9/26/2012

FPT UNIVERSITY

ĐOÀN THÀNH NHÂN…BA60117…BA0664

Lecture: Mr.

NhanDTBA60117 | Entrepreneurial Small Business
Dddd [Type the company address] Page 1

Content:
I.
1. 2. 3.

Background:
History Mision and Vision Business objectives

II. III. IV. V. VI.

SWOT Analysis: Advantages and Disadvantages of Mc Donald franchise: Investment decision: Summary: Reference List:

I.

About the MC Donald:
1. History: ( From : wikipedia.org/wiki/McDonald's) The McDonald's Corporation (NYSE: MCD) is the world's largest chain of hamburger fast food restaurants, serving around 69 million customers daily in 119 countries. Headquartered in the United States. The company began in 1940s. In 1955, Ray Kroc joined the company as a franchise agent. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. In 2012, McDonald's Corporation had annual revenues of $27.5 billion, and profits of $5.5 billion. McDonald's primarily sells hamburgers, cheeseburgers, chicken, french fries, breakfast items, soft drinks, milkshakes, and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies, and fruit. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local franchisees.

Name Industries served Geographic areas served Headquarters Current CEO Revenue Profit Employees Main Competitors

McDonald's Corporation Restaurants, Food Worldwide U.S. Don Thompson $ 27.56 billion (2012) $ 5.46 billion (2012) 1,800,000 (2013) Burger King Worldwide,Inc., Yum! Brand Inc., Subway, Wendy’s Company.

Đoàn Thành Nhân…Individual Assignment

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2. Mission and Vission : - Mission : McDonald's brand mission is become our customers' favorite place and way to eat and drink. Mc Donald operated in the worldwide relies on "Plan to Win"