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Nink

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Submitted By nink1410
Words 3203
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|Module Code: |MK0491 |
|Module Title: |Marketing Strategy |
|Distributed on: | |Hand in Date: |Please refer to the assignment hand-in |
| | | |schedule |

Instructions on Assessment:

Syndicate Group

Follow the brief given in each case and prepare a presentation for each company. You should carry out your own research using academic journals for theories as well as market reports etc for external analysis. Every group member should contribute to the presentation, which should be about 20 minutes (2-3 mins/participant plus 5 – 10 mins for questions) and include the use of one or two PowerPoint posters. Note: that each member of the group should be prepared to answer questions and take part in a discussion following the presentation.
Case Study 1: Apple Inc,’s iPhone: Can iPhone Maintain its Initial Momentum? (Ghauri and Cateora, 2010, p626)
Brief:
1. Carry out a SWOT analysis for the iPhone with special attention to its pricing policies; comparing these strategies with product life cycle issues in different markets. Use the case study and the internet to collect information.
2. There has been much controversy over Apple’s pricing strategies regarding the iPhone. Research various international pricing strategies available for Apple and recommend how they should deal with their pricing policies in the future. Consider international issues such as parallel (grey) importing, image etc. and justify your recommendations based on your theoretical research and findings from Task 1.
This is a

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