Nissan in UAE
1. UAE and Nissan (patrol)
UAE and patrol are closely connected with each other. It is said that 49 percent of large SUV cars in UAE is patrol, and even when financial crisis hit the UAE, patrol kept its popularity and was not influenced very much.
2. Identify the purpose the vision and scope of activities of the firm.
“Since its founding, our company has been aiming to enrich society through car making. Our goal is to be a "good corporate citizen," constantly winning the trust and respect of the international community. Continuing in the 21st century, we aim for stable long-term growth, while striving for harmony with people, society and the environment. Under Nissan's Guiding Principles, we practice openness and fairness in our corporate activities, strive for cleaner and safer car making, and work to make the earth a better place to live. We would like to thank everyone for their continuing support.”
(“Message from Top Management”, http://www.nissan-almasaoodautomobiles.com/ar/ama_network.php)

Also,

“For a country that offers a unique off-road experience, Nissan has an impressive line-up of 4 x4s. From the fun machine Nissan patrol, to the affordable Prado, the mighty Nissan and the all new Fortuner, Nissan continues to lead the way.”
(“Nissan in UAE”, http://www.nissan-almasaoodautomobiles.com/ar/patrol.html)

3. Identify the capabilities that enable firm to fulfill its purpose.
“Nissan Production System”
 Jidoka— Highlighting/visualization of problems —
“Quality must be built in during the manufacturing process”
When there is something wrong with equipments, machine automatically stops in order to allow operators to check it.
 Just-in-time— Productivity improvement —
“Making only "what is needed, when it is needed, and in the amount needed!"
Through eliminating needless factors on the production line, the quality of