<Assignment 4>
<American College of Commerce and Technology>
<Course : Management of Information Systems >
<Instructor Chukwuma >
<03/12/2014>

Making business decision 1: Virtual Customers
Making Business Decisions I:

By establishing a virtual world presence, opportunities arise for researching the market and testing markets with new ideas and strategies without damaging customer relations in the real world. A fine-tuned marketing strategy will result. Whereas customer relations in the virtual world are more impersonal and thought-provoking, customer relations in the real world can benefit from the experience the Café encounters in the virtual world. Virtual customer relationships must be treated seriously, however, or the information provided will not be useful. Therefore, virtual customer strategies must mimic those employed in real-life business. Virtual customers and web customers, although treated the same, are completely different in the real world. Web customers are real or potential customers, while virtual customers are more of a source of creative ideas, psychographic data and research information. The greatest danger in regard to security is revealing ideas or marketing information to potential competitors. Anyone participating may represent a company that could potentially compete in a rival business environment. Consideration must be given to the accuracy of information obtained. It is easy for people to “play” on a virtual site instead of representing real opinions. There are participants who may even actively provide misinformation simply due to their anonymity and their desire to do so. Information must be considered in light of these concerns.

Making Business Decisions II:

Using YouTube as a means of communicating with customers is precarious at best. Whereas a certain market segment may feel