...Mapping an Argument Kimberly Williams CRT/205 11/11/2012 University of Phoenix Mapping an Argument What is the Issue? I have decided to read about the Traditional newspapers are becoming extinct. The issue with this is the cost of the newspapers going up and how the Internet is taking over the place of the newspaper. People are now depending on the Internet for their sources instead of the newspapers. The competition-deflecting effects of printing cost got destroyed by the Internet. The newspaper people often note that newspapers benefit society as a whole, but it is getting so expensive to keep newspapers running. The imperatives to strengthen journalism and to strengthen newspapers have been so tightly wound as to be indistinguishable. They are trying to find ways to strengthen the ways of newspapers. "Save newspapers" to "save society" is the big issue of this article. The other issue is to keep the newspapers from becoming extinct. The other article that I read about was the Veterans Administration health care not being readily available in rural areas. The issues of this article were the increased efforts to improve the care that is available for rural veterans. Also anther issue for the veterans was the long distances it is a huge problem for most of them. Long distances and restrictive rules have become an issue for the veterans and they have also become very obstacles to health care for many of them. Rural veterans have other problems with this also. The health...
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...Eastern Michigan University Digital Commons @ EMU Senior Honors Theses Honors College 2009 Building Blocks for Change Increasing Newspaper Readership in the Age of Electronic Media through Innovations in Style and Approach Alexandra L. Sondeen Recommended Citation Sondeen, Alexandra L., "Building Blocks for Change Increasing Newspaper Readership in the Age of Electronic Media through Innovations in Style and Approach" (2009). Senior Honors Theses. Paper 193. http://commons.emich.edu/honors/193 This Open Access Senior Honors Thesis is brought to you for free and open access by the Honors College at Digital Commons @ EMU. It has been accepted for inclusion in Senior Honors Theses by an authorized administrator of Digital Commons @ EMU. For more information, please contact libir@emich.edu. BUILDING BLOCKS FOR CHANGE INCREASING NEWSPAPER READERSHIP IN THE AGE OF ELECTRONIC MEDIA THROUGH INNOVATIONS IN STYLE AND APPROACH By Alexandra L. Sondeen A Senior Thesis Submitted to the Eastern Michigan University Honors College in Partial Fulfillment of the Requirements for Graduation with Honors in Journalism Approved at Ypsilanti, Michigan, on this date __April 27, 2009__. _____________________________________________________________________ Supervising Instructor: Dr. Carol Schlagheck _____________________________________________________________________ Departmental Honors Advisor: Dr. Carol Schlagheck _____________________________________________________________________ ...
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...Analysis the IKEA advertisement on the TODAY newspaper. Introduction IKEA is an internationally known home furnishing retailer. It was founded in 1943, when Ingvar Kamprad is 17 years old, his father gave him a graduation gift, to help him create his own company. In 1978, IKEA to enter the Asia’s market, Singapore is the first station, develop to today it is the world's largest furniture retailer. At IKEA, their vision is to create a better everyday life for the many people. Business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. This advertisement is about the a kitchen activities organized by IKEA Singapore, concept is “Keep the relationship”, IKEA believe relationships are meant to last, that is why IKEA kitchens are guaranteed for 25 years. IKEA hope people can keep the relationship with their family members and friends. At the same time, people get the awards. Target Audience The advertisement targets people of two different class groups, the first group are the urban middle class working adults, their age between 22-45 years old, they have independent economic capacity, who can accept the philosophy of design and way of life in IKEA kitchen products. The second groups are the people who just bought the house, they do not have specific age level, maybe they are old people, and they will update their old kitchen to be new, because...
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...what viewers should see and not see. How is the media regulated? Here in the UK, the government has absolutely no power over what the media publish. From 1990 to 2014, media was regulated by the Press Complaints Commission, which was replaced by the Independent Press Standards Organisation. These bodies are entirely independent from the government. This is one of the messages on the homepage of the IPSO: "IPSO is committed to working with the newspaper and magazine industry to maintain and enhance the freedom and authority of the press through effective, independent regulation." When an independent organisation regulates the media, bias is not so much of an issue as it would be otherwise. Standards are set by the regulating body, and media outlets have the obligation as part of the media, to cooperate and follow them. When a company breaches the standards that have been set, the IPSO will conduct it's own independent investigation into whether the allegation is true. The IPSO works on democracy; the majority of newspapers and other media outlets support it, so therefore there is no resistance to it's successful operation. An organisation that is entirely independent from the government is what the majority agree with. However, there have been several cases in the past decade when a company has not complied with the standards set by the IPSO, and has faced subsequent consequences. The first example I am going to talk about is probably the most well-known, the phone...
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...and literary style used in social and cultural representation. - it is a public service machinery in the dissemination and analysis of news and information. Whereas, according to The Free Dictionary, it is: - the collecting, writing, editing, and presenting of news or news articles in newspapers and magazines and in radio and television broadcasts. What/Who is a Journalist? - a person who practices or prepares journalism. - a professional who collects, organizes, writes, edits, presents, and distributes news or information via the newspaper, magazine, TV, radio. What is Campus Journalism? - journalism carried out by students on subjects related to campus life or issues published in publications only intended for campus distribution and readership. History of Campus Journalism Early School Journalism * Before 1900-the principle was that “where there is a student body there is a need for a news organ” * School publication was just a dotted account with little significance other than the birth of the school publication. * 1920-literary essay had given way to the feature story. * 1920-poetry abdicated its position to the columns, news story suggested interpretation, and editorial entered the paper. * Half of the school papers that are published today began between 1920 to 1940. Four Distinct Types of Publication emerged: * Print Publishing (newspapers and magazines) * Television * Radio * Internet (online newspapers, e-zine, blogs...
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...generation was bred on television increasingly short attention span, the second is to get more information about the growing hunger. The main task of the newspaper is to provide more news reader in a less time. In addition to this, Gannett's research shows that the majority of readers from these fragments make their information, they are also interested in sports, movie reviews, and health information, so he does not just limit it to traditional news, he said, about the News diverse topics like sports. I believe that the company through close communication with our customers, conduct research, and continue to meet the needs of their consumers, innovation, enhance the value of life and to meet the interests of readers, a chance to know. 2. How has a continuous strategy of marketing innovation proved successful for USA Today and USA Today.com? Do you believe that USA Today is well positioned for the future? Explain While the USA Today has long been critiqued as a journalism lightweight, it has a history of innovation in adapting to changing audience tastes. Many publishing veterans sniffed at USA Today in the early days, believing its formula of short stories without jumps, large infographics 2 and generous use of color represented a dumbing down of news. A few years later, nearly all of them had adapted the same style. Ever since, USA Today has solidly established itself as a national institution with a...
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...Empresa Editora El Comercio (EEEC) wants Trome to be an entertaining, popular newspaper that keeps the population informed. The readership/sales for Trome needs to be increased significantly. EEEC’s ultimate goal is for Trome to be a market leader in the C, D & E SES, specifically mid to low income families. ANALYSIS: Around 1997, the economic crisis drastically reduced the population’s purchasing power and tremendously reduced the overall sales of EEEC’s major newspaper El Commercio, which lead to a 6% drop in market share. While El Commercio was still a market leader in the A&B SES bringing in 61.7% of advertising investment. However, to recover from the crisis and gain more coverage, EEEC decided to target the lower SES segments with a newspaper that would fulfill all the needs that other newspapers did not. However, the success of Trome posed significant challenges because there were already 4-5 major competitors for the same C, D & E SES with significant market penetration and the leadership of EEEC had differing views on how to launch the newspaper Trome’s content style catered to mid to low income families thus there was no focus on sex or violence stories, typical to low income newspapers. Some of Trome’s innovating features were that the front page always featured a promotion – involving a cutlery set-in addition to headlines on sports, police, politics and entertainment news. The newspaper was unbiased and reported the news truthfully, avoiding lurid or ghoulish elaborations...
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...working at the Manhattan Institute where they are working on a book on how technology is transforming government. Eggers is at the posting time at the age of 35 as a senior fellow (member) and Tushnet is at the age of 24 as a research associate and by the way is a lesbian. Readers The New York Post is an American daily newspaper, mostly distributed in New York City and the area around. The intended reader for this newspaper is the common American, thus it reaches out to most people possible. Language The use of language in the article Big Brother’s Eyes is quite simple and easy to read and understand. The article doesn’t consist of long sentences with a high academic language; it is more informal and based on a reader-friendly style, which by the way gets along with the audience the newspaper reaches, i.e. the common American. Let me give an example of how the structure of the sentences is: “Many civil libertarians insist that the only way to protect privacy is through prohibition: tear down the cameras. Ban government from using face-recognition and other biometric technologies.” ll. 10-12 p 46. It is a good illustration of the easy readable style, which is generally used throughout the article. Argumentation In the argumentation Eggers and Tushnet in the beginning make use of a quotation by the House Majority Leader Dick Armey, who is against the increase of a society of camera surveillance, an opinion that is expressed in the quote: “Do we really want a society...
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...Creative Curriculum Robin Bettasso ECE 101 Heather Gans September 30, 2013 Creative Curriculum Pupils will run a school newspaper on the school website. They will use different literary forms to present the news of the school. Key vocabulary: Fact; OpinionThe goals the students will create a school newspaper containing three aspects: Latest News, Editorial, and Sports the students will post the school newspaper on the school website. In the standard NYS Learning Standards: English Language Arts students will read, write, speak, and listen for information and understanding. Intermediate. Students will-compare and synthesize information forms different sources and use a wide variety of strategies for selecting, organizing, and categorizing information. They will distinguish between relevant and irrelevant information and between fact and opinion. The students will relate new information to prior knowledge and experience. They will understand and use the text features that make information accessible and usable, such as format, sequence, level of diction, and relevance of details and establish an authoritative stance on the subject and provide references to establish the validity and verifiability of the information presented. Develop information with appropriate supporting material, such as facts, details, illustrative examples or anecdotes, and exclude extraneous materials and use the process of pre-writing, drafting, revising, and proofreading (the "writing process")...
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...7 Technology and Control: the interactive dimensions of journalism Anthony Smith The newspaper and the novel were the first cultural forms to emerge directly from printing; they were both essentially publishing phenomena and developed in England in the aftermath of the expiration in 1695 of the Licensing Act when printers, no longer limited in numbers by statute, were free to flourish - or perish - according to the behaviour of the market. 1 Journalism has thus a similar relationship to printing as pop music to the phonograph or the film to photography: it depends upon an industrial activity, it involves the creative individual as a worker within a fairly complex process of manufacturing and distribution. The journalism is, as it were, the 'software' supplied to fill the 'hardware' of the newspaper system, and it thus serves as a pioneer example of the working of modern mechanical media. Unfortunately the newspaper is only now beginning to be studied historically as a media system;2 most of those interested in the history of the press have been hitherto concerned with the newspaper either as a component of 'Whig' history, concentrating on those elements which illustrate the great tide of public freedom swelling from the eighteenth century onwards,3 or else as a component of a kind of 'Whiggism-in-reverse', bringing out those elements which illustrate the increasing amiseration or exploitation of the new mass readership.4 Part of the interest in...
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...A complete guide to writing an effective press release There are some clear rules when it comes to writing press releases — covering everything from news angles to structure. Debbie Leven of The PR Coach offers a complete guide to writing press releases that get results Before you write and issue a press release, ask “Is there news value in this story? And, “Does it warrant a release?” Too often organisations feel obliged to write press releases using material that is not newsworthy. Fact: if the journalist does not consider it newsworthy, it won’t get coverage. Your aim is to get coverage and raise awareness among your target audiences. There are key elements that a journalist looks for in a story — and the human interest angle is key. Do you have a human interest angle, and can you show that your news has an impact on people? Once you have decided that you have a story to tell, you need to draft your release abiding by very clear rules. These rules are designed to make it as easy as possible for journalists to use your material. What should go into a press release? Answer the following questions about your news: • Who? Who are the key players — your company, anyone else involved with the product? Who does your news affect/who does it benefit? • What? What is new? • Why? Why is this important news — what does it provide that is different? • Where? Where is this happening/is there a geographical angle/is the location of business relevant? • When? What is the timing...
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...a 400-word paper (double-spaced, Times New Roman, 12 pt. font, one-inch margins) relating a recent newspaper article to a topic discussed in the course so far. In the paper, please address the following three questions: 1) How does the article relate to Chinese politics? 2) How does the content of the article relate to the information found in the readings for this course? For example: • Does it provide evidence that supports what was in the readings or that counters it? • Does it provide an example of something mentioned in the reading? 3) What does this ultimately tell us – what broader implications does it have and why is it important? Guidelines: 1. You are not permitted to choose an article focused on a topic from the same week as your presentation topic or your term paper topic. 2. The following are recommended sources for this assignment: South China Morning Post, The New York Times, The International New York Times (formerly The International Herald Tribune), The Economist, The Wall Street Journal, and BBC News. a. If you choose an article from a source not included in this list, please make sure that the source you have chosen is widely-read and reputable. b. If you choose to use an article from the People’s Daily or another state-run Chinese newspaper, you must discuss the article and its contents as coming from the perspective of the Party leadership. 3. The newspaper article you choose should be from within the past year. It should be a main article of substantive...
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... The Washington Post is the most read paper in the Washington Metropolitan area. The paper is a voice in the City which has a significant level of power that shapes public opinion and attitudes. The attitudes are form during, and after reading a topic which can have a range which includes sports, metro, style, business and the obituaries. Katherine Graham was once known as the most powerful woman in America. She was the daughter of bank owner, Eugene Meyer who purchase the Washington Post in 1933 for $1 Million dollars. Katherine worked at the Washington Post during her summers learning to be a reporter, until she joined the editorial staff of the Post. In 1940, she married Philip L. Graham and during the course of their marriage Katherine’s father sold the paper to the Grahams for one dollar. Under the tenure of Mr. Graham the Washington Post purchase other competitive newspaper companies. In 1963 Mr. Graham committed suicide and Katherine took over the reigns of the Washington post. The Washington post paper cost only .50 cents and generates revenues for each newspaper anywhere from $5000 to $7000 for each paper from the advertisements which include the obituaries, employment section and store advertisements. The basis for Katherine Graham’s power was being the CEO of the Washington Post, which some considered the most powerful information sources in the United States. “Kay Graham manages to overcome many of...
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...March 2012: M plc Question a i. Evaluate the risks to M plc associated with allowing subscribers to post comments and views on the newspaper website. M plc is a long established publisher of newspapers and provider of web media. Based on their mission statement, their reputation is depending on the quality of report and information. The quality of information referred to truthful and accurate information given by M plc to the readers. The online version of newspaper that allows subscriber to post comments and view the newspaper website is a good decision. But they need to aware with the various type of risk that they need to face. The first risk is about inaccurate post and false information. Subscriber can post anything in their mind that can attract more people for their own publicity. This will occur in M plc because they don’t have any control to edit or verified what the subscriber wants to comment. For example, the information about beauty of artist by taking a beauty capsule post in M plc website. This is a false statement where that artist having a neutral beauty without taking any beauty capsule. Other risk is false claim about the information given in M plc website. When subscribers give a false statement, the injured party will be sue and take an action to the website owner rather than to the person who made the false posting. They will blame to the owner of web site where M plc have a power to delete and approve the comment that had post at the web site...
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...The relatively new social media site Pinterest exploded on to the scene in 2010, and in the course of a few short years became the third-largest social media site, behind Facebook and Twitter. The site now connects millions of users by allowing them to share photos and other items of interest in a pin board style format. As Pinterest has grown, businesses and entrepreneurs have taken advantage of the unique site to reach out to new potential revenue streams. While Pinterest has no sales system set up within their site itself, it has proven to be a valuable promotional tool for businesses of all sizes. The picture-oriented nature of the pin system easily facilitates the sharing of products that are visually exciting or remarkable. As users pin something they like, it becomes visible to their friends, who may in turn pin it, allowing the pinned items to spread virally. This medium works especially well for individuals looking to get attention to items like hand-made crafts that can then be sold via a virtual storefront such as Etsy. Larger entities are also using the tools afforded them by Pinterest to create content for those wishing to follow them and reach out to customers in a less than traditional way. Southwest airlines, a perennial leader in customer relations, has created a Pinterest business account with a number of boards that allow users to view and pin things like pictures of their fleet of jets, their employees and their travel destinations. Fossil uses the...
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