Nikon

Part I: Data collection
I. Mission statement:

CSR Policy:
For the Nikon Group, fulfilling CSR means embodying its corporate philosophy: "Trustworthiness and Creativity." We are aiming to contribute to sustainable development by living up to the trust we are given by society, and also by creating more value than expected.
As a common plan of action for the entire Group we have adopted "Our Aspirations," which were formulated through a project discussion in which both top management and employees participated, and "Our Commitments," which are made to realize those aspirations. We are also working to increase CSR awareness among each and every employee through the Nikon CSR Charter, which is Nikon Group's basic policy on social responsibility, and the Nikon Code of Conduct, which is our code for daily business activities. Furthermore, we participate in the UN Global Compact, and support its Ten Principles regarding Human rights, Labour, Environment, and Anti-corruption.
Diversity:
The Nikon Group employs people with a diverse range of backgrounds. By respecting their diversity and human rights and by treating them fairly, our basic policy is to develop an environment in which employees can make the most of their abilities and produce results as a team. We currently focus on efforts in Japan, such as supporting the progress of women in the workplace and assisting people with disabilities.
Nikon Corporation pursues a basic policy under which it develops systems and measures to enable employees to work with ease of mind, make the most of their abilities, and produce results as a team. We also strive to manage our employees' working hours in consideration of the proper balance between work and personal life.
With regard to fixed-term workers and dispatch workers, we position staff based on staffing plans in each business unit, and we implement training seminars as the occasion demands. With respect to dispatch workers, we sometimes switch them over to direct employment depending on the nature of the work and the wishes of the worker.
Business Activities and the Environment:
A company is like a living organism, functioning within the global environment. As it grows, providing products and services to society, it consumes various resources and energy and generates waste. As the need to build a recycling-based society grows, companies must also gain a clear understanding of their own environmental impacts and execute more advanced ecological management.
In addition to making steady efforts to reduce waste and other environmental impacts, the Nikon Group has also been actively engaged in its own unique activities, a notable example of which is the development of Eco-glass*, which has an amazingly small environmental footprint. During the year ended March 31, 2012, we sought to expand the scope of our environmental management system, and we continued to focus our efforts on CO2emissions reduction and on the reduction and management of hazardous chemical substances.
Quality Control:
The Nikon Group supplies products and services with an emphasis on its customers, giving priority to Nikon quality, which includes safety, environmental protection, functionality, performance, and reliability.
This inclusive concept pervades daily production activities and related business operations and is key to our efforts to make products of ever better quality.
The Nikon CSR Charter declares that the Nikon Group will supply products and services that excel in quality and safety and are useful to society. To achieve this, the "Quality Control Directive" (QCD) has been established as a set of basic regulations for quality control. In this way information on basic policies and practical operations which is required for accomplishing quality control in each stage including product planning, research and development, production, sales, after-sale services, and disposal—is conveyed throughout the entire Nikon Group.
Based on the corporate philosophy and the Nikon CSR Charter, the Quality Control Committee deliberates and makes decisions on fundamental policies related to quality control and important matters involved with implementation. Also, the committee strives to improve the quality control systems and conducts prompt reviews of the systems to ensure that they are working effectively.

II. Vision:

Group Company (Nikon Vision Co., Ltd.)
Contributing to environmental education for future generations with environmentally-considerate products.

Since the Fieldmicroscope series went on sale in 2001, it has become much loved by all generations. Its most striking feature is that it allows you to observe even the most detailed parts of outdoor insects and plants with both eyes and in three dimensions. Furthermore, some models allow you to attach a compact digital camera or digital SLR camera, making it possible to photograph the images you are observing.
Among this series, the simple models (the Fieldmicroscope and Fieldmicroscope Mini) are used as teaching materials for science education in many elementary and junior high schools, since they provide opportunities for children and students to easily observe the "micro world" of nature during outdoor classes. In addition, we provide the Fieldmicroscope series to various events such as the environmental events participated in by the Nikon Group in order to support opportunities for children to learn the terminology related to biodiversity.
From 2009, the EZ-Micro, which allow the user to take photographic images, were added to the series. With this product lineup, we intend to continue contributing to surveying and recording in the fields of nature and the environment, which are drawing ever greater attention. A range of eco-friendly materials are used for the EZ-Micro, such as bioplastic, Eco-glass*, and lead-free solder.

We also implement Hazardous Substance Management to check whether hazardous substances are included in the various materials used in our products. The difficult part of Hazardous Substance Management is that we cannot tell if hazardous substances are included just by viewing or touching a product. In order to perform these checks, we make evaluations after performing X-ray fluorescence analysis, simplified chemical reaction examination, precise analysis, documentary examination, and other procedures.
Technological innovations bring increased opportunities to use new parts and raw materials. Each time we do so, we must perform an evaluation. Another important task is confirming whether our management system for hazardous substances is functioning correctly during the manufacturing process. We repeat the cycle of trial and error and accumulate the results of consistent work. In this way, we intend to continue making reliable efforts in the future as well so that people can use Nikon products with peace of mind.
Analysis of the case
I. Analyze of the mission, the vision, and the strategy of NIKON:

II. Analyze the difference between the intended/ realized strategy and causes:
The Nikon Group evaluates the results of its CSR activities every fiscal year, in order to ensure efficiency and effectiveness, and sets targets for the next year that reflect both the achievements made and problems identified with existing activities. For the results of 2012:
• Development of a CSR infrastructure: Conducted e-learning on the provision of technical information for all employees (attendance rate: 87.6%); conducted two briefing sessions for priority divisions.
• Environmental Action Plan: Determined policy for management systems, Maintained and updated green procurement, Continued to apply and update the Nikon Green Procurement Standards.
• Respect for human rights and work environments, and promoting diversity in workforce: Conducted recruitment events and so forth; Completed survey on human rights and labor for 59 Nikon Group companies; Enhanced foreign language training programs for the languages of developing countries, and added new countries where employees are going to study abroad

III. Analyze the impact of corporate culture on firm strategy and performance over Time:
IV. Identify strengths and weaknesses of the corporate culture: