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No Child Left Behind

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Submitted By HalleNicW
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Morgan Carey
Mrs. Stewart
10 February 2012
DC English 4. 6 Train Hard. Eat Fresh.
When flipping through the pages of ESPN magazine expect to see advertisements on goods that provide the right nutrients for athletes in training and competing. In this particular ad Subway is promoting that a steak, egg, and cheese sandwich for breakfast is the perfect way to receive energy for the day ahead. This is also displaying that subway is “the official training restaurant of the collegiate rugby championship”. The basic theme of the Subway ad is that the men who are in training for a rugby tournament are filling their stomachs with a healthy breakfast sandwich. The sandwich and the athletes represent the fact that a good breakfast will promote a effective workout that you will be pleased with. ESPN continues to show the same types of ads, perfect and fit athletes who eat healthy and drink sport drinks such as Gatorade, or active women who want the tampons made specifically for athletic body movements, so they can continue to do their day to day activities. These professional athletes model their product by focusing in on the product and what is it doing for them, whether it be hydration, filling their stomachs, or getting them through that one week of mood swings and bloating. This advertisement is slightly different; the athletes are not the only main focus in the advertisement. The breakfast sandwich in the bottom left corner along with “dive into a scrumptious breakfast” in large font on the lower half of the page. This draws attention to what the rugby team would have for breakfast before training or competing. What really catches the eye in this advertisement is the color coordination. Everything needing to be noticed is colored to stand out in the dark green background, but the extra information about the sandwich and the rugby tournament are different

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