Nightclub Scene and Operation
Contemporary Management

Forward Marketing a nightclub is all about image and reputation. While your revenue is generated from selling drinks, bottle service, cover charges, and possibly venue rentals, you are also in the business of selling a fun and unique experience to your customers to increase loyalty and overall image and reputation. The most powerful marketing message will come from these customer experiences dictated by the ambiance of your club, the music you play, the entertainment you have, and the different social groups that will attend. Marketing strategies begin by targeting a niche audience. Nightclub advertising is a necessity and it goes hand in hand with a promotional event. Examples are: Ladies Night Wednesdays, Gay Tuesdays or Student Mondays: set up an event calendar for each night open and have different branded events in mind. By having an advertising staff in place, marketing a targeting niche audience, knowing about these events; a nightclub promotional will only be as successful as your marketing strategy will allow it to be.
Competition Promotional Strategies Motowne on Main Street in Mauldin, SC is the only late night nightclub in the area. This club has directed its attention to a mature adult crowd, of which I am focused on as well. They have advertised on the local radio station and have a web site. Motowne on Main Street has celebrated its third year in business and are doing a steady flow of business. They serve food, have live entertainment, and hours of operation are from 7pm till 2am on Wednesday thru Sunday ("Motowne on Maine," 14). The Studio 220 in the down town Hyatt Regency Greenville has advertised for the mature professional adults after work. Their marketing strategy is to the professional class working adults after working hours Thursdays evening. Showing their