Premium Essay

No Pages

In:

Submitted By skashwin89
Words 830
Pages 4
FMS • HEALTHCARE • MYDENTIST

CASE STUDY

MYDENTIST CASE STUDY
About Mydentist:
Mydentist is India’s largest chain of dental clinics with 95 clinics in India. The clinics are spread across five cities- Mumbai, Navi Mumbai, Thane, Pune and Surat. Mydentist clinics stand for affordability, transparency and efficiency. All clinics across India are equipped with latest equipment and offer the entire range of dental treatments that include cosmetic treatments like cleaning and whitening as well as complex Orthodontic treatments and Full Mouth Rehabilitation. Mydentist today has approximately 1000 employees of which about 400 are dentists. Each dentist is hired after a stringent interview process. To maintain standardization of treatment across clinics, every dentist undergoes an in-house training program to help the new employees understand the processes and technique followed at the clinics. Mydentist gets over 15000 new patients every month of the total number of new patients only 10% of the patients come from Digital media. And the remaining 90% come from traditional media Mydentist currently carries out the following as a part of the traditional media activities: 1. Newspaper Ads 2. SMS campaigns 3. Outdoor Activities 4. Patient Referals 5. On site dental camps Mydentist currently spends 9% of total revenue as marketing budget.

The Challenge:
With competition heating up, they need to tap a larger audience base. They feel, online media, encompassing mobile applications, websites and social media, could be a great way to generate more footfalls in the clinics, without expanding the marketing budget too much. 1. The first part of the challenge is to create a strategy that would help increase the number of patients coming from online media, from the current 10% to 25%. 2. They also want to use the internet tools and social media to build a two-way communication

Similar Documents

Free Essay

Larry Page

...Larry Page: CEO of Google Larry Page is the co-founder and CEO of Google. He cofounded the company in 1998 with Sergey Brin while they were both Ph.D. students at Stanford University. He was the first CEO of the company until 2001. From 2001 until 2011 Page was the president of products. In 2011, he reclaimed his position as CEO. He has a bachelor’s degree in engineering from the University of Michigan and a master’s degree in computer science from Stanford University (www.google.com). Larry Page has an innovation leadership style. An innovate leader is one who develops both vision and strategy, sets up processes to materialize it, and creates an organizational culture that helps to facilitate the creation of ideas and implementation (Bel, 2010). Larry Page has done this as co-founder and continues to innovate as the CEO of Google. Page consistently pushes the envelope at Google, encouraging ideas that most would deem unthinkable. The role of an innovative leader is to inspire by generating ideas, vision, strategy and design, and building the organizational structure, culture, and processes that support them (Bel, 2010). Innovative leaders have the ability to recognize opportunities and develop them, something Page has succeeded at doing at Google. Page has the creativity to come up with ideas and the discipline to develop them. Page encourages risk taking and can handle risks well. Page empowers and facilitates Google employees’ work, which has led to a large number of...

Words: 1504 - Pages: 7

Free Essay

Web Page

...Being able to create a web page is an interesting development. In the beginning, researching which tutorials to use for this project seemed a little difficult for deciding which ones to use. There are numerous tutorials out there but only a few of them include specific tutorials and examples on how you can create a web page step by step. The main one that I used was a site named, Page Tutor which goes over each step on how to create your own page. I enjoyed using this site as my main resource to creating my web page because it gave specific examples as well as pictures revealing how the page will look on the internet with using certain codes. The process with creating my web page was not too difficult. In previous semesters, I’ve taken courses related to Web Development and Flash. They were interesting classes and while working on this project it brought back some of the things I’ve learned from those classes. A few things I had forgotten but overall I had fun while working on this web page. The coding was not too hard to grasp but it reminded me how easily you can make a mistake. Some of the mistakes I stumbled upon were not closing brackets or misspelling some of the coding on my page. This can take some time to realize what mistakes you’ve made which I spent quite some time looking over. This was an exciting and interesting project to work on. Hopefully in the future, I will continue with Web Development since it’s a stimulating...

Words: 266 - Pages: 2

Free Essay

Sds-Page

...SDS-PAGE also called sodium dodecyl sulfate polyacrylamide gel electrophoresis is a technique used to separate proteins only by their size. SDS or sodium dodecyl sulfate is a detergent used to denature the proteins; they will unfold and will not have any secondary, tertiary or quaternary structure. Proteins will have a negative charge and they will move down the gel by their molecular weight. PAGE or polyacrylamide gel electrophoresis is a polymer of the neurotoxin acrylamide and a cross-linking agent called bis-acrylamide. Usually APS and TEMED are used as catalysts for the process of cross-linking. There are two different settings of running the polyacrylamide gel, denaturing gel and non-denaturing gel or native gel. Denaturing gel consists of using urea or SDS to denature or unfold proteins and subsequently separate them by their molecular weight. A non-denaturing or native gel is used primarily to analyze the tertiary and quaternary structure of proteins; therefore they do not need to be unfolded. SDS-PAGE is essential in protein analysis in different fields such as forensic, biochemistry, biotechnology, molecular biology and genetics. The SDS-PAGE gel has to be poured in two parts. The first gel that is poured is the resolving gel. This type of gel consists of 3 to 30 % acrylamide thus possessing small pores and a pH of 8.8. The second gel is called the stacking gel and it is poured on top of the resolving gel. Stacking gel has 8 to 12 % acrylamide, therefore...

Words: 546 - Pages: 3

Premium Essay

Web Page

...Web page A web page or webpage is a document commonly written in HyperText Markup Language (HTML) that is accessible through the Internet or other network using a browser. A web page is accessed by entering a URL address and may contain text, graphics, and hyperlinks to other web pages and files. The page you are reading now is an example of a web page. HTML Developed by Tim Berners-Lee in 1990, HTML is short for HyperText Markup Language. HTML is used to create electronic documents (called pages) that are displayed on the World Wide Web. Each page contains a series of connections to other pages called hyperlinks. Every web page you see on the Internet is written using one version of HTML code or another. Hypertext A method of organizing and accessing text or other data, such as tables, presentational content and images, through the use of hyperlinks. Today, anyone who has been on the Internet is familiar with hypertext as it is in every link they click or tap. Hypertext is a concept that was mentioned in an Atlantic Monthly article in 1945 by Vannevar Bush, who talked about a photo-electric mechanical device called a Memex (short for memory extension) capable of creating and following links between documents on microfiche. This concept was later coined by Ted Nelson in 1965 who worked for and with Andries van Dam at Brown University. Andries, with the help of Ted and other Brown University students, created a Hypertext Editing System (HES). However, the first public display...

Words: 1300 - Pages: 6

Premium Essay

Larry Page

...http://larrypage.weebly.com/ Background You always hear stories about people who knew what they wanted to do with their life the second they started living. Larry Page was, and still is, one of those people. Since the tender age of 12, Page knew that one day he would start his own business. Of course, the elements contributing to this decision began at a much younger age than twelve. One would say that the love of inventing things ran in the family. Page's parents, Gloria and Carl Page, were two highly talented and intelligent computer science professors at the University of Michigan. While other six years olds were off playing sports and collecting baseball cards, Page took great interest in dismantling items in his house to "see how it worked". When asked about his childhood, Page commented "(there were) computers and Popular Science magazines everywhere". From this quote, it is quite evident that there was something unusual about Page from a very young age. Page moved on to become the first kid at his school to turn in an assignment from a word processor. One of his first inventions was an inkject printer made entirely from LEGO bricks. As Page grew older, he decided not to put his talent of inventing items to waste, and became interested in the world of business. He earned a Bachelor of Science degree in computer engineering from the University of State Michigan and a Master of Science in computer science from Stanford University. He graduated from both schools with honours...

Words: 1506 - Pages: 7

Premium Essay

Making a Page

...There are many different important things to consider when doing a web page. There are certain principles to which a person doing a web page has to follow to be considered a good page. A very important part of a web page is the page layout of the contents that the people will be seeing. The color of the page and the Font selection is very important to keep a web browser to stay in the page. Here are some of the changes that need to be done while making the web page better. First the page layout of the existing page is not a good way to have the page. First thing that needs to be changed is the company’s name. The name should not be put in the middle, because it does not look good there instead it should be on the top left corner of the page. Another thing that should be changed is the employee login. By having the selection there it makes it look really unprofessional and should be changed to be located on the navigational bar with the other selections. The reservation box located on top left corner will have to be moved towards the right side of the page the color for the box will have to be different. The actual color does not look good with the blue background, so it will have to be changed to light blue and the letters in black wish is a relaxing color, because the people that are looking for this web page is looking for a place to relax and have a nice and peaceful time. The color of the button “check rates” also will have to be changed to a different color. This color...

Words: 613 - Pages: 3

Free Essay

Lary Page

...Lawrence Page was born in East Lansing, Michigan on March 26th 1973 to the pioneering computer scientist Dr. Carl Page and his wife Gloria. Both his parents were computer science professors at Michigan State University when the field was still in its nascent stages. Page was educated at a Montessori school in Okemos, Michigan and graduated from East Lansing High School in 1991. His childhood was filled with curiosity and experimentation - frequently taken to dismantling things with his brother to see how they functioned. Given the family background it was hardly a surprise when Page went on to study for a Bachelor of Science in computer engineering at the University of Michigan. While at university, Page’s skills came to the fore, creating an inkjet printer out of LEGO and serving as a member of the 1993 solar car team. On top of his forays into invention, Page served as the president of the Beta Epsilon chapter of Eta Kappa Nu. Afterwards, he moved to California to study for a Masters in computer science at Stanford University. It was here that he started exploring the structure of the world wide web for a dissertation thesis. Page honed in on trying to work out how many pages linked to any given page, believing the information to be valuable for citations and academic publishing spheres. Sergey Brin, a fellow student, soon joined him on his project. They had already met in 1995 at an orientation for Ph.D candidates. Brin, a few years Page’s senior in the program...

Words: 811 - Pages: 4

Premium Essay

Larry Page

...Management Lessons From Larry Page Posted May 16, 2013 by Ryan D Synopsis: After Google’s Larry Page’s announcement that he suffers from vocal chord paralysis, questions of management styles have arisen. How do you manage your company? Have you ever tried it any other way? We discuss. Google CEO Larry Page has trouble speaking at times. For years, people questioned if something was wrong as analysts found his tone not quite right during reporting calls. Two days ago, he clarified the situation for everyone, writing on Google+ that he suffers from vocal cord paralysis likely brought on by a virus damage from a cold. This has brought along a national conversation about how to lead while sick or suffering from an illness. In the post, Page writes: “And giving long monologues is more tedious for me and probably the audience. But overall over the last year there has been some improvement with people telling me they think I sound better. Vocal cord nerve issues can also affect your breathing, so my ability to exercise at peak aerobic capacity is somewhat reduced. That said, my friends still think I have way more stamina than them when we go kitesurfing! And Sergey says I’m probably a better CEO because I choose my words more carefully.” While it’s hard to say whether or not he’s better, it does bring up questions about management styles. Has his improved because of the inability to talk? Would that work for you? Everyone has their own way of managing the...

Words: 570 - Pages: 3

Premium Essay

Analyzing a Web Page

...BSHS 352 Paper on Analyzing a Web Page Paper on Analyzing a Web Page In the society of human services there are diverse fields and concerns that personnel deal with on an everyday basis. It is important to find the right steps to shift back into the correct direction. Web sites are produced in order to assist human service workers locate diverse ways and programs for the consumer and patients to which they work with or for. The human services field is composed with all sorts of people with many different issues; no individual is ever turned away. Many individuals discover that getting assistance is an excellent idea but many still believe that it can be a terrible idea. Some believe that it is easier to deal with troubles and concerns by them and that is not a good way of thinking because asking for help can help an individual. The web site that I have researched was the U.S. Department of Health & Human Services (www.hhs.gov). I decided to use this website because it deals with many different people with various issues. The government has many different state funded programs and resources which are used to assist those in need. The government is very involved and people may not know that because they do not advertise and make the information aware of like they should. The government wants to make sure that all health option is available to all Americans in need. The purpose of the U.S. Department of Health & Human Services web site is to protect the...

Words: 736 - Pages: 3

Premium Essay

Analyzing a Web Page

...Analyzing a Web Page Analyzing a Web Page The website I chose is to evaluate is Community Action Committee known as (knoxcac.org.). This website is about helping the Knox County residence get help that they need by putting the information on their website that will guide them in the right direction for assistance in healthcare, housing, and services for children and seniors. According to Widner University and Wolfram Memorial Library, there are four ways to properly analyze a website to make sure that the information that you are getting is legitimate and credible. The first one is checking the Authority of the website. This means that the website should have it clearly posted the person or persons who are responsible for the information that is posted on the website. There should be a name of the person or group and/or some kind of contact information for that person. On the website I chose there is a specific person listed as the Executive contact of the CAC along with individual names, phone and fax numbers, and email contact for each neighborhood. I did not see a copyright date on the website but all the information concerning the webpage is listed such as address, and phone numbers. The second thing that they talked about was accuracy. Making sure that the information is indeed factual as well as the sources being listed is also very important. Including dates that the information was added to the site is also very important. Looking to make sure that the information...

Words: 714 - Pages: 3

Premium Essay

The House on Mango Street Pages 3-25

...Journal Entry 1 Focus theme for the Section: Sadness Focus theme for the Novel: Literary Devices 1. Page Numbers of the passage:10-13 2. What literary elements are involved? Describe as many as possible.(at least 3) The characters on pages 10-13 are Esperanza, Magdalena, Benny, Blanca, Edna, Alicia, and Cathy. The points of view change on these pages. It changes back and forth between first and third point of view. The mood changes throughout these pages. At first, the mood is sad because Esperanza wished she could have seen her grandma. Also, she is tired of people saying her name funny. Esperanza doesn’t want the same life as her grandma. Her grandma always sat by the window all her life. 3. What literary devices are involved? Interpret as many as possible.(at least 3) On page 11, the author uses personification. Esperanza is named after her grandmother and does not want to sit by the window with such sadness. The author also used figurative language. On page 12 the author used the simile “big as a whale” to describe a whale and a building. She also used “raggedy as rats” to describe two girls and rats. Also, the author uses symbolism. She symbolizes the window. The window symbolizes the place where people sit when they having great sorrow. 4. What is your thinking about this passage, and these details? Explain as much as possible. (at least 3 ways) I can make a connection about knowing who your family is. You should always ask about your family members...

Words: 336 - Pages: 2

Free Essay

Active Server Pages

... COMPUTER ENGINEERING DEPARTMENT COLLEGE OF TECHNOLOGY GB PANT UNIVERSITY OF AGRIL & TECHNOLOGY SUBMITTED TO: SUBMITTED BY: PROF. PRABHAKAR SHILPI GUPTA COMPUTER ENGG.DEPTT. ID NO. 27882 CP-1 CONTENTS TOPIC PAGE NO. 1. INTRODUCTION 2 2. EVOLUTION OF ASP 3 3. SERVER-SIDE SCRIPTS –SYNTAX 4 4. FEATURES OF ASP 4 5. ADVANTAGES OF USING ASP 6 6. WHAT YOU NEED TO RUN ASP 6 7. ASP SCRIPTS 7 8. THE OBJECT MODEL ...

Words: 4762 - Pages: 20

Free Essay

Java Server Pages Assignment

...iii. All questions are compulsory. iv. Submission should be made online through the upload link available in the UMS. Q1. What are the various implicit objects available in JSP? Explain each of them with an example. Ans: Implicit Objects In any JSP Page, there are a bunch of implicit objects that are available for the programmer to use. It contains a variety of information that can be used to display stuff on the page. In this chapter, we are going to look at the following JSP Implicit Objects that are available for a programmer.  • request • response • out • session • config • application • page • pageContext So, Lets get Started!!!  JSP Implicit Objects The JSP Implicit objects mentioned in the list in the previous paragraph are available by means of automatically defined variables. These variables have the same name and case as the list above. In the forthcoming paragraphs we will be looking at them one by one.  request This is the HttpServletRequest instance associated with the client request. As you know, the data between the Servlet and the JSP flows by using the HttpServletRequest and the HttpServletResponse objects. The page receives a request and sends a response. The data sent by a JSP page is available in the request in the Servlet and similarly the data sent by the servlet is available in the JSP again in the request object. There is a surprising amount of information stored in it. For example, you can get the request type (whether it is...

Words: 2737 - Pages: 11

Premium Essay

Paper on Anaylzing a Web Page

...Analyzing a Web Page Amber Mousel June 23rd, 2013 Instructor: Norma Swales BSHS/352 The website that I chose to evaluate is the United States Department of Health and Human Services or (http://www.hhs.gov). This website is about helping the American citizens get assistance that they need by putting the information on their website that will guide them in getting help. After reviewing the materials on how to analyze a web page, I realized there is much more to the website than what most people see on the surface. According to Widner University and Wolfram Memorial Library, there are four ways to properly analyze a website to make sure that the information that you are getting is legitimate and credible. The first one is checking the Authority of the website. This means that the website should have it clearly posted the person or persons who are responsible for the information that is posted on the website. There should be a name of the person or group and/or some kind of contact information for that person. On the website that I chose, there isn’t a name of a person, but there is contact information including the name of the business as well as the address, fax, and phone numbers. The copyright of the website is also clearly stated at the bottom of the page. The second thing that they talked about was accuracy. Making sure that the information is indeed factual as well as the sources being listed is also very important. Including...

Words: 780 - Pages: 4

Free Essay

Page

...DOMESTIC CHANGING HEORY CHANGING PRACTICE 1. Introduction Throughout our world, violence confronts us daily. We hear about it on the news. We read about it in newspapers and on the Internet. We experience it subtly and overtly in all cultures and across nations in incidents ranging from ethnic slurs to hate crimes to violence carried out in the name of ideology. Such incidents of violence tend to be easily seen as they fall within the public domain. Less visible, however, but often more devastating, is the domestic violence that occurs within the family and often against women. The International Council of Nurses (ICN) (2001) notes in a summary of research done on four continents that as many as 20 to 50 percent of all women in the studies reported experiencing partner violence. But what are the links among domestic violence, health care profession, nurses, and ethics? In moral philosophy, there is a long tradition of debate on whether true moral dilemmas can exist, some arguing that it will always be possible to decide which obligation should prevail. On this concept regardless of the abstract possibility of an ideal resolution and the pragmatic reality that decisions are made and people have to live with them. An ethical dilemma presents a choice that must be made between two mutually exclusive courses of action, each of which is perceived to rest on a moral obligation that carries significant weight for the actor confronting the dilemma. According to Draucker...

Words: 14007 - Pages: 57