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Ngo Pratham

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Submitted By vishalakshi
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NGO - Pratham

By Team Mosaic
MARKETING MANAGEMENT

Team Members

NAVYA CHANDRASHEKHAR | 21 | AKSHATA MOTIWALE | 28 | FAISAL SHAIKH | | VISHALAKSHI | 53 | ANIKET POTDAR | | NIKHIL AGGARWAL | 31 |

SIES COLLEGE OF MANAGEMENT STUDIES, NERUL

Sr.No | Contents | Pg No | 1 | What is an NGO | | 2 | Pratham – An NGO | | 3 | Marketing Mix – Product | | 4 | Marketing Mix – Place | | 5 |

Marketing Mix – Price | | 6 | Marketing Mix – Promotion | | 7 | Segmentation & Targeting | | 8 | MIS | | 9 | SWOT Analysis | | 10 | New Product Devlopment | | 11 | Competitors | | 12 | Performance | | 13 | Bibliography
Acknowledgement | |

What is an NGO
A non-governmental organization (NGO) is a legally constituted organization created by natural or legal persons that operates independently from any form of government.
Non-governmental Organization (NGO) is an agency devoted to managing resources and implementing projects with the goal of addressing social problems. NGO are of great importance and value for the modern society and hence comes the need of having a marketing strategy for the NGO. This would help the NGO reach the masses and make the common man aware of the work it does.
NGOs are organizations that work in many different fields, but the term is generally associated with those seeking social transformation and improvements in quality of life. Development NGOs is the most highly visible sector, and includes both international and local organizations, as well as those working in humanitarian emergency sector. Many are associated with international aid and voluntary donation, but there are also NGOs that choose not to take funds from donors and try to generate funding in other ways, such as selling handicrafts or charging for services.
Some NGOs are highly

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