The ever-surprising and innovative marketing world has some strategies which often have similarities with some war strategies. These strategies are used by many renowned companies for their marketing. The strategies along with examples are stated below. The strategies from the third section, i.e. Approach by Stratagem with examples are stated here. In the practical art of marketing, the best thing of all is to take the competitors market whole and intact; to do negative marketing and create resentment is not so good. So, too, it is better to recapture a market entire than to destroy it, to capture a segment, a niche or a small percentage of shares than to try and negatively sell. Following this strategy, Rolls Royce, a very posh motor vehicle company, who never go for any negative marketing and try to capture just a segment or niche of a market share can be considered. Because just a small percentage of people in the society can afford Rolls Royce and hence that is their target market. Hence to fight and conquer in all your markets is not supreme excellence; supreme excellence consists in winning the consumers love through authenticity and thinking ‘customer first’. UNILEVER is the name that comes to mind thinking about this strategy. UNILEVER has always worked to win their consumers love and achieved supreme excellence through authenticity and thinking ‘customer first’. The rule is, not to negatively campaign or price cut aggressively if it can possibly be avoided. Grameen Phone is the best example for it. GP is a strong embodiment of such a company which never followed negative campaigning or have aggressively cut price. They always maintained their quality with the price. With his resources intact he will dispute the mastery of the marketplace, and thus, without wasting resource, his triumph will be complete. This is the method of marketing by stratagem. If