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Nmakeen Category

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Submitted By swethasagar
Words 265
Pages 2
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sgvsfdzgsfd gsdfgsdfg swethSFDFSDFV potential for growth and a large number of Multi National Corporations have entered into
India to leverage this opportunity.
Some of the successful overseas players in this sector include Unilever, Cadbury, Nestle and
Pepsi. These players face competition from strong Indian brands. Companies have adopted various strategies to maintain and increase their market share in India. These include competitive pricing, aggressive advertising campaign, expansion plans etc. Examples of such strategies are
• Agro Tech Foods uses two strategies to counter the threat of low priced competition. By launching lower-priced blended oils under the Sundrop umbrella, and acquiring a fairly strong presence in the mass market for edible oils through its low priced brand, Crystal. Secondly, it has reengineered its costs to lower its own fixed cost structure.
• In the mass segment, Britannia has introduced biscuit packs at lower price points.
• Gits is strategically growing and broadening its export market and has launched new international style export packaging.
• The strategy followed by Haldiram is competitive pricing and labor intensive products that predominantly cater to the Indian palette. It follows aggressive marketing in terms of TV advertisements, print ads and kiosks of Haldiram’s range of products at railway stations.
• Hindustan Level Limited has followed the strategy of divesting its non-core businesses and focusing on its food business as a growth driver.
• New products are being continuously launched in all product segments by Nestle.
The dairy portfolio consisting of regular and flavoured curds, skimmed milk and fruit-based milk, condensed milk and butter is being expanded by launch

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