...influence consumer purchasing decisions of Private Label Food Products A case study of ICA Basic Thu Ha, Nguyen 900524 Ayda Gizaw 1/13/2014 830902 ` Abstract Course: Bachelor Thesis in Business Administration Institution: School of Business, Society and Engineering Authors: Thu Ha, Nguyen & Ayda Gizaw Examiner: Eva Maaninen-Olsson Supervisor: Magnus Linderströmd Title: Factors influence consumer purchase decisions of Private Label Food Products Keywords: Private Label Brand, consumer attitudes, intention, perceptions, ICA Basic Abbreviations PLB: Private Label Brand, WOM: word of mouth Research questions: Which factors influence consumers buying decisions of low-price PLBs food products? How consumers perceive low-price PLB food product? Case study of ICA Basic Research purpose: The purpose of this study is to identify and analyze factors that influence consumer purchasing decision of private label food products. Method: In this case study, both secondary data and primary were utilized. Secondary data was obtained from relevant literatures, online journals, articles, blogs, and other electronic sources. The primary data was collected by the combination of quantitative and qualitative approaches. Qualitative data was carried out through interviews with store manager of ICA Skrapan, Västerås and with ICA PLB manager; quantitative data were collected through online survey, designed on the platform...
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...Customer Satisfaction towards Retailers ICA, ICA NÄRA and COOP FORUM Author: Phuc Hong Lu Ian Grace.B. Lukoma Subject: Master Thesis in Business Administration 15 ECTS Program: Master of International Management Gotland University Spring semester 2011 Supervisor: Ph.D Bo Lennstrand ABSTRACT In the midst of stiff and fierce competition and increased number of grocery retail outlets providing a variety of products, customers have become accustomed to patronizing multiple outlets. Retailers have recognized this trend and are of the view that customer satisfaction plays a role in the success of business strategies. Therefore it has become important for grocery retail stores to try and manage customer satisfaction. This paper was thus developed to investigate the satisfaction levels of customers in supermarkets. Data was collected from three supermarkets in Visby, Gotland. The study examined the importance of overall dimensions and specific elements of customer satisfaction towards the measurement of satisfaction levels. In addition, comparative analysis was conducted between the three relative grocery stores. Customer satisfaction levels were measured. The highest percentage of customers of the whole sample belonged to medium level of satisfaction. The statistical result concluded that customers of ICA Nära and customers of ICA were higher satisfied than those of Coop Forum. The results showed that customers felt satisfied with Location, Staff courtesy and Reliability of supermarkets...
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...The Change Agent’s Strategy by Alex Bennet Surviving and thriving in a multifaceted world requires a multifaceted change strategy. Paraphrasing Ashby’s (1964) law of requisite variety, there must be more variety in the change strategy than in the system you are trying to change. So how do we change a complex organization to meet the challenges of this new world of exploding information, increasing uncertainty, and ever-increasing complexity? While there is certainly no simple answer---since change is situation and time-dependent---the change process for an organization moving toward becoming an intelligent complex adaptive system must engage every individual in the firm as well as external partners. Since organizational networks of people and knowledge have become more and more interconnected and more and more complex as the world has become more global, the larger an organization the more a self-organizing change strategy must come into play. An ICAS change strategy sets out to achieve what we call a connectedness of choices. This means that decisions made at all levels of the organization, while different, are clearly based not only on a clear direction for the future, but made in a cohesive fashion based on an understanding of both why that direction is desirable and the role that individual decisions play with respect to immediate objectives and their support of the shared vision. At the top level, a continuous increase of knowledge and sharing...
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...Swedish advertisement ICA Supermarket By Introduction Many Swedish companies are known worldwide for being innovative with their products and/or with their advertisements. Two examples of this is IKEA, which are very famous for their innovative and creative furniture among other things, and Absolut Vodka, which are very famous for their creative and innovate advertisements and limited edition bottles. However, while there are many Swedish companies which are famous worldwide, there are also some which are only famous in Sweden and/or its neighboring countries. One of these are ICA AB, which is grocery store chain operating in Sweden, Norway and the Baltic countries. ICA AB have been famous for a long while in Sweden for its creative advertisements. Already in the 1970s they become famous in Sweden for their characters ICAnder and MonICA, which first were introduced in a comic created for their ICA newspaper. The characters were portrayed as a happy couple working in an ICA-store. As the comic gained popularity, they ended up being included in all their printed advertisements and became the face of ICA until sometime in the 1990’s. However, nowadays ICAs image have changed, and they are mostly famous for their TV-advertisement drama series. It is widely known not only for being humorous, one-of-a-kind and immensely liked by the Swedish people; but also because it is currently holding the record for being the longest running advertisement drama series in the world. ...
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...in Sweden Submitted By: Adrian Mikhos A. Crispo Miguel Pio C. De Ocampo Charlene N. Singson Submitted To: Dr. Esmeraldo Dimaculangan, Jr. Date Submitted: April 10, 2016 INTRODUCTION This section initially explained the reasons for choosing Sweden as the target country to export Rusty Lopez Shoes. Historical demand for men’s leather shoes in Sweden from 2011 to 2015 was analyzed and demand forecasted for the next five years. The market for men’s leather shoes in Sweden was then examined by identifying all players in the shoe industry, tabulating each company’s 2015 total sales and average price per pair. A more thorough study was made on the Top 2 players (Vagabond and Reebok) product, price, distribution, and promotion strategies. From the Top 2 players’ game plans, our group identified our target market and chose a positioning which could give Rusty Lopez Company a strong market position. We also developed a tagline to make the brand name stick to the consumers’ minds. Taking into consideration the opportunities we saw in the Swedish market and the strengths and weaknesses of Rusty Lopez Company, the group set a market share objectives for the next 5 years and translated these into peso and sales objectives. TARGET COUNTRY Sweden is the country that we chose to export products from Rusty Lopez. There are four main trends continued to shape the performance of apparel and footwear specialist retailers in 2015. First, economic landscape in Sweden was improving...
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...1. Apply ICA to show syntactic ambiguity in the following sentences: a) Her new husband is a Greek wine merchant. b) The dog bit the woman in the bathroom. c) A British Tornado pilot survived a crash. d) Their professional development strategy failed. e) Henry photographed the woman with a cell phone. Her new husband| is a Greek wine merchant. Her| new husband | is a Greek wine merchant. Her| new| husband| is a Greek wine merchant. Her| new| husband| is| a Greek wine merchant. Her| new| husband| is| a| Greek wine merchant. Her| new| husband| is| a| Greek| wine merchant. Her| new| husband| is| a| Greek| wine | merchant. Her new husband| is a Greek wine merchant. Her| new husband | is a Greek wine merchant. Her| new| husband| is a Greek wine merchant. Her| new| husband| is| a Greek wine merchant. Her| new| husband| is| a| Greek wine merchant. Her| new| husband| is| a| Greek wine |merchant. Her| new| husband| is| a| Greek| wine | merchant. The dog | bit the woman in the bathroom The dog | bit | the woman in the bathroom The dog | bit | the woman | in the bathroom The dog | bit | the | woman | in the bathroom The dog | bit | the | woman | in |the bathroom The dog | bit | the | woman | in |the | bathroom The dog | bit the woman in the bathroom The | dog| bit the woman in the bathroom. The | dog | bit the woman |in the bathroom The | dog | bit the woman | in | the bathroom The | dog | bit | the woman | in | the | bathroom. The | dog | bit | the | woman...
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...director at the groundbreaking street magazine The Face, working there until 1986, when he moved to men’s style and lifestyle bible, Arena Magazine. In April 1988 the V&A Museum (London) held an exhibition of his work to accompany his first monograph, The Graphic Language of Neville Brody, which became the world’s best selling graphic design book. Neville Brody Studio was renamed Research Studios in 1994, coinciding with the publication of his second book by Thames and Hudson. Key include BBC, Sony Playstation, D&AD, The Times, Nike, Dom Perignon, Parco (Japan), Bonfire Snowboarding, The Barbican, Asics, The ICA, Apple, Microsoft, MTV Europe, Issey Miyake, Philips, Bentley, Kenzo, Chloe, Martell, Salomon, The Guardian, Deutsche Bank, YSL and Wallpaper* Selected seminal projects by Research Studios have included branding and packaging for Kenzo perfumes; brand strategy, identity and...
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...Entry into the Coffee Shop Market – Starbucks establishes in Gothenburg The demand and supply of the domestic coffee shop market Ylva Bruzelius & Hanna Johansson 2012-01-25 Fall semester of 2011 Supervisor: Lennart Hjalmarsson Master Thesis in Economics – Industrial Economics (15 hp) The Department of Economics at the School of Business, Economics and Law Table of contents Acknowledgements ................................................................................................................................. 2 Summary ................................................................................................................................................. 3 1.0 Introduction ....................................................................................................................................... 4 1.1 Method and demarcation ............................................................................................................... 5 2.0 Starbucks‟ history .............................................................................................................................. 7 2.1 Starbucks‟ growth and expansion.................................................................................................. 9 2.2 Corporate social responsibility (CSR) ......................................................................................... 11 2.3 Starbucks‟ vision .......................................................................
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...CORPORATE REPORTING AND ANALYSIS By Dr. S.A.S. ARUWA[1], CNA ____________________________________________________________________ Being a paper presented at ANAN Practitioners’ Forum at Mainland Hotel, Lagos on 3rd August, 2010 ____________________________________________________________________ Abstract Good corporate reporting is generally an indication of competitiveness and superior corporate governance. Good reports show initiative and effort on the part of the preparers. Significant changes in the corporate external reporting environment have led to proposals for fundamental changes in corporate reporting practices. A variety of new information types are been demanded, in particular forward-looking, non-financial and soft information. Openness and transparency in annual reporting on an unprecedented scale may be inevitable with the adoption of International Financial Reporting Standards (IFRS) and Nigeria’s commitment to adopt IFRS; Nigerian companies will have no alternative but to bring themselves up to speed. One way is to ensure that company’s reports actually reflect good governance. INTRODUCTION Good corporate reporting is generally an indication of competitiveness and superior corporate governance. Good reports show initiative and effort on the part of the preparers. “The better reports always address all the required relevant information concisely, and disclose thoroughly the measures taken – including on activities, corporate policy, strategic plans...
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...Master programme in Economic Growth, Innovation and Spatial Dynamics Corporate social responsibility as an organizational innovation: a comparative analysis of its implementation in the institutional frameworks of Sweden and the United Kingdom Klara Simcikova klara.simcikova.111@student.lu.se Abstract: Corporate social responsibility is a management concept originating from the Anglo-Saxon background and associated with the tradition of arm’s length relations between business and institutions in society. However, different institutional systems handle organizational innovations in dissimilar ways, and in the age of globalization, national institutions often interact with global ones. This study discusses how these mechanisms might affect CSR’s implementation in contrasting institutional frameworks – that is, Sweden and the UK, and finds that while explicit CSR seems to have converged, likely due to global pressures for equivalence, on a more fundamental level, domestic institutions remain major actors in influencing what version of CSR will develop. Even though the use of the concept, practices and motivation may appear similar, important differences emerge. CSR in Sweden seems to have a normative justification and an international focus due to the Swedish tradition of corporatist integration whereas in the UK, CSR is justified instrumentally, with a national focus, and is viewed as a complement to or substitute to state action. Key words: Corporate social responsibility,...
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...________________________________________________________ 5. From the options below, rank according to which is your preferred brand. With 1 being the most preferred and 4 being the least. Starbucks, Coffee Bean and Tea Leaf, Spinelli, Costa Coffee 1________ 2________ 3________ 4________ 6. Are you aware of the Starbucks membership card? * Yes * No 7. Do you find the privileges of being a Starbucks member attractive? * Yes * No 8. Are there any recommendations to improve on the existing Starbucks Membership programs? __________________________________________________ http://www.business-intelligence.co.uk/reports/crm_strat/summary.asp ( crm strategy) http://harveywallbanger.hubpages.com/hub/Starbucks-Customer-Retention-Strategies ( retention) Answers ( 50 respondents) (1) 10 ppl- 13- 16 yrs, 25 ppl– 17-20yrs, 15ppl - 21 and above (2) 30 ppl- 1-3x, 10 - 4-6x, 10- 7 and above (3) 30 ppl say – less, 10 say more, 10- the same (4) The reasons – On the whole, around 30 ppl say that Starbucks pricing is high compared to it’s competitors. Starbucks do not have a system to allow its members to top up their cards online, and buy cakes, merchandise online which Coffee Bean and Tea Leaf has. Respondents also added that Starbucks lack the online service delivery and the variety of products compared to it’s...
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...course introduces the concepts, tools, and first principles of strategy formulation and competitive analysis. It is concerned with managerial decisions and actions that materially affect the success and survival of business enterprises. The course focuses on the information, analyses, organizational processes, skills, and business judgment managers must use to design strategies, position their businesses and assets, and define firm boundaries, to maximize long-term profits in the face of uncertainty and competition. Strategic Management (BUAD 497) is an integrative and interdisciplinary course in two important respects: 1. The course assumes a broad view of the environment that includes competitors, buyers/consumers, suppliers, technology, economics, capital markets, and government both locally and globally. It assumes that the external environment is dynamic and characterized by uncertain changes. In studying strategy, this course draws together and builds on all the ideas, concepts, and theories from your functional courses such as Accounting, Economics, Finance, Marketing, Organizational Behavior, and Statistics. However, it is much more than a mere integration of the functional specialties within a firm. 2. The course takes a general management perspective. It views the firm as a whole, and examines how policies in each functional area are integrated into an overall competitive strategy. We designed this course to develop the “general management point...
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...SWEDISH BUSINESS CULTURE FIELD REPORT – NOVEMBER/DECEMBER 2010 [pic] [pic] [pic] SWEDEN FACTS AND FIGURES (2009 -2010) : Full name : Kingdom of Sweden (Sverige (SE), Ruotsi (FI) ) Capital :Stockholm ( 5 m inhabitants) Major language :Swedish Major religion : Christianity Land Area 449,964 sq.km (173 732 sq miles) Population: 9,3 m (=0,14 % of world´s population) Foreign born inhabitants : 13,8 % Population density: 20 sq. km Life expectancy: Men 80 years , women 84 years Adult literacy: 99% Average per household 2.1 Divorces per1,000 : 2.1 Internet domain : .se International dialing code :+46 Currency : Swedish Krona ( 9, 1310 Kr ~1 €) Parliament: The Riksdag, with 349 members in a single chamber National Day: June 6 Education: Nine years of compulsory schooling, but most pupils continue to the three-year upper secondary school. Around one third go on to higher education at universities and colleges throughout Sweden Working hours: Standard work week is 40 hours, minimum paid vacation is 5 weeks Labor force participation: Men: 74.0 %. Women: 68.3 % Employment (% of total): Agriculture 2%, industry 23%,services 75%,unemployed 9 % Longest north-south distance: 1,574 km Longest east-west distance 499 km Agricultural land: 8 % Forests: 53 % Marshland: 9 % Grasslands: 7 % Bare rocks and mountains: 12 % Lakes and rivers: 9 % Highest mountain: Kebnekaise (2,103 m) Biggest lake: Vänern (5,650 sq km) Natural resources: forest, ore, water power (see...
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...Benchmarking in HR/ HR Balanced Scorecard /SEM SAP AG HCM EMEA - public - Agenda Benchmarking Balanced Scorecard © SAP AG 2002, The HR Balanced Scorecard, Dr. Martina Schuh, Page 2 Agenda Benchmarking Balanced Scorecard © SAP AG 2002, The HR Balanced Scorecard, Dr. Martina Schuh, Page 3 Benchmarking – Definition Benchmarking is the comparison of similar processes across organizations, companies and industries to identify best practices and develop improvement plans and actions (Score Research) [ Learn from the best by enterprise comparison!!! ] [ Learn from each other by enterprise comparison!!! ] © SAP AG 2002, The HR Balanced Scorecard, Dr. Martina Schuh, Page 4 Integration with Benchmark Provider: Data Flow Payroll Benchmark Provider SEM Measure Catalog (HR Measures) Administration 0100010101 1011001010 1101001010 1010100011 1010100101 1011010101 1001010101 XML Time Management HR Benchmarks Business Content Benchmarks from Provider 0100010101 1011001010 1101001010 1010100011 1010100101 1011010101 1001010101 XML Developments BW Rel. 3.0 HR InfoCube for external Benchmarking © SAP AG 2002, The HR Balanced Scorecard, Dr. Martina Schuh, Page 5 Measures: Data Flow SAP SEM Objective/Measure Actual Plan B.mark Develop key skills Strategic skills available 17 26 25,5 Employee retention 73 70 68 Improve corporate culture Employee satisfaction 9,1 8,5 9,0 Measure Builder Measure definition Balanced Scorecard MEASURES are defined from a purely business point...
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...Letter of transmittal/ memorandum RMIT College of Business Building 80, 445 Swanston Street Melbourne 3000 Victoria, Australia March 28, 2014 Name of recipient: Sekara Hotels Ltd Dear Sir/ Madame This report provide information about expansion project in finding a publicly listed subsidiary in Sri Lanka. Our team report has been researched and summarised all the information regarding to the project and attached as a report below. We recommend you to have a look at the report and consider carefully about seeking international expansion opportunities. Sincerely, Vien Nguyen Executive summary This report divided into two categories. The first part provided information about the financial reporting requirement for publicly listed company and linkages the influence of Sri Lanka’s cultures in the financial reporting as well as the political factor that impact the process of setting accounting standards. The second categories discussed about the expansion project which Aitkin Spence hotel is believed to meet Sekara Hotel Ltd.’s core competencies in developing and management hotels and resort leisure. A briefly summary information regarding to the hotel financial and non-financial was provided in second part of the report. The impact on the hotel’s stakeholders from Sri Lanka financial reporting environment was mentioned as well. Table of Contents Introduction 4 Finding 4 Section 1 4 Description of Financial Reporting in Sri Lanka 4 ...
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