...How Chic-Fil-A Has Grown Abstract Chic-fil-a is a southern staple. Combining all aspects of what we love: fried chicken, sweet tea, ice cream, and southern hospitality. Their business model has gained them a larger share of the quick food service’s pie. They have a unique approach to food and advertising creating a cult like following of a customer base. How Chic-Fil-A Has Grown Chic-fil-a grows at a rate of 13% each year. This in turn means that their business doubles every 5 to 7 years. This in itself is remarkable in comparison to their major burger counterparts. One of the pillars of Chic-fil-a’s success is found in how they address customer relationship management. This parallels what we learned in chapter 2. Chic-fil-a believes in investing in it’s customers. They have developed a “raving” fan base. My family and I fall into this category. This group makes up of approximately 10-15% of the eatery’s total customer base. These customers eat at Chic-fil-a 4 or more times a month. Chic-fil-a pays dividends to this group in the form of a free meal once a year. The tradeoff is that you have to dress up like a cow to qualify. The level of customer service at these restaurants is astounding in today’s society. The “pleases” and “my pleasures,” which is Chic-fil-a’s version of “your welcome” are not in short supply. They account for the every need of their customer creating this loyal customer base. Chic-fil-a’s believes in being a step ahead of the customer and anticipating...
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...Chick-fil-A Dustin Grace BUS 360-Belhaven University Over time more and more people have become busier in their everyday lives. Therefore, there is less time to prepare and cook meals for the family. As more parents are on the go, the more they appreciate establishments like fast food restaurants. These types of restaurants are convenient and for the most part inexpensive. Customers can drive up to the drive-thru window to get their food if they don’t want to leave the comfort of their car. They also have the option of going inside and sitting down to enjoy their meal. There are many fast food chains around, but none compare to the phenomenon known as Chick-fil-A. As the company’s name reveals, Chick-fil-A centers their business around chicken. Their slogan that you’ll see on most billboards “Eat Mor Chikin,” is provoking just that. There isn’t a hamburger to be found on the menu. In Chick-fil-A’s case, chicken equals gold and boy do they serve it in many different ways. What genius came up with the novel idea of centering and entire restaurant around chicken? That man would be Truett Cathy. It was the year 1946 when Truett Cathy started his career in the restaurant industry. Mr. Cathy and his brother did not attend a restaurant school and had not knowledge on how to run a restaurant. They both served in the United States Army during World War II. When they came back to the United States after serving...
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...Vaughn Jim Maxson BUSN 3513 16 July, 2015 Chick-Fil-A The restaurant I visited was Chick-Fil-A on East Kenosha Street in Broken Arrow, Oklahoma. I visited Chick-Fil-A on Monday July 27, 2015 at 3:40 PM. When recording my data I used a pen and paper and I sat in the middle of the restraint so I was able to see everyone as they came inside and ordered their food. Chick-Fil-A on East Kenosha recently opened up a few months ago. When they first opened their doors to the public, they handed every customer that entered in the restraint gift cards for a free breakfast sandwich. That was the first time I have ever seen a fast food restraint do something like that for their customers. Chick-Fil-A is very considerate of their customers. The Chick-Fil-A foundation was founded to serve as the generous arm of Chick-Fil-A, Inc., dedicated to youth and education and community leadership. In 2014, Chick-Fil-A donated a million dollars to twenty five organizations across the nation through the inaugural True Inspiration Awards for their commitment to giving back to their communities (About Chick-Fil-A). Chick-Fil-A is also very committed to their employees so they offer their employees a scholarship opportunity to their employees so that they can further their education if they choose to do so. It known as the Leadership Scholarship Program. No other company in terms of size does as much in the scholarship area as Chick-fil-A (Chick-Fil-A Press Release). The company awarded $1.7 million...
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...Over the past couple of years Chick-fil-A has implemented a company wide environmental stewardship initiative, which is aimed at reducing its waste and energy/water consumption. All of Chick-fil-A’s newly designed restaurants include many innovative features that cut down on the annual amount of water and energy used. These new restaurants include low-flow water fixtures in the restroom and kitchen as well as an underground cistern that collects water and reuses it for landscape irrigation. As a result, these newly designed Chick-fil-A restaurants will use 40 percent less water than a typical restaurant. Not only do these new eco-friendly restaurants conserve water but they are also energy efficient. They now feature skylights in the dining area and windows in the kitchen as well as energy efficient appliances. These new changes have reduced energy usage by 14 percent per restaurant. Chick-fil-A has also decided to construct new restaurants with materials that do not emit harmful gasses. This means that new restaurants contain 30 percent more fresh air than a typical building. On the other hand, Taco Bell’s restaurants do not contain many water and energy conserving features. Although their restaurants are not very eco-friendly, the company has taken some steps to reduce their restaurant’s energy and water usage. Over 5,600 Taco Bell restaurants nationwide have implemented the grill to order process, which has saved $5,900 a year in electricity per store. Taco Bell has also...
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...Chick–fil–A is known for its production of chicken products in the fast food industry. They have a strong Christian foundation that the founder bases the company’s underlying core values on. It has more than 1,700 restaurants in 39 states and posted sales of more than 4.6 billion dollars in 2012. Chick-fil-As’ headquarters are located in the heart of Atlanta, Georgia where the company began back in 1946 as the Dwarf Grill owned and operated by Truett Cathy. Chick-fil-A’s consecutive years of positive sales growth has set itself apart by revolutionizing delicious chicken products. Chick-fil-A’s mission statement is similar to most fast food restaurant’s missions. “Be America’s best quick service restaurant” (www.chick-fil-a.com) As a company, Chick-fil-A has become the 2nd largest quick service restaurant in the country and is one of the largest privately held restaurant chains in the world. Chick-fil-A’s mission statement alone does not reveal the companies disposition and values that has driven its loyal customer base and success. The company’s mission statement combined with its purpose statement reveals the company’s values which are instilled into every employee of Chick-fil-A. "To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A.” (www.chick-fil-a.com) The company’s mission statement and purpose statement is what differentiates Chick-fil-A from the rest of the quick service...
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...Chick-fil-A: "Give More. Grow More. Be More" Chick-fil-A isn’t just an ordinary fast-food restaurant. It is a successful restaurant with certain stables values such as respect and loyalty by Samuel Truett Cathy. Chick-fil-A, Inc. is committed to creating an encouraging and dynamic work environment for its 600 plus staff employees. Its corporate offices provide an engaging environment in which to work and the people carry a variety of experience, creativity and enthusiasm to their jobs. Dan Cathy, Truett Cathy’s son steps in his father’s place. Dan Cathy is a good man with solid honor. He runs a fair and valuable service-oriented restaurant business and he works to make a positive impact on people’s lives and in the communities where we live. Year after year, people find their careers at Chick-fil-A, Inc. to be challenging and rewarding. Cathy loves to add service touches that people don't expect from a fast-food restaurant. The significance of Chick-fil-A is the reputation itself. The staff of each restaurant is superior and sharp. Each team member has an enthusiasm and positive attitude. The service was excellent and outstanding. There is a method where they use to please their customers: the Core 4. The Core 4 steps are enthusiastic tone, enthusiastic smile, emotional connection, and eye contact. The Core 4 requires the correct approach toward a customer from a team member. This technique will emphasize the customers and make them come to a good satisfaction...
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...Pricing of Chick-Fil-A. This research discusses what price adaptations should Chick-fil-A include in its marketing plan. Price Adaptations Price adaptation is the ability of a business to change its pricing models to suit different geographic areas, consumer demands and prevailing incomes (Lister & Media, 2013). The more adaptability Chick-fil-A has, the better chance it has of appealing to more customers. Geographic pricing is a strategy Chick-fil-A already has in its marketing plan. The company prices its products differently within different regions. The prices are higher in areas when income is high, and is reduced when income is lower. Locations are usually in shopping malls and neighborhoods with a high volume of its target customers (Ahmad & Buttle, 2002). Chick-fil-A remains priced higher than most fast food chains, with prices comparable to Wendy's (Higgins, 2001). Product discounts is an area Chick-fil-A should utilize more often in its marketing plan. Product discounts are used to attract bargain hunting customers. Theses discounts would allow Chick-fil-A to stimulate new excitement about the company. This may also attract the interest of lower income customers; allowing those customers to try products they may not usually be able to afford. Chick-fil-A should also extend their existing discounts to all stores. 10% military and senior discount is only given at certain locations. More seniors and members of the military would buy from Chick-fil-A if all locations...
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...Week 4 Assignment 1 Chick-fil-A International? Abstract Chick fil-A has developed into a very successful fast food chain in the United States, but this fast food company operates differently than almost any company, regardless of size. The fact that Chick-fil-A is a multi-billion dollar company makes the way that they operate domestically seem nearly impossible. Chick-fil-A’s operations and hiring methods do not come without controversy, however. We’ll take a look into their operations more closely as well as some controversy that surrounds the Chick-fil-A organization and some struggles Chick-fil-A will face as they plan to expand into the global market. History of the Company To fully explore the Chick-fil-A company, one has to develop a better understanding of the structure of the company. Chick-fil-A began in its infancy in 1946 when S. Truett Cathy opened a restaurant called “The Dwarf Grill” in Hapeville, GA. This is where Cathy allegedly invented the original boneless chicken sandwich. After several years of operating a successful restaurant in Hapeville, Cathy decided to begin branching out in the early 1960’s when he founded Chick-fil-A, Inc., which led to the first Chick-fil-A restaurant opening in 1967 in a mall in Atlanta. Since that time, Chick-fil-A has grown to over 1,500 company stores (note the intentional omission of the word “Franchises”) with annual revenues approaching $3.5 billion. Chick-fil-A has done this in a very unconventional way, as zero...
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...Chick-fil-A Lynne Mohler Rasmussen College Author Note This research is being submitted on May 5, 2013 for Ed Khouri’s B119/MNA116 course at Rasmussen College by Lynne Mohler Chick-fil-A Chick-fil-A was originally named the Dwarf Grill in 1946 by Samuel Truett Cathy in Hapeville Georgia. Later on down the road the Dwarf Grill became Dwarf House and still remains open to this day. The first Chick-fil-A restaurant open in 1967, they remained in shopping malls until 1986. They open the first free standing Chick-fil-A in 1986 and now have over 1,614 restaurant locations. Chick-fil-A’s procedure for selecting potential leaders is a complex decision and the selection is based on what you call the “three C’s”. The first C stands for competence, the next C stands for character, and the next C stands for chemistry. The applicant is known to go through several applications before they are even considered for an open position and can be very consuming. The goal is to bring new members in step with the culture of Chick-fil-A to sustain a relationship for a long period of time. It is translated to a higher financial growth as it encourages productivity and reduces losses and makes more customers loyal to a certain product. The culture service in Chick-fil-A makes it possible for having loyal customers, so the positive culture of the human resources and having contact with your customer is a good advertising tool that will have the customer coming back again and again. ...
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...Madison Blankenship English 101-004 Mr. Lyles October 19, 2012 Raising Cane’s Vs. Chick-fil-A Raising Cane’s and Chick-Fill-A are very popular fast food restaurants that both specialize in chicken. While both specialize in the same type of food, they conduct their businesses differently. Their presentations are similar in some areas and different in others. Kristin Mastre greatly explains that Raising Cane’s and Chick-fil-A can be easily compared through their environment, costs, nutrition, and variety in her article,“Throwdown! Chick-fil-A versus Raising Cane’s.” (par. 1). The environments of each restaurant provide an atmosphere that makes the customer want to return. Raising Cane’s has a very fun type of decoration using movie posters, band posters, and sports team decoration. It uses these posters to attract people of all ages to eat there. Raising Cane’s also allows their employees to show team spirit for sports’ teams around the area (Feasting Fort Collins, par. 7). This atmosphere makes the restaurant a perfect place to be after football games. Chick-fil-A has a family oriented environment. It has children play places, and very polite service. Chick-fil-A employees will always ask, “How they may serve you?” and answer the customer’s “Thank you” with “My pleasure.” The customer service creates an atmosphere so the customer feels that he or she is not actually in a fast food restaurant (Feasting Fort Collins, par. 5). Both restaurants provide outstanding environments...
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...Originally named the Dwarf Grill, Chick-fil-A was founded in 1946 by Samuel Truett Cathy in Hapeville, Georgia. The Dwarf Grill restaurant later became the Dwarf House and to this day remains in business located near a former Ford plant in Hapeville Georgia. The first Chick-fil-A restaurant opened in 1967 located in an Atlanta Georgia shopping mall. Samuel Truett Cathy pioneered the establishment of restaurants inside of shopping malls and subsequently all Chick-fil-A restaurants were located inside shopping malls until 1986. Their first freestanding restaurant opened in 1986 and today most of their new restaurants are freestanding. Today there are over 1,614 restaurant locations with sales topping $4 billion dollars in 2011. Chick-fil-A’s mission statement is simple; to "Be America's Best Quick-Service Restaurant". Along with Samuel Truett Cathy, today there are several key corporate leaders involved in the operation of Chick-fil-A. Dan T. Cathy, Samuel Cathy’s first son, is the President and Chief Operating Officer, Donald M. Cathy, Samuel Cathy’s middle son, is the Senior Vice President and Dwarf House President, James McCabe is the Senior Vice President, Finance and Chief Financial Officer, Steve Robinson is the Senior Vice President, Chief Marketing Officer, Perry Ragsdale is the Senior Vice President, Design, and Construction, and Timothy Tassopoulos is the Senior Vice President of Operations. Chick-fil-A’s procedure for selecting potential leaders is known to be very...
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...Perfection is defined as the art of doing something with the utmost dexterity, ability or condition. This highly prominent word describes the backbone of the company, franchise, and quick service restaurant known as Chick-Fil-A. Chick-Fil-A was founded in 1946 by a very humbled man named Truett Cathy. The first restaurant of its kind was opened in Hapeville, Georgia, and was named the "Dwarf Grill". Today, it is known as "The Dwarf House". Over the next sixty plus years, Chick-Fil-A has grown to over 1,400 stores expanding throughout approximately 40 different states. These stores offer quick service, dine-in, drive through only, catering, and many other types of service. Today, Chick-Fil-A possesses a reputation of having the best overall...
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...I do not desire to simply operate a franchised restaurant business. I desire to grow a brand that is close to my heart and influences people that I would otherwise not be able to reach without partnering with Chick-fil-A. I want to be self-employed so that I may use my leadership skills and entrepreneurial spirit to develop others. There are three key factors which cement my decision that being a Chick-fil-A Owner/Operator is the right fit: my ability to win the hearts of others by growing and serving them, consistent values between myself and Chick-fil-A, and the ability to achieve strong results through systems and accountability. I possess the innate ability to win the hearts of others by getting to know them personally and pouring our...
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...“Chick-fil-A Named Nation’s Top Chicken Chain” Consumer Reports in 2011, which polled an estimated 36,000 readers, rates seven other chicken chains across the country and Chick-fil-A beat its competitors in outstanding scores for politeness of staff, high marks for food, value and speed of service. When founder and Chief Executive Officer, S. Truett Cathy, founded his first restaurant in 1946 oddly named Dwarf Grill, in Hapeville Georgia, he never thought that he will be involved with constructing the second largest quick-service chicken restaurant chain in the United States, with over 1,700 locations in 39 states and Washington, D.C. In 2012, annual sales were well over $4.6 billion. Not too shabby for a company that since its inception in 1946 closes its doors each and every Sunday faithfully . The key players of this restaurant chain or the executive committee consist of S. Truett Cathy, the Chairman, Founder, and Chief Executive Officer. Cathy built his life and business based on hard work, humility and biblical principles. In his 2002 book, “Eat Mor Chikin: Inspire More People”, he said, “Nearly every moment of every day we have the opportunity to give something to some else-our time, our love, our resources.” With these Truett Cathy has built Chik-fil-A as the second-largest quick-service chicken restaurant chain in the United States based on annual sales. Dan T. Cathy, (son of founder) President and Chief Operative Officer simply describes...
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...Chick-Fil-A Selling Chicken with a side of GOD A Positive Ethical Organization Chasity Wilson 10-13-2015 Chick-fil-A: Selling Chicken with a side of GOD WHAT DISTINGUISHES AN ETHICAL COMPANY? We as Americans tend to focus on companies unethical behavior, lapses of judgement, corporate misconduct or the methods corporations may use to hide unethical business practices from the public view this process leads to national scrutiny. We seldom recognize an organization that displays positive-intentional ethic behaviors that are defined as acceptable by the American people. The purpose of this paper is to evaluate the ethical standards of the fast food chain Chick-Fil-A and determine if the company establishes a code of ethics. The Webster Dictionary defines ethics as following accepted rules of personal and professional behavior. It is prescribed philosophy dealing with questions of what is good and what is bad combined with moral duty and obligation, the principles of moral behavior governing an individual or group. By implementing a standard of ethical behavior, as a business, the restaurant chain Chick-Fil-A in my opinion exemplifies a living code of ethics as a cognitive, affective, and behavior manifestation of an ethical organization. In your opinion has Chick-Fil-A set a new standard for a positive ethical organization and does the concept of ethics and integrity have a deeper meaning that what the dictionary definition provides? Chick-fil-A (chick-fil-ay,...
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