...PRINA REPORT ON MEDIA (PRINT AND DIGITAL) AT INSTITUTE OF MANAGEMENT TECHNOLOGY – HYDERABAD PREPARED FOR SUBMISSION AS A PART OF BUSINESS ORIENTATION PROGRAMME BY SUSRI SANGEETA ANUJ GUPTA 1 ACKNOWLEDGEMENT I would like to express my gratitude and appreciation to all those who gave me the possibility to complete this report. A special thanks to our BOP coordinator, Dr. Siva Gyanasundaram , whose help, stimulating suggestions and encouragement, helped me to coordinate my project especially in writing this report. A special thanks goes to my team mate, who help me to assemble the parts and gave suggestion about the Differential Rig Last but not least, many thanks go to the head of the project, Dr. Archana Pillai who have given her full effort in guiding the team in achieving the goal as well as his encouragement to maintain our progress in track. I would to appreciate the guidance given by other supervisor as well as the panels especially in our project presentation that has improved our presentation skills by their comment and tip. 2 INDEX SL NO. 1 2 CONTENT INTRODUCTION KEY PLAYERS OF THE INDUSTRY 3 GROWTH OF THE INDUSTRY 4 5 6 SWOT ANALYSIS CONCLUSION BIBLIOGRAPHY 16 19 22 12 PAGE 4 6 3 INTRODUCTION Overview Of The Industry Printing is a process for reproducing text and image, typically with ink on paper using a printing press. It is often carried out as a large-scale industrial process, and is an essential part of publishing and transaction printing...
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...Vanessa Reyes JRN 349: Editing for Print & Online Media Professor. Pearson 11/15/2015 Essay # 3 First, consider the sources intents and or motives before promising obscurity. Reserve anonymity for sources who may come across peril, retaliation or other hazardous exposure, and include information that cannot be retrieved elsewhere. Explain why obscurity was allowed--If your publication has a policy, let’s say not identifying a sexual assault victim, it is understanding how to treat such a person. After all, there’s no law that says your publication can’t single out that victim. Second, you as a copyeditor should know your publication’s policies inside and out and be able to make recommendations based on them. For instance identifying suspects in crimes before they’re charged “The Associated Press had written stories with many of Stacy Peterson’s relatives or Drew Peterson’s acquaintances saying they heard Drew say, or heard Stacy say about Drew, that maybe he wanted to kill her; sometimes your publication’s policies or bosses set a clear guidance on how to grip specific cases. But sometimes they don’t, and it’s up to the copy desk to hash them out. “(Horan; 2011.) Not forgetting to mention--sometimes your publication’s policies or bosses set a clear lead on how to manage certain cases. But sometimes they don’t, and it’s up to the copy desk to stew them out. A doctor is charged with malpractice, accused of murdering a patient due to the large breast implant size. “Your...
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...Benefits of Print Media Print media uses a physical object such as newspapers, magazines, and newsletters as a means of transmitting information, entertainment, and news items among the public. It is the most traditional mode of media. Newspaper has been around since 1605 and print media remain the cheapest form of mass media communication. Magazines are periodical publications which were in trend until the radio, television and internet gained mass popularity by replacing much of the print media’s common forms through e-books, online journals and periodicals as well as online news. However, these traditional forms of mass media continue to maintain a large audience the world over (Kejriwal and Chakravorty 2014). The low cost and easy availability of print media compose some of the major advantages of media. Books have been the oldest means of passing information over the number of years. They can be archived and kept for future use. Also, newspapers, magazines, and brochures do not have any of the harmful side effects that broadcast media or internet propagate. They do not use any electronic gadgets which cuts down on the numerous problems these gadgets present. Newspapers and magazines build loyal fan followings within a short time span. Leading dailies over the world have readership in millions with print journalists being the main contributors in garnering such large reader bases. Apart from journalists and publishers whose careers are completely dependent on the print media...
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...University of Phoenix Material Print Media Industry Worksheet In Parts A and B, respond to each question using complete sentences, in a paragraph of at least 100 words. Be clear and concise, and explain your answers. Cite any outside sources consistent with APA guidelines. In Part C, respond to each of the statements with a specific example or an explanation; use complete sentences as needed. Part A: Historical and contemporary role of the print media industry Choose one of the following two topics: the feminist movement (women’s liberation) or public education. Answer the following questions about the relationship between your topic, the print media industry, and American society. Provide specific examples and cite at least three professional publications or articles. 1. How has the print media industry historically treated your selected topic (feminism or public education)? How does the print media industry treat that topic today? Historically, print media was the primary way to get the message out for the feminist movement. In the 1960’s newspapers job opportunities were based on gender and magazines that featured articles geared toward women were about household and beauty tips. “Media increasingly reinforced stereotypes of feminists as confrontational, aggressive, unfeminine, man-haters, bitter, angry, infertile, lesbian, and asexual.” (Bradley, 2005) Time magazine promoted Kate Millet as the face of womens liberation only to out her for being...
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...Print Media Vs Electronic Media We are living in a rapidly developing and modernized era where technology is taking charge in every walks of our life. This technology may come with many advantages and disadvantages as well. Every development is due to rapid modernization, improvement of old administration methods and the use of new technology to make things even better. However with the growing modernization human demand for knowledge is also increasing. Media serves an important role in keeping people informed about the events and innovations around the globe. This information may reach us in two forms, either through print media which is the oldest method, or the other one can be electronic media. With the improvement of electronic media during past few years and daily reports on achievements, electronic media has dominated over print media during past few years. Print media is the oldest form of Mass Media, and still not outdated. Daily about 70% of people start their day by reading newspaper, which is the oldest media around the world. Newspaper gives us information about whole world within few minutes of reading session, with a choice to skip the topics that we are not really interested about. Print Media still forms an important part of Media Industry which has been given a competition by electronic media and a new technology called e-newspaper applications. But still newspaper holds its value even today and is competing strongly with technology backed media. Basically...
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...| | | | Traditional Media Project: Print Advertising Print media has been an effective form of advertising for many years. In 1836, a French newspaper, La Presse, first charged for advertisements to lower the print price. From most historical accounts, this is considered the first occurrence of print advertising. Print advertising is generally defined as any form of media advertising that uses materially printed media, such as newspapers and magazines, to reach its target market. Today, print advertising is still valuable due to the captive nature and segmentation of age and income demographics among readers. To make advertising successful, the message has to be understood and remembered. Print advertising accomplishes this by incorporating advertisements into the flow of the section and capitalizing on the individual’s focus on the printed material. For example, today’s fashion magazines, like Vogue, are loaded with advertisements that tend to outnumber the content pages. Due to the incorporation of the full page advertisements, the reader tends to enjoy the paid content and it’s even a contributing factor for purchasing and reading the material. The other benefit of print advertising is the focus that a reader has when viewing the content. With the increasing level of distractions with personal electronic devices, printed material has a unique advantage with fixed content that the reader can focus on. This is true because once the user has...
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...Running head: THE RISE OF DIGITAL JOURNALISM COLLAPSE OF PRINT MEDIA 1 The Democratization of Journalism Alan B Egge University of Maryland University College The internet has fundamentally changed how news is distributed by democratizing the creation and consumption of news. It has allowed news to be published and read by anybody at little to no cost. Print media has struggled to hold their own against a ubiquitous and often free competitor. Advertising revenue for the ten largest newspaper companies peaked at $48.7 Billion in 2000 and has since plummeted to $23.9 Billion in 2012. The 2012 figure includes revenue from digital versions of the papers but this adaptation has not stymied the decline. On the surface, these numbers suggest that Neil Postman's claim in Amusing Ourselves to Death, that America was fulfilling Aldous Huxley's vision of a world where, “no Big Brother is required to deprive people of their autonomy, maturity and history. As [Huxley] saw it, people will come to love their oppression, to adore the technologies that undo their capacity to think.” (xix) Newspapers have historically been the most important technology to make one think so is does their decline spell our decline into an isolated, apathetic dystopia? To the contrary, I believe the collapse of the newspaper and the rise of internet journalism is creating a better informed and more socially aware society. Digital media is doing precisely the opposite of what Huxley, Postman and much of the...
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...Problem 1 Print Media Advertising (PMA) Click Link Below To Buy: http://hwcampus.com/shop/problem-1-print-media-advertising-pma/ Problem 1 Print Media Advertising (PMA) has been given a contract to market Buzz Cola via newspaper ads in a major southern newspaper. Full-page ads in the weekday editions (Monday through Saturday) cost $2000, whereas on Sunday a full-page ad costs $8000. Daily circulation of newspaper is 30,000 on weekdays and 80,000 on Sundays. PMA has been given a $40,000 advertising budget for the month of August. The experienced advertising executives at PMA feel that both weekday and Sunday newspaper ads are important; hence they wish to run the equivalent of at least eight weekday and at least two Sunday ads during August. (Assume that a fractional ad would simply mean that a smaller ad is placed on one of the days; that is, 3.5 ads would mean three full-page ads and one half-page ad. Also, assume that smaller ads reduce exposure and costs proportionately.) This August has 26 weekdays and 5 Sundays. The objective is to determine the optimal placement of ads by PMA in the newspaper during August so as to maximize the cumulative total exposure (as measured by circulation) for the month of August. a) Formulate the linear programming model for the problem. b) Use the Graphical method to find the optimal solution. Show all steps. c) Use Excel Solver to find the optimal solution. Copy and paste your spreadsheet and the Answer report in its entirety...
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...Running head: Impact Print Media Advertising has on Standard on Beauty Impact print Media Advertising has on Standard of Beauty Prepared by: Team A Wilbert Bullins, Angela Louis, Alice Moreland, Raegan Phillips, Jennifer Valles University Of Phoenix SOC/105 GA09ELEC06 Rochelle Votaw, MA July 29, 2009 Impact Print Media Advertising has on Standard of Beauty Since the dawn of time and throughout the years following, society has had a predetermined idea of what the standard of beauty should be. As times have changed, the media has assisted in the evolution of what the standards of beauty are today. In this paper we will take a look at what the media has portrayed the current standards of beauty are in our society. We will also examine print media and how it affects what American popular culture believes beautiful is. We will review the positive and negative aspects in the media inspired, standard of beauty and why Americans would choose to partake in the, sometimes strenuous, process of achieving this status. Print media is considered to be one of the most powerful tools that have helped shape Popular American Culture today; it sets the trend on what is stylish, acceptable, and what is not. Print media can come in the form of newspaper, billboards, magazines, post cards, books, and brochures, just to name a few. In this day and age, when you look in a fashion magazine, you will observe most of the models and celebrities have...
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...1. Start by giving foundational information on print media and then online media, and compare their common characteristics as well as discuss how they differ. EXAMPLE: "With print media marketing, the company establishes product recognition by ..." "In contrast, online media allows marketing to be accomplished in the following ways that are unique to that media form ..." "Print media and online media marketing have some characteristics in common, such as ..." "Print media and online media differ in their marketing strategies and target audiences by ..." 2. An example of a company that markets in both online and print media to their target audience is Netflix. Netflix markets online, in print media (and on television/radio). What do they do in print media that is the same as what they do in their online advertising? In what ways is their marketing approach different in print media vs. online? Who is their target audience? Is their target audience the same for online and print media, or are they targeting two different audiences? Who is the target audience in print? Who is it in their online marketing? What strategies do they use to reach that audience in each marketing venue? Here is a link to the Netflix website that may help you get some ideas and copies of their print ads: http://www.netflix.com/BrowseSelection. NOTE: One thing I notice about Netflix and their online marketing is their use of pop up ads that are stronger than even the pop up blocker on my browser. They...
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...Advantages and Disadvantages of Print Media Print media still has a strong foothold amongst readers although the Internet and television are still a popular medium. Let's read about the advantages and disadvantages of print media to understand the difference. Advertisement [pic] The print media is considered to be one of the most flourishing industries today. This medium is also particularly very popular to reach the target audience for advertisers. The different types of print media give a plethora of options for people to reach a varied bracket of users. So, be it newspapers or magazines, every medium has its particular advantages, a thing which should be considered to be of utmost importance by all advertisers and clients. However, print media also has its own disadvantages. Here, we shall take a quick look at the advantages and disadvantages of print media. Advantages • Different types of print media (newspapers and magazines) have a loyal readership. This can be very useful for advertisers as compared to advertising on the Internet. • If you are targeting a particular geographical area, you can do so with ease through print media. For example, a local newspaper would be a best medium to advertise about a new shopping complex. • You can choose the size of the advertisement space. This will help you to plan the budget of the expenses to be incurred while advertising. • Certain forms of print media have a very loyal fans following in terms of readers. This would...
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... | |MEDIA MANAGEMENT | | | | Abstract: Media has played a major part in building and managing the country after 1990’s. It has played both a constructive and destructive role in communicating information to its viewers. Organizations have been aware of this might of media for quite some time now. The partnerships between organizations and media channels and the way in which orgs manage media play a huge role in the way it affects their business. Ex. FMCG companies, entertainment companies, e-commerce companies understand that marketing can’t happen and product can’t sell unless media upholds it. Hence the partnership between orgs and media needs to be seen as an art of media management now. Media can both build and destroy the reputation of any entity in this country. Hence it is extremely careful how media is managed and used in the best possible manner in order to derive benefits instead of creating issues. Media targeted by organizations/entities for marketing are basically of three formats. • Print media Marketing – through Newspapers, magazines, books etc. • Audio / Visual Media Marketing – through Television, movies, radio...
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...The advantages and disadvantages of mass media Mass media play a very important role in our everyday life. They serve to inform people of different events that take place or may happen. Also they entertain people or even help to make their life better. But the most important thing that newspapers, radio or TV bring to people is information. The process of sharing information in the modern world is extremely intense. In all countries is becoming more complex social cultural phenomenon that applies to various activities and is inseparable from the study of languages, political and social, economic, scientific, educational and technological development. That is why a significant and constant amount of information students receive through the media. Print media has traditionally been one of the main means in the system of mass media. The print media includes newspapers, magazines, brochures, newsletters, books and even leaflets and pamphlets. Visual media like photography can also be mentioned under this sub-head, since photography is an important mass media, which communicates via visual representations. Although, it is said that the electronic or new media have replaced the print media, there exists a majority of audiences who prefer the print media for various communication purposes. Newspapers are a valuable source of educational material such as learning a foreign language. They offer an interesting, topical and various information. Students can actively use newspaper in...
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...Photo Value Packs conveniently package Original HP ink cartridges and HP Advanced Photo Paper to save you time and take the guesswork out of printing affordable professional photos with your HP printer. Original HP inks and HP Advanced Photo Paper have been designed to work together so your photos are long lasting and vivid, print after print. Great for printing out an entire vacation’s worth of photos or multiple prints to share. Recommended papers for photo printing If you want the best print quality, HP recommends using HP papers that are specifically designed for the type of project you are printing. Depending on your country/region, some of these papers might not be available. HP Advanced Photo Paper This thick photo paper features an instant-dry finish for easy handling without smudging. It resists water, smears, fingerprints, and humidity. Your prints have a look and feel comparable to a store processed photo. It is available in several sizes, including A4, 8.5 x 11 inch, 10 x 15 cm (4 x 6 inch), 13 x 18 cm (5 x 7 inch) and two finishes – glossy or soft gloss (satin matte). It is acid-free for longer lasting documents. HP Everyday Photo Paper Print colorful, everyday snapshots at a low cost, using paper designed for casual photo printing. This affordable, photo paper dries quickly for easy handling. Get sharp, crisp images when you use this paper with any inkjet printer. Available in semi-gloss finish in 8.5 x 11 inch, A4, 4 x 6 inch and 10 x 15 cm. It is acid-free for...
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...The PRINT MEDIA is considered to be one of the most flourishing industries today. This medium is also particularly very popular to reach the target audience for advertisers. The different types of print media give a ton of options for people to reach a varied bracket of users. So, with newspapers or magazines, every medium has its particular advantages, a thing which should be considered to be of outmost importance by all advertisers and clients. However, print media also has its own disadvantages. Here, we shall take a quick look at the advantages and disadvantages of print media. ADVANTAGES OF PRINT MEDIA: • Different types of print media (newspapers and magazines) have a loyal readership. This can be very useful for advertisers as compared to advertising on the Internet. • If you are targeting a particular geographical area, you can do so with ease through print media. For example, a local newspaper would be a best medium to advertise about a new shopping complex. • You can choose the size of the advertisement space. This will help you to plan the budget of the expenses to be incurred while advertising. • Certain forms of print media have a very loyal fans following in terms of readers. This would guarantee you added readership. • Magazines and newspapers are always in the eye amongst public. Magazines are read for a period of a month, which brings more attention to an advertisement. • You can even advertise...
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