...The Effect of Technology Change on Newspaper Industry From carved stone tablets in Ancient Rome to weightless electronic delivery, newspapers industry has undergone dramatic changes over the course of history. This essay aims to examine how technology progress has overturned the structure of the industry in terms of changes in the entry cost, the degree of market concentration and the degree of product differentiation from the late 19th century to the present. The first real advance in printing technology was the creation of the linotype machine in 1886, which automated the process of arranging characters into lines of type. By the 1970s, though, phototypesetters, which contributed to a lower fixed cost, began to push the linotype machine into obsolescence. By automating the production of the newspaper, the number of papers available to the public greatly increased, while making it affordable for people to purchase one. These developments led to a boom in the newspaper industry where several different newspapers started to appear in major cities. The advent of the computer age and digital technology has significantly altered the printmaking process. Prepress, which covers all the steps prior to running the press, can now be done on personal computers, significantly reduced costs of printing error leading to lower marginal costs. Since the 1990s The Internet has been increasingly replacing newspapers and magazines as the primary source of news and information...
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...The Effect of the Internet on the Newspaper industry’s Revenues Emily Ford University of Maryland University College The Effect of the internet on The Newspaper Industry’s Revenues The newspaper industry is currently in the midst of a financial crisis due to the increased competition from news outlets on the internet and the changes in how the public chooses to access information. In 2011 seven major American newspapers declared bankruptcy. Of the roughly 1400 newspapers in the nation approximately half will go out of business in the next decade. Between the years 2001 and 2008 average print circulation went down by 13.5%. Over 80% of newspaper revenues are generated from their advertisement sales, however, among newspapers with an ancillary websites, they average less than 10% of these revenues from their web-based content (Kirchhoff, pp. 2-4). The struggle facing the newsprint media is their inability to make a profitable transition to web-based platforms. This paper will explore many of the challenges involved in making that transition as well as offer up possible strategies that the print media could utilize in the future. It is imperative that the content follow in line with what the medium demands, in order to flourish in the new frontier of distributing the news (Postman, p. 88). The newspaper industry as a whole has been slow to embrace the new internet based technology. They have yet to be successful in walking the line between traditional print content and...
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...Sullivan, I am pleased to present to you the report about the current effects of Applications and Ecommerce on newspaper publishers and furthermore strategic recommendations for your company. This report has been prepared according to the upcoming extraordinary session of Chicago Tribune Newspapers CEO’s, Strategic Advisor and the consultancy assistance of McKinsey Strategic Department. This report covers the current situation of circulations and subscriptions regarding the digital era as well as available technologies for newspaper publishers to increase their revenues. Also includes an evaluation of business strategies and activities regarding Chicago Tribunes’ major competitors. This report covers some recommendation for further strategic positioning and investments to create a competitive advantages. In presenting this report, I want to pay tribute to the work of every one of my colleague throughout the strategic department and all journalists within this newspaper. It is a pleasure to find strategies and solutions to keep our business alive and develop further goals. If you have any further questions, please do not hesitate to contact me at any time. Yours sincerely, Zora Bouadjenak; MBA Strategic Advisor Chicago Tribune 1 HOW DOES THE IMPLEMENTATION OF APPS AND E-SUBSCRIPTIONS EFFECT NEWSPAPER PUBLISHERS REVENUES AND THEIR STRATEGIES FOR FURTHER BUSINESSES? A case for Chicago Tribune Newspaper Lectures name: Date of submission: Author’s name: ID: Mr. Chong...
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...Effects of mass media Donald Mabesoone HUM/186 January 26, 2016 University Of Phoenix Effects of mass media In todays’ society the first thing people do when they wake up is to check their cell phones and other technologies. (I.E. IPad, tablets, lab tops) Throughout history the media has taken a hold over the everyday lives of people, society seeks answers through the media to assist in developing our own opinions which could affect us as a society and as individuals Society today uses the media to decide their political and economic views or even to plan a simple trip. Over the turn of the century the media has a multitude of developments which has and will continue to have an effect on the American culture. What is media convergence and media literacy, how will it affect our lives and society as a whole? What were the major developments in Mass Media over the last century? Magazines and newspaper were the main sources of mass media in the early 1900’s. Then in 1940 the radio began a new source for obtaining news. Even though newspapers were still in demand the radio was a convenient way to obtain accounts of the war. Television was a blend of the daily newspaper and the radio and people embellished it. Then in 1962 the satellite was launched and gave people access to worldwide news. From then to now inventions of communicating have broadened. Now there are mobile phones, computers and the internet, and the process just keeps growing. The way...
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...Effects of Mass Media Jaclyn Bataclan 1/10/16 HUM/186 Terri Thorson Effects of Mass Media Mass media means it is intended to reach a mass audience. Most common platforms used to reach a large amount of the public is newspaper, magazine, radio, television and internet. The general public typically relies on mass media to provide information on current events, entertainment, pop culture, politics and social issues. There are many positive and negative effects of mass media, furthermore people need news and information to make decisions and formulate opinions. Entertainment is another function of mass media where it is mostly used to amuse people. Lastly, educating people of their rights, socials, moral and religious obligations is extremely important. The Evolution of Mass Media The mass media has evolved significantly over the past century. In the 1900’s print media, which includes newspapers, magazines and books, was the most widely used to report to the masses. The 1900’s were filled with newspapers, not only ones the report the latest new and old world gossip, but had evolved into different papers full of entertainment news, which included local artists poems to small books. Magazines came along and brought America the first investigative news reports exposing injustices, and political corruption in the late 1900’s, early 20th century. Next in our evolution timeline is Broadcast media including radio, television and internet. Radio was the first two way communication...
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...Effects of Mass Media Paper The major developments in the evolution of mass media during the last century included, internet, cell phones, books, radio, movies and magazines. |In the early 1900’s newspaper and magazine were the main sources of mass media. In the 1940's, the radio supplied a new source to reach the masses. Newspapers were still in demand and still used often. In the 1950s, television became a main source of resources for the mass media. The television was a combination of the radio and the newspaper and people embellished it. In 1962, the launch of a satellite gave access to worldwide news. Media messages are created for specific purposes. Commercial radio stations divide people by age, gender and sometimes race. Demographic is used to sell products to people. On the internet, you can make a website for free. You can share pictures, talk about your favorite things and even discuss all sorts of events. Textbooks are important resources, but they are still products sold by publishing companies to make a profit. We are able to connect with people all over the world just by phone or internet. Through the twenty-first century, the power of the media has shifted away from newspapers and radio to television. More recently, devices such as, laptops, Ipads, and smartphones allow people to view magazine articles, radio programs, songs, TV shows, and movies, from almost anywhere they want. The average person is exposed to over 3000 messages each day. All media messages...
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...the second section asks you the effects of newpapers to improve your english language. Please answer all the questions. If you are unsure about which response to give to a question, please choose/write the one that appears to be most appropriate. This can often be the answer that first comes to mind. Listen to each question carefully, and give/write the answer that appears to be most appropriate for you. Name Father's Name Mother's Name Address :_______________________________________________________ :_______________________________________________________ :_______________________________________________________ :_______________________________________________________ :_______________________________________________________ :_______________________________________________________ Age Gender Educational Level School Name :______________________________________________________ Male Female :_______________________________________________________ :_______________________________________________________ APPENDIX – B 1. Do you read news paper? Yes No 2. Which English new paper you daily subscribed? The Hindu Times of India India Express The Chronicles Others(Specify)_______________ 3. From where you read newspaper? Home Library School Other(Specify)_______________ 4. For what purpose you read newspaper? Improve Language Gather Information 5. How do you obtain newspaper?? Purchase In the public library 6. How often you read newspapers ? Daily Weekly Occasionally advertisement...
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...1. Introduction Extensive research has been conducted on the topic of how media circulation affects political accountability and government policy. Theory predicts that for a higher share of media receivers, political accountability and hence government expenditures increase. Besley & Burgess (2002) give additional insight into this topic by analyzing the impact of media circulation on government responsiveness to falls in food production and crop flood damage in Indian states. The authors use the extent of public food distribution and calamity relief as proxies for government responsiveness. In addition to media factors, political and economic factors are introduced as potential determinants of policies. The predictions of the theory are underlined by the results of the paper: Government responsiveness increases with a higher amount of media users within a state. Further, political factors are also relevant determinants, whereas, economic factors are of low importance. In the following, the paper will be critically assessed within these sections. First, the theory, the propositions as well as the empirical strategy are introduced and compared to discussions in class. Second, the results of the paper are outlined. Third, the empirical strategy as well as the results will be analyzed and compared to prior research and theory. Finally, a short conclusion and outlook will be given. 2. Theory, Propositions and Empirical Strategy The theoretical two-period model of Besley & Burgess...
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...Benefits of Print Media Print media uses a physical object such as newspapers, magazines, and newsletters as a means of transmitting information, entertainment, and news items among the public. It is the most traditional mode of media. Newspaper has been around since 1605 and print media remain the cheapest form of mass media communication. Magazines are periodical publications which were in trend until the radio, television and internet gained mass popularity by replacing much of the print media’s common forms through e-books, online journals and periodicals as well as online news. However, these traditional forms of mass media continue to maintain a large audience the world over (Kejriwal and Chakravorty 2014). The low cost and easy availability of print media compose some of the major advantages of media. Books have been the oldest means of passing information over the number of years. They can be archived and kept for future use. Also, newspapers, magazines, and brochures do not have any of the harmful side effects that broadcast media or internet propagate. They do not use any electronic gadgets which cuts down on the numerous problems these gadgets present. Newspapers and magazines build loyal fan followings within a short time span. Leading dailies over the world have readership in millions with print journalists being the main contributors in garnering such large reader bases. Apart from journalists and publishers whose careers are completely dependent on the print...
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...Mapping an Argument Kimberly Williams CRT/205 11/11/2012 University of Phoenix Mapping an Argument What is the Issue? I have decided to read about the Traditional newspapers are becoming extinct. The issue with this is the cost of the newspapers going up and how the Internet is taking over the place of the newspaper. People are now depending on the Internet for their sources instead of the newspapers. The competition-deflecting effects of printing cost got destroyed by the Internet. The newspaper people often note that newspapers benefit society as a whole, but it is getting so expensive to keep newspapers running. The imperatives to strengthen journalism and to strengthen newspapers have been so tightly wound as to be indistinguishable. They are trying to find ways to strengthen the ways of newspapers. "Save newspapers" to "save society" is the big issue of this article. The other issue is to keep the newspapers from becoming extinct. The other article that I read about was the Veterans Administration health care not being readily available in rural areas. The issues of this article were the increased efforts to improve the care that is available for rural veterans. Also anther issue for the veterans was the long distances it is a huge problem for most of them. Long distances and restrictive rules have become an issue for the veterans and they have also become very obstacles to health care for many of them. Rural veterans have other problems with this also. The health...
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...HUM/186 MEDIA INFLUENCES ON AMERICAN CULTURE March 25 2014 Linda Light Media Influences on American Culture When I was younger, I often hear from my parents about the developments in the mass media. In the 1900’s the main sources of mass media were newspapers and magazines. Forty years later a new source came out to public which is the radio. This gives a little bit convenience to people wanting to know about what’s going on around. But newspapers and magazines were still going on during that time. Then ten years later another source came out which became the main source of resources for the mass media, television. It has been the combination of the magazines, newspapers and the radio. The launch of satellite in 1962 gave access to the news around the world. It has been a big improvement from then to present. There are a lot of electronic devices which became a source of communication. The development of mobile phone to computers to the internet and it’s getting better and faster every year. Before people have to wait for the newspaper to know and learn about news on what’s going on around the country or the world. This time people just have to browse on their computers or mobile phones and can see an updated informations they want to know. Another development is the form of classroom learning wherein during the early ages you have to walk to the school to learn; this time you can...
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...The Dying Newspaper Assignment 1: Newspaper Assessment Lois Reed Professor Will Moses MKT100 – Principles of Marketing November 6, 2012 The Dying Newspaper Abstract The newspaper (print) has been a part of American households for decades. The subject matter to be discussed: the exchange of news information in the networked future, the impact of the transition to digital journalism and the decline of the local newspaper. The information will show the drop in print viewership due to news being more readily available through social media and other Internet options. The Dying Newspaper Introduction The purpose of this product assessment is to investigate obsolesces of the print newspaper which has been on a steady decline in the market today. First, we will describe the newspaper within the context of demographic, consumer popularity, economic and technology, ethnic market and social awareness. The research will gather recommendation of appeal for consumer’s response to the declining of the print newspaper industry, while addressing the alternative market place to revitalize the newspaper standards in other countries. Finally, the study will bring about awareness to segmentation and positioning ideals for the new signature of newspaper in the new countries. The newspaper was a global source for current news events on print intended for household viewers. According to a Census Bureau report, within 10 years the primary declination of readership will be amongst...
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...Bhoomi Patel MKTG 3050 Dr. K 11/2/2015 Chapter 17 Advertising and Public Relations Media types: (Page ) 1) Newspaper: the most common and old way of advertising is the newspaper. This is a short term media for advertising. Newspaper covers most of the markets news. However, newspaper can be expensive media because it costs printing and delivery expenses. Most of the people in India, read the newspaper while having the breakfast early in the morning. Reading the newspaper is like a daily habit of most people in India. Newspaper is very common because anyone can afford to buy a newspaper. Newspaper advertising can be lost easily when new newspaper publishes after a week. It doesn’t last long than a week. Also, newspapers are not accurate in colored picture effect. 2) Magazines: magazines can long last for a month. Magazines provide better colored picture effect but rare people prefer to buy magazine instead of newspaper. This is also an expensive media source because it cost expenses for printing and delivering. Magazines are popular in doctors’ clinics and some business buildings. 3) Radio: radio is low on cost and no visual advertising. This is verbal medium of advertising. It is also short term advertising source. It can deliver the message to the large group of people. Most people can listen the radio during driving time, this means it saves the time in listening instead of reading. However, it will lack in a...
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...society, whether to being on the newspaper, television, radio and the internet (Robyn 1). The main purpose of mass media in our society is to provide information, entertainment and advertisement (http://saching.com/Article/The-Positive-and-Negative-Effects-of-Media/873). I will discuss the influence that mass media has for the public and some evidence that will help support the statement “People are more influenced by mass media that they think” (Alexander & Janice 1). Technology has attracted people to engage in mass media, it has brought out easy ways of communication and provided us to make contact with people from different places (Robson 1). Mass media does not corrupt us but it gives the information clearly and steadily (Robyn 1). We need to add to these different types of media as in a way that can help us in life ( Levine 9). Our everyday style is showered with advertisement, more like information and other sorts of different type of mass media (Robyn 2). For instance the newspaper is an incredible influence tool in the society, they can easily turn on people emotions in favor or against an issue sometimes (Robyn 2). This is because we as readers tend to believe everything that is written in the newspaper even though it might be the wrong information (Robyn 2). Due to the technological purposes, we have achieved a step where it enables us to represent ourselves to the world (http://saching.com/Article/The-Positive-and-Negative-Effects-of-Media/873). Mass media has...
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...Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: Questions | Answers | What were the major developments in the evolution of mass media during the 20th century? | In the early 1900s. Newspaper and magazine were the main source of mass media. In the 1940's, the radio supplied a new source to reach the masses. People often tuned in to get accounts of the war. Newspapers were still in demand and still used often. In the 1950s, television became a main source of resources for the mass media. The television was a combination of the radio and the newspaper and people embellished it. In 1962, the launch of a satellite gave access to world-wide news. From then to present day, we have exploded with forms of communication. The development of mobile phones to computers to the internet, the process just keeps growing. The process continues to get better and faster every year. The new forms of classroom learning are nothing like it used to be. The growth and knowledge of the mass media will continue to grow and develop. The ever ending cycle of getting better and better and faster and faster, continues to be a drive for many. The time to be informed is getting shorter and shorter. People want to know what is going on as soon as it does. This could even get to the point of where people and media will constantly predict what is going to happen. | How did each development influence American culture? | Each development...
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