FINAL NOAH’S PET CARE BUSINESS PLAN.

1.0 Executive Summary 1 Chart: Highlights 2
1.1 Objectives 2
1.2 Mission 2
1.3 Keys to Success 2 2.0 Company Summary 3
2.1 Company Ownership 3
2.2 Start-up Summary 3 Chart: Start-up 4 Table: Start-up 4 Table: Start-up Funding 5
2.3 Company Locations and Facilities 5 3.0 Products and Services 5
3.1 Product and Service Description 6
3.2 Competitive Comparison 6
3.3 Sales Literature 7
3.4 Technology 7
3.5 Future Products and Services 7 4.0 Market Analysis Summary 8
4.1 Target Market Segment Strategy 8
4.2 Market Needs 8 4.2.1 Market Trends 8 4.2.2 Market Growth 9
4.3 Service Business Analysis 9 4.3.1 Business Participants 9 5.0 Strategy and Implementation Summary 9
5.1 Competitive Edge 10 5.1.1 Pricing Strategy 10 5.1.2 Promotion Strategy 10 5.1.3 Marketing Strategy 10
5.2 Sales Forecast 11 Table: Sales Forecast 11 Chart: Sales Monthly 12 Chart: Sales by Year 12 6.0 Management Summary 13
6.1 Personnel Plan 13 Table: Personnel 14
6.2 Management Team 14 7.0 Financial Plan 15
7.1 Important Assumptions 15 Table: General Assumptions 15
7.2 Key Financial Indicators 15 Chart: Benchmarks 15
7.3 Break-even Analysis 16 Chart: Break-even Analysis 16 Table: Break-even Analysis 16
7.4 Projected Profit and Loss 17
7.4 Projected Profit and Loss 17 Chart: Profit Monthly 17 Chart: Profit Yearly 17 Chart: Gross Margin Monthly 18 Chart: Gross Margin Yearly 18 Table: Profit and Loss 19
7.5 Projected Cash Flow 20
7.5 Projected Cash Flow 20 Chart: Cash 20 Table: Cash Flow 21
7.6 Projected Balance Sheet 22
7.6 Projected Balance Sheet 22 Table: Balance Sheet 22
7.7 Business Ratios 23
7.7 Business Ratios 23 Table: Ratios 23 Table: Personnel 1 Table: General Assumptions 2 Table: General Assumptions 2 Table: Profit and Loss 3 Table: Profit and Loss 3