...Nissan Leaf Is the Future of Transporta0on really Fuel free with 100% Renewable energy? Fossil Fuel consump1on • • • Oil accounts for 33 % of all the energy consumed in the world The table below shows the total consump1on by country Many experts project that annual oil produc1on will fall short of consump1on as early as the middle of the next decade. Rank Country Total (BPD) Per Capita (Lts. per year) 1 18,840,000 3,490 2 United States of America China 9,790,000 425 3 Japan 4,464,000 2,048 4 India 3,292,000 161 5 Russia 3,196,000 1,301 Fuel consumpNon rise increases the risk of global climate change Carbon emission is the main factor for rise in global temperatures Carbon emission was nearly three Nmes in 2014 as compared to 1960 Fossil fuel dependency is very high and sustainability is a challenge...
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...TUTORIAL 8: CARLOS GHOSN: LEADING FOR GLOBAL SUCCESS AT RENAULT-NISSAN ● Summary [Identifying key issues] ■This case discusses Japan’s number-two automobile manufacturer,. (www.nissan-global.com), its CEO Carlos Ghosn, his leadership style, and the company's strategy. The questions focus on these issues and whether the strategy of Renault-Nissan is global or multinational. The case provides a good example of a firm that uses a global, integrated strategy for its worldwide operations. It is also a good example of a large company with ambitious goals to produce high quality products and sell them on every continent. BACKGROUND ■ Based in Tokyo ■ 2009- Sales were nearly $90 billion ■ Management planning to launch 48 new car models ■ A few years ago- on the verge of bankruptcy. ■ Renault- The French automaker took a 44 percent stake and installed Carlos Ghosn as Nissan’s CEO ■ Dramatic turnaround- Ghosn returned Nissan to profitability and became a celebrity in Japan ■ Ghosn- Born in Brazil, raised in Lebanon, and educated in France, he is a charismatic leader who speaks four languages and is idolized for saving one of the world’s premier car companies. ■ Ghosn closed inefficient factories, reduced Nissan’s workforce, curbed purchasing costs, shared operations with Renault, and introduced new products. NISSAN’S ORGANIZATIONAL CULTURE ■ Ghosn cut through antiquated thinking, defying Japan’s often bureaucratic and clubby business...
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...environment analysis will describe the industry characteristics, industry structure and the anticipated shifts that are occurring in the automotive industry. Next, the competitor analysis will look at a group of selected competitors, indicating the strengths and weakness of the companies, pin pointing the weakest firm in the industry. The conclusion this will be a summarization of the opportunity and threats which were highlighted through this report. Industry Description The automotive industry has many industries associated with design, production wholesaling, retailing, and maintenance of automobiles. (National Employment) The automotive industry is one of the top economic sectors with the United States having the most automobile manufactures in the world. The United States currently has 13...
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...For the exclusive use of T. Song, 2015. 9-714-413 REV: JANUARY 24, 2014 ERIC VAN DEN STEEN Tesla Motors “Tesla is in California, so it is not April Fool’s yet!” tweeted Elon Musk, CEO of Tesla Motors, around 10 PM PT on March 31, 2013. “First profitable Q for Tesla thanks to awesome customers & hard work by a super dedicated team”1 he had tweeted a few minutes earlier. And indeed, on May 8, Tesla announced a net income of more than $10mln on $560 mln in sales.2 Tesla had outsold both Nissan and GM in electric cars in the U.S.3 Its Model S had sold more than the BMW 7 and Audi A8 combined.4 Tesla raised its Model S sales target for its first full year from 20,000 to 21,000 cars.5 Over the next three months, its stock price almost tripled.6 In its 10 years since founding, Tesla had launched both a high-end limited edition “Tesla Roadster” and its “Model S” production car, and was now taking reservations on its upcoming “Model X” electric crossover SUV. Despite a public controversy about its range, the Model S had received the coveted Car of the Year award and earned the highest rating that Consumer Reports ever gave to a car, an astonishing feat for a company that was only at its second car. While some of its most visible EV competitors went bankrupt or halted production,7 Tesla became profitable. Elon Musk wanted Tesla to be a mass manufacturer of electric cars.8 Becoming profitable meant that that goal was within reach. Or was it not? The Car Business ...
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...Birmingham, B15 2TT, UK a article info Article history: Received 15 September 2014 Received in revised form 24 November 2014 Accepted 29 November 2014 Available online 24 December 2014 Keywords: Fuel cell Market entry Tesla Electric vehicle marketing abstract Fuel Cell Vehicles (FCVs) are a disruptive innovation and are currently looking towards niche market entry. However, commercialisation has been unsuccessful thus far and there is a limited amount of literature that can guide their market entry. In this paper a historical case study is undertaken which looks at Tesla Motors high-end encroachment market entry strategy. FCVs have been compared to Tesla vehicles due to their similarities; both are disruptive innovations, both are high cost and both are zero emission vehicles. Therefore this paper looks at what can be learned form Tesla Motors successful market entry strategy and proposes a market entry strategy for FCVs. It was found that FCVs need to enact a paradigm shift from their current market entry strategy to one of high-end encroachment. When this has been achieved FCVs will have greater potential for market penetration. Copyright © 2014, The Authors. Published by Elsevier Ltd on behalf of Hydrogen Energy Publications, LLC. This is an open access article under the CC BY license (http://...
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...aspect is US government vitality advance projects for innovative work of new vehicle advances (Department of Energy, 2014). For this situation, numerous automobile producerswill be occupied with entering the new business sector in automobile industry. Economical Nowadays, US market is most attractive for Tesla Motors, because of the economic growth and level of GDP (Tradingeconomics.com, 2015). Figure 1 below illustrates the growth rate of US GDP from 2013 to 2015. Figure 1. US GDP growth rate (%). (Trading Economics, 2015) In addition, financial elements incorporate monetary development in the option vitality commercial ventures and increment in the expense of utilizing the autos for the most part because of the ascent in technical service costs in the brief period. Accordingly, the interest for more-proficient autos is higher than it used to be(BBC News, 2014). The market shares of electric cars in US are gradually increasing...
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...What is electric car Electric car is an alternate fuel automobile that uses electricity instead of petrol or diesel. These automobiles have electric motors and controllers used for propulsion. These vehicles do not use the traditional or the common methods of propulsion like ICE (internal combustion engine). These cars are energy efficient and are capable of reducing city pollution because of the zero tail pipe emission. The functioning of the cars greatly depends on the quality of the battery used in the car. The poor battery may result into long hours of recharging and poor speed with poor acceleration. These cars are not practically suitable for long journey but can be a good transportation vehicle for everyday use and can be recharged overnight. Why electric car India has millions of people to house, power grids to expand and factories to fuel. They all involve hydrocarbons. How, then, is a developing economy to grow sustainably? One answer may lie in a small electric car. The advantages of electric cars are multiple and compelling. Instant torque for good initial acceleration, quiet operation, low local pollution, and ease of operation (Reva -a car with automatic gear shift)are among their many compelling virtues. The principal advantage for everyone in adopting electric cars is virtually eliminating urban air pollution. The civil advantages of electrics were recognized early. Thomas Edison created a pretty good nickel-iron battery a hundred years ago, and...
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...New Product Launch Marketing Plan, Part 1 MKT/571 October 27, 2014 New Product Launch Marketing Plan, Part 1 Introduction Businesses fulfill a need; two main components of a successful business deal with location and differentiation. Location is important for the overall operations of the business while product differentiation guarantees prolonged growth through an active marketing strategy. Part one of this marketing plan will detail the pre-launch phase for ZENN Motor Company and the company’s introduction for Fuel Cell Vehicles (FCV). Identify the Product and Justification Product Description and Need Vast majority of the public still has yet to become enlightened to the uses and benefits of electric vehicle transportation. The ZENN Motor Company plans to answer this with the production and marketing of Fuel Cell Vehicles (FCV). The impact of this product will promote cleaner energy emissions- a viable alternative to a conventional internal combustion engine. The energy storage cells used in the production of these electric vehicles will revolutionize transportation on a global scale. Adopting fuel cell automobiles reduces carbon emissions, preserves natural gas resources, and lessens the dependency on petroleum oil production from the Middle East. Moreover, it gives future generations the ability to thrive from the adaptation of electrical vehicles versus the perpetual use of the combustion type vehicle. The use of combustion-based...
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...of 4200 Model S (to be launched in 2012) cars even in 2015, which could prove conservative given Tesla‟s expectations for 20k cars a year. We note that Tesla has booked over 2200 orders for Model S. We expect the NUMMI plant (with a theoretical capacity of 400k cars) in Fremont to give the company ability to expand production at low capital cost. We expect Daimler and Toyota to provide for high recurring revenues in terms of powertrain sales. Unlike many of its competitors, Tesla has developed its own battery pack. We note that battery packs account for 30 – 40% of a car‟s cost, offering Tesla significant advantages as it scales. The company should be able to offer multiple models (such as SUV, minivans, sedans) based off the same platform without having to make significant R&D investment. June 29, 2010 Our valuation of $1.74 - $1.88B reflects stronger OEM sales offset by weaker Roadster revenues. Our revised per share price of $17.01 to $18.37 reflects the recent 3 to 1 reverse stock split and additional shares from the public offering. We note that the IPO (on 6/29/10) is priced at $17 per share. Investment Concerns The cost of ownership for Tesla Roadster is significantly higher than for comparable alternatives such as Porsche 911. We are concerned that this factor may limit the appeal of the car to the so called green crowd. The more attractively priced $50k Model S could take another two years before achieving any traction. The Model S is still in concept stages...
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...Fortune (Murray, 2015) and the third most innovative company in the automotive sector in 2016 according to Fast Company (The Most Innovative Companies of 2016: Top Companies by Sector, 2016), demonstrates their ability and determination to upset the status quo and eagerness to disrupt the automotive market by trying to change the global preference towards greener electric vehicles. However, is Tesla’s approach towards this niche market by manufacturing models that cost upwards of $100,000 first, to assess the market potential, and then launch more affordable mass-market electric vehicles, the best strategic approach towards business? Probably not! But this does lay the foundation for a very challenging yet highly achievable Box-3 strategy. Tesla CEO Elon Musk’s goal of manufacturing budget electric vehicles to replace gasoline-powered cars completely, asserts his positive long term vision. INTRODUCTION Tesla Motors is an automotive and energy storage company that designs and manufactures electric cars, electric vehicle powertrain components, and battery products (Tesla Motors). Tesla first gained popularity after the production of its first fully electric sports car in March 2008 – the Roadster which was priced at a whopping $101,500. It then produced a fully electric luxury sedan in June 2012 – the Model S (starting at $70,000), followed by a crossover in September 2015– the Model X (a base price of $80,000). Tesla’s next vehicle is the more affordable...
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...Should all motor vehicles be pushed toward being electric powered? The automobile has become a very important part of today’s society. It is a necessity to own or to have access to a car in order to keep up with all the competition of the business world, and also one’s social demands. Most people would not be able to travel around a country or the world without this incredible machine, for it provides freedom and mobility, even for people who do not own a car. As technology has advanced so has the automobile. Unfortunately the car has a very destructive nature putting out a lot of dirty emissions into our atmosphere. That’s why more and more people are turning to cleaner ways of getting around by choosing the electric car as an option. However even though electric cars sound like the best deal in today’s world the technology is not there yet for them to push out gasoline powered cars out of the way, in other words, gasoline powered automobiles should not be pushed towards being electric powered. The electricity and elements charging the electric car would have to come from nuclear and coal power plants, the electric car is not dependable for long trips and they are priced, on average, much higher than our gasoline powered vehicles. All electric cars are zero emission vehicles. It is clear that vehicle emissions wreak havoc on air quality, and it’s particularly evident in big cities like Boston, New York and Los Angeles. “Clean vehicle and improved fuel technologies can significantly...
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...began commercial space faring. Tesla vehicles have shown that electric vehicles can be luxurious and efficient at the same time. SpaceX, even though its rockets are still under development, has proven that spacecraft can become more practical and affordable for commercial companies to operate. Both of these fields have been considered an unexplored market and his companies get first dip. Elon Musk has been few steps ahead in terms of innovation. He is one of the entrepreneurs who truly think outside the box. His vision can be described as seen during present and into the future. Musk, with his innovative ideas, will continue revolutionize the world’s view of products that are once thought of as science fiction. SpaceX Strength * Low cost launch vehicles, aka Rockets * First commercial aerospace company to enter commercial space transportation * Competitive advantage to enter the market first Weakness *...
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...RESEARCH ON INDIAN HATCHBACKS BY KUNTAL CHOWDHURY PGDM FS; ROLL NO - 12 THE INDIAN HATCHBACKS A Detailed Analysis of the Hatchbacks in the Indian Automobile Market(An Independent Study) AUGUST 2012. TABLE OF CONTENTS 1 | Introduction | 2 | Market Share | 3 | Participants | 4 | Brand Overview | 5 | A Segment | 6 | B Segment | 7 | B+ Segment | 8 | Slogans Of Brands | 9 | Conclusion | A hatchback is an automobile designed such that the boot is integrated with the cabin space. The Indian hatchback market is growing each day. Any car maker who is looking for significant volume has a hatchback model in its bucket. The financial year 2010-2011 has seen good growth among hatchbacks in the country. The companies such as Honda and Toyota are keenly eyeing the hatchback space in India. Honda has recently launched the Brio, while Toyota recently launched the Etios Liva. Honda’s premium hatchback, the Jazz, however, has not won much favor with customers and sales have dropped 35 percent year on year. Among hatchbacks in India, Maruti Suzuki is the most dominant player followed by Hyundai and then Tata. Maruti’s Alto is the country’s and the world’s largest selling hatchback, at 346,840 cars being sold in India last year, a growth of 47 percent. The second-largest selling hatchback in the country is again from Maruti – the Wagon R. However, the Wagon R has close competition from the Hyundai i10, which is just behind it, though the i10 hasn’t grown as much...
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...standard is expected to increase fuel efficiency between 9% and 23% with the largest trucks receiving the largest reductions (23%). This standard will be applied to 2014 – 2018 models and estimates $50 billion in savings for truck users in fuel over the lifetime of the vehicle. The new greenhouse gas standards will become final by March 2016 (Eilperin, 2014). Another long term plan was introduced by the White House states agreements were made between the president and 13 automakers to increase fuel efficiency to 54.5 miles per gallon for cars and light trucks. This plan is expected to be fulfilled by year 2025. A list of the automakers is as follows, Ford, GM, Chrysler, BMW, Honda, Hyundai, Jaguar/Land Rover, Kia, Mazda, Mitsubishi, Nissan, Toyota, and Volvo. Combined these companies account for 90% of vehicles sold in US. Achievement of both plans (most formerly mentioned) estimates that consumers will save $1.7 trillion at the pump or $8K per vehicle. Disposable income, and in turn, economic growth is expected to increase and create quality domestic jobs within cutting edge industries across the country. Additionally, these standards also reduce carbon pollution, more than 6 billion metric tons of greenhouse gas over the course of the program – more than the amount of carbon dioxide emitted by US last year. The benefits of Obama’s plan also include oil, consumer, economical and environmental savings and improvements (Office of the Press Secretary, 2011). Government also...
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...April TRAINING EXECUTIVE EXECUTIVE BUSINESS SIMULATION MARKET RESEARCH MARKET RESEARCH PACKAGE FOR THE EUROPEAN PASSENGER AUTOMOTIVE INDUSTRY 2009-2010 Release 9 MARKET RESEARCH MARKET RESEARCH PACKAGE FOR THE EUROPEAN CAR INDUSTRY THE EUROPEAN CAR MARKET The European motor industry is the world's largest car market, having exceeded the US market in total units sold (excluding light trucks). It is also an extremely competitive arena. Some of the patterns to emerge from this market over the last few years are listed below. 1. Sales Figures1 Historical and Current The last strong rise in sales was in 1998 (14.3m), continuing into 1999, however, in 2000 sales fell by 2.2% (14.7m) and stayed at this level in 2001. In 2002 sales fell by 3%, 2003 saw an increase of nearly 5% but this was a result of an expanding marketplace, in reality there was another fall of 1% when comparing sales in the same EU member countries. 2004 saw a genuine 2% increase in registrations, remained stable in 2005, showed a substantial 4% rise in 2006 but then the percentage increase dropped to 1% in 2007. In 2008 European car sales figures were easily the worst for over a decade: 14.6m in extended Europe, 13.6m in the core economies, a drop of 8.2% and 8.1% respectively over 2007 figures. Gloomy forecasts for 2009 proved to be well founded with the whole market falling by a further 0.7% to 14.5m, however, the market excluding the new EU countries did show a 0.7% improvement to 13.7m...
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