solutions), these add-ons reside within the database rather than being bolted-on and interfaced. NAV is the most popular Dynamics ERP solution boasting well over a million users. Microsoft Dynamics NAV is a business solution from Microsoft that delivers comprehensive business management functionality for small and midsize businesses. Simple to learn and use, It provides comprehensive core business management functionality, including icrosoft Dynamics NAV delivers powerful and comprehensive business management capabilities for: * Financial management * Manufacturing * Business intelligence and reporting * Supply chain management * Sales and marketing * Human resource management * Project management * Service management . Fast to deploy on premises or in the cloud, and easy to adapt, extend, and connect, Microsoft Dynamics NAV has enabled a global network of partners to create many powerful solutions that can meet the needs of small and midsize businesses across a wide range of highly specific industries and business areas....
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...It is a way for new entrants to succeed in the face of adversity and a way for incumbents to reinvent their products for success. This paper evaluates Microsoft Corporation’s innovation strategy as it related to its product and also evaluates the strategy as a measure of the company’s success. Company background and SEC filings Founded in 1975, incorporated in 1981 and with an initial public offering in 1986, the Microsoft Corporation mainly focuses on developing software products and services for their customers. There are five divisions of Microsoft: Windows and Windows Live Division, which creates operating systems for PCs; Server and Tools that develops server infrastructure and software; Online Services Division that focuses on easing consumer concerns and simplifying searches with Bing; Microsoft Business Division, which sustains the Microsoft Office Suite; and the Entertainment and Devices Division with products such as the Xbox360 and Kinect. Microsoft operates in more than 100 countries around the world, with sales growth attributed to creative design of new products and services. Their main competitors are Apple, Google, Yahoo, Adobe, Nintendo, IBM, and HP. With that level of competition, Microsoft is thoroughly committed to staying at the top of their business. To do this, they developed a deep passion for research and development that results in exciting new products that keep the world on its toes. In a recent corporate report, Microsoft declared a dividend...
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