iour” (2008) Melissa S. Baucus et al explains how “Employees are told to relax standards as they seek to innovate and, to enhance creativity”. The authors described the four prescriptions that are stimulated among in-dividuals in order to make them more crea-tive which are:
New Product Development and Ethics
From New Product Development (NDP) to Sustain-able New Product development (SNPD)

The present review aims at being a summary of the main academic articles about project in-novation and the ethical considerations behind them. In 2007 Melissa S Baucus expressed her concern for the fact that creativity researchers rarely discuss ethics. Although the num-ber of companies with ethical considerations is increasing and many are considering words such as sustainability and respect to human rights to their values and mission statements, still they are rarely consider in day to day of business planning and Innovation, Creativity, Stage Gate Controls are words which remain with a weak connection to ethics.
The lack of ethical considerations has led to the creation of scenarios such as Colombia where multinational companies are developing new systems in order to extract the gold and other minerals hidden under the Colombian soil. Engineering Mining techniques are achieving the immediate goal, extract the material but they are doing it ignoring the more basic ethical considerations and to the cost of destroying both communities and environment.
My hypothesis is that we need to include ethical and humanistic criteria in the stagegate control for companies and governments involved in any kind of project and in particular on those that have a potentially high impact on vulnerable communities and environments. For
In the 1070s The ford pinto was the perfect example of the successful development of a product: manufactured in an efficient way and able to report important