...NELSON MANDELA METROPOLITAN ELECTRICITY & ENERGY DEPARTMENT A CASE STUDY It was an “Initiation” management committee meeting for Jack Simons, the newly appointed General Manager (GM) for the Electricity & Energy Department at Nelson Mandela Metropolitan Municipality. He was recruited from Eskom just over three months ago. He was replacing Piet Volsoo who opted for an early retirement after 17 years with the Municipality. Management committee meetings are known for heated exchanges between various divisional heads, GMs, city manager and the mayoral committee members. Having worked for a corporate giant as Eskom, the challenges at Nelson Mandela Metropolitan Municipality (NMMM) were not insurmountable he thought to himself. Nelson Mandela Metropolitan Municipality came into existence after 2000. It is the amalgamation of the Port Elizabeth, Uitenhage and Dispatch Municipalities. It supplies electricity to an area of 1959,9 square kilometres. It receives its supply at the Chatty main 132kV intake substation from Eskom and distributes it at primarily 22kV, 11kV and 400 V to 225 large industrial customers, 41 081 medium businesses and 155 758 domestic consumers. The Electricity department has also initiated a major drive to electrify the informal areas within the Metropole. This was a “strategic priority” according to the recently approved Integrated Development Plan of the Metropole for 2002 – 2006. It has electrified 62 600 erven at a cost of R63 million since 1995...
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...The development of social media becomes more frequent in various parts of the world. It makes the field of public relations experience changes both in the field of theory and practice. The changes are not directly caused by the presence of social media, but social media offers many opportunities for public relations practitioners to interact with the public through the adaptation of technology and integrate it into their daily activities (Curtis, 2010) Social media is defined as the democratization of content and a shift in the role that made humans in the process of reading and disseminating information. Social media covers a variety of things that use internet to facilitate conversation (Solis, 2009). Social media is considered as the creation of the foundation that connects people, provide opportunities to produce and share content with others, extract and process the knowledge to the society and share it again. Some popular social media are Faceboook, Myspace, Twitter, LinkedIn, Flickr, and Foursquare, YouTube and Others (Lewis, 2010). Social media has a significant difference compared to the traditional media such as television, radio, and newspapers. If the media rely on drama for the festive audience, organizations tend to adopt strategies to reduce potential public relations became the focus of drama and more using persuasive communication as a way to better control the public debate on the issue of sustainability. Further, Allan (BBB)also stated that social media...
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