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Table of Contents 1.0 BACKGROUND 1 2.0 MARKET CONDITION 2 2.1 Global Market 2 2.2 Local Market 3 3.0 BRAND STATUS 3 4.0 TARGET AUDIENCE 4 5.0 MARKETING OBJECTIVES AND ROLE OF ADVERTISING 5 5.1 Brand Promise 5 5.2 Creative Idea and Assess Its Campaign Ability 6 6.0 CONCLUSION AND RECOMMENDATION 7 6.1 Title 7 6.2 Body 8 6.3 Graphic 8 6.4 Artwork 8 6.5 Colour 8 6.6 Contact 9 7.0 BIBLIOGRAPHY 10

1.0 BACKGROUND
Nippon Paint was founded by brothers Haruta and JujiroMoteki as Komyosha in 1881. In 1898, Nippon Paint was established as Japan’s first true paint manufacturing company. It spread quickly across Japan. In 1914, having secured domestic market, Nippon expanded its business globally to China, India and South Pacific. Then, Nippon Paint made its way to Taiwan and North China. In 1963, it established the Pan Malaysia Paint Industries which is known as Nippon Paint Singapore today. Four years later, Nippon Paint Thailand and Malaysia were established. Nippon Paint was built on a heritage of over 130 years dating back to 1881 in Japan. It is currently Asia’s No. 1 coating manufacturer spanning 15 countries. Nippon Paint is also Malaysia’s No. 1 Total Coating Solutions provider, enjoying its market leadership position since 2008. It was established in 1967 as Nippon Paint (Malaysia) Sdn. Bhd., which now emerged as a significant regional player within the coatings industry in countries like the Philippines, Bangladesh, Thailand, Pakistan, Indonesia and Papua New Guinea.
Nippon Paint emphasizes in Research and Development (R&D) activities, which made it so successful in product innovation. Besides, it also has database of more than 10,000 paint formulations, bringing it up as a global leader in coating technologies. They are the Total Coating Solutions provider targeting multi-segment portfolio of offerings ranging from Architectural,

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