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No. 14: Marriott International the Diversityinc Top 50 Companies for Diversity

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Submitted By willyc1234
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TOKYO—Grappling with a sluggish debut for its new hand-held game system and petering demand for its flagship home console, Nintendo Co. swung to a loss for the first nine months of its fiscal year and scaled back sales forecasts for its 3DS portable system and Wii.
The Kyoto-based videogame maker also offered an even bleaker outlook for its full-year earnings for the year to March, saying Thursday that net losses will be three times greater than its projections in October as valuation losses on foreign-currency holdings from the strong yen continued to swell.
The loss comes as Nintendo is replacing aging videogame machines with new ones, while trying to cope with the technological change in the industry, specifically smartphones and tablet computers offering simple-to-play games at a fraction of the price of games available on dedicated game machines such as the 3DS. For the full-year ending March, Nintendo expects a net loss of ¥65 billion on revenue of ¥660 billion. It had been projecting a loss of ¥20 billion yen on revenue of ¥790 billion.
Nintendo's Wii game system was once a champion on the market but its popularity has waned. A successor, the Wii U, is set to come out later this year.
Last February Nintendo introduced the 3DS, a hand-held game system with the ability to play 3-D games without the need for special glasses, but the initial consumer response was weak. To kick-start demand, Nintendo slashed the price of the 3DS by 40% in August.
In the run-up to the holiday shopping season, Nintendo also introduced 3DS versions of two popular game franchises, with "Super Mario 3D Land" and "Mario Kart 7."
Nintendo doesn't break out figures on a quarterly basis, but price cuts made to its 3DS and some new software titles sparked some demand for the portable game machine during the three months ended December. Based on calculations from Nintendo's figures,

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