...[pic] [pic] ASSIGNMENT Marketing Strategy of Big C Subject : Develop A Marketing Plan Teacher : Nguyen Quang Sang Group : Hoang Xuan Son ( 1106852 ) : Tran Vinh Long ( 1106872 ) PART I: Abstract 1 Marketing denifition. Firstly, we should know about marketing denifition. This is one of the denifitions of marketing below: “Marketing is the management process through which goods and services move from concept to the customer. It includes the coordination of 4 elements: - Identification, selection and development of a product - Determination of its price - Selection of a distribution channel to reach the customer’s place - Development and implementation of promotional strategy” For instance, new Apple products are developed both improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Apple products are sold. In order to promote the device, the company featured its debut at tech events and is highlyadvertised on the web and on television. Marketing is based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from selling because "Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your...
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...MISSION To connect people with trusted breast cancer information and a community of support. VISION A world where no one impacted by breast cancer feels uninformed or alone. HISTORY & COMMUNITY SERVED LBBC was founded in 1991 by radiation oncologist Marisa C. Weiss, MD, in response to a woman's need for breast-cancer-related information, connection and support after completing treatment. In our early years, Dr. Weiss ran LBBC out of the third floor of her home using volunteers. Few resources existed for women affected by breast cancer, and LBBC focused exclusively on the post-treatment experience. In 1996, Jean A. Sachs, MSS, MLSP, became Living Beyond Breast Cancer’s first executive director (now chief executive officer). Ms. Sachs has increased LBBC’s budget from $100,000 to more than $4 million per year, increased the size of the staff and expanded our programs and services. Today, LBBC has expanded to assist women at all stages of diagnosis, treatment and recovery. Our mission includes offering specialized programs and services for the newly diagnosed, young women, women with advanced breast cancer, women at high risk for developing thedisease, and African-American women. We also offer programs for caregivers and healthcare professionals to help them better meet the needs of women affected by breast cancer. BOARD OF DIRECTORS Barbara Yorke – Chair Retired Executive Denise Portner – Vice Chair Senior Vice President, SteegeThomson Communications ...
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...Course Project LeAnne Aragon SOC350 Gail Rognan April 14, 2012 Introduction Sharp differences in drug arrest rates in different U.S. cities show that much of the racial disparity is the result of decisions by local law enforcement officials to concentrate enforcement in minority inner-city neighborhoods rather than, for instance, in majority white suburbs (Disproportionate Incarceration. 2009). The proof of this lies in the data that one in nine black men between the ages of 25-29 are incarcerated compared to one in 30 other men of the same age. Why? The purpose of this paper is to investigate how racial discrimination in the justice system still exists and how it correlates to the misconception that drug abuse and drug dealing activity is more prevalent among African American males in this age group. Another factor to be addressed is how society has victimized the black man in the “get tough on crime” and the “war on drug” movements. And finally, this paper will address how continued discrimination affects peoples’ ability to change. Race and Imprisonment in the United States Statistics show that African-American men make up 13.6 percent of the U.S. population and 40.2 percent of the U.S. prison population. Even though rates of drug use and selling are similar across the races, people of color are far more likely to be stopped, searched, arrested, prosecuted, convicted and incarcerated for drug law violations than are whites. Michelle Alexander...
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...Adidas Group is a German publicly traded company that manufactures and distributes sportingapparel, shoes and equipment to the public. Adidas is the largest manufacturer of sporting apparelin Europe, and is the second largest manufacturer in the world, behind its greatest competitor, Nike. 1949 The foundation 18 August - adidas is registered as a company, named after its founder: 'Adi' from Adolf and 'Das' from Dassler. Adidas roup produces not only sport shoes, it produces: •bags, shirts, watches, eyewear, and other sports- and clothing-related goods. One of the reasons Adidas is such a reputable brand in the industry is due to a well establishedbrand name, and also Adidas commitment to consumers. Under the Adidas name, many products are manufactured and distributed, under three different categories and logos: ● Adidas Performance ● Adidas Originals ● Adidas Style All three of which still contain the signature three stripes incorporated into the logos to signify the Adidas brand.Each of these three Adidas brands covers a different targeted segment of the market that the AdidasGroup is operating in. It appears that the Adidas Group is targeting both male and female consumers who passionate and focused on living an active lifestyle. Adidas Performance is focused on delivering excellent quality sporting apparel and products to all sporting enthusiasts, regardless of their age. Adidas has the ability to appeal to both a young and...
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........... ..7 4.2 Product Mix........................................................... .......... .......... .......... ..9 5. Contract law 5.1 Introduction........................................................... .......... .......... .......... ..9 5.2 Incoterms and transmission of risk....................... .......... .......... .......... .10 5.3 Payment requirements.......... .......... .......... .......... .......... .......... .......... .11 5.4 Warranties and liabilities....................................... .......... .......... .......... .11 6. Tasks and Responsabilities 6.1 Organising and sorting customers.............. .......... .......... .......... .......... .12 6.2 Writing and translation of newletters........... .......... .......... .......... .......... .13 6.3 Creation and processing of documentation for orders..... .......... .......... .14 6.4 Compilation and maintenance of the Customer Relationship..... .......... .17 Management (CRM) system 6.5 External sales...
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...Porter’s 5 Forces The ability rivalry has worked to enable the English Premier League to become one of the top clubs within the world and Europe, in order to attract the finest players worldwide. Strategy We aim to increase our revenue and profitability by expanding our high growth businesses that leverage our global community and marketing infrastructure. The key elements of our strategy are: * Expand our portfolio of global and regional sponsors: We are well positioned to continue to secure sponsorships with leading brands. Over the last few years, we have implemented a proactive approach to identifying, securing and supporting sponsors. In addition, we are focused on expanding a regional sponsorship model, segmenting new opportunities by product category and territory. As part of this strategy, we have opened an office in Asia and are in the process of opening an office in North America. These are in addition to our London and Manchester offices. * Further develop our retail, merchandising, apparel & product licensing business: We will focus on growing this business on a global basis by increasing our product range and improving distribution through further development of our wholesale, retail and e-commerce channels. Manchester United branded retail locations have opened in Singapore, Macau, India and Thailand, and we plan to expand our global retail footprint over the next several years. In addition, we will also invest to expand our portfolio of product...
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...------------------------------------------------- Air New Zealand’s E-marketing Subject Name: Essential E-marketing strategy Subject Code : BK004 Tutor： Alanah Malkini Assessment Name: Individual Assignment ------------------------------------------------- Student Name: Yiming Sun ------------------------------------------------- Student ID: i144996 Introduction Marketing via the internet is a very dynamic phenomenon, since websites suddenly emerge and widely spread, it alter the way of people operating business and acquiring information. It is unquestioned that the centrality of internet in modern society. Nearly all aspects of modern life are operated and stayed online, such as communication, commerce, education, entertainment and so on. This trend was noticed by marketers and advertisers as well. Numerous companies advertise, sell and promote products and services via the internet. The successful marketing on the internet fulfill the development of a company. This essay wil throw light upon the e-marketing strategy of the New Zealand flag carrier -- the Air New Zealand Airline group. The principles, nature and scope of Air New Zealand’s e-marketing strategy will be analysed. In addition, this essay will explain the opportunities and challenges faced by the company when carry out e-marketing strategy. And lastly, micro and macro environment factors that impact the e-marketing strategy will be discussed in this essay as well....
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...1/13/2015 Solution SCM Ch1 2 Documents Upload (/upload.html) Login (/login.html? back=http%3A%2F%2Fdocslide.net%2Fdocuments%2Fsolution-scm-ch12.html) / Docslide (/) / Documents (/category/documents.html) / Solution SCM Ch1 2 Assignment 1 Supply Chain Management Topic: Understanding the Supply Chain Submitted by: Submitted to: Md. Faisal Hossain Md. Md. Akram Hossain EMBA Spring Semester 2013 Assistant Professor ID: 61120-13-017 MIS, University of Dhaka Date: 23-01-2013 Department of Management Information Systems Gateway Why did Gateway have multiple production facilities in the US? What advantages or disadvantages does this strategy offer relative to Dell, which has one facility? US was main market of gateway No inventory stores direct supply no contract with any shipping company Advantages Low price raw material Cheaper logistics http://docslide.net/documents/solutionscmch12.html 1/8 1/13/2015 Solution SCM Ch1 2 Documents Fly UP Shipping Tax Incentives Disadvantages cost increases Difficult to manage quality Different polices for employees What factors did Gateway consider when deciding which plants to close? The markets which were saturated showing poor results, specially Malaysia plant were have high loses Why does Gateway not carry any finished goods inventory at its retail stores? Gateway was really clever in deciding whether to keep such items in inventory or not. As gateway knew that people don’t wait for FMCG product...
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...Unit WP2: Word processing software Assessment Scenario You work for the Marketing department of The Fruit and Veggie People Ltd, a company that sells organic, ethically sourced fruit and vegetable boxes. You are responsible for overseeing production of a newsletter that will be mailed to existing customers. You have been given an initial draft of the newsletter to edit and prepare for printing and mailing. The newsletter will be sent to customers on the first of the month, along with a cover letter. You have been asked to edit and prepare the newsletter, taking it from 1st draft to final draft ready for distribution. You must also make changes to the cover letter that will be sent out with the newsletter, and create a form for customers to fill in. Part 1: Entering and managing information (1.1, 1.2, 1.7) In this Part of the Assessment, you will need to apply knowledge you have gained in Session 1 and 2 of your WP2 Unit. 1. What types of information might be included in a newsletter? Please list at least 4 separate types of information. Images, numbers, tables, lines, borders, charts. Good. 2. Other than your keyboard, state two other ways that you can enter text and information into a Word document. Typing use original Microsoft Windows program “Speech Recognition” – to type into Microsoft Word usin your voice as command. You can use On-Screen keyboard, to select letters, and type using your mouse only. Good. You could also use...
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...Re Table of Contents COMPANY LETTER HEAD ......................................................................................................................... 2 INSTITUTE CERTIFICATE .......................................................................................................................... 3 ACKNOWLEDGEMENT ............................................................................................................................. 4 EXECUTIVE SUMMARY ............................................................................................................................ 5 1 Company Profile:............................................................................................................................. 6 1.1 1.2 1.3 1.4 Introduction ............................................................................................................................ 6 A Brief History ......................................................................................................................... 6 Milestones:.............................................................................................................................. 7 Vision....................................................................................................................................... 7 Companionship: .............................................................................................................. 7 Tangible differentiation: ..................
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...THE DESIGN AND IMPLEMENTATION OF A LEADERSHIP DEVELOPMENT PROGRAM FOR GREENHECK FAN CORPORATION by Kathleen A. Drengler A Research Paper Submitted in Partial Fulfillment of the Requirements for the Master of Science Degree in Training and Development Approved for completion of 4 Semester Credits 198-750 Field Problem in Training and Development _________________________ Research Advisor The Graduate College University of Wisconsin-Stout December 2001 2 The Graduate College University of Wisconsin-Stout Menomonie, Wisconsin 54751 ABSTRACT Drengler (Writer) (Last Name) Kathleen (First) A (Initial) The Design and Implementation of a Leadership Development Program for Greenheck Fan Corporation Training & Development (Graduate Major) Jerry Coomer (Research Advisor) December 2001 (Month/Year) (No. Pages) Publication Manual of the American Psychological Association (Name of Style Manual Used in this Study) The purpose of this field problem was to design and implement a leadership development program for Greenheck Fan Corporation. Consistent growth over the prior five years and aggressive growth projections created leadership opportunities throughout the organization. A corporate culture that supports promotions from within and a projected workforce labor shortage required development of the skills of existing employees to fill emerging leadership roles. This leadership development program defines the competencies necessary...
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...LONDON SCHOOL OF BUSINESS AND FINANCE CREDIT RISK MANAGEMENT OF NON-BANKING FINANCIAL INSTITTUTION IN GHANA (A CASE STUDY OF TF FINANCIAL SERVICES) BY STEPHEN KWADWO NTIRI A Thesis Submitted to the London School of Business and Finance in Partial Fulfilment of the Requirement for the MBA Degree in Financial Services MARCH 2010 DECLARATION I Stephen Kwadwo Ntiri hereby declare that except for references to other people’s work, which have duly been acknowledged, the work presented here was carried out by me, MBA student of Financial Servies at the London School of Business and Finance (LSBF), under the supervision of Randolph Metz-Johnson. I also declare that this work has never been submitted partially or wholly to any other institution for the award of a certificate. …………………………………………… ……………... Stephen Kwadwo Ntiri Date (Student) ………………………………………… …………… Randolph Metz-Johnson Date (Supervisor) Dedication This research project is dedicated to Almighty God for His abundant blessings and protection given me throughout this study, and also to my family for the support I received from them. Acknowledgement I am most grateful to Almighty God who through His infinite mercy and love guided me throughout the duration of the programme. I wish to acknowledge the help and encouragement I got from the entire staff of TF Financial Services, especially Mr. Benjamin Turkson, which has enabled me to complete this work. I also want to thank my wife, Esther Yamoaba...
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...Developing undergraduate research and inquiry Mick Healey and Alan Jenkins June 2009 Developing undergraduate research and inquiry Contents Preface Executive summary 1. 2. 3. 4. 5. 6. 7. 8. 9. Argument, origins and scope Nature of undergraduate research and inquiry Issues of inclusiveness Disciplinary practices and strategies Departmental and course team practices and strategies Institutional practices and strategies National policies and strategies The research evidence Conclusion: building connections 2 3 5 15 33 47 67 79 105 113 121 125 127 About the authors References List of case studies Engaging students in research and inquiry at the beginning of their academic studies Engaging students in research and inquiry later in their academic studies Undergraduate research and inquiry in science, technology, engineering and mathematics (STEM) disciplines Undergraduate research and inquiry in humanities, social sciences and interdisciplinary studies Undergraduate research and inquiry in departments and course teams Undergraduate research and inquiry in institutions 11 30 40 62 74 102 The Higher Education Academy – June 2009 1 Preface The Academy is very pleased to present this piece of work, commissioned as part of the series looking at the relationship between teaching and research1. Mick Healey and Alan Jenkins build on their already substantial contribution in this area by focusing on undergraduates’ engagement in research and inquiry, and the potential implications...
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...Developing undergraduate research and inquiry Mick Healey and Alan Jenkins June 2009 Developing undergraduate research and inquiry Contents Preface Executive summary 1. 2. 3. 4. 5. 6. 7. 8. 9. Argument, origins and scope Nature of undergraduate research and inquiry Issues of inclusiveness Disciplinary practices and strategies Departmental and course team practices and strategies Institutional practices and strategies National policies and strategies The research evidence Conclusion: building connections 2 3 5 15 33 47 67 79 105 113 121 125 127 About the authors References List of case studies Engaging students in research and inquiry at the beginning of their academic studies Engaging students in research and inquiry later in their academic studies Undergraduate research and inquiry in science, technology, engineering and mathematics (STEM) disciplines Undergraduate research and inquiry in humanities, social sciences and interdisciplinary studies Undergraduate research and inquiry in departments and course teams Undergraduate research and inquiry in institutions 11 30 40 62 74 102 The Higher Education Academy – June 2009 1 Preface The Academy is very pleased to present this piece of work, commissioned as part of the series looking at the relationship between teaching and research1. Mick Healey and Alan Jenkins build on their already substantial contribution in this area by focusing on undergraduates’ engagement in research and inquiry, and the potential implications...
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...물리학과생명과학과수리과학 과화학과건설및환경공학과 기계공학과항공우주공학과산 업공학과산업디자인학과신 소재공학과원자력및양자핵공 학과전기전자공학과전산학 과바이오및뇌공학과생명화 학공학과BEP카이스트제4기반 대표자협의회....WithUs... 학과소개책자 Sponsored by Mechanical Engineering 학과소개 책자를 열면서 우리 학교는 단일 학부로 운영하여, 학생들이 1학년 때는 과를 선택하지 않고 입학하여 2학년 1학기 때 전공과목을 수강하고, 2학년 2학기에 전공을 확정하게 된다. 이후에도 개인의 적성과 흥미에 맞추 어 자유롭게 과를 변경할 수 있도록 하고 있다. 각 과마다 외부에 홍보하기 위한 과 소개 책자는 많지만 학생들에게 초점이 맞추어진 과 소개 책자는 아직 보편화 되어 있지 않고, 학과 소개 행사에서는 형식적인 내용 위주로 진행되어 학생들이 다가가 기에 다소 어려움을 느끼게 된다. 따라서 제 4기 반 대표자 협의회에서는 3기 반대협에서 처음 제작, 배포 했었던 학과소개 책자를 선 례로 삼아 무학과 학생들의 학과 선택을 돕고자 새내기 과 소개 책자 프로젝트 팀을 만들어 학생들의 관점에서 학생들의 입맛에 맞는 과 소개 책자를 제작하게 되었다. 실질적인 정보에 대해서는 학사요 람이 있으므로 학과를 ‘선택’하는데 도움이 되는 정보를 싣기 위해 노력했다. 사업을 시작하기에 앞서 협조를 요청하기 위해 대부분의 학과 교수님들을 만나 뵐 수 있었다. 교수님 과 대화하다 보니 문득 든 생각이 하나 있었다. 세상은 어떤 특정한 한 가지 분야로 이루어져 있지 않 다는 것이다. 모든 분야는 유기적으로 연결되어 있어, 특정 분야를 전공한다고 해서 나를 필요로 하 는 분야가 한정되어 있지 않다는 것이다. 한 교수님께서는 “자네들이 어떤 전공을 선택하든 그것은 중요하지 않다. 결국은 모든 것이 만나게 되어 있고, 어디서든지 적용할 수 있는 길이 있다. 장래 혹은 수익성에 따라 과를 정하는 것은 인생의 중요한 선택권을 버리는 것과 같다. 과를 선택하는 기준은 자신이 그 분야를 얼마나 재미있게 공부 할 수 있는가에 달려있다.” 라고 말씀하셨다. 이 책을 읽으며 얼마나 각각의 과가 자신에게 ’재미있을’지 알아 보라고 말하고 싶다. 이 책을 보고 많은 무학과 여러분들이 학과를 선택하는데 많은 도움이 되었으면 하는 바램이다. 끝으로 참 많이 수고해준 팀원들과 지원을 아끼지 않으신 기계공학과 허훈 학과장님, 21대 총학생회 에 감사를 표하는 바이다. 반대표자 협의회란? 반 대표자 협의회란(이하 반대협) 과가 없는 KAIST 의 특성상 동문문화가 발달하게 되어, 과고를 졸 업하지 못한 학생들과 과고를 졸업한 학생들과, 혹은 동문끼리만 어울리는 문화에 변화를 주어 두루 어울리는 문화를 만들기 위해 2004년 1기 반대협을 발족하게 되었습니다. 반대협은 새내기 새로 배 움터 및 오리엔테이션때 선출된 각 반의 반장들의 모임으로 이루어져 있으며 의장, 부의장, 국장단, 임원 등으로 이루어져 신입생을 대상으로 사업을 진행하고 있습니다....
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