...the Corporate Social Responsibility (CSR) of the chosen organization in according to the two given ethics theory, which is Shareholder Value Theory, and Stakeholder Theory. Nike Inc., the chosen company had implement the CSR practices in many of its business activities especially in its product design. Nike Inc. had preserved some serious ways of processing and promoting the CSR as they appreciate about the importance and the benefits of it. Nike Inc. had implement the business theory of shareholder value theory in, allowing the company’s shareholders been satisfied by the performance of the company and at the same time being the customers favorites which clearly indicates that the organization heading towards the right path. And at the same time, the Nike also implement the stakeholder theory whereby, the company includes the element of moral and values in its organization management in very healthy and innovative ways. This report also identifies how serious does Nike desirably tend to implement both of these theories in the company business practices. This reports also discussed few recommendations that can be implemented by the Nike Inc. in its practices to enlarge the CSR influence in its business practices. Improve labor practices, uses better and more nature resources and also emphasizing more on safety and healthy concern are few of the proposition that been highlighted in this report. This report clearly classifies that Nike Inc. had accomplish many achievement...
Words: 2660 - Pages: 11
...CORPORATE SOCIAL RESPONSIBILITY OF NIKE INC. Presented by NIKE Inc. Founded in 1964 as Blue Ribbon sports Renamed as Nike Inc. In 1971 Named after Greek God of Victory Νίκη Headquartered in Beaverton, Oregon Largest athletic footwear and apparel manufacturer One of the most visible brands in the world Revenues of over $25 Billion Profit of over $3 Billion Close to 50,000 employees all over the world Total valuation close to $70 Billion Trivia Nike Logo – “swoosh” is one of there most popular along with the logos of Mercedes and Apple Inc. NIKE Inc. Nike is the leading brand in the world of sports. Their closest competitors are Adidas, Puma and Reebok. Nike holds close to 1/3 of the global market share of Athletic Footwear. Known for heavy promotion using big stars. Sponsors the top athletes in all the popular sports. Nike Inc. Has growth at a cumulative average growth rate of 21% over the last 10 years. CSR A corporate self-regulation integrated into business model An in-built mechanism to ensure compliance with spirit of law & ethics A move to encourage positive impact through it activity on environment C S R • CORPORATE PHILANTHROPHY • RISK MANAGEMENT • CREATING SHARED VALUE Triple Bottom Line Approach to CSR The TBL is an accounting framework with three dimensions: social, environmental and financial. The TBL dimensions are also commonly called the three Ps: people, planet and profit and are...
Words: 1751 - Pages: 8
...of Contents 1.0 Introduction 3 2.0 Nike Corporate Responsibility Strategy 4 2.1 Employment Aspect 4 2.1.1 Recommendations 5 2.2.1 Recommendations 6 2.3.1 Recommendations 7 2.4 Empowerment Programs 8 2.4.1 Recommendations 8 2.5 Stakeholder-Consumers 9 2.5.1 Recommendations 10 3.0 Conclusion 11 4.0 References 12 1.0 Introduction Nike is a very famous and successful corporation in the world. It is originally founded by Phil Knight and Bill Bowerman in January 25, 1964. Nike is a market leader of sportswear and gear and it is also enjoys possessing more than 47% market share around the world. (About Nike - The official corporate website for NIKE, Inc. and its affiliate brands., 2015) Nike’s mission is to bring inspiration and innovation to every athlete. According to Bill Bowerman, “If you have a body, you are an athlete”. Besides that, Nike’s corporate responsibility mission is to help the company to achieve profitable and sustainable growth and to protect and enhance the brand and company. Besides that, Nike’s corporation has over 700 shops around the world and it has many offices in 45 countries outside the United States. Most of the factories are located at Southeast Asia such as Indonesia, Taiwan, China, Malaysia, Thailand and etc. Nike produces wide range of sports equipment. The first product which produces by Nike was the track running shoes. Nike was currently made shoes, jerseys, shorts and etc. Nike has recently introduced cricket shoes “Air...
Words: 3013 - Pages: 13
...Sustainability Assessment of Nike Shoes Andrew Derrig Jake Stocker Luke Warren Pearson King Ethan Tinson Ellen Winston For Sustainability Science ENVS 195, Fall 2010, Dr. Saleem H. Ali Introduction and Justification In Greek, Nike means “victory” and since the beginning of the company in 1972, victory has been a term that has represented many things about the Nike brand. The Nike corporation produces athletic shoes, apparel, equipment and accessories that can be found in distributors in over 170 countries worldwide, it sponsors many professional and college level sports teams and has grown to be one of the largest athletic apparel corporations in the world. In the early „70s they started out manufacturing running shoes featuring innovative new technology that increased traction and made the shoe lighter as a whole. (Nike, 2010) Since then the Nike brand has taken off and become more than simply successful, it is infamous though for a few different reasons. The Nike name, generally linked to success and wealth, first got into trouble in the early „90‟s when footage of sweatshop and child labor in their factories was broadcast on international television, smearing their name across the globe. (Beder, 2002) In 1998 cofounder and CEO Phil Knight even recognized that the Nike name and product “has become synonymous with slave wages, forced overtime, and arbitrary abuse.”(Levenson, 2008) Since those dark days however, Nike has made a concerted effort to both improve their reputation...
Words: 7011 - Pages: 29
...Responsibility (CSR) and its Importance: 1.1 Definition of CSR: What does Corporate Social Responsibility or CSR mean? The World Business Council for Sustainable Development in its publication Making Good Business Sense by Lord Holme and Richard Watts, used the following definition: Corporate Social Responsibility is the continuing commitment by business to behave ethically and to contribute to economic development while improving the quality of life of the workforce and their families, as well as of the local community and society at large. Traditionally in the United States, CSR has been defined much more in terms of a philanthropic model. Companies make profits, unhindered except by fulfilling their duty to pay taxes. Then they donate a certain share of the profits to charitable causes. The European model is much more focused on operating the core business in a socially responsible way, complemented by investment in communities. This model tends to be more sustainable because : • Social responsibility becomes an integral part of the wealth creation process - which if managed properly should enhance the competitiveness of business and maximise the value of wealth creation to society. • When times get hard, there is the incentive to practice CSR more and better - if it is a philanthropic exercise that is peripheral to the main business, it will always be the first thing to go when push comes to shove. Different organisations have different definitions of CSR- although...
Words: 3829 - Pages: 16
...Benefits of CSR A sustainable report is away to show the companies sustainable growth in a way which is similar in manner of financial report and facilitates companies to have a sustainability comparison. A sustainability reporting has the benefits of metrics and agreed disclosures reporting which systematic and in order.CSR is basically the combined integrated approach of good social and environmental governance practices in to all aspects of business which provide an integrated approach to all aspects material with non-financial issues. There are two basic benefits of CSR for both at company levels and property levels. First, it acts as a guide to the company and its programs that also acts as measure in facilitating organizational shifts and continuity in turnover. Secondly, it also helps in invoking the tracking procedures and measurement that enable analysis in terms of purchases, waste, water and energy. The data above further helps in in decision making in terms of retrofits and programs and capital expenses. The careful implementation of CSR policies can help an organization and it is a resource drain which is good for an organization. The benefits of CSR to Nike are The company has started new business ventures like New Green Venture Capital Arm to Fuel Innovation, New Model of Corporate Venture Capital etc. It has gained customer retention and has established some permanent motivated customers. The company has also improved its relationships with suppliers...
Words: 398 - Pages: 2
...Chapter 2 Case Study 1. Corporate Social Responsibility challenges that companies in the apparel industry face in its supply chains around the world: Corporate social responsibility (CSR) has become a subject of increasing significance. Companies are usually faced with the benefits versus harm created by their operations around the world. In spite of the benefits a company may enjoy in their business venture, there are several social downfalls that they need to take responsibility for. Such downfalls include but are not limited to, lack of equality, employee safety & welfare, both of the home countries and the host countries. The opening profile highlighted the subcontracting of child labor by Primark. The case study highlighted the issue of work treatment & conditions by Nike. In addition, workers were underpaid & punished for refusing overtime. At this level, the ethicality of the companies are being challenged, with varying legal and cultural limits across borders. The main question a company should answer is how should their ethical standard be based? Should it based on the home country or the host country or can it be reconciled? If the company ignores its ethical responsibility to workers, how will that affect production and sales? Association in unethical business operations can be quite disastrous to companies. Another ethically challenging aspect is that companies are also limited by jurisdiction. In the instance of the host country, legislations may...
Words: 1443 - Pages: 6
...This was the first time the details of all factories were published in a major corporate report. As a result of this report, the company realized that they invested more into improving conditions than many of its competitors. Although Nike has made attempts through voluntary corporate studies to improve their labor standards in global supply chains, it has been suggested that while they are delivering improvements widely. New approaches are needed that engage governments, NGO’s and local businesses. In May 2005, Nike’s Vice President came to the realization at The Ethical Trading Initiative conference that previously the company was looking at solving problems for themselves. Now they are exploring how to create systematic change in the industry going beyond what the media, consultants and academics currently understand. Key Issues It was found that many of Nike’s employees were mistreated in more than one-third of its South Asian Plants. Reportedly many of the factories denied access to water and even the toilet, employees work more than a 60hr work week and are even denied an off day. Not only are they paid below the minimum wage but if they refuse to work overtime they were punished. Also, in an attempt to improve their labor standards Nike believes that they should engage governments, NGO’s and local businesses My Approach Even though the practices in the western culture is different to ours here in the east, I believe that every individual should be allowed access...
Words: 488 - Pages: 2
...TOPIC: CASE QUESTIONS, Nike`s CSR Challenge Question 1, 4 and 5 Nike's CSR Challenge CASE STUDY- 1. What are the challenges regarding corporate social responsibility that companies in the apparel industry face in its supply chains around the world?. A. SOLUTION TO CASE 1: This discusses the challenges facing Nike in overcoming the stigma of poor human rights practices in their past, and how that has affected their overall business in the current decade. Social responsibility has always been an important factor to a company’s long term performance and sustainability. If you compare the stock performance of the top 50 most socially responsible companies, as published by Boston College’s Institute for Corporate Responsibility, to the S&P 500, the companies perceived as having the most ethical corporate governance consistently outperforms the competition in the long-run. This has become particularly important within the apparel industry, which has developed a stigma due its use of sweatshops over the last several decades. As many industries have become more and more automated, the apparel industry still requires an incredible amount of human capital to produce its products. Because of this, the industry has traditionally outsourced its production facilities to nations with low minimum wages and even lower working standards. There is little that can be done to avoid the nature of profit maximization and outsourcing, but companies like Nike have since realized...
Words: 4423 - Pages: 18
...12/15/2015 10 Recommendations for Lean Production Execution Success Advertisement 1. Lean Manufacturing 3. Lean Manufacturing 5. Lean Production Systems 2. Lean Manufacturing 4. Lean Resources 6. Lean Production Tuesday, December 15, 2015 Health Business Finance Travel Home Repair Technology Computers Autos Family Entertainment Nirav Patel 10 Recommendations for Lean Production Execution Success Management Articles | July 11, 2015 Lean principles have been used with terrific success in manufacturing, elevating the inquiry as to whether economic service establishments could differentiate their service supplying with Lean. ADVERTISEMENTS 1. Lean Manufacturing Advertisement 2. Lean Manufacturing 3. Lean Manufacturing 4. Lean Resources 1. Lean Manufacturing Seminars Advertisement 5. Lean Production Systems Communication Marketing 2. Lean Manufacturing Techniques Law Education 3. Lean Manufacturing Consultant 10Recommendations for Lean Manufacturing Execution Success Sports Other 4. Lean Resources Home Business Self Help 5. Lean Production Systems Making The Shift To A Lean Venture Flawless Execution: Bridging the Continuous Improvement Gap XGap: Using Strategic Planning to Close the Project Execution ECommerce Internet Partners RELATED ARTICLES FOCUS ON LONG TERM RESULTS Lean Management for Efficacious Administration of Your Routine ...
Words: 1501 - Pages: 7
... form and content of the pieces as well as compare them to one another. The artworks chosen for this essay are: The Nike of Samothrace (Greek) and a funerary sculpture (African) made by the Bara or Sakalava people of Madagascar, Africa. When it comes to ancient art, there are many different cultures that can be compared and interpreted with one another. The subjects of this essay come from ancient Greek art and ancient African art. Greek art mostly depicted humanism, gods, power, harmony, order, adoration, etc. It served as a symbolization of political, religious, and/or ethical purposes. Greek art upheld spiritual views as well as unity and the dedication to great rulers. In a sense, Greek and African art are similar in many way with only a few differences. African art depicted deep spiritual and religious views. It also expresses the true respect for the human figure (humanism) as Greek art does. Sculptures of warriors and powerful people were often made to hold their spirits in a way of making them live on forever. African art expressed harmony and balance as well as vigor in detail and orientation. The first artwork to be explored will be the Nike “Victory of Samothrace”. (The Meaning of Greek Art, 2012). (Evans, 2010). This is a three-dimensional sculpture that was built between 220 and 185 BC in adoration/celebration of the Greek victory goddess Nike. It was made with Parian marble with a finished color of gray. The detail of the statue showed definite lines, wrinkles...
Words: 744 - Pages: 3
...The ethos is effective because the brand Nike has been around since 1962 and is recognized worldwide to the public. The company is highly respected in many parts of the athletic industry. The brand also has a long list of spokespeople and commercials that built credibility to the brands name. By choosing an average overweight boy, Nike is using someone is can be relatable to mass audience. The audience can feel as though that they can trust the boy using Nike because the boy is just like the audience. Although it is a critical aspect for Nike to have credibility when selling their products such as using celebrity endorsers, it is also important for the consumer to feel that they have logically made a wise investment in purchasing Nike...
Words: 277 - Pages: 2
...Nike recently released an advertisement video on July 13th, 2015, “Short A Guy,” the hit video has been seen on TV and has over three million views on YouTube. As a company, Nike has set out to have the gear that will make the customer look as nice as they play. Top flight athletes all across the country use their gear, and in this advertisement it showed the likes of Mike Trout, Andrew Luck, and Anthony Davis all wearing Nike apparel playing their own respective sports. Trying to get the audience to buy their athletic gear, this advertisement clearly appeals to those who are interested in athletics and does so through the use of ethos, logos, and pathos. Throughout this advertisement, the audience is taken through a variety of settings and...
Words: 1003 - Pages: 5
...Case Title: Nike Inc. Developing an effective public relations strategy 1. SHORT CYCLE PROCESS | Who | Nike´s Corporation | What | La imagen de la compañía fue muy negativa, por lo que sus ventas bajaron considerablemente | Why | En los medios de comunicación afirmaron que las fábricas subcontratadas para Nike en China e Indonesia obligaban a los trabajadores a tener largas horas por bajos salarios y los gerentes abusaban verbalmente | When | En 1990 | Case difficulty cube How: x Analytical Conceptual Presentation 2. LONG CYCLE PROCESS | Problema | Raíz del problema | La mala publicidad perjudica a la organización terriblemente, ya que los consumidores toman la postura de prohibir la compra de sus productos. | El público fue informado de que Nike estaba maltratando a sus trabajadores en el extranjero | Nike ignoró los problemas y negó su responsabilidad hacia su fabricación por contrato | La compañía no se quería hacer responsable de las acusaciones que se le hacían, ya que culpaban a los contratistas en los países asiáticos | Nike no puede equilibrar entre el objetivo de actividades y cuestiones prácticas laborales | Nike no era coherente entre lo que tenía por escrito en su código de conducta y lo que realmente estaba pasando en las fábricas de China e Indonesia | Los grupos activistas no se convencieron con la implementación de su código de conducta y problemas de administración...
Words: 1051 - Pages: 5
...fama insuperable En 1921 contrataron al jugador de baloncesto Chuck Taylor para promocionar la marca y ser la imagen de Converse All Star y lo será hasta su jubilación en 1968. En 1932, para agradecerle a Taylor su labor de agente comercial y por contribuir al éxito de la marca, su nombre empezó a aparecer en el logo que se encuentra en el tobillo de la zapatilla. Desde ese entonces, la marca no deja de crecer y en 1984 fue el principal esponsor de los juegos olímpicos de Los Angeles. También se le asocia la marca a varias personalidades del mundo del tenis y del baloncesto como Magic Mike. Desde esa época, se han vendido mas de 750millones de pares Tras varias decenias, Converse empezó a perder fama y notoriedad hasta que, en 2003, Nike decidio comprar la marca. Las converse son unas zapatillas clásicas que todo el mundo tiene en sus armarios y que nunca pasan de moda ya que siempre se están diversificando con los distintos modelos (cortas, largas y muy largas), los colores (prácticamente todos, incluso el mas insolito) y materiales (tela,cuero..) Son unas deportivas que se adaptan a todos los estilos, de la mas clásica a la mas excéntrica Todo parece apuntar a que esta tendencia va a seguir por muchos años mas...
Words: 319 - Pages: 2
