...The articles “New World, New Foods,” by Tom Standage, “America, Found and Lost,” by Charles C. Mann, and “Food Assimilation and the Malleability of the Human Body in Early Virginia” all examine how the pre and post Columbian exchange have affected and continue to influence nations today. The effects of the Columbian exchange were so widespread that, it “… redefined the demographics of the Americas, Africa, and Europe…” as Standage argues throughout his article “New World, New Foods” (Standage 112). He begins his argument by chronicling the journey of two specific crops as they spread between the Old and New worlds. Sugar is one example; it became a staple across the world and played an integral part of two major trade triangles. The first included commodities from America including sugar, which was then traded for cloth, and was then traded for slaves that would produce sugar. The second included molasses which was used to produce rum and was then sold for slaves who produced the rum and sugar. Therefore, the cultivation of sugar forever changed the demographics of the Americas and Africa economically....
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...J- Kungfu Fast Food Chains Export Business Plan (J- Kungfu Fast Food Chains Ltda.) A final report submitted in partial fulfillment of the requirements for the course of Intercultural Communication in Business Collaborated by Group Seven Candidate, 08 Class C、B、H Business Communication，06 Class A Translation 梁景衡08319296 赵必进08319290 邓天添08319321 张玉梨08319446 陈一楠08319328 陈阳 06320032 徐昱 08319287 张韵 08319398 Instructor: 向蔓 School of International Studies Sun Yat-sen University December 2009 Contents Executive Summary 1.1 Objectives 1.2 Mission 1.3 Keys to Success Company Summary 2.1 Company Ownership 2.2 Company History 2.3 Company Locations and Facilities Products 3.1Product Description 3.2 Competitive Comparison 3.3 Sourcing Market Analysis Summary 4.1 Market research 4.2 Clientele 4.3 Competitors Strategy and Implementation Summary 5.1 Marketing Strategy 5.1.1 Promotion Strategy 5.1.2 Pricing Strategy 5.2 Sales Strategy 5.2.1 Strategy forecast 5.2.2 Sales program 5.3 Milestones Management Summary 6.1 Organizational Structure 6.2 Management Team 6.3 Management Team Gaps 6.4 Personnel Plan Domestic Policies of Export of Service ...
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...Professor: Dr.Fardanesh Strayer University Organizational Behavior. The effect of increasing the minimum wage in America 11/18/2011 Table of contents Title Pages Introduction Page3 Summary of How Pepsi’s Indra Nooyi Learned to Be a CEO Page4-page5 Summary of Indra K. Nooyi Biography Page6-Page7 Summary of Leadership Style of Indra Nooyi Page8-Page9 Conclusion Page10 Introduction Indra Nooyi, one of the best business leaders in the world is a fascinating Indian born woman. She is the Chairman and chief Executive Officer of PepsiCo, which has the world’s largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. PepsiCo’s main businesses- Quaker Oats, Tropicana, Gatorade, Frito-Lay, and Pepsi-Cola make hundreds of enjoyable and wholesome foods and beverages that bring joy to consumers in more than 200 countries. With approximately $60 billion in revenue, PepsiCo employs nearly 300,000 people worldwide. Indra Nooyi embodies all the attributes of great leader. She has clear vision for PepsiCo, under her leadership PepsiCo was able to close its most important deals, the acquisition of the Tropicana orange-juice brand in 1998, and two years later the acquisition of Quaker Oats for $14 billion. She has an impressive personal skills, she is a very positive person she tries to keep her calm when facing a challenge. She once said...
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...__________________________ ID: ______________________________ Table of Contents Executive summary 2 Company Summary 3 Product/ Services Summary 5 Strategies – Marketing & Sales 7 Management Summary 8 Organizational Chart 9 Financial Statements 10 Balance sheet 12 Feasibility Business Idea and its suitability to Oman 12 Conclusion 13 Executive summary Nespresso coffee shop is a coffee shop that is located in Salalah exactly in the Alsaada north . That is a complete list of moderately priced "comfort" food influenced by Arab cooking traditions but on the basis of time-honored recipes from around the world. Section of the cafe and Nespresso coffee shop features a cafe with candy bar, and magazines, and space for live performers. This shop is basically the franchise that was introduced by the Nespresso the international brand of Coffee. This Coffee shop was not till now available in Salalah Oman. So, the opening of Salalah branch will provide a unique taste of coffee of an international brand. This business plan offers financial institutions an opportunity to review our vision and strategic focus. It also provides a step-by-step plan for the business start-up, establishing favorable sales numbers, gross margin, and profitability. This plan includes chapters on the company, products and services, market focus, action plans and forecasts, management team, and financial plan. Company Summary The "Nespresso coffee capsule" is a product invented by the Nespresso company...
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... * 2.0 Company Summary---------------------------------------------------------------------------- 5 * 2.1 Background -------------------------------------------------------------------------------------- 5 * 2.2 Company Locations and Facilities---------------------------------------------------------- 5 * 3.0 Products and Services------------------------------------------------------------------------- 6 * 3.1 Products Description------------------------------------------------------------------ 6 * 3.2 Competitive Comparison------------------------------------------------------------- 6 * 3.4 Technology Needs -------------------------------------------------------------------- 7 * 4.0 Market Analysis---------------------------------------------------------------------------------- 7 * 4.1 Target Market --------------------------------------------------------------------------- 7 * 5.0 Strategies and Implementation Summary------------------------------------------------- 7 * 5.3 Promotion Strategy -------------------------------------------------------------------- 7 * 6.0 Web Plan Summary----------------------------------------------------------------------------- 7 * 6.1 Website Marketing Strategy---------------------------------------------------------- 3 2.0 Company Summary 2.1 Background United Arab Emirates (UAE) in terms of the primacy belongs to the tallest Tower in the world. Amazing high 2723...
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...that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to Organic Mystique. Upon request, this document is to be immediately returned to MGT/401 Team C. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 1.1 Objectives 1 1.2 Mission 2 1.3 Keys to Success 2 2.0 Company Summary 2 2.1 Company Ownership 2 2.2 Start-up Summary 2 Table: Start-up 3 3.0 Products 3 4.0 Market Analysis Summary 3 4.1 Market Segmentation 4 4.2 Target Market Segment Strategy 4 4.3 Industry Analysis 5 4.4 Globalization 6 5.0 Management Team Summary 6 References 1 Appendix A 2 1.0 Executive Summary Organic Mystique is an e-commerce business located in Sacramento, CA. This web-based business will sell organic products of various types. The purpose of this plan is to gain interest of the company by consumers. The Concept Recognizing the organic market is on the rise, Organic Mystique will become the e-commerce market leader in sales and marketing of organic products to those who want to help the environment. We have four keys to success. First, providing top-notch customer service to all who shop on our website. The second...
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...Table of Contents 1. Executive summary………………………………………………………………………. 2 2. Business summary………………………………………………………………………. 3 2.1. NWD’s goals and objectives ………………………………………………….. 3 2.2 NWD’s mission ………………………………………………………… 3 3. Marketing……………………………………………………………………………………………. 3 3.1. Market research …………………………………………………………………. 3 3.2. Market analysis ………………………………………………………………………. 3 3.2.1. Industry trend……….…………………………………………………… 3 3.2.2. Competitor analysis ………………………………………………………… 4 3.2.3. Partners analysis ……………………………………………………………… 4 3.3 Marketing plan……………………………………………………………………………………4 3.3.1. Products/ services …………………………………………………………… 4 3.3.2. Placement …………………………………………………………………………5 3.3.3. Promotion and advertising …………………………………………………5 3.3.4. Pricing …………………………………………………………………...... 5 4. Operations …………………………………………………………………………………………. 6 4.1. Management details……………………………………………………………. 6 4.2. Operational structure and staffing ………………………………………. 6 4.3. Operational planning …………………………………………………………………… 6 4.4. Critical risks…………………………………………………………………………………. 6 5. Finances………………………………………………………………………………………. 7 6. Conclusion and recommendations……………………………………………………………. 7 References list ……………………………………………………………………………………………….. 8 Appendix – New World Delicatessen’s business plan 1. EXECUTIVE SUMMARY This report is to evaluate the business plan of New World Delicatessen restaurant in all aspects of the business, including marketing, operation and finance that have been planned by...
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...of the text: Article 1: https://www.bbc.com/news/world-middle-east-68486248 1. Title: Japan boosts support for Filipino farmers and schoolchildren with US$5 million for farm-to-school meals. 2. What do you think this reading is about (what is the topic and main idea of each)? Topics: Difficulty in helping people in Gaza: The World Food Programme (WFP) has tried to bring aid to northern Gaza many times but repeatedly failed. Humanity crisis: Due to the situation in Gaza, many people are dying because of starvation and severe malnutrition. This highlights the need for urgent aid delivery. International support: Many countries tried to help people in Gaza...
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...Sally-Anne Leigh Due : 8 June 2014 Word limit : 2271 SUMMARY CONTENS SUMMARY CONTENS 1 EXECUTIVE SUMMARY 3 INTRODUCTION 4 EXTERNAL ENVIRONMET ANALYSIS 5 Fast Food industry analysis 5 PESTLE analysis 5 Political and Legal 5 Economical 6 Social 6 Technological 7 Environmental 8 Porter’s Five Forces Framework 8 Threats of new entrants 8 Bargaining Power of Buyers 9 Bargaining power of suppliers 9 Threat of Substitutes 9 Intensity of Rivalry among competitors 10 Key Success Factors in fast food industry 10 Branding 10 Location 11 Speed 11 Efficiency 11 INTERNAL ENVIRONMETS ANALYSIS – THE FIRM 11 Subway - Strengths and Weaknesses Analysis 11 Subway Strengths 12 Subway Weaknesses 12 Subway Analysis 12 Subway - Key resources, capabilities and competencies 13 Subway – Resources tangibles 13 Subway - Intangibles 13 Subway Human Resources 14 Subway – Porter value chain 14 Firm infrastructure 14 Human Resource 14 Technology 14 Inbound logistics 15 Outbound logistics 15 Marketing and Sales 15 Service 15 OVERALL ANALYSIS OF SUBWAY 16 CONCLUSION 18 REFERENCING 19 EXECUTIVE SUMMARY The following report shows an analysis of the real competitive environment into the Australian fast food industry. To understand the microenvironment this is conducted by PESTLE analysis. With this analysis can be found some positive factors for the fast food industry players. Also, is going to be used Porter’s five forces...
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...Pizza Hut Pizza’s have been extended to ‘Halal’ Meet toppings. This report consists of Situational Analysis, Market Summary, Competition, product offering, distribution, Market Strategy and control. Situational analysis provides the brief history of Pizza Hut and depicts the situation of the industry in term of product offerings and competition. It explains that in the market there is an opportunity for ‘Halal’ meat toppings and it is already being offered by the competitors of Pizza Hut. In market summary section, SWOT analysis of Pizza Hut is carried out to evaluate the market position. Well in the market there are already many competitors offering ‘Halal’ food and Pizza Hut is in position to offer ‘Halal’ toppings and this will strength its market position against its competitors and will result in higher market share. There is a fierce competition in the market but by offering Halal Pizza toppings the market competition will be reduced and it will increase its market share in the industry. Then follows the distribution channel, and it is discussed that Pizza hut already have strong presence in UK and all its retail stores are the first point for customers. Therefore, it does not need any extra distribution channels in order to deliver the products to its customers. These product ‘Halal’ toppings will target the Muslims customers and the people who eat Halal food and also the people who do not have any particular preference. This marketing strategy will get the market share...
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...Image Description: A geographical map of Thailand, national flag, and Songkran Festival poster. Narration: Today is April 13th and it is the date when Songkran festival starts in my home country Thailand. Songkran festival is held to celebrate traditional Thai New Year’s Day and it is known as the biggest, longest and most important event of the year in my country. The main point of this festival is to bring unity in family and community, making merit, and sharing religious rituals which will bring fortune throughout the year. Slide 2 Image Description: A picture of making merits by offering food and giving alms to monks. Narration: First thing to do during the festival, my family decided to visit Wat, which is the sacred temple, to make merits. Making merit to visit the temple is an important part of Songkran because in Thailand, as well as my family, nearly 95% of them are Theravada Buddhists. It is believed that Buddhism is first introduced during the reign of Ashoka who is a famous Indian King when he sent missionaries far in Asia. When my family arrived in the temple, we first sat silent listening to Dhamma talk and observing the precepts. When we are done with it, in part of making merits, we offered foods and alms to the monks. Slide 3 Image Description: A picture of Buddhism religious ritual by pouring fragrant water to Buddha statue. Narration: In the afternoon, we approached to one of the Buddha image in the temple to perform the bathing ceremony. This religious...
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...December 21,2013 MBA II Strategic Management of Change Saturday 7:30-10:30 am Article I. Macdonald’s: A Leader at Vertical Integration Summary: Macdonald is an international food chain. In the year 1990 it has experience a decrease of sales. Because Macdonald has problems getting local bakeries to produce the hamburger bun. After experiencing quality problems with two local bakeries. Mcdonalds builts its own bakeries. When Mcdonald decided to operate in Russia, it found that local suppliers lacked thecapability to produce ingredients of the quality it demanded. The firm was forced to vertically integrate through the local food industry on a heroic scale,importing tomatoe seeds and bull semen and indirectly managing dairy farms,cattle ranches and vegetable plots. I t also had to construct the world largest food processing plant at a huge cost.,in South America. Mcdonalds also bought huge ranches in Argentina to raise its own cattle. As a result today, Mcdonald’s is able to use vertical integration to protect product quality and reduce its global cost structure. Review: Madonald is a global food chain. The firm experience decrease in sales. So they determine the problem and solve it with strategic planning by Vertical Integration. Vertical integration is a company is entering new industries to support the business model of its “core” industry,the one that primary source of its competitive advantage and profitability. The...
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...Week 2 Reading summaries Claude Fischler “Food, Self and Identity” (1988) * Food goes deeper than being a source of nutrition, it is central to our individual identity given that we are constructed, biologically, psychologically and socially by the food we choose to incorporate into our lives. * Omnivore’s paradox: One of the fundamental components of our identity as omnivores is that we have the autonomy, freedom and adaptability to consume a wide range of food. However this liberty also implies dependence and constraint. Omnivores cannot obtain all the nutrients it needs from one food alone and omnivores must also avoid harmful foods. * The principle of incorporation dictates that food and cuisine are a central component of the sense of collective belonging. * Disgust is a socially constructed biological safeguard. The psychology of eating behavior reveals that children have the tendency to accept only a limited range of food they are familiar with. This gives us insight into our natural instinct as humans to put new exotic foods through thorough examination before we consume it. * Because of how complex identifying a food can be based on its cultural origins, the culinary system provides a pre-fabricated matrix where one can identify a food by understanding its place in the world. * In today’s society as food is becoming more processed and integrated through globalization our cultural and physiological identity through food is becoming threatened...
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...Contents 1. Executive Summary 2.0 Situation Analysis 2.1 Market Summary 2.2 SWOT Analysis 2.3 Competition 2.4 Product (Service) Offering 2.5 Keys to Success 2.6 Critical Issues 3.0 Marketing Strategy 3.1 Mission 3.2 Marketing Objectives 3.3 Financial Objectives 3.4 Target Markets 3.5 Positioning 3.6 Strategies 3.7 Marketing Mix 3.8 Marketing Research 4.0 Controls 4.1 Implementation 4.2 Marketing Organization 4.3 Contingency Planning 5.0 Conclusion 2.0 Situation Analysis McDonald’s is a late entrant to the healthy food choice market for kid’s meals, even though they have added healthy food items like premium salads and wraps to their menu for adults within the last five years. Competitors like Chick-Fil-A, Arby’s and Subway have made more penetration into this market by offering kid’s meal choices to its customers that are lower in calories and fat content. McDonald’s can leverage the prime position it occupies in the $236 billion fast food industry in the US to strategically position itself to compete for this market through innovation and creativity. It is currently re-branding as part of a marketing initiative to dispel the image of corporate evil and greed. This initiative provides it an ample opportunity to profitably serve healthy meals to the niche market of 2 – 10 year olds. 2.1 Market Summary McDonald’s market includes...
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...'H2O' - organic/ethnic restaurant in Geneva, Switzerland (Business Plan) This restaurant business plan is for H2O, a new medium-sized restaurant located in a trendy neighborhood of Geneva, Switzerland. H2O's emphasis will be on organic and creative ethnic food. An emphasis on organic ingredients is based on H2O's dedication to sustainable development. Additionally, the restaurant uses local foods when possible, reducing their dependence on fossil fuels used for transportation, etc. Services: H2O offers a trendy, fun place to have great food in a social environment. Chef has a large choice of ethnic ingredients and recipes. H2O forecasts that the majority of purchases will be from the chef's recommendations. Ethnic recipes will be used to provide the customers with a diverse, unusual menu. Chef will also be targeting healthy dishes, recognizing the trend within the restaurant industry for the demand for healthy cuisine. H2O will be an inspiring restaurant, combining a warm atmosphere with excellent and interesting food. The mission is to have not only a great food selection, but also efficient and superior service - customer satisfaction is our main objective. H2O will be the restaurant of choice for a mature and adult crowd, couples and singles, young and old, male or female. Employee welfare, participation, and training are very important to our success. Everyone is treated fairly and with the most respect. Our employees will feel a part of the success of the restaurant...
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