Truly “Under Control?”
2020 Olympics in Japan

Mar. 2011
Fukushima Daiichi nuclear disaster

Feb. 2014
Additional leaks at Fukushima nuclear plant

X

O

immediate health threat, high rates of cancer in Japan.

1

/

2

/

Imports and Exports

3

/

Implication for Business

National Brand Image of Japan
& Domestic Markets

Impacts on National Image of Japan
1.

Decline Brand Finance
Nation Brand
2010- 3rd
↓ -25.9%
2011- 4th
↓
2012-4th
↓ -11%
2013-5th

2. Decline Expected growth rate of Japan
Expected growth rate

Many company leave Japan

2010- 3.9%
↓
2011- 0.3%

e.g) Michelin, Hyundai car
Liberty Global
Carrefour, Versace

Reported by Bank of Japan

Reported by KJC

Impacts on Domestic market
Fukushima- Big agricultural & Fishery area in Japan
→Major products were agro-fishery products
Radiation Leak
Consumption in country decrease rapidly

The price of product plunge

Income decrease

2

/

Imports and Exports

Nation’s earthquake on production plant

Fukushima Nuclear crisis

Nation’s earthquake

Nuclear crisis

-Acceleration of disconnection

Exporting

in supply chain
-Loss in Blance of trade

-Major trading country’s import ban on food

in 30 years

Imporitng

-To Substitute on

delay of domestic production

-To

run

heat

power

plants,

mineral fuel importing increased

Impacts on exporting
1. Acceleration of disconnection in supply chain

2. Major trading country’s import ban on food

Japanese government complained to those countries to follow WTO's rule

Impact on importing
1. To Substitue on delay of domestic production

2. To run heat power plants,

mineral fuel importing increased

Balance of trade loss in 31 years

3

/

Implication for Business

Strategy

1. Manufacturing

2. Agricultural &