...critical essay: Why is newspapers circulation decreasing? The future of newspapers has been put under discussion for many years, since the appearance of different news technologies, such as television and internet. The latest communication technology, internet, represents a huge threat to newspapers, according to some authors, and makes it necessary for the print journalists to change a bit of how they work. On the other hand, evidence suggests that the declining of newspapers has been going on since many years before the appearance of internet, hence other motives are involved in the decreasing circulation of this way of information that has been so important to the construction of the world as it is. This essay examines the factors that are leading to the lessening of newspapers, and suggests what journalists can do to avoid it. The lessening of newspapers circulation is leading to a decrease in publicity investment on them, what is leading to the end of some newspapers companies, since advertising in the major source of profit in a newspaper. According to Philip Meyer, in the year of 2000 advertising accounted for 82 percent of newspaper revenue … and circulation was the other 18” (37). And according to the 2011’s Pew Research Center’s Project for Excellence in Journalism, while the ad revenue for print newspaper decreased badly from 2003 to last year, the ad revenue for online newspapers is substantially increasing. In 2003, the ad revenue for print newspaper was of 44,939 millions...
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...Chronicle Gazette Name Institution STRATEGIC PLANNING 2 Introduction The Chronicle Gazette is a leading newspaper in the United States with a circulation of 225,000 customers. Over the past few years, it has been facing a decline in its customer base and revenues. This is mainly due to the increasing dominance of the Internet as a means of disseminating information and news. The newspaper publishing industry in the United States is going through a difficult phase with declining revenues. Both subscription revenues and advertising revenues have been steadily declining. One of the main causes for this downfall is that readers are using the Internet to get news content for free and are reluctant to pay. The global economic recession has cut down the advertising revenues for newspapers. Cost of publishing has increased and a majority of newspapers have increased prices. This has further distanced consumers from traditional newspapers and made online news websites more popular. The main purpose of this report is to present measures for The Chronicle Gazette to boost its circulation and increase profits. The report will analyze the newspaper industry in the United States giving details of its present status and future position. It will also present facts on the factors that have lead to the decline of the industry. The report will analyze the trends in the newspaper industry and the strategies adopted by leading companies in the industry. It will provide details on the...
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...------------------------------------------------- An Analysis of the “Newspaper Publishing” Industry Table of Contents Executive Summary 2 Industry Overview 2 Newspaper publishing in India: Industry Scenario 2 Forecast of future growth 3 Industry Boundary for Newspaper Publishing houses 3 5-Forces Analysis 3 Threat of New Entry 3 Threat of Substitutes 4 Bargaining Power of Suppliers 4 Bargaining Power of Buyers 4 Rivalry among existing competitors 5 Government’s Role 5 Threat from Complements 5 Changing Industry dynamics 6 Global dynamics 6 Local dynamics 6 From traditional to integrated news room model 9 Partnership Ventures 9 Capacity Sharing Model 9 Key Action Points for the Newspaper Industry 10 Conclusion 11 Executive Summary The newspaper industry in India is highly fragmented amongst the Hindi Dailies, English Dailies and several vernacular Dailies. The market size of the entire industry stands at INR263 billion. Whereas with the growth of the digital media and strong presence of big search engines like Google; the print newspaper industry is struggling all over the world. But interestingly, Indian print newspaper industry is growing with the digital counterpart with hand in hand. On one hand Digital media is increasing its hold in tier I and II cities and also amongst young readers but on the other hand print media is reaching out to small villages and remote areas due to stronger and efficient distribution...
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...Ecommerce on newspaper publishers and furthermore strategic recommendations for your company. This report has been prepared according to the upcoming extraordinary session of Chicago Tribune Newspapers CEO’s, Strategic Advisor and the consultancy assistance of McKinsey Strategic Department. This report covers the current situation of circulations and subscriptions regarding the digital era as well as available technologies for newspaper publishers to increase their revenues. Also includes an evaluation of business strategies and activities regarding Chicago Tribunes’ major competitors. This report covers some recommendation for further strategic positioning and investments to create a competitive advantages. In presenting this report, I want to pay tribute to the work of every one of my colleague throughout the strategic department and all journalists within this newspaper. It is a pleasure to find strategies and solutions to keep our business alive and develop further goals. If you have any further questions, please do not hesitate to contact me at any time. Yours sincerely, Zora Bouadjenak; MBA Strategic Advisor Chicago Tribune 1 HOW DOES THE IMPLEMENTATION OF APPS AND E-SUBSCRIPTIONS EFFECT NEWSPAPER PUBLISHERS REVENUES AND THEIR STRATEGIES FOR FURTHER BUSINESSES? A case for Chicago Tribune Newspaper Lectures name: Date of submission: Author’s name: ID: Mr. Chong Hock CHUA 12. September 2011 Zora BOUADJENAK 12643509 2 1 Executive Summary Newspaper publishers...
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...1. Introduction Extensive research has been conducted on the topic of how media circulation affects political accountability and government policy. Theory predicts that for a higher share of media receivers, political accountability and hence government expenditures increase. Besley & Burgess (2002) give additional insight into this topic by analyzing the impact of media circulation on government responsiveness to falls in food production and crop flood damage in Indian states. The authors use the extent of public food distribution and calamity relief as proxies for government responsiveness. In addition to media factors, political and economic factors are introduced as potential determinants of policies. The predictions of the theory are underlined by the results of the paper: Government responsiveness increases with a higher amount of media users within a state. Further, political factors are also relevant determinants, whereas, economic factors are of low importance. In the following, the paper will be critically assessed within these sections. First, the theory, the propositions as well as the empirical strategy are introduced and compared to discussions in class. Second, the results of the paper are outlined. Third, the empirical strategy as well as the results will be analyzed and compared to prior research and theory. Finally, a short conclusion and outlook will be given. 2. Theory, Propositions and Empirical Strategy The theoretical two-period model of Besley & Burgess...
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...forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those anticipated in any forward-looking statements. You should bear this in mind as you consider forward-looking statements. Factors that, individually or in the aggregate, we think could cause our actual results to differ materially from expected and historical results include those described in “Item 1A-Risk Factors” below as well as other risks and factors identified from time to time in our SEC filings. ITEM 1. BUSINESS INTRODUCTION The New York Times Company (the “Company”) was incorporated on August 26, 1896, under the laws of the State of New York. The Company is a diversified media company that currently includes newspapers, Internet businesses, television and...
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...of the newspaper publishing industry today………………………………………………4 2.1 Data on declining circulation and revenue…………………………..………………………………6 2.1.1 Circulation in the last decade…………………………………………………………………………6 2.1.2 Top 20 Newspaper print circulation declining rate…………………………………………7 2.1.3 Advertising Revenue…………………………………………………..…………………………………8 2.1.4 Top 10 Newspaper print circulation…………………………….…………………………………9 3. Why newspapers are facing declining circulations and revenue? ………………………10 3.1 External Assessment………………………………………………………….………………………………10 3.1.1 Rise of the Web and Internet………………………………….……………………………………10 3.1.2 Economic downturn put company into the red……………………………………………11 4. Internal Assessment of The Chronicle Gazette…………………………..………………………12 4.1 Strengths……………………………………………………………………………………………………..……12 4.2 Weaknesses………………………………………………………………………………………………………12 5. How other publishers are reacting to the challenges? ………………………………………12 5.1 Differentiation…………………………………………………………………………………..………………12 5.2 New Product Development………………………………………….……………………………………13 5.3 Customer Insight………………………………………………………….……………………………………13 6. Action Steps for The Chronicle Gazette………………………………………..……………………14 6.1 Short-term Steps……………………………………………………………………………….………………14 6.2 Long-term Steps…………………………………………………………………………..……………………15 Strategic Planning at The Chronicle Gazette 1. Introduction The Chronicle Gazette, a leading newspaper in San Francisco with paid circulation of 225...
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...The U.S. newspaper industry is undergoing the rapid decline due to the economic downturn and the competition from other media, especially from Internet. This paper is going to provide the overview of the current environment of the United States newspaper industry and how newspaper transit from old business model to the new one in the competitive digital era. Here I am going to focus on addressing some of potential opportunities and threats of the United States newspaper industry. Industry Opportunities: There are some potential opportunities for newspaper companies if they have the ability to quickly adapt to the new technological changes. One of the major opportunities is the increasing availability of alternative news and information via devices like E-readers and tablet computers such as the iPad. Another opportunity is the rise on the web for the newspaper industry. Google's Chief Economist Hal Varian said he has been studying the data on circulation and adverting revenue from the Newspaper Association of American and he came to the conclusion that “Digital distribution will be a boon to newspaper publishers if they can also radically redefined their product and means of reaching consumers.” (David 2010) Thus, in this section, I am going to explain how alternative news sources and the rise on the web can help to benefit newspaper industry as a whole. Alternative News Sources: iPad and E-readers New devices like Amazon Kindle and Apple’s iPad can provide a new source...
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...AN ORGANISATION STUDY REPORT ON RASHTRA DEEPIKA. LTD. KOTTAYAM, KERALA SUBMITTED TO MAHATMA GANDHI UNIVERSITY, KOTTAYAM in partial fulfillment of the 3rd semester requirements for the award of the degree of Master of Business Administration of the Mahatma Gandhi University, Kottayam SUBMITTED BY Ms. KELEN JAMES REG.NO. 21942 UNDER THE GUIDANCE OF Prof. Siby Joseph Faculty, BIMS 2010-2012 DECLARATION I, Kelen James hereby declare that this project report entitled “ORGANISATION STUDY AT RASHTRADEEPIKA.. LTD.” has been prepared by me during the year 2010 – 2011, under the guidance of Mr. SIBY JOSEPH, Department of Management Studies, BIMS, Changanacherry. I also hereby declare that this project report has not been submitted to any other University or Institute for the award of any degree or diploma. Changanacherry Kelen James 13 - 06 - 2011 Acknowledgement First of all I would like to thank God Almighty for His love, mercy and abundant grace that he has showered upon me during my project period and preparing the report. I would like to thank the Principal of St.Berchmans College, Fr. Tommy Padinjareeveetil for all his support and encouragement. I express my gratitude to Head of the Department Dr. Mathew Joseph and my project guide Mr. Siby Joseph for helping me for helping me and guiding me throughout the course of work and for having helping me...
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...purpose of this report is to explain the current state of printed newspaper publishing and where it is headed over the next decade. In addition, it will provide a strategic vision to assist the Chronicle Gazette in implementing strategies that will allow the newspaper to survive in today’s economy. I will also highlight what challenges other newspapers in the industry are facing, external and internal assessments to understand why circulations and revenues are declining. 2. I will identify strengths and weaknesses of the Gazette and try to provide the publisher with ideas and feedback to remain competitive in the newspaper industry. STATE OF THE NEWSPAPER PUBLISHING INDUSTRY 1. The newspaper industry has been in decline over the past five years. Research has revealed that during 2009, revenue decreased by 26%. The total reported loss over the last three years was 43%. In addition, printed circulation has declined by 5%. The Newspaper Association of America has estimated 2009 revenues at $10 billion dollars, which was a 10% decline from its apex in 2003. 2. In 2010 for the first time in 5 years, newspaper businesses suffered a revenue decline in the single digits. However, the online revenue stream increased by 14% the last quarter of the year. 3. Newspapers still remain the largest source of information for news in the United States. Studies have shown that newspapers have reached two-thirds of America’s Internet users and an estimated...
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...SWOT Analysis..................................................................................................................................... 4 3. 1. Strengths ..................................................................................................................................... 4 Strength 1. Highly innovative newspaper company that has been a leader in news development .... 4 Strength 2 – Gannett is currently the largest newspaper distributor in terms of circulation ............. 4 Strength 3 – Strong portfolio with multiple Brand Extensions and Partnerships ............................... 4 Strength 4 – Excellent presence and distribution in the digital environment .................................... 4 3.2. Weaknesses .................................................................................................................................. 6 Weakness 1 – Relatively small amount of digital subscribers ........................................................... 6 Weakness 2 – Overall revenue and profit is decreasing in their print distribution ............................ 6 Weakness 3 – Majority of USA Today’s circulation is confined in the United States .......................... 6 3.3. Opportunities ............................................................................................................................... 7 leading...
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...The Future of Newspapers With the economy going into a downward spiral, most people are going to be looking for ways to cut their spending. It seems logical that many people will choose to cut out the daily newspaper delivery as one of those expenses. According to Forbes.com newspaper circulation is already down 3.57% from last year. (Hau, “Timber! Newspaper Circulation Falls Again”) With the sales of newspapers already declining and the recent bankruptcy of a major newspaper chain, it is obvious that people have begun to find their news elsewhere. In order for the newspaper industry to survive these hard times, they need to change their paper into electronic form. Many people already receive their news online from free websites, so it seems that newspapers need to start competing. Since newspapers ad revenue makes up over 80% of the total revenue for the paper, there is room to cut down the actual printing of the daily newspaper. (Perez-Pena, “Shrinking Ad Revenue Realigns U.S. Newspaper Industry”) There would be many advantages of taking the newspaper online including: less expenses, user friendly content, and environmental cleanliness. Cutting newspapers out of the daily circulation would reduce the cost of newspaper production by major proportions. Newspapers could offer daily news online for free and receive their revenue from selling online ads, which according to The Project for Excellence in Journalism, was up approximately 31% in 2007. (The State of the News Media...
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...period Media Mix combination of media vehicles and media categories which make up a schedule Effective frequency range of frequency required for a message to have its intended effect, often at 3 + 4+, 3-10 impression per relevant time period day part broad television time segment such as early morning, day time. Early fringe, prime time. Fringe weekend. Insertion number of advertisement placed in a vehicle with in a specific time periods Tabloid newspapers withing page size that is approximately half that of broadsheet or standard newspapers circulation the number of copies a publications distribute on average cycle of time. It is one of the principle factors used to set advertising rate controlled circulation distribution method in which only qualified subscribers (such as architects, engineers or doctors) receive a publications usually for free also called qualified circulation. Audit Bureau of circulation An in depth examination of a publishers's record that assure buyer that a publication's circulation claims are accurate and veritable readership total number of primary and pass-along readers of publication bleed page printing industry term for a page on which that printed (linked) area doesn't have the...
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...from Calcutta. James Augustus Hickey is considered as the “father of Indian press” as he started the first Indian newspaper from Calcutta, the Calcutta General Advertise or the Bengal Gazette in January, 1780. In 1789, the first newspaper from Bombay, the Bombay Herald appeared, followed by the Bombay Courier next year (this newspaper was later amalgamated with The Times of India in 1861). The first newspaper in an Indian language was the Samachar Darpan in Bengali. The first issue of the daily was published from the Serampore Mission Press on May 23, 1818. In the same year, Ganga Kishore Battacharya started publishing another newspaper in Bengali, the Bengal Gazzeti. On July 1, 1822 the first Gujarati newspaper the Bombay Samachar was published from Bombay, which is still extant. The first Hindi newspaper, the Samachar Sudha Varshan began in 1854.Since then, the prominent Indian languages in which paper have grown over the years are Hindi, Marathi, Malayalam, Kannada, Tamil, Telugu, Urdu and Bengali. The Indian language papers have taken over the English press as per the latest NRS survey of newspapers. The main reason is the marketing strategy followed by the regional papers, beginning with Ennadu, a Telegu daily started by Ramoji Rao. The second season is the growing literacy rate. Increase in the literacy rate has direct positive effect on the rise of circulation of regional papers. The people are first educated in their...
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...Today | Strengths – S * Circulation * Concise * Referrals * Leading news app | Weaknesses – W * Lack digital subscriptions * Lack of diverse demographics * Disparity in consumer’s gender | Opportunities – O * Increase in online audience * Increase of average time spent on site * Shifts in readership | SO Strategy Use our superior print circulation and high number of social media referrals to take advantage of the shifts in readership towards online news | WO StrategyHave our increased online/mobile audience (51% male, 49% female) promote incentives for women to buy more print versions (69% male, 31% female) i.e. coupons, fashions tips/advice, etc. | Threats – T * Fierce competition in online info. distribution (TV, magazines sites, etc.) * Internet based companies have moved into advertising * Continuing decline of newspaper readership * Growing consumer demands for free online news * Rising distribution and promotional costs * Print and online revenue steadily falling | ST StrategyWith rising cost and a decline in newspaper readership, we must use our exceptional distribution to promote a shift to the online news distribution | WT StrategyPromote more online use, which has a more balanced audience (51% male, 49% female). This will help mitigate the disparities in our consumer’s gender and bring in more of a younger demographic | Exhibit 1.2 Source: http://www.naa.org/Trends-and-Numbers/Newspaper-Revenue/Newspaper-Media-Industry-Revenue-Profile-2013...
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