...International Journal of Business and Management Tomorrow Vol. 2 No. 11 ISSN: 2249-9962 November|2012 www.ijbmt.com Page | 1 A Study on Policy Holders Perception towards Life Insurance Coporation of India Dr. S.Chand Basha, Professor, Professor, St.Anns Engineering College, Chirala, AP, India Dr. M.Vijay Kumar, Professor, Professor, VKR VNB & AGK College of Engineering Gudiwada Prof. Ch. Rama Prasad Rao, Professor, SKIM, Srikrishnadevaraya University, Anantapur, AP, India Abstract Human Life involved with lot of risk. Man always striving hard to reduce risk. As part of it, people are purchasing insurance policies so that secure their families against uncertain events. Insurance is the primary risk management device that protect against risks, hazards or dangers to life and property. Life Insurance Corporation of India is one among the successful public sector organization in India with 80% market share in life insurance sector. With the opening up of the insurance sector, a number of private players entered into the market. The new players with their focused approach and need based selling captured significant chunk of the insurance market. With this background a survey was conducted among 300 policy holder in Urban and Semi Urban centers to study policy holder perception towards LIC of India. Majority of the policyholders is influenced by self-followed by agents while taking an insurance policy from LIC, significant number of policyholders felt that the premium rate is...
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