...Nike Fuelband Bracelet and its market shares in Moscow Region Table of content Executive summary………………………………………………….....................................3 Introduction & Methodology…………………………………......................................5 Part 1. Situational analysis (analysis of secondary data)………………………........7 Part 2. Qualitative data analysis.………………………………..................................12 Part 3. Analysis of the survey (experiments)................................................16 Conclusions on Data Analysis........................................................................16 Part 3. Recommendations.............................................................................16 Bibliography..................................................................................................17 Appendices....................................................................................................18 Executive summary The topic of this marketing research is to highlight how can a company such as Nike can improve its market share on a specific product. Thus during this research, we need to have a look on the customer point of view regarding the product and its facilities. The product at stake for this research is the Nike Fuelband Bracelet. This is a sport bracelet that people put on their wrist and it measure during sport activities and everyday life, the footsteps and the calories used during the day. In fact, it is a tool...
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...NIKE RETAIL STORE DEVELOPMENT February 09 Green Building Practices “A Convenient Truth”… As a global citizen, Nike is acutely aware of the need to drive sustainability in everything we do. It begins with concept and design and continues through the entire product lifecycle. The reach of sustainability extends into nearly every corner of Nike Operations. Flawless & Profitable Execution = Premium* Experience Win at the Moment of Truth: when and where the consumer shops US Retail Store Development has turned our awareness into action: Our long-term goal is for sustainability to become a part of our daily business decisions to help ensure the health of the natural environment within our stores for generations to come. Nike strives to not only bring value to our business, but to help secure the vitality of the planet. We are accountable for our financial profits and are committed to addressing the environmental impact of our actions. Strategic Priorities 1. Defined “global” standards, regionally relevant and locally executed. XS, S, M, L, XL Store, NFS, Partner and digital formats. 2. Disciplined Store/Digital Site Development and Operations 3. Integrate planning and execution processes endto-end as a “vertical” retailer 4. Retail-centric supply chain flows right product at the right time; place; cost; and inventory levels 5. Reinforce consumer-centric service, language, and capabilities to serve the athlete Foundation Process Excellence Global...
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...Athletic Footwear and Apparel Industry GROUP 7: Kirsten Ross April Rust Wenjun Zhao Elizabeth Poe Xaio Li Juexin Feng Friday, February 24, 2012 *link for photo: Deviantart nike 1 NAICS/SIC Codes NAICS code SIC Code 316211 316211 316219 316219 316219 316219 316219 316219 316219 316219 3021 3021 3149 3149 3149 3149 3149 3149 3149 3149 Description Athletic shoes, plastics or plastics soled fabric upper (except cleated), manufacturing. Athletic shoes, rubber or rubber soled fabric upper (except cleated), manufacturing. Athletic shoes (except rubber or plastics soled with fabric upper) manufacturing. Cleated athletic shoes manufacturing. Footwear, athletic (except rubber or plastics soled with fabric upper), manufacturing. Golf shoes, men’s cleated, manufacturing. Golf shoes, women’s cleated, manufacturing. Leather upper athletic footwear manufacturing. Shoes, athletic (except rubber or plastics soled with fabric upper), manufacturing. Vinyl upper athletic footwear manufacturing. Friday, February 24, 2012 2 Major Economic Characteristics of the Industry • Billion dollar industry • This market is beginning to decline somewhat, however experts expect there could still be some small bursts of growth occasionally. • Characterized by having a small number of large players. Friday, February 24, 2012 3 Industry Driving Forces • Fashion trends (+) • Change in society (healthy lifestyle) (+) • Changes in consumer sports preferences (sport popularity)...
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...Ethics Sheldon Martin MGT/498 Wednesday, July 2, 2014 Donshea Williams Ethics refer to the primary principles of a single or a group. Social responsibility is how a business operates its activities to reach its wider requirements toward the society and environment, such as by dodging activities which may be damaging. Strategic planning is a necessary initial step in the corporate world in which senior management defines the organization's strategy, direction and decision-making. Ethical values and social responsibility serve a considerable role in the strategic planning process. Social Responsibility To the Stakeholders Management must confirms that strategic decisions are accomplished after taking into justifying the possibility impact on the stakeholders. Stakeholders are suppliers, customers, societies and anybody who is self-conscious by the activities of the business. A socially responsible company treats stakeholders the fairly. Wider viewpoints also have to be considered in circumstances of environmental and social impact of planned activities. Transparency Members of management should accommodate info that is straightforward and trustworthy to help all tangled discuss, debate and accomplish better decision-making. This makes the team to point out and evaluate any possible risks which may about and find a different solution. In an understanding of social responsibility, clarity also strengthens the company's worthiness toward the outside of the stakeholders...
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...Case study NIKE Key concept Key issues What is international Mgt ? what are the key issues ? = 2 Mnagement issues in NIKE study case 1/The key issues are social responsibility = 2/ laso aboput corporate image ..Nike has a problem Cormportae image = magt issue = issue of the CEO responsibility Image of the whole company. If bad corporate image , impact not only on sales, but on more than that. Frontier about MKT & MGT Key question: Agenda afternoon working on case study Principles & rules to make good presentation Don’t read the scream you have to keep contact with the audience You except feedback from the audienc e you adapt your message to the audience Defin your objective = planning If you don’t’ know how to defione your objective, you’re lost Yearbook = objective = givce a good image of the MIM students to employers We want to biuild opur self estime when you see your achievement Participate in building your self estime Confusions between the goal and the ways the reach the gaol! If you don’t know where you are going, you can-t reach it. Objective = iompress the audience Breing a circus, fireworks, schow… The objective will define 5” to present the agenda = During the poresentation , Money refund = remboursement Us = if you don’t help me to make money, good bye. No focus in one area Watch for active listening Watch carefully, if boresd it they agree, Right posture Show that you are an...
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...Four Functions of Management Latoya Murphy MGT/330 June, 29, 2011 Patrick Arnwine Four Functions of Management Wal-Mart was in business for many years. Throughout the time of being in business Wal-Mart had to come up with a way of managing the company to be a major success. Managers are responsible on how to manage how their employees work and carry on daily business. Managers are also responsible to deliver task, delegate, and come up with ways of making an employee’s job easier. In this paper, internal/external factors will determine how the company is affected with dealing with globalization, technology, ethics, and innovation. The paper will also discuss the use of delegation to take care of management duties. Wal-Mart has to cover all functional aspects of management to be a successful company. Wal-Mart is well known for there low prices in products and services, which brings in a high clientele. What makes the company successful is the process of how the company manages its employees and how managers carry on the daily business. Internal and external factors play a major role in the direction that Wal-Mart will go. The four functions of management if implemented correctly will have and effect on the company globalization. When people think of globalization at Wal-Mart. People think of how the company can increase sales all over the world. A company...
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...Nike: The athletic footwear industry History Nike started out just as plan developed in order to satisfy course work at Stanford University. Mr. Phil Knight a graduate student at Stanford University and a long-distance runner decided that he would make low cost running shoes in Japan and then sell them in the US. Knight solicited the assistance of a past coach Bill Bower man to assist him in his business venture and in 1964 they started Blue Ribbon Sports. Knight called his first shoe Tiger and began distribution at track meets. Blue Ribbon in 1971 earned it's "swoosh" and Knight introduced the first Nike brand line. In 1978 the Blue Ribbon became Nike and each year their profits grew steadily. Due to Nikes concentration in casual shoes in the 1980's, they missed the trend to aerobic shoes and fell behind allowing Reebok to control the market. Due to poor management in the years following and proceeding Reebok's take over things fell apart. Phil Knight repositioned and reestablished Nike following the bumpy years in the 80's. In 1988 Nike purchased Cole Haan for $64 million which allowed them to increase casual footwear sales by 16%, they also purchased the accessories company in 1990. Nike even expanded by opening their own retail store "Nike Town" in 1990. Nike distributes to 123 retail stores in the US and also in 52 retail stores in countries such as, the UK, Japan, France, Italy, Spain, Germany, and Canada. Ribbon Sports officially...
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...Running head: NIKE AND ITS DEMAND MANAGEMENT SOFTWARE Nike and its demand management software, is there a further improvement? Chew Kian May Lim Woan Jinq Center of Southern New Hampshire University 1 NIKE AND ITS DEMAND MANAGEMENT SOFTWARE 2 Table of Contents Executive Summary........................................................................................................................ 3 Introduction..................................................................................................................................... 4 Research...........................................................................................................................................5 I2 Technologies’ Enterprise Resource Planning System...........................................................5 SAP Enterprise Resource Planning System..............................................................................6 SAP’s Enterprise Resource Planning system characteristics.............................................7 Discussion........................................................................................................................................8 Electronic Data Interchange(EDI)............................................................................................8 Requirements of Electronic Data Interchange...................................................................9 How organization should implement Electronic Data Interchange...
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...different perception of marketers on Facebook, but the essay mostly provides general views relating to the current marketing issue. Brand relationship is illuminated from the marketing practitioners. It is probably interesting that over half of the social networking introspective people had become a fan of at least one brand. It happens in these forums that conversation commonly takes place between customer and customer or between customer and brand manager. In the more outstanding scheme of a consumer's life might seem relatively unimportant, but it is crucial in classifying and categorizing customer distrust and building sincere relationships for marketers (Patterson, 2011). For instance, Patterson has become a fan of a lot of brands like Nike, Ryanair, Mariah and Coke. This allows him to keep updated products, promotions or contests because he is one of consumers who enjoy catching up with promotions. Moreover, how Facebook places means for marketers (Lazerow, 2010). For those of who often...
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...significantly decrease the attention of the audience, and thus the effectiveness of getting your message across. • Since we can’t read and listen at the same time, this basically tells the audience to read directly off the slides and stop listening to you. Let your slides breathe. It lets your audience listen to you. Do not use the slide as a manuscript → Break up your bullet points into separate slides → Images say more than a thousand words Images tend to catch people’s attention! powerful and make the message more is beautiful THINK THINK THINK View every slide as an advertisement that should catch the audience attent!on and wow them! and WOW them Info- graphics are amazing how should you present information the answer is infographics % Will google Infographics After...
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...things are sized to fit together -Order: Sequence and importance -Similarity: alike to show congruency or similar function -Contrast: variations to add emphasis or indicate different functions -Elements: shape, size, color, value -Integrating words and pics: -illustrative images: artwork, photography, infographic U.B.P.O.S.C.E.I. 2. Explain local television programming:: News 3. Explain network television programming:: Sports, Survivor 4. Explain syndicated television programming:: Oprah, Ellen 14. 5. 6. 7. 8. 9. 15. How does branding help customers? Sellers?: -Customers: Identify products, satisfy needs, express self, save time deciding, quality, reduce risk to purchase -Sellers: Repeat business, familiarity, cross promote (profit share), consistent price How does the size of a television market help determine the rates charged for advertising?: It is important for how much money is charged to ads; more of an audience = higher cost, whereas less of an audience = lower cost 16. Know types of NON face-to-face communications:: Signs, billboards, fliers, posters, logos, videos, emojis, clothing Reasons events fail:: -Not being willing to try new things -Lack of creativity or innovation -Unengaged attendees -Ineffective or no marketing or promotion -Poorly trained or selected personnel -Lack of money -Poor timing or conditions Ways to build a brand:: Ad and marketing, websites, point of sale materials (shirts),...
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...Module Title: Business Ethics and Social Responsibility Question 1: Set out the main criticisms that have been levelled at the above three MNC's In the case of Nestle, it became evident that no formal research into the emerging market was carried out. No approached to local authorities or government agencies was made; who may have had great knowledge/insight into feeding practice within the region or problems/issues that Nestle may be faced with. They simply tried to implement existing 'western' aspirational marketing practice into a region that they knew nothing about. Their communications with the target market were poor & unclear which led to the misconception that formula was a good way to replace breast milk and other forms of nutrition vital to child development. The company did not play its role in educating the public as to the proper methods of using the product and indeed the danger of it's misuse, and also did not consider the different living conditions as a factor in which could lead to such misuse. Their aggressive marketing approach ignored or de-emphasized breast feeding & much of their promotional efforts were misleading in encouraging poor & illiterate mothers to bottle-feed rather than breast feed their infants. Advertising portrayed breast-feeding as primitive and inconvenient. Free gifts & samples were supplied by sales reps dressed as quasi-medical staff known as 'milk nurses'; which were viewed as 'endorsements by association'. Quality control...
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...advantage? • Is it sustainable? • Carr, Nicholas (2003), “IT doesn’t matter”, Harvard Business Review, May 2003, pp. 41-49. – “As information technology’s power and ubiquity have grown, its strategic importance has diminished. The way you approach IT investment and management will need to change dramatically” (Carr, 2003) IT Doesn’t Matter! • Information Technology: – Proprietary Technology vs. Infrastructural Technology • The Commoditization of IT – Transport mechanism – more valuable shared rather than isolated – Interconnectivity and interoperability – Standardisation of technology and homogenisation of its functionality – Highly replicable – Rapid price deflation http://www.youtube.com/watch?v=PO2dCaaSDk8 IT Doesn’t Matter! • From Offence to Defence – Spend less – Follow, don’t lead – Focus on vulnerabilities, not opportunities Does IT matter? • Inherently strategic because of indirect effects • Creates possibilities and options that did not exist before • May become ubiquitous! The insight to harness the potential is not distributed evenly. Does IT matter? Three broad lessons • Extracting value from IT requires innovations in business practices. • IT’s economic impacts comes from incremental innovations rather than “big bang” initiatives. • The strategic impact of IT investments comes from the cumulative effect of sustained initiatives to innovate business practices in the near term. http://www.youtube.com/watch?v=SUe-tSabKag The changing...
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...Business Environmental Audit Critically assess the strategic Direction of the Nike brand William Hanrahan (060953199) ACE1004 Introduction to Management Contents 1.0 Executive Summary 2.0 Introduction 3.0 Nike 3.1 History 3.2 The Market 3.3 Industry Analysis 3.4 Trouble Ahead for Nike? 3.5 Nike Advertising 3.6 Brands of Choice 3.7 Nikes other Brands 3.8 Targeting New Markets 3.9 Financial Performance 4.0 External Market Drivers 4.1 Political Drivers 4.2 Economic Drivers 4.3 Socio-Cultural Drivers 4.4 Technological Drivers 4.5 Environmental Drivers 4.6 Legal Drivers 4.7 Charity Work 5.0 Competitive Environment 5.1 Porter’s Five Forces 5.2 Competitor Analysis 5.3 Nike vs. Fake Goods 5.4 Stakeholders 5.5 Stakeholder Mapping 6.0 The Brand 6.1 Competitive Advantage 6.2 The Swoosh 6.3 Routes to Competitive Advantage 6.4 Ansoff Matrix 7.0 Conclusions 7.1 Swot Analysis 8.0 Recommendations 8.1 Reflection 9.0 Portfolio of Information Sources 9.1 Primary Sources 9.2 Secondary Sources 1.0 Executive Summary Nike was founded in 1972 by Philip Knight and Bill Bowerman. Bowerman is well known in America as the University of Oregon coach. He brought jogging to America, built an unrivalled track and field program at that university, and taught his athletes to seek the competitive advantage everywhere - in their bodies, their gear and their passion. The Marketing men at Nike would like us believe that the brand is more than a product, it is an experience that we are buying into. Wherever...
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...new opportunities. By the end of the decade we will have connected just about every device to next generation networks, from smartphones and offices of the future, to educational resources and digital home appliances. The changes we are talking about are transformational. Everything, everyone and every place will be connected. This will make us more innovative and more competitive – and change the way we live and work for the better. The challenge ahead is how to best use the tremendous creativity, innovation and capability of Australians to participate in these new opportunities – whether it be m-commerce, Big Data, robotics or social media. Every part of our economy can benefit from this new era of connectivity. Our role, as Australian business leaders, is to help build a 21st century economy that is locally accessible and globally competitive. As a nation, we can lead the world and create positive change. David Thodey Chief Executive Officer Telstra 1 A NOTE FROM GIAM The world is changing. The internet has transformed the Australian economy over the last 10 years, and is poised to play an even greater role in our daily lives and businesses as Australia positions itself to become a leading digital economy. The pace of technology change is growing exponentially, and in the digital age, the only constant is change. Disruption can sneak up on you unexpectedly. For your industry, how will you know...
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