...The Dying Newspaper Assignment 1: Newspaper Assessment Lois Reed Professor Will Moses MKT100 – Principles of Marketing November 6, 2012 The Dying Newspaper Abstract The newspaper (print) has been a part of American households for decades. The subject matter to be discussed: the exchange of news information in the networked future, the impact of the transition to digital journalism and the decline of the local newspaper. The information will show the drop in print viewership due to news being more readily available through social media and other Internet options. The Dying Newspaper Introduction The purpose of this product assessment is to investigate obsolesces of the print newspaper which has been on a steady decline in the market today. First, we will describe the newspaper within the context of demographic, consumer popularity, economic and technology, ethnic market and social awareness. The research will gather recommendation of appeal for consumer’s response to the declining of the print newspaper industry, while addressing the alternative market place to revitalize the newspaper standards in other countries. Finally, the study will bring about awareness to segmentation and positioning ideals for the new signature of newspaper in the new countries. The newspaper was a global source for current news events on print intended for household viewers. According to a Census Bureau report, within 10 years the primary declination of readership will be amongst...
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...Task 4 Jasmine Tucker Promotional activities Suitability of the promotional methods- Although I have came up with four different methods of promotion I will have to analyse the suitability of each of the methods. I will have to see if the budget that TOPSHOP currently have will be enough in order to be able to afford to use these methods, I will need to ensure that these methods would work within the town and I will also need to ensure that each of them would work within the business. Method 1- Newspaper article. As you can see below I have created a newspaper article that I would like to show in The Bucks Herald, one of the most popular local pages. The reason In Adv- primary research shows that majority of pregnant people read newapaper Adv- The bucks herald is a local newspaper with … readers and whole range will be shown Disad- Even though pregnant people read newspaper it would not be for sure they would see article Disadv- article is quite small and therefore customers would not be able to Cost- Metod 2- Merchandising Explination Adv- whole range will be shown Adv- by having in shop window pregnant people will become aware Disadv- hiring a merchandiser is quite expensive Disadv- if maternity id on mannequins for 6 weeks the other ranges wont be shown and may stop selling as well Cost Method 3-Competition Explination Adv- interactive...
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...................................................................... 10 Conclusion ............................................................................................................... 12 References ............................................................................................................... 13 1 Executive Summary The objective of this paper is to offer an in-depth analysis the economic situation of the newspaper publishing industry in Australia within the microeconomic scope. The paper analyses transformations of the industry brought by digitisation and the fast paced technology development. It discusses how digitisation and technology affects the demand and supply of printed newspapers. It also looks at the elasticity and efficiency and equity of newspaper in the current market. This paper is divided into four section. Following an introduction (Section 1.0), then Section 2 .0 introduces the economic concept which will be used through the paper. Section 3.0 analyses the economic state of the newspaper publishing industry using...
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...Studies Course Outline Media Studies Core Concepts Media Studies Assessment Checklist COURSE OUTLINE “The media’s the most powerful entity on earth. They have the power to make the innocent guilty and the guilty innocent, and that’s power. Because they control the minds of the masses.” Malcolm X Mass communication to Everyone. Disseminating Information to a wide Audience. What is Media? The media is the means of mass communication, such as newspapers, magazines, radio, television and film. The media disseminates meaning to a mass audience. The word media is derived from the Latin “medium”, which means “an agency; or the way something is communicated or expressed”. What is Media Studies? Media Studies is the study of how meaning is created and disseminated through the media. The media that are studied are those of mass, rather than interpersonal communication, such as mobile phones. The media texts may be newspapers or magazines, television or radio programmes, cinema films, advertisements, music videos and websites. The range of media texts will cover fiction and non-fiction, such as Donnie Darko, Bowling For Columbine, The Simpsons, and Nike adverts. Media is a construct; messages are being mediated and a point of view communicated, even where the events seem at their most ‘raw’ and direct. This course will enable you to look at and listen to media products, not simply as a consumer, but as a critic...
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... Last year, 53% of adults (or 71% of internet users) in the United States received their news online than by buying a newspaper or magazine.1 Things have changed quite dramatically since 748 AD (the first record of a newspaper in Beijing, China). From Johannes Gutenberg’s invention of the printing press in 1451 to dwindling circulation in 2010, the newspaper industry has experienced both impressive growth and steady decline. In the 1700s, market factors such as rising literacy and the development of postal services galvanized the distribution of newspapers. Growth continued in the 1800s with the rise of the middle class. In the early 1900s (i.e. before the advent of television), substantial adverting revenue allowed newspapers to become enormously profitable. However, in the late 1900s and early 2000s, the tides began to shift. The business...
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...1. Introduction Extensive research has been conducted on the topic of how media circulation affects political accountability and government policy. Theory predicts that for a higher share of media receivers, political accountability and hence government expenditures increase. Besley & Burgess (2002) give additional insight into this topic by analyzing the impact of media circulation on government responsiveness to falls in food production and crop flood damage in Indian states. The authors use the extent of public food distribution and calamity relief as proxies for government responsiveness. In addition to media factors, political and economic factors are introduced as potential determinants of policies. The predictions of the theory are underlined by the results of the paper: Government responsiveness increases with a higher amount of media users within a state. Further, political factors are also relevant determinants, whereas, economic factors are of low importance. In the following, the paper will be critically assessed within these sections. First, the theory, the propositions as well as the empirical strategy are introduced and compared to discussions in class. Second, the results of the paper are outlined. Third, the empirical strategy as well as the results will be analyzed and compared to prior research and theory. Finally, a short conclusion and outlook will be given. 2. Theory, Propositions and Empirical Strategy The theoretical two-period model of Besley & Burgess...
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...INTRODUCTION The Hindu is an English –language, Indian daily newspaper. Headquartered at Chennai (formerly called Madras), The Hindu was published weekly when it was launched in 1878, and started publishing daily in 1889. According to the Indian Readership Survey in 2012, it was the third most widely read English newspaper in India (after the Times of India and Hindustan Times), with a readership of 2.2 million people. The Hindu has its largest base of circulation in southern India, especially in the states of Tamil Nadu and Kerala, and it is also the most widely read English daily in Tamil Nadu and Kerala. According to the Audit Bureau of Circulations, The Hindu had a circulation of 1.46 million copies as of December 2009. The enterprise employed over 1,600 workers and annual turnover reached almost $200 million in 2010. Subscription and advertisement are major sources of income. The Hindu became, in 1995, the first Indian newspaper to offer an online edition. It is printed at 18 locations—Chennai, Coimbatore, Bangalore, Hyderabad, Madurai, Noida, Visakhapatnam, Thiruvananthapuram, Kochi, Vijayawada, Mangaluru, Tiruchirapalli, Kolkata, Hubli, Mohali, Allahabad, Kozhikode and Lucknow . The Hindu was founded in Madras on 20 September 1878 as a weekly by four law students (T. T. Rangachariar, P. V. Rangachariar, D. Kesava Rao Pantulu and N. Subba Rao Pantulu) led by G. Subramania Iyer, a school teacher from Tanjore district and M. Veeraraghavachariar, a lecturer at Pachaiyappa's...
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...Constitutional Law: Bill of Rights TUTORIAL 1: WRITING AN OP-ED Do you have an interesting opinion to share? Is something driving you crazy? Is there something which needs to be said which no-one else is saying? If you can express it clearly and persuasively in an op-ed, you can reach thousands of people, and possibly sway hearts, change minds, influence decision-makers and even shape public policy. In the process, you also earn recognition for yourself and your institution, all for less effort than it takes to write a professional journal article. An op-ed is a short punchy piece of writing in which you give your opinion and try to convince your readers why you are right. It is not like an essay that unfolds slowly like a carpet. Quite the opposite because in an op-ed you open with your conclusion – the one message that you want to get across in the op-ed. This is the most important thing to remember about an op-ed. You have space for ONE message only. The rest of the op-ed is for you to make your case and support your view or conclusion. In the process of doing so, you usually play an educating role for readers who have no specialist knowledge of the subject matter. It is important though that your op-ed is accessible and not preachy. So an op-ed is the expression of your opinion, but backed up with facts, research or first-hand information. Typically an op-ed is 700-800 words. Any longer and you risk an editor deciding not to publish it because she can’t...
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... the French newspaper Libération released a front page that produced controversies. Bernard Arnault, CEO of luxury firm LVMH, appeared above the statement “Casse-toi riche con”. The sentence refers to the Bernard Arnault’s application for Belgian citizenship. After few days of verbal struggle between the CEO and the newspaper, Liberation said LVMH and other firms cancelled for €700,000 in advertising, in response to the front page1. The loss of such a sum can threaten the financial health of the newspaper, whose global sales are around 60 million €. What should Libération have done? Avoid criticizing LVMH’s CEO, to ensure its advertising revenue and financial survival? To deal with the issue of advertising in the press, we need to check its economic weight. In France, the newspaper industry obtains almost 40% of its revenue from advertising2. This number is even bigger in the US (almost 70%). The other 60% are revenues from sales. At the same time, the press industry faces a grave crisis and its benefits are very low. Advertising is thus essential for newspapers survival. Moreover, newspapers have faced the rise of free newspaper for few years. Free newspaper, like the worldwide distributed Metro, find 100% of their revenues in advertising. In front of free news, it has become difficult to sell information. More and more citizens consider today information as a right, and refuse to pay anything for it. The economic context is therefore constraining for newspapers. In such a context...
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...Generation Y Local and International Media and Entertainment Choices Prepared for: Ms Nicole Lasky 10th June 2010 Mr Russ Henderson General Manager Sony Ltd Level 20, 2 Margaret Street Sydney NSW 2000 Dear Russ, Please find the enclosed research report regarding media choices of Australian and International living in Australia. If you need further information, please do not hesitate to contact me at 02-9975-4983. Sincerely yours, YT Marketing research LTD Table of Contents Executive Summary 1 Introduction 2 Research Objectives 2 Desktop Summary 3 Similarities between Local and International 5 Differences between Local and International 6 Methodology 7 Results 8 Similarities 9 Other similarities 9 Limitation 10 Conclusion 11 Recommendation 11 Appendices 12 Executive Summary Objectives The research objective is to understand the differences between Australian and International (live in Australia) Generation Y on media and entertainment choices. Results There are similarities between the groups of local and International Generation Y on media and entertainment choices. Internet is the primary media choice for both local and International. There were no significant differences on what websites the two groups visit. Local Generation Y tend to watch their favourite shows mainly from TV, they spend more time on watching TV than International. While International tend to watch the favourite...
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...The New York Times Paywall Every newspaper in the country is paying close, close attention [to the Times paywall], wondering if they can get readers of online news to pay. Is that the future, or a desperate attempt to recreate the past?. . . Will paywalls work for newspapers? — Tom Ashbrook, host of On Point, National Public Radio1 On March 28, 2011, The New York Times (The Times) website became a restricted site. The home page and section front pages were unrestricted, but users who exceeded the allotted “free quota” of 20 articles for a month were directed to a web page where they could purchase a digital subscription. The paywall was launched earlier on March 17, 2011, in Canada, which served as the testing ground to detect and resolve possible problems before the global launch. The Times website had been mostly free for its entire existence, except for a few months in 2006–2007 when TimesSelect was launched. Traditional newspapers had been struggling to maintain profitability in the online medium, and they were eager to see how the public would react to the creation of a paywall at the most popular news website in the U.S. Martin Nisenholtz, the senior vice president of Digital Operations at The Times, was optimistic about the willingness of users to pay: I think the majority of people are honest and care about great journalism and The New York Times. When you look at the research that we’ve done, tons of people actually say, “Jeez, we’ve felt sort of guilty...
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...business. Ex. FMCG companies, entertainment companies, e-commerce companies understand that marketing can’t happen and product can’t sell unless media upholds it. Hence the partnership between orgs and media needs to be seen as an art of media management now. Media can both build and destroy the reputation of any entity in this country. Hence it is extremely careful how media is managed and used in the best possible manner in order to derive benefits instead of creating issues. Media targeted by organizations/entities for marketing are basically of three formats. • Print media Marketing – through Newspapers, magazines, books etc. • Audio / Visual Media Marketing – through Television, movies, radio, youtube etc. • Online and Social Media Marketing – through Orkut, Facebook, Twitter, Internet etc. Objective of the study: The objective of the study is to analyse and study the importance of media management by considering its varied aspects in perspective of its relationship with the business, society and politics....
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...democracy and protect ourselves against demagogues, we should have courses in schools on how to watch TV, how to read newspapers, how to analyze a speech – how to understand the limitations of each medium and make a judgment as to the accuracy or the motives involved. (Cronkite) Media’s influence on society is powerful and far-reaching because they introduce us to new and different images that affect our personalities and perceptions of the world we live in. A report by the Free Expression Policy Project has shown that media glamorize violence, sex, drugs, and alcohol; reinforce stereotypes about race, gender, and class; and prescribe the lifestyle to which one should aspire, and the products one must buy to attain it (Hines and Cho 2). If society wants to correct these negative influences of media, Walter Cronkite’s message on the need for media literacy is therefore imperative. Media literacy, defined by AMLA as the ability to access, analyze, evaluate, and communicate information in a variety of forms, will empower us to be both critical thinkers and creative producers of a wide range of messages using image, language, and sound (Center for Media Literacy). By becoming media literate, it is hope that we will have a better understanding of ourselves, our communities, and our diverse culture. To showcase the importance of media literacy, analyses of news and commercial media are presented and discussed. News media are responsible for presenting current news and...
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...Media History Contents 1 Introduction 1.1 Mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.1 1.1.2 1.1.3 1.1.4 1.1.5 1.1.6 1.1.7 1.1.8 1.1.9 Issues with definition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Forms of mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Purposes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Professions involving mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Influence and sociology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ethical issues and criticism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Future . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . See also . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1 1 2 6 6 7 8 10 10 10 10 11 11 12 12 12 12 16 16 17 17 17 17 17 17 18 19 20 21 21 21 1.1.10 Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.11 References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.12 Further reading . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.13 External links . . . . . . . . ....
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...Thousand Diets,” from his book The Invisible Woman: Confronting Weight Prejudice in America W. Charisse Goodman debates the hardship of being a heavy woman in America, where everywhere you look women are persuaded that thin is the only beauty and the key to happiness. Goodman starts off by telling the many ratios of thin women to heavy women in the media, with thin women always at a much larger number than heavy women. He then goes on to explain that in television and movies, larger women are very rarely seen as romantic figures or even as the central characters. Goodman suggests in his chapter that when it comes down to it, most men care more about a woman’s body and figure rather than who they are as a person. He then describes how in newspaper articles, women are still described through their size and weight, even if the topic isn’t...
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