...Analysis of the case : “Ramesh Patel at Aragon Entertainment Limited” Letter of Transmittal September 23rd 2013 Sub: Report submission on the case of Ramesh Patel at Aragon Entertainment Limited Dear Ma’am, As per your instructions, I have created a report to analyse the problems faced by Ramesh Patel of New Horizon and the necessary steps to be taken. I have recommended that Ramesh Patel counsel Gibson to arrive at a position so that back log works from Gibson’s part can be completed before deadline. This will enable Ramesh Patel to get the part pending from Gibson done and make desired impression at the New Horizons Board presentation. By implementing this he can also make his Image as a team player better in front of Maria Hernandez and Senior Management alike. Also friendship with Gibson will not take any hard falls. The following pages will give a detailed analysis, an evaluation of the available alternatives, recommendations and action steps. Executive Summary Ramesh Patel faces a difficult situation where in his delivery to New Horizons Board and hence chance to create an impression in front of Senior management looks bleak. New Horizons Board has the task to develop recommendations for new titles for Aragon Entertainment. The delivery Patel was counting on was a cumulative effort from his team to analyse customer data on one of Aragon’s promising new video game to access the potential of a sequel. The team as consists of Maria Hernandez...
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...Marketplace Analysis of Whole Foods Charles Griffith University of St. Mary Marketing Management MGT-704 MARKETPLACE ANALYSIS OF WHOLE FOODS “With great courage, integrity, and love – we embrace our responsibility to co-create a world where each of us, our communities and our planet can flourish. All while celebrating the sheer love and joy of food” (Whole Foods, 2015). This is Whole Food’s “higher purpose statement”. This statement expresses and delivers what Whole Foods, as an organization, believes and what must be apparent to the consumer. As an organization founded with the drive to bring the freshest and most natural products to consumers, Whole Foods must maintain alignment with that core philosophy. Created in response to the lack of organic and natural options of the traditional grocery stores and chains Whole Foods has grown from its origins in a three story house in Austin to the multi-billion dollar enterprise it is today without sacrificing this core value (Harrison, 2014). This is very important: The continued development and growth of Whole Foods must maintain this core philosophy. The platform for value creation is rooted in market share growth and consistent and well defined organizational philosophy (Deshpande, R. & Webster, F. 1989). Keeping Whole Food’s core philosophy in mind, strategy for growth of the business and recapturing of market share are the primary goals of this analysis. The supermarket and “other grocery” markets within the United...
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...Company G 3-Year Marketing Plan Assessment Code: MKT1 Student Name: Student ID: Date: Mentor Name: Table of Contents Introduction 3 Mission Statement 3 Market Objectives 3 Target Market 3 Product Objective 3 Price Objective 3 Place Objective 4 Promotion Objective 4 Competitive Situation Analysis 4 Consumer Product Classification 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 6 Marketing Strategies 6 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 7 Product Action Plan 7 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 8 Introduction Companies G is wholesale appliance business focusing elite urban singles and couples; affluent retires in sunbelt cities; sophisticated townhouse couples; upscale urban singles and couples who are looking to upgrade their traditional top-end washer and dryer to the newer front-end washer and dryer appliances by Frigidaire. Mission Statement Company G will provide the highest quality Frigidaire brand products, superior customer service and cost-effective solutions to our customers, resulting in sales, profit and a mutually long-term relationship with our suppliers and customers. Market Objectives Target Market Our ideal customer are elite urban...
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...Marketing Plan Oliberté International Marketing MIB Front - Team 4 I. Executive Summary II. Concept Statement A. Company Background and Mission B. Products and Services C. Business Model: Sustainability and Uniqueness D. Strategic Intention E. Marketing F. Risk Analysis G. Differentiation H. Evaluation: Factor of success III. Situation Analysis A. Industry Analysis 1. Industry overview 2. Porter five forces 3. Market size 4. Position in the market life cycle 5. Available distribution structure, plus attitudes and practices 6. PESTEL 7. Risk Analysis B. Firm Analysis 1. Brief history of the company and stage of internationalization 2. SWOT Analysis 3. Stakeholder Analysis 4. Product Development and Product Extension 5. Pricing and Financial Policy 6. Internet and E-commerce 7. Organizational Structure C. Competitor Analysis 1. Competitive Positioning: Direct and Indirect Competitors 2. Market Share Distribution 3. Future Competition – Direct and Indirect Competitor 4. Barriers to Entry 5. Competitive Advantages D. Customer Analysis 1. Who are your customers? 2. What do customers want/need? 3. What must be done to satisfy their wants and/or needs? 4. What is the size of the market? 5. What is the growth profile? IV. Strategic Marketing Decision A. Marketing Scope B. Marketing Goals 1. Successfully launch and market the expansion of the product offer 2 Marketing Plan Oliberté International Marketing MIB Front - Team 4 2. Successfully launch and market the contribution...
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...Written Analysis of Dynacorp Case Dynacorp Revisited; the front/back organization Prepared by Bradford Bleidt The political lens looks at an organization from the perspective of “how power and influence are distributed and wielded, how multiple stakeholders express their different preferences and getting involved in (or excluded from) decisions, and how conflict can be resolved” (Ancona, Kochan, Scully, Van Maanen, and Westney, 1999: M-2, 10). The political lens sees a organizational situation “as an arena for competition and conflict among individuals, groups, and other organizations whose interests and goals differ and even clash dramatically”. “In the political perspective the roots of conflict lie in different and competing interest, and disagreements require political action, including negotiations, coalition building, and the exercise of power and influence, all of which recognize that rationality is local” (Ancona, Kochan, Scully, Van Maanen, and Westney, 1999: M-2, 33). The fundamental steps in “using the political lens to take more effective action in organizations include: mapping interest in power, getting buy in, finding allies and building a coalition, building a network, and building your negotiation skills” (Ancona, Kochan, Scully, Van Maanen, and Westney, 1999: M-2, 41). I will define and use all these concepts to analyze the political perspective/situation of Dynacorp; the front/back organization, a “major global information systems and communication company”...
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...Company G 3-Year Marketing Plan Assessment Code: MKT1 Student Name: Student ID: Date: 03/05/2011 Mentor Name: Table of Contents Introduction 3 Mission Statement 3 Market Objectives 3 Target Market 3 Product Objective 3 Price Objective 3 Place Objective 4 Promotion Objective 4 Competitive Situation Analysis 4 Consumer Product Classification 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 6 Marketing Strategies 6 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 7 Product Action Plan 7 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 8 Introduction Companies G is wholesale appliance business focusing elite urban singles and couples; affluent retires in sunbelt cities; sophisticated townhouse couples; upscale urban singles and couples who are looking to upgrade their traditional top-end washer and dryer to the newer front-end washer and dryer appliances by Frigidaire. Mission Statement Company G will provide the highest quality Frigidaire brand products, superior customer service and cost-effective solutions to our customers, resulting in sales, profit and a mutually long-term relationship with our suppliers and customers. Market Objectives Target Market Our ideal customer are elite urban singles and couples, affluent retires in South and Southeast cities,...
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...Building Internal and External Hospitality LaKeisha Sanderlin Keller Graduate School of Management Abstract I will be evaluating the guest services department at the Hilton Garden Inn in Charlotte, NC. The hotel is part of a much larger Hilton family that is quite successful, but this particular property is suffering from lower guest satisfaction scores, several recent management changes and the resulting low employee morale. The new guest services manager expects that once the new management both in guest services and the hotel overall gets settled, the low morale and slipping guest satisfaction scores can be assuaged by using specialized customer service training. This analysis will follow the progress of the Guest Services Team and offer a possible training solution to address the current issues. Building Internal and External Hospitality The Hilton Garden Inn North is located in Northern Charlotte, North Carolina. The property has in its favor a particularly prime location that is in close proximity to the two major highways that pass through Charlotte: I-85 and I-77. The hotel is just blocks away from the Northlake Mall which boasts several upscale anchor stores and eateries. Charlotte is a bustling banking metropolis, home to a major league football, and basketball team, a major NASCAR race and host of other tourist attractions and thriving businesses. Therefore, any organization offering quality, affordable, and accessible hotel accommodations has the potential...
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...believe the reasons behind the decision to build the airport were legitimate as it was unable to cope with the massively increasing volume of passengers traveling to and from the airport. Flight delays and heavy financial losses were incurred by not only by the airlines but the airport itself due to the continuous delays and other missed opportunities. Future analysis carried out at the airport had predicted even further growth for the airport within the coming years. With Denver being the capital city in the county of Colorado, Stapleton airport was viewed as the main airport for the county with graphs showing it to be the 5th busiest airport in the...
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...s H ns nn out n ad- I rdc o o t i tD tA qit n o a cu io a si w tLb I i aVE h W ncmu io / . k ncmi l d io /e n . ra ncmu/ nsn io / h do . ka Introduction to LabVIEW and Computer-Based Measurements Hands-On Seminar 1 Company Profile • Leaders in Computer-Based Measurement and Automation • Long-term Track Record of Growth and Profitability • $660M Revenue in 2006 • $184.4M in Q3 2007 (12% YOY) • More than 4,300+ employees; operations in 40+ countries • Fortune’s 100 Best Companies to Work For 8th Consecutive Year • FT 50 Best Workplaces UK 2006 & 2007 2 National Instruments Vision “To do for test and measurement what the spreadsheet did for financial analysis.” Virtual Instrumentation The software is the instrument 3 Hands-on Introduction to Data Acquisition with LabVIEW 1 The NI Approach – An Integrated Platform PXI Modular Instrumentation Multifunction High-Resolution Data AcquisitionDigitizers and DMMs Digital I/O High-Speed Digitizers Acoustics RF Signal Keypad LCD Sound Instrument Control Dynamic Signal Acquisition Temperature Monitoring Process Control Battery Laptop PC Desktop PC Counter/ Timers Machine Vision Waste Monitoring PDA Distributed I/O and Embedded Control Motion Control Body & Chassis Audio Engine Durability Motor and Valve Control Emissions Electronics Safety Tire & Brake ...
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...Requirements Specification For Student mark analysis system 1. Introduction 1.1 Purpose ``1.2 Scope 3 Definitions, Acronyms, and Abbreviations 4 References 5 Overview 2. General Description 2.1 Product Perspective 2.2 Product Functions 2.3 User Characteristics 2.4 General Constraints 2.5 Assumptions and Dependencies 3.1 External Interface Requirements 3.1.1 User Interfaces 3.1.2 Hardware Interfaces 3.1.3 Software Interfaces 3.2 Functional Requirements 3.2.1System features Front end(student front) Back end(administrative tools) 3.3 Non-Functional Requirements 3.3.1 Usability requirements 3.3.2 Performance requirements 3.3.3 Compatibility requirements 1. Introduction 8 Purpose “STUDENT MARK ANALYZING” is used to enter and manage the student records in an organized manner, as the number of student is high it is difficult to maintain the record manually. 9 Scope The software product to be produced in “analyzing marks” helps in easy evaluation of the student based on the marks obtained in the examination. It also get results of the statistics of the result by displaying the number of student passed and failed in the class along with the pass percentage. The software displays the rank list of the student. 10 Definitions, Acronyms, and Abbreviations M.A.S:- Marks Analysis System MTT1:- Mid Term Test 1 MTT2:-...
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... Management and Leadership Assignment Unit 7006 Organisational Direction Tutor William Brown Written by Sean Reddaway Managing the Underground City The New York City Transit Authority (NYCTA) Reclaims its Subway Stations Contents Strategic Aims and Objectives 3 The overall strategic aim of the NYCTA is: 3 The specific aims of the NYCTA, (in ascending order of priority) are: 3 The strategic objectives of the NYCTA, (in ascending order of priority) are: 3 Factors affecting the NYCTA 4 Progress Towards Achieving Strategic Aims and Objectives 5 Evaluation of the strategic position of the NYCTA 8 The Stakeholders in the NYCTA and their expectations and influence 9 Strategic Options for the NYCTA 10 References 12 Strategic Aims and Objectives The Charities Evaluation Services (2005) identify the difference between aims and objectives as: “Aims are the changes you hope to achieve as a result of your work Objectives are the activities you undertake and the services you offer to bring these changes about” It also recognises that there can often be an overall aim with several specific aims. [pic] The overall strategic aim of the NYCTA is: • To restore public confidence in the subways by improving the environment for passengers, from a physical standpoint, by a feeling of safety and a feeling that somebody is in control. The specific aims of the NYCTA, (in ascending order of priority) are: 1. To increase...
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...the front desk needs to type everything into the system like the guest info. The stable system can make sure that guests can check-in when they arrived, and it also won’t lose the important guests information like credit card information. The disadvantage of the system is that it takes a long time for the employee to get trained. Since it is a DOS system, it is very different than the system we use today. The DOS system use F1-F9 to reflect to the page that you want to go. It does not use a mouse. So for the front desk employees, it is hard for them to get used to the system and check the guests in efficiently. How do we find the new system? If we would like to update out check in system, we can do several researched to find out the new system that is right for us. We can do some research about what system does the other hotel use to check in the guests. It might be a good fit for our company too. We can also see what is the software that the hotel software companies try to sell to the hotel. Another way we can do is to do some online research and go through hospitality industry technology magazines as well to see what are the new systems in the hospitality industry. What are the steps to update the new system? I think there are four steps we need to take to update out new system. The first step is the analysis the pros and cons of the new system to see what are the advantages of the new system compare to the old system. The second step is to do a cost analysis to see...
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...(QFD) Table of Contents 1 Introduction 3 2 Abbreviations 3 3 House of Quality Summary 3 4 System Analysis 4 4.1 Voice of Costumer (Costumer requirements). Assumptions 4 4.3 Engineering hypothesis of the analysis. 5 4.4 AUDI S4 Sedan (2012) 5 4.4.1 Data Inputs (Importance) 6 4.4.2 Result Analysis. 7 4.5 BMW M3 Sedan (2012) 10 4.5.1 Data Inputs (Importance) 11 4.4.2 Result Analysis. 12 4.6 Mercedes Benz CLS63 AMG Sedan 15 4.6.1 Data Inputs (Importance) 16 4.6.2 Result Analysis. 17 5 Conclusion 19 6 References 20 Table of Figures Figure 1 - House of Quality Process Summary 5 Figure 2 - Audi S4 2012 6 Figure 3 - AUDI S4 HOQ 7 Figure 4 - BMW M3 2012 11 Figure 5 - BMW M3 HOQ 12 Figure 6 - Mercedes Benz CLS63 AMG 16 Figure 7 - Mercedes Benz CLS63 AMG 2012 HOQ 16 1 Introduction The objective of this project is to understand what user trade-offs were selected and prioritized when each of the three systems were being developed. The Systems to be analyzed will be: • 2012 Audi S4 Sedan • 2012 BMW M3 Sedan • 2012 CLS63 AMG Sedan In order to understand this relationship, a reverse engineering concept will be done using the QFD-HOQ model on all three of the above systems. Traditional Enginnering concepts will be utilized during the system analysis making design considerations (i.e. speed vs. weight vs. acceleration) all of these systems. It will be according to reverse...
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...How to Improve the Working Efficiency at Front Office in Sheraton Chengdu Table of Contents Acknowledgements ………………………………………………………………………………………………. 1 1. Introduction ……..…………………………………………………………………………………………..… 3 2. Analysis of the elements affecting the working efficiency at Front Office 3.1 Characteristics of works at Front Office …………………………………...…………….. 4 3.2 The elements affecting the working efficiency at Front Office ………………... 4 3. LEAN Management in working process at Front Office 4.3 Introduction of LEAN Management ……………………………………………………..…. 5 4.4 Implementation in daily works at Front Office ………………………………….…….. 6 4.5.1 Proposal based on the analysis of guests flow 4.5.2 5S Model – Better Order for More Efficiency 4. Optimize customers’ cognition of Working Efficiency at Front Office (Customer Satisfaction) 5.5 What the customers’ cognition of working efficiency at Front Office ...... 18 5.6 Key elements affecting customers’ cognition and improve the working efficiency in customers’ cognition ….....………..…………………………………………. 18 5. Effective communication for efficient work at Front Office ………..……………..…… 25 6. Conclusion …………………………………..……………………………………………………………..…. 28 References ……………………………………………………………………………………………………………...
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...The Effect of “Front-Loading” Problem-Solving on Product Development Performance Stefan Thomke and Takahiro Fujimoto In recent years, there has been a growing interest in the link between problemsolving capabilities and product development performance. In this article, the authors apply a problem-solving perspective to the management of product development and suggest how shifting the identification and solving of problems—a concept that they define as front-loading—can reduce development time and cost and thus free up resources to be more innovative in the marketplace. The authors develop a framework of front-loading problem-solving and present related examples and case evidence from development practice. These examples include Boeing’s and Chrysler’s experience with the use of “digital mock-ups” to identify interference problems that are very costly to solve if identified further downstream—sometimes as late as during or—after first full-scale assembly. In the article, the authors propose that front-loading can be achieved using a number of different approaches, two of which are discussed in detail: (1) projectto-project knowledge transfer—leverage previous projects by transferring problem and solution-specific information to new projects; and (2) rapid problemsolving—leverage advanced technologies and methods to increase the overall rate at which development problems are identified and solved. Methods for improving project-to-project knowledge transfer include the effective...
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