..... , . BHAVSAR'S HERBAL SMOKING DEVICE - NIRDOSH Mr. Natvarlal Bhavsar, owner of the Maans Products (India), Ahmedabad was reviewing his six/seven years of experience of developing the product "NIRDOSH" (a unique non-tobacco smoking device) as well as the marketing strategy for popularizing "NirdoshJf. Nridosh a unique non-tobacco smo~ng device wc!s developed in 1982 by Maans Products, Ahmedabad. This was made from 14 herbs which were turned into granular form and rolled into tendu leaves in the shape of cigarette. These were then packed into a cigarette-type cardboard box which was in turn covered by cellophane wrapping. The Company: .r Maans product, Ahmedabad was a family owne"dproprietary organisation. Mr. Bhavsar, Senior, had been running a biri manufacturing and marketing enterprise for about two decades. This was a family business he had ~nherited. The total sales volume of this business was Rs.lO lakh a year. In 1980s his two sons joined the business after finishing their education, one of which had passed his B.Com examination before an year. In addition, another youngster, a distant cousin also worked for the firm. A third son., who appeared for 12th Board Examination did not perform that well to enter science stream and hence tleclded to assist in the business along with registering himself into "some vocational correspondence course in sales and marketing management Mr. Bhavsar Senior: He appeared to be in his early . fifties. He wore khadi dhoti kurta...
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...Marketing Plan for “Nirdosh” EXECUTIVE SUMMARY NIRDOSH’s idea came to Mr. Natvarlal Bhavsar owner of Maans products – India Company a family possessed business holding headquartered at Ahmadabad which originally runs a biri manufacturing unit and a marketing enterprise from 2 decades. NIRDOSH is a unique non tobacco smoking stick which is used as substitute for normal cigarette but having no harmful characteristics of smoking rather providing additional health benefits. The production was carried out with 30-40 labour workforces manually by hands. NIRDOSH got health certification from medical bodies claiming numerous health benefits. The brand tag line was to curb the habit of smoking by simply smoking a different cigarette. NIRDOSH was sold in one main outlet in Ahmadabad and through VPP. Free samples of product were distributed and door to door selling was done to make awareness about NIRDOSH. The annual average sales were 1.4 lakhs per annum. A packet consisting 10 sticks was Rs2.5 subsequently increased to Rs5 per packet. The major constraints were the financial sources for the company which were tried to generate by contacting friends, government and local leaders. The attempts were made to get orders from outside countries to boost the sales of NIRDOSH. SITUATION ANALYSIS The business scenario for NIRDOSH can be analyzed by using the SWOT analysis tool in this case. Strength – It is an innovative product with proven health benefits, so at present there is no competitor...
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...originally runs a biri manufacturing unit and a marketing enterprise from 2 decades. NIRDOSH is a unique non tobacco smoking stick which is used as substitute for normal cigarette but having no harmful characteristics of smoking rather providing additional health benefits. The production was carried out with 30-40 labour workforces manually by hands. NIRDOSH got health certification from medical bodies claiming numerous health benefits. The brand tag line was to curb the habit of smoking by simply smoking a different cigarette. NIRDOSH was sold in one main outlet in Ahmadabad and through VPP. Free samples of product were distributed and door to door selling was done to make awareness about NIRDOSH. The annual average sales were 1.4 lakhs per annum. A packet consisting 10 sticks was Rs2.5 subsequently increased to Rs5 per packet. The major constraints were the financial sources for the company which were tried to generate by contacting friends, government and local leaders. The attempts were made to get orders from outside countries to boost the sales of NIRDOSH. SITUATION ANALYSIS The business scenario for NIRDOSH can be analyzed by using the SWOT analysis tool in this case. Strength – It is an innovative product with proven health benefits, so at present there is no competitor in the market. Having medical benefits and generating awareness about anti smoking. The educational part associated with NIRDOSH will cover free publicities in media through newspaper, magazines and radio etc...
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...Bhavsar's herbal smoking device CASE ANALYSIS: BHAVSAR’S HERBAL SMOKING DEVICE - NIRDOSH Critical Decision Areas – Identifying alternatives and evaluation 4 P’s 1. Product Development a. Selection and procurement of filter – Recommend use of filters for preventing the inhaling of solid particles b. Selection and development of wrapper filter i. Tendu leaves ii. White paper iii. Special coloured medicinal paper – would be costly but will be i) familiar ii) no harmful effects iii) hides the stains and staleness impact they give c. Packing - Shape of the pack i. Rectangular cardboard sized pack resembling cigarettes – primary target customer segment is cigarette smoking community ii. Conical pack representing biris d. Change of brand name from “Nirdosh” 2. Promotion a. Promotion of benefits in insert i. emphasise on the health benefits ii. tobacco-free b. Missing punch - line. Should come up with catchy punch-line like “Ek kash zindagi ka!” c. If possible try getting “Ashok Kumar” on cover pack d. Make the product more visible using low cost advertising medium i. Newspaper ii. Magazines iii. Radio (or Doordarshan but costly) iv. Outdoor Advertising - Bus Panels (or Hoardings but costly) v. Door – to – door selling should be stressed and continued 3. Price a. High Price- Niche Product b. Comparable Price – Market as a substitute for cigarettes/Biri with medicinal properties 4. Place a. Try and target more resellers and expand distribution...
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...About ITC * The Company was founded in year 1790 by Henry Overton Wills. It’s current headquarter is in Kolkata. * It is the largest producer of Cigarettes in India with maximum brands of all range. * In the list of world most reputable companies ITC position at 95. * ITC is one of India's foremost private sector companies with a market capitalisation of nearly US $ 9 billion and a turnover of US $ 3 billion. * Rated among the World's Leading Companies by Forbes magazine, ITC ranks third in pre-tax profit among India's private sector corporations.Only Indian FMCG company on Forbes Global 2000 ranking. * ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, Branded Apparel, Packaged Foods & Confectionery, Greeting Cards and other FMCG products * ITC's diversified status originates from its corporate strategy aimed at creating multiple drivers of growth anchored on its time-tested core competencies: unmatched distribution reach, superior brand-building capabilities, effective supply chain management and acknowledged service skills in hoteliering. * ITC's FMCG businesses have one of the largest retail networks in the country, consisting of over 2 million retailers. ITC employs over 31,000 people at more than 60 locations across India * ITC has powerful brands like Wills, John Players, Hotel Grand Maratha, Sunfeast. * ITC have a very successful CRS activity called ‘e-choupal’ ...
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...Operational Laws and Mean Value Analysis Nirdosh Bhatnagar 1. Introduction Operational technique can be used to analyse both computer and networking systems. We …rst introduce basics of operational analysis. This technique is then extended to open and closed queueing networks. The closed queueing network considered has single servers at its queueing centers. 2. Operational Analysis Basics The word operational means measurable. The analysis presented in this chapter assumes that the performance metrics of a computer can be directly inferred by measurable quantities. The measurable quantities are called operational quantities. The laws which relate operational quantities are called operational laws. Operational laws for computer systems will be studied in this note. We …rst introduce some notation. Notation: M =Number of queueing centers in the network. T = Finite observation period. Ai = Number of arrivals at queue i (device i) during observation period. Bi = Total busy period of queue i during observation period. Ci = Number of service completions at queue i during observation period. Di = Total service demand by a customer at device i. Qi = Queue length at device i (including the job in service) Ri = Response time per visit to the ith device. Si = Average service time per customer visit to queue i during observation period. Ui = Utilization of queue i during observation period. Vi = Average number of visits to queue i by a customer before it leaves the system during observation...
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...Employment News 31 May - 6 June 2014 www.employmentnews.gov.in 21 UNION PUBLIC SERVICE COMMISSION EXAMINATION NOTICE NO. 09/2014-CSP (LAST DATE FOR RECEIPT OF APPLICATIONS : 30/06/2014) DATE :31.05.2014 CIVIL SERVICES EXAMINATION, 2014 (Commission’s website-http://upsc.gov.in) F. No. 1/5/2013-E.I(B) : Preliminary Examination of the Civil Services Examination for recruitment to the Services and Posts mentioned below will be held by the Union Public Service Commission on 24th Aug., 2014 in accordance with the Rules published by the Department of Personnel & Training in the Gazette of India Extraordinary dated 31st May, 2014. (i) Indian Administrative Service. (ii) Indian Foreign Service. (iii) Indian Police Service. (iv) Indian P & T Accounts & Finance Service, Group ‘A’. (v) Indian Audit and Accounts Service, Group ‘A’. (vi) Indian Revenue Service (Customs and Central Excise), Group ‘A’. (vii) Indian Defence Accounts Service, Group ‘A’. (viii) Indian Revenue Service (I.T.), Group ‘A’. (ix) Indian Ordnance Factories Service, Group ‘A’ (Assistant Works Manager, Administration). (x) Indian Postal Service, Group ‘A’. (xi) Indian Civil Accounts Service, Group ‘A’. (xii) Indian Railway Traffic Service, Group ‘A’. (xiii) Indian Railway Accounts Service, Group 'A'. (xiv) Indian Railway Personnel Service, Group ‘A’. (xv) Post of Assistant Security Commissioner in Railway Protection Force, Group ‘A’ (xvi) Indian Defence Estates Service, Group...
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...Employment News 11 - 17 February 2012 www.employmentnews.gov.in 21 Union Public Service Commission EXAMINATION NOTICE NO. 04/2012-CSP DATED 11.02.2012 (LAST DATE FOR RECEIPT OF APPLICATIONS : 05.03.2012) CIVIL SERVICES EXAMINATION, 2012 (Commission's website - http://www.upsc.gov.in) F. No. 1/4/2011-E.I(B) : Preliminary Examination of the Civil Services Examination for recruitment to the Services and Posts mentioned below will be held by the Union Public Service Commission on 20th May, 2012 in accordance with the Rules published by the Department of Personnel & Training in the Gazette of India Extraordinary dated 4th February, 2012. (i) Indian Administrative Service. (ii) Indian Foreign Service. (iii) Indian Police Service. (iv) Indian P & T Accounts & Finance Service, Group ‘A’. (v) Indian Audit and Accounts Service, Group ‘A’. (vi) Indian Revenue Service (Customs and Central Excise), Group ‘A’. (vii) Indian Defence Accounts Service, Group ‘A’. (viii) Indian Revenue Service (I.T.), Group ‘A’. (ix) Indian Ordnance Factories Service, Group ‘A’ (Assistant Works Manager, Administration). (x) Indian Postal Service, Group ‘A’. (xi) Indian Civil Accounts Service, Group ‘A’. (xii) Indian Railway Traffic Service, Group ‘A’. (xiii) Indian Railway Accounts Service, Group 'A'. (xiv) Indian Railway Personnel Service, Group ‘A’. (xv) Post of Assistant Security Commissioner in Railway Protection Force, Group ‘A’ (xvi) Indian Defence Estates Service, Group ‘A’. (xvii) Indian Information...
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...2 States THE STORY OF MY MARRIAGE Love marriages around the world are simple: Boy loves girl. Girl loves boy. They get married. In India, there are a few more steps: Boy loves Girl. Girl loves Boy. Girl's family has to love boy. Boy's family has to love girl. Girl's Family has to love Boy's Family. Boy's family has to love girl's family. Girl and Boy still love each other. They get married. Welcome to 2 States, a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents don’t agree. To convert their love story into a love marriage, the couple have a tough battle in front of them. For it is easy to fight and rebel, but it is much harder to convince. Will they make it? From the author of blockbusters Five Point Someone, One Night @ the Call Center and The 3 Mistakes of My Life, comes another witty tale about inter-community marriages in modern India. This may be the first time in the history of books, but here goes: Dedicated to my in-laws* *which does not mean I am henpecked, under her thumb or not man enough PROLOGUE “Why am I referred here? I don’t have a problem,” I said. She didn’t react. Just gestured that I remove my shoes and take the couch. She had an office like any other doctor’s, minus the smells and cold, dangerous instruments. She waited for me to talk more. I hesitated and spoke again. “I’m sure people come here with big, insurmountable problems. Girlfriends dump...
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