...As we all know that Nike ads display confidence, attitude, and a good seller about their products. Historically, using successful sports stars has been a typical characteristic of Nike’s commercial. Michael Jordan was one of their main promoters. They are using a lot of rhetorical techniques like ethos, pathos and logos to catch consumers’ attention. Its successful visual appealing makes consumers cannot escape even take a glance of it and want to buy their products. Briefly Introduce the Visual Content of the Ads 1. This advertisement is a Nike advertisement in the old time. 2. It shows a famous basketball player, Michael Jordan, in the air about to most finish off a slam dunk. There are two lines of words in large size on the top right of the advertisement, showing “Michael Jordan: 1, Isaac Newton: 0” this shows that Michael Jordan is basically defying gravity by being that high up in the air. Thus, this goes against Newton’s law of Universal gravitation. 3. Below these two lines, there is a logo of Nike Company----a check mark. The whole design of this ad is very simple and clear. Rhetorical Analysis of the Ads: Ethos, Pathos and Logos. Ethos: 1. The use of ethos is clearly delineated by endorse Michael Jordan. 2. He is a world famous basketball star and has a good reputation. 3. He is wearing Nike shoes in the ad and Jumping that high in the air. His reputation makes audiences and consumers to believe the high quality of Nike shoes. 4. The Jordan ad carried...
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...2013 Nike: Rhetorical Analysis of Commercial Slogans A long run on a rainy day, lifting an extra fifty pounds, spending the extra hour at the batting cages; whatever lights that fire in all of us motivates us to get up and work can be triggered by the phrase “Just Do It.” “There Is No Finish Line” keeps you motivated for even better success. Just because you do it doesn’t mean you have to stop once you meet your goals. These phrases can also be recognized as campaign slogans for the Nike Company. These campaign slogans have proven to be effective at selling the product and picking up strong support along the way. Nike products are seen everywhere whether it be the actual product or an advertisement which means Nike is doing something right. Nike as a company is able to hold a strong ethos and a popular warrant in advertising their products. The Nike slogans appeal to a wide audience variety, and Nike’s appeal to one’s emotions through pathos may be the strongest aspect. The Nike Company has proven themselves well over the years with supporters such as Michael Jordan, LeBron James, and Kobe Bryant. All three of those names are applied to highly paid NBA basketball stars that everyone has at least heard of. Having supporters such as famous athletes gives Nike a strong ethos in their campaign because if the highest paid athletes are using Nike products, then the logical thinking is that Nike must be the best. For example, in a television commercial that aired in 2007, Nike gathered...
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...A Rhetorical Analysis on Nike.com Tony Rashad Walker, Jr. DeVry University A Rhetorical Analysis on Nike.com Well known for its athletic apparel, Nike, Inc. widespread slogan “just do it” shows their target audience, adults; adolescents; and teenagers, “how to take it to the next level”. (Hill, 2011, para 2) To showcase their apparel, Nike classic “swoosh/check” trademark is displayed on all clothing, shoes, jerseys, socks, and sports even display Nike banners during games. (Id.) Being that Nike.com advertised brandish are first and foremost used to irradiate physical health and fitness and the improving of athletic ability, the current theme of Nike.com is “Don’t break resolutions… Beat Them. Get better with us this year in our latest looks, layers, and innovation”. (Nike Women’s Spring Style Guide, 2015) Inasmuch, this rhetorical analysis is on NikeFuel, a Nike, Inc. brand advertised effectively and convinces Nike.com target audience that this brandish is the next level to their physical health and fitness and athletic endurance and abilities. (Explore the Power of NikeFuel, 2015) Insofar as Nike.com empowers through their themes and slogans, many of us look at this as Nike.com “battle cry.” These themes and slogans have become the essence of Nike, Inc.; therefore, Nike.com sets the mood and there slogans are the crux of the company. These slogans and themes are “the company identity, the corporate motto, and the battle cry”. (Forsythnov, 2014, para 5) Nike.com “just...
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...The Anti-Nike Ad Nancy The Anti-Nike Ad In my opinion this is an anti-Nike ad, it is portraying Nike as a bad company. This ad is in black and white with some words colored in red. Looking at this ad I see a young girl running with no shoes on her feet and holding a blanket. I think there is a baby in that blanket by the way she is cradling it in her arms. The ad describes how hard the Indonesian people have to work for Nike to get their products out to the consumers. They also highlight the words in red how it’s so cool to wear Nike. I intend to analyze the ad according to its use of credibility (ethos), emotion (pathos), and intellect (logos). One of the ways this anti-Nike ad was able to get consumers to trust them was through its use of ethos. Nike is a very popular band that professional athletes use in sporting events. Since Nike is a popular brand there has been a lot of advertisements around that encourage people to try their product. However, this anti Nike ad is the most effective advertisement ever made because it shows negativity towards the Nike brand. Nike has been around for a long time so, when you see an ad that contradicts their brand you ask yourself if you want to support their product. In my opinion this ad is trying to get a reaction from Nike. Because Nike is so well known they can reach more readers and consumer to get their point of view to a broader audience. Another way this anti-Nike ad was able to get consumers to trust them was...
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...For my rhetorical analysis, I plan on using a Nike advertisement. The intended audience for this advertisement would be consumers who like to stay active and enjoy working out. Through the use of this advertisement, Nike effectively utilizes the rhetorical triangle in order to persuade their audience into buying their product. The most prevelant aspect of the rhetorical triangle in this advertisement is the use of logos. This advertisement is organized strategically so that it illustrates a story of perserverance. Log. The story starts off with a woman staring up at a mountain of stairs. At first, she is intimidated by the intense workout ahead of her. However, once she starts running with her Nike sneakers on, she easily ascends the stairs...
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...I made a commercial about the weight loss product “Weight Watchers.” I used all three appeals, ethos, logos, and pathos. The appeal that I really wanted to stand out was ethos. Ethos involves celebrity endorsements to convince the target audience that "so and so uses this product so it must be good!" by appealing to familiarity. Ethos is the appeal to emotions and feelings. When Michael Jordan became the spokesperson for Nike, it was an ethical appeal because it implied that if a person wore that sneaker, they could be as good an athlete as Michael Jordan. When I but the celebrities in mine it makes you think “If I try weight watchers I could be as pretty and look as good as them.” In todays media Pathos is the most commonly used appeal. Normally having little, to no relevance to the topic or item trying to be sold, Pathos stimulates the brain to feel good or excited or pumped up. This is normally done by showing pictures or videos of stimuli, things such as fast cars or skinner people. I used this right in the beginning of advertisement. I first showed a bigger person and said “Do you look like this?” then a skinner person that said “But want to look like this?” This really makes people think that they need to be skinner and want to see more about what the product is. For logos I used the Josh Peck picture at the end to show this. At first he was bigger and was alone, but once he used weight watchers then he was attracting the opposite sex. I also used the Josh Peck to...
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...reading a rejection letter from a ballet academy. The audience is led to believe that the letter was intended for Misty. The little girl lists the imperfections that the ballet academy saw in Misty, “You lack the right feet, Achilles tendons, turnout, torso length, and bust. You have the wrong body for ballet, and at thirteen, you are too old to be considered [for our program].” This challenges the audience’s logos. Obviously Misty is a talented dancer, why did this ballet academy reject her? The viewers are hearing this list of things that the ballet academy found wrong with Misty, but are watching her dominate the studio floor. In addition to the juxtaposition’s effect on the audience’s logic, it also effects their emotions. Because the producers had a little girl reading the rejection letter, the audience feels empathy for Misty because it really puts into perspective the fact that someone had the nerve to critique a young child in such a harsh fashion. As the advertisement progresses, Misty begins to show off even more of her talent. This just perpetuates the pathos through juxtaposition featured earlier in the advertisement. The use of inspiring music in the background also adds to the emotion of the advertisement. It reinforces the feeling of “Ah yes. I can do this” that is present throughout the entire commercial. At the end “Misty Copeland, Ballet Soloist, American Ballet Theatre” is shown on the screen to show that she overcame the initial rejection of the first letter...
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...Aristotle who is he? What did he do? People around the world can find themselves asking these questions. Surely they don’t know who he or what he did but they have heard of him. Aristotle is a great innovator philosopher and scientist. Aristotle made great contributions to the world. Aristotle’s impact will never fade. In this essay we will practice the use Aristotle’s most noticeable feet’s Ethos logos and pathos. Will be analyzing three photos for underlying messages obvious facts and Aristotle’s appeals. The creator’s message to the audience and what you can see with the naked eye. To begin with, some information on Aristotle’s appelas’s. Aristotle’s appeals consist of ethos, pathos, and logos. Also Aristotle’s appeals can be seen as...
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...Artist Deconstruction Visual communication relies both on eyes that function and on a brain that interprets all the sensory information received (Lester, 2014, p. 5). The effectiveness of an advertisement relies on communicating to its audience the worthiness of the product in a persuasive manner. The Nike Shoe Company has been one of the most successful organizations across the globe. It is partially owed to the powerful advertisements that have been created to communicate to its customers or audience about its products efficiently and persuasively. My paper analyzes Nike’s the “Nike Free 5.0 V2” shoe advertisement. The ad concentrates on the design of the Nike Free 5.0 V2 shoe, which is based on Natural Motion Engineering technology. It allows the feet to grip and flex, thus helping in maintaining stability and balance and building stronger muscles. The way, the advert is designed, makes it effective in putting the message across and convincing the audience that they need the shoe, thus likely to purchase it. The ad composes of a large picture of the Nike shoe placed on a light blue background. The shoe is pictured on its own, touching the ground and vertically rising from the ground. The fore of the shoe is bent or flexed. It is similar to the way as a person flexes the feet to lift them from the ground while running. Advertisements also communicate effectively when they use emotional appeal or simply establish an emotional connection with the audience. The advert...
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...Communicating Corporate Social Responsibility - A Discussion of the CSR Phenomenon and CSR Communication, With Empirical Focus on NOKIA Author: Martin Lykke Jacobsen (271128) Supervisor: Dorrit Bøilerehauge June 2006 MA in International Business Communication – International Marketing, Communication & Public Relations (Cand.ling.merc. – International Informationsmedarbejder) Faculty of Language and Business Communication, English Department, Aarhus School of Business Table of Contents 1 Introduction .............................................................................................................................. 1 1.1 1.2 1.3 1.4 2 Purpose ........................................................................................................................... 1 Theory and Method ......................................................................................................... 2 Delimitation .................................................................................................................... 4 Structure ......................................................................................................................... 6 Corporate Social Responsibility ........................................................................................... 8 2.1 Defining CSR................................................................................................................... 8 2.1.1 Corporate Citizenship ..................
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...Silence Speaks Louder than Words: How to Communicate about CSR Engagement Effectively A Case Study of Noir Authors: Lea Tae-Mee Søndergaard Nielsen (282853) Gro Anna Haldrup Skovbjerg (282834) Supervisor: Michael Hübertz Characters: 98.895 Date: May 5th 2010 BA in Marketing and Management Communication Aarhus School of Business 1 Executive Summary This thesis seeks to shed light on the challenges companies face when attempting to promote their CSR endeavours and suggests how they can communicate a credible CSR message in order to overcome consumer scepticism. As companies to a greater extend are held account for the social consequences of their business activities, the pressure to be socially responsible has created a tension between business and society and caused companies to think of CSR in generic ways. In fact, the most common corporate response has been neither strategic, nor operational, but cosmetic; public relations and media campaigns, the centrepieces of which are often glossy CSR reports that showcase companies’ socially and environmentally good deeds. However, the extensive use of CSR for marketing communication has caused consumers to question the motivation behind the actions and resulted in increased scepticism and cynicism toward companies’ CSR messages. To gain an understanding of how companies can avoid this consumer...
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...A BRIEF CONTENTS PART 1 • GETTING STARTED 1. Becoming a Public Speaker 2. From A to Z: Overview of a Speech 3. Managing Speech Anxiety 4. Ethical Public Speaking 5. Listeners and Speakers 1 2 8 1 4 23 30 PART 2 • DEVELOPMENT 6. Analyzing the Audience 7. Selecting a Topic and Purpose 8. Developing Supporting Material 9. Locating Supporting Material 10. Doing Effective Internet Research 1 Citing Sources in Your Speech 1. 36 37 49 57 64 73 83 PART 3 • ORGANIZATION 1 Organizing the Speech 2. 1 Selecting an Organizational Pattern 3. 1 Outlining the Speech 4. 92 93 103 1 10 PART 4 • STARTING, FINISHING, AND STYLING 15. Developing the Introduction and Conclusion 16. Using Language 1 22 1 23 1 31 PART 5 • DELIVERY 1 Choosing a Method of Delivery 7. 18. Controlling the Voice 19. Using the Body 1 39 1 40 1 44 1 48 PART 6 • PRESENTATION AIDS 20. Types of Presentation Aids 21. Designing Presentation Aids 22. A Brief Guide to Microsoft PowerPoint 154 155 161 164 PART 7 • TYPES OF SPEECHES 23. Informative Speaking 24. Persuasive Speaking 25. Speaking on Special Occasions 1 74 1 75 188 21 7 PART 8 • THE CLASSROOM AND BEYOND 230 26. Typical Classroom Presentation Formats 27. Science and Mathematics Courses 28. Technical Courses 29. Social Science Courses 30. Arts and Humanities Courses 31. Education Courses 32. Nursing and Allied Health Courses 33. Business Courses and Business Presentations 34. Presenting in Teams 35. Communicating in Groups 231 236 240 243 246 248 25 1 253 258...
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...62118 0/nm 1/n1 2/nm 3/nm 4/nm 5/nm 6/nm 7/nm 8/nm 9/nm 1990s 0th/pt 1st/p 1th/tc 2nd/p 2th/tc 3rd/p 3th/tc 4th/pt 5th/pt 6th/pt 7th/pt 8th/pt 9th/pt 0s/pt a A AA AAA Aachen/M aardvark/SM Aaren/M Aarhus/M Aarika/M Aaron/M AB aback abacus/SM abaft Abagael/M Abagail/M abalone/SM abandoner/M abandon/LGDRS abandonment/SM abase/LGDSR abasement/S abaser/M abashed/UY abashment/MS abash/SDLG abate/DSRLG abated/U abatement/MS abater/M abattoir/SM Abba/M Abbe/M abbé/S abbess/SM Abbey/M abbey/MS Abbie/M Abbi/M Abbot/M abbot/MS Abbott/M abbr abbrev abbreviated/UA abbreviates/A abbreviate/XDSNG abbreviating/A abbreviation/M Abbye/M Abby/M ABC/M Abdel/M abdicate/NGDSX abdication/M abdomen/SM abdominal/YS abduct/DGS abduction/SM abductor/SM Abdul/M ab/DY abeam Abelard/M Abel/M Abelson/M Abe/M Aberdeen/M Abernathy/M aberrant/YS aberrational aberration/SM abet/S abetted abetting abettor/SM Abeu/M abeyance/MS abeyant Abey/M abhorred abhorrence/MS abhorrent/Y abhorrer/M abhorring abhor/S abidance/MS abide/JGSR abider/M abiding/Y Abidjan/M Abie/M Abigael/M Abigail/M Abigale/M Abilene/M ability/IMES abjection/MS abjectness/SM abject/SGPDY abjuration/SM abjuratory abjurer/M abjure/ZGSRD ablate/VGNSDX ablation/M ablative/SY ablaze abler/E ables/E ablest able/U abloom ablution/MS Ab/M ABM/S abnegate/NGSDX abnegation/M Abner/M abnormality/SM abnormal/SY aboard ...
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