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Nike Cost of Capital

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ke, Inc. is an athletic shoe manufacturing firm. In 2000, Nike’s market share was 42 percent which was a decrease from 1997s mark of 48 percent. The firm began recording constant revenues in 1997 and net income fell from $800M to $580M. Therefore, the firm had to take action and make a more averaged priced athletic shoe while adding a push to the apparel line. After examining Nike’s financial statements we have come up with our conclusion. The weighted average cost of capital, WACC, is the rate of return required by investors. The WACC calculates the different risks associated with the individual components of the capital structure. The individual components within the WACC are preferred stock, common stock, and after-tax debt. The WACC is very important because it tells the investors if the return they are receiving is equal to the return they require depending on the risk associated with the investment. The WACC is the company’s overall rate of return and cost of capital. After much calculations, we believe Joanna Cohen’s analysis is incorrect. The reason being, when she calculated the WACC she used the book value instead of market values for the weights of debt and equity. When calculating the long term debt, Joanna should have discounted the debt that appears on the balance sheet. When calculating the risk free rate in her capital asset pricing model, Joanna used the 20 year U.S. treasury yield of 5.74% and a geometric mean of 5.90%. We chose to use the one-year U.S. treasury yield 3.59% and the arithmetic mean of
7.50%. As discussed in class, you should always try to use the current yield under a year. Cohen averaged all of the betas from 1996 until 2000 and used 0.80 as her beta. In our calculations we used the most current beta available, 0.83. Our results varied by almost 1% since we used a different beta. Cohen showed a WACC of 8.3% and we calculated a

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