...Background of Newspaper Industry in Hong Kong Hong Kong has over 70 newspapers at present. Most of them are daily newspapers including Chinese, English and other languages. Some of them are horse-racing newspapers which only report news about horse racing; they are not published daily if there is no racing meetings hold, for example during summer vacations. Of the daily newspapers, only 12 are Chinese language. They are Apple Daily, Hong Kong Daily News, Hong Kong Commercial Daily, Hong Kong Economic Journal, Hong Kong Economic Times, Ming Pao, Oriental Daily, Sing Pao, Sing Tao Daily, Ta Kung Pao, Tin Tin Daily and Wen Wei Pao. The existing price of Chinese language newspapers is $5 except Oriental Daily, which is sold at $4. Before the price war in late 1995, there is an agreement among the newspapers that are sold at a uniform price. However, since the price war, such an agreement no longer exists and those newspaper companies are free to adjust their price. There is a comment that the newspaper industry in Hong Kong is one of the most competitive one in the world. Environmental Analysis * Social and Cultural Analysis Society is composed of people and their culture. And culture is greatly determined by common behaviour of the people in a society. In the newspaper industry in Hong Kong, the pattern of reporting of the newspapers targeting for mass market can be a reflection of common behaviour of people in Hong Kong. In this part, behaviours of the mass market are...
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...n this era, we can see how fast the information move from one place to another. We can easily grab a newspaper, a magazine, or even browse the internet to find out the latest news. Some people believe that the presence of internet will eliminate the need newspapers and magazines. Meanwhile, some others argue that all of them will never substitute . The significant growth of internet has indeed brought priceless advantages to our life. Internet can provide us up-to-date news at an incredibly fast pace than any other conventional media like newspaper and magazine can achieve. Next on, by opting to gather news via the internet, we could help save our environment since we can reduce the number of resource used to produce the paper. Meanwhile, looking at from another standpoint, first of all, it is really too-good-to-be-true to have everyone in this world reading news via the internet. In reality, there are still a lot of people out there who prefer to get information from newspaper and magazine. This has been caused by, but not limited to, the fact that reading news through the internet is too tiring since we have to keep our eyes staring at the monitor over and over. Furthermore, we cannot also fully trust any information spread out in the internet as everyone can put up any news as they wish. That way, to some extent, the information printed in the magazine and    seems to be more    since it has passed through a number of strict procedures. In conclusion, nowadays everyone...
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...The U.S. newspaper industry is undergoing the rapid decline due to the economic downturn and the competition from other media, especially from Internet. This paper is going to provide the overview of the current environment of the United States newspaper industry and how newspaper transit from old business model to the new one in the competitive digital era. Here I am going to focus on addressing some of potential opportunities and threats of the United States newspaper industry. Industry Opportunities: There are some potential opportunities for newspaper companies if they have the ability to quickly adapt to the new technological changes. One of the major opportunities is the increasing availability of alternative news and information via devices like E-readers and tablet computers such as the iPad. Another opportunity is the rise on the web for the newspaper industry. Google's Chief Economist Hal Varian said he has been studying the data on circulation and adverting revenue from the Newspaper Association of American and he came to the conclusion that “Digital distribution will be a boon to newspaper publishers if they can also radically redefined their product and means of reaching consumers.” (David 2010) Thus, in this section, I am going to explain how alternative news sources and the rise on the web can help to benefit newspaper industry as a whole. Alternative News Sources: iPad and E-readers New devices like Amazon Kindle and Apple’s iPad can provide a new source...
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...INTRODUCTION The Hindu is an English –language, Indian daily newspaper. Headquartered at Chennai (formerly called Madras), The Hindu was published weekly when it was launched in 1878, and started publishing daily in 1889. According to the Indian Readership Survey in 2012, it was the third most widely read English newspaper in India (after the Times of India and Hindustan Times), with a readership of 2.2 million people. The Hindu has its largest base of circulation in southern India, especially in the states of Tamil Nadu and Kerala, and it is also the most widely read English daily in Tamil Nadu and Kerala. According to the Audit Bureau of Circulations, The Hindu had a circulation of 1.46 million copies as of December 2009. The enterprise employed over 1,600 workers and annual turnover reached almost $200 million in 2010. Subscription and advertisement are major sources of income. The Hindu became, in 1995, the first Indian newspaper to offer an online edition. It is printed at 18 locations—Chennai, Coimbatore, Bangalore, Hyderabad, Madurai, Noida, Visakhapatnam, Thiruvananthapuram, Kochi, Vijayawada, Mangaluru, Tiruchirapalli, Kolkata, Hubli, Mohali, Allahabad, Kozhikode and Lucknow . The Hindu was founded in Madras on 20 September 1878 as a weekly by four law students (T. T. Rangachariar, P. V. Rangachariar, D. Kesava Rao Pantulu and N. Subba Rao Pantulu) led by G. Subramania Iyer, a school teacher from Tanjore district and M. Veeraraghavachariar, a lecturer at Pachaiyappa's...
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...about its surroundings through Internet, Television, Radio etc, the importance of Newspapers is still the un-matched one. Reason being, its cheapness & easy availability for the masses. The India still comes under the category of developing countries mainly because of its huge consumption which is almost equal to its production of goods & services. The reason of such a scenario is nothing but its large population. In such a situation, where India has ample of resources available with it, still it hardly has high rate of export despite everything available. Needless to say, that our highest rate of consumption by the huge population has made our position down in the Foreign Trade Sector & this has further led to low affordability by its masses as a result. Still, it is only the newspaper today, which is still in the reach of everybody no matter how rich or poor one is. Being so is of utmost significance about the newspapers today, especially when everything has been so dear because of steep rise in prices. Only the newspaper is such a cogent & economic medium to grab all the required information from the different parts of our country as well as around the world, which can be easily available to anybody from any road-side corner. Despite having so much of significance, one doesn’t need to put in any hard work to make it available for himself/herself. Such is the unique case about the newspapers even today & it looks to be...
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...PROCESS INVOLVED IN PRODUCING A DAILY NEWSPAPER Newspaper is a printed publication consisting of folded unstapled sheets and containing news, feature articles, advertisements, and correspondence. It is a periodical publication containing news. It can also be describe as a printed media usually distributed weekly or daily in from of folded book of papers. The most important or interesting news will be displayed on the front page of the publication. Newspaper may also include advertisement, opinions, entertainment and other general interest news. The following are the processes involved in producing a newspaper. 1. BRAINSTORMING OR CONCEPTUALIZATION: This is a process where ideas are brought forth. It involve a spontaneous group discussion which involved the editors and reporters to contribute their ideas and solutions to problem. Editor and reporters meet discuss and resolve on a beats to cover. 2. ASSIGNING BEAT: This is the area where a reporter are allocated area to cover. Beat could be marriage, convocation ceremony,, political rally, child dedication football match etc. The second step in printing a newspaper is to collect enough reports and correspondents do a lot of research work in order to gather the facts. They also find out which news is important and worth reporting and which information is important and worth reporting and which information can be left out. A newspaper employs various kinds of reporters. Each reporter has a particular beat he/she cover...
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...The main differences between the value chains of a traditional newspaper publisher and an on-line news publisher are Primary Activities. | Traditional Newspaper Publisher | On-line News Publisher | News Creation | Create the content themselves with a professional editorial team | Leveraged the existing news on the traditional newspaper publisher and re-typesetting | Presentation | Colour printed and ink-on-paper | Word-typed new and some with video report | Publishing | Printing the newspaper in house or outsourced | Publishing the news online | Distribution | Retailer | Website | There are enormous advantaged from online news. Online news can offset the disadvantages that existing on hard-copy newspaper. Online news not only benefit the publisher but also the readers. Advantage of providing news on-line | Disadvantage of providing news on-line | To Publisher | To Reader | To Publisher | To Reader | Attract more readers especially from teenagers * Teenagers have easier way to read the new rather than holding the ink-printed newspaper | Access the 24-hour instant news * Publisher can update the on-line news but cannot do it on the hard-copy newspaper. | Revenue from retailor decrease * Some customers will choice online subscription rather than buy the ink-printed newspaper. | Eye illness * Short-sight or astigmatism would happen or be deteriorated. | Increase the revenue from subscription and advertising from on-line news * People will pay...
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...A newspaper is a daily morning event for people. People drink their morning tea or coffee holding a newspaper in their hands every day. They don’t care very much about the content of the newspaper. It’s just the event of holding and reading the newspaper every morning that matters to them. In this way, it is an environment in itself. It takes the reader to a world of information and stories. It can also be seen as an extension of the people as it is something they long for every day they wake up; without a newspaper, the day seems empty. This is what McLuhan means by “the medium is the message”. The content in the newspaper has a certain meaning but just the act of reading a newspaper itself has a different message. Newspapers consist of a wide variety of articles and advertisements and entertainment columns and so on. All these have their own stories to tell, different every day. A newspaper subscriber never knows what’s about to come in the next paper, and mostly he will not be interested in all that, yet he subscribes to the paper and reads it every morning. This is what shows that just reading the newspaper is in itself an important event for him. According to McLuhan’s classification of hot and cool medium, a newspaper is a hot medium. It provides readers with high definition information and does not require the participation of the reader in interpreting the message. Some papers include opinions columns which are open to interpretation/discussion which is “cool” but...
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...Newspaper Profits American Military University ECON600 The combined newspaper company would be able to make a profit because the cost of competition is being removed. They would be able to streamline operations and eliminated redundant positions and systems. The reduction in basic staff functions would be substantial because labor is the most expensive part of any business. The lowered competitive market will add profit and the ability for the company to leverage with the consumer to get the highest value possible for their papers. Before the merger they companies were offering advertising space in their papers for a specific price. Assuming that the viewership was the same and the targeted market was the same than the consumer would just place and add with the newspaper company that offered the best value. The two companies were fighting for the advertising dollars and therefore were forced to lower the advertising cost. They were doing this to get people committed to their respective paper in hopes that they would just keep renewing there advertisement without shopping the market. Some people can be lazy and just continue to pay what they were used to paying until something forces them to look at the alternative. I think that they got these people in at a low cost to the consumer but would slowly increase the cost overtime. However, the combined company now is in a position to ensure that those that are buying advertising are paying the full cost...
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...Authority, Incentives and Performance: Theory and Evidence from a Chinese Newspaper Yanhui Wu London School of Economics Job Market Paper February 2011 Abstract Authority de…nes the formal structure of an organization, and is essential for the allocation of resources inside the …rm. This paper develops a theory of authority in a multiple layer hierarchy, in which the distribution of authority alleviates incentive incompatibilities. To examine the theory, I collect monthly personnel data from about 200 journalists over three years in a Chinese newspaper, and provide evidence on their incentives and performance under two basic organizational forms — centralization and decentralization. Relying on an unexpected organizational reform from decentralizing to centralizing editorial power in some divisions of the newspaper, I …nd three main results: 1) centralization improves the quality of the journalists’performance, in terms of the newspaper’ inters nal assessment and the external measures of news content; 2) centralization reduces the journalists’activities for private gain; 3) centralization decreases the editorial activities conducted by managing editors. These results are in line with the theory: a more centralized hierarchy achieves better control over workers’ opportunistic behaviour, at the cost of depressing middle managers’initiative. Key Words: Authority, Organizational Structure, Incentives, Information, Action Distortion, Decision Bias, Media Bias JEL Classi…cations:...
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...................................................................... 10 Conclusion ............................................................................................................... 12 References ............................................................................................................... 13 1 Executive Summary The objective of this paper is to offer an in-depth analysis the economic situation of the newspaper publishing industry in Australia within the microeconomic scope. The paper analyses transformations of the industry brought by digitisation and the fast paced technology development. It discusses how digitisation and technology affects the demand and supply of printed newspapers. It also looks at the elasticity and efficiency and equity of newspaper in the current market. This paper is divided into four section. Following an introduction (Section 1.0), then Section 2 .0 introduces the economic concept which will be used through the paper. Section 3.0 analyses the economic state of the newspaper publishing industry using...
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...The Future of Newspapers With the economy going into a downward spiral, most people are going to be looking for ways to cut their spending. It seems logical that many people will choose to cut out the daily newspaper delivery as one of those expenses. According to Forbes.com newspaper circulation is already down 3.57% from last year. (Hau, “Timber! Newspaper Circulation Falls Again”) With the sales of newspapers already declining and the recent bankruptcy of a major newspaper chain, it is obvious that people have begun to find their news elsewhere. In order for the newspaper industry to survive these hard times, they need to change their paper into electronic form. Many people already receive their news online from free websites, so it seems that newspapers need to start competing. Since newspapers ad revenue makes up over 80% of the total revenue for the paper, there is room to cut down the actual printing of the daily newspaper. (Perez-Pena, “Shrinking Ad Revenue Realigns U.S. Newspaper Industry”) There would be many advantages of taking the newspaper online including: less expenses, user friendly content, and environmental cleanliness. Cutting newspapers out of the daily circulation would reduce the cost of newspaper production by major proportions. Newspapers could offer daily news online for free and receive their revenue from selling online ads, which according to The Project for Excellence in Journalism, was up approximately 31% in 2007. (The State of the News Media...
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...Eastern Michigan University Digital Commons @ EMU Senior Honors Theses Honors College 2009 Building Blocks for Change Increasing Newspaper Readership in the Age of Electronic Media through Innovations in Style and Approach Alexandra L. Sondeen Recommended Citation Sondeen, Alexandra L., "Building Blocks for Change Increasing Newspaper Readership in the Age of Electronic Media through Innovations in Style and Approach" (2009). Senior Honors Theses. Paper 193. http://commons.emich.edu/honors/193 This Open Access Senior Honors Thesis is brought to you for free and open access by the Honors College at Digital Commons @ EMU. It has been accepted for inclusion in Senior Honors Theses by an authorized administrator of Digital Commons @ EMU. For more information, please contact libir@emich.edu. BUILDING BLOCKS FOR CHANGE INCREASING NEWSPAPER READERSHIP IN THE AGE OF ELECTRONIC MEDIA THROUGH INNOVATIONS IN STYLE AND APPROACH By Alexandra L. Sondeen A Senior Thesis Submitted to the Eastern Michigan University Honors College in Partial Fulfillment of the Requirements for Graduation with Honors in Journalism Approved at Ypsilanti, Michigan, on this date __April 27, 2009__. _____________________________________________________________________ Supervising Instructor: Dr. Carol Schlagheck _____________________________________________________________________ Departmental Honors Advisor: Dr. Carol Schlagheck _____________________________________________________________________ ...
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...set advertising rates. Circulation is not always the same as copies sold, often called paid circulation, since some newspapers are distributed without cost to the reader. Readership figures are usually higher than circulation figures because of the assumption that a typical copy of the newspaper is read by more than one person. Circulation is certified by the Audit Bureau of Circulations which is an industry body. It audits the paid-for circulation of the member newspaper companies. Readership is estimated by two different surveys, The Indian Readership Survey (IRS) and the National Readership Survey (NRS). [Recently a merger between the councils running the IRS and the NRS was announced and a new entity, Readership Studies Council of India (RSCI) was formed. The new readership survey under the aegis of RSCI would continue to be called IRS in order to leverage the continuity of the brand that the IRS has become for the Indian print industry in the last many years.] Possible Ways to Boost Circulation 1. Improve quality of news and editorial content. 2. Undertake effective marketing and promotional strategies to build or improve the newspaper’s image. 3. Offer free subscriptions or discounts to attract prospective readers. 4. Expand the range of distribution. 5. Identify a target market and apply marketing strategies to promote the newspaper in that particular market. For example, a business daily could target businessmen, entrepreneurs, investors in the...
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...The Freeport News One of the roles of a newspaper is to inform and update people on the happenings in their community, country and around the world. The front page of a newspaper is very important in facilitating this. It is through the front page that people may decide to purchase or not purchase this media. It does this by trying to grab readers’ attention; whether through a shocking headline, usage of large bold prints, mixture of colours and pictures accompanying articles. For this assignment we evaluated the articles on the front page of a newspaper, The Freeport News, and conducted a survey among readers of this newspaper. From the survey we found that even though The Freeport News is a daily newspaper the majority of its readers view it monthly (37%), weekly (33%) and biweekly (20%) while only ten percent read it daily. In addition, 70% of them do not read the entire issue but only some of it and only 50% of them read it to be informed. Some of the other reasons for reading this newspaper were to be aware of local advertisements and sales (13%) and to be entertained (3%). Also, the majority of the readers (90%) feel that the articles in this newspaper are clear, easy to follow and do not show any political biases. Furthermore, they feel this media does an effective job of covering the most current local and national news; however, most of the readers (70%) feel it needs to improve on international news coverage. The Freeport News edition for September 19th 2013 front...
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