...Xi’an Jiaotong-Liverpool University 西 交 利 物 浦 大 学 Year 4 | | Homework Submission (First Draft) | | | | | | Homework Submission (Second Draft) | | | | X | | Course Work Submission | Put an X in the box to show whether this is homework or a credit-bearing coursework assignment Name | Gao | (Surname) | Xiang | (Other Names) | ID Number | 10113515 | Programme | Financial Mathematics | Module Title | Final Year Project (Phase 1) | Module Code | MTH301 | Assignment Title | An investigation and analysis of the factors that lead to Nokia’s declining market share. Lessons learned from Nokia’s decline. | Submission Deadline | week 13, Thursday, 05th of December, afternoon | Tutor Responsible | Ewout van der Schaft | I certify that: * I have read and understood the University’s definitions of COLLUSION and PLAGIARISM (available in the Academic Student Handbook (2008-9) of Xi’an Jiaotong-Liverpool University). With reference to these definitions, I certify that: * I have not colluded with any other student in the preparation and production of this work; * this document has been written solely by me and in my own words except where I have clearly indicated and acknowledged that I have quoted or used figures from published or unpublished sources (including the web); * where appropriate, I have provided an honest statement of the contributions made to my work by other people including technical and other support staff. I understand...
Words: 3046 - Pages: 13
...MABUD Emerging Nokia? It was December of 2009 and D. Shivakumar, the Managing Director of Nokia India was catching up over coffee with Colin Giles, his counterpart in the China office, and Chris Braam, who was in charge of operations in the Middle East and Africa. The gathering was somewhat celebratory in nature: Giles had recently been promoted to global head of sales. Before Giles left his Greater China market role, his colleagues wanted to get his thoughts on Nokia’s future in the region. The three men had no doubt that Nokia’s strategy in emerging markets had been successful: Nokia was the market leader in India and China, with market shares of 60% and 40%, respectively.1 The company also had made inroads into Africa and South America. However, Nokia had lost ground in the developed world: the company only sold one in 10 handsets in the U.S. (compared to one in three in 2002),2 and it had recently pulled out of Japan after 20 years of operations. Nokia’s revenues in Europe declined by 15% in the fourth quarter of 2009.3 However, Nokia was famous for its ability to reinvent itself. From its beginnings as a paper mill turned rubber manufacturer turned electronics company, and finally, as the world’s largest producer of mobile phones, Nokia possessed an unmatched ability to face obstacles head on and come out on top. Said former CEO Jorma Ollila, “Finns live in a cold climate. We have to be adaptable to survive."4 But what now? Should Nokia stay the course,...
Words: 10400 - Pages: 42
...prevalence in public discussion, has received significantly less attention in academic research. Within the international business (IB) context there are very few academic studies that seek to analyze and compare the different geographical mobile phone markets from the viewpoint of competition. This thesis examines competition in the mobile phone markets of the United States and Europe in light of interviews and secondary data covering years 2002 - 2011. The framework used for the analysis is founded on concepts drawn primarily from industrial organization (IO) economics, IB theory and microeconomics. The first part of the thesis gives an overview of the U.S. and European mobile phone markets and the second part focuses specifically on Nokia, its actions and performance on the U.S. market. The findings reveal that the U.S. and European mobile phone markets are fundamentally different. Firstly, while in Europe several parallel sales channels exist, the U.S. market is dominated by mobile operators that control access to the end customer. Secondly, in the U.S. market phones are generally sold heavily subsidized and bundled, and either under the operator brand or co-branding agreements. In addition, the U.S. market has historically split in...
Words: 30791 - Pages: 124
...prevalence in public discussion, has received significantly less attention in academic research. Within the international business (IB) context there are very few academic studies that seek to analyze and compare the different geographical mobile phone markets from the viewpoint of competition. This thesis examines competition in the mobile phone markets of the United States and Europe in light of interviews and secondary data covering years 2002 - 2011. The framework used for the analysis is founded on concepts drawn primarily from industrial organization (IO) economics, IB theory and microeconomics. The first part of the thesis gives an overview of the U.S. and European mobile phone markets and the second part focuses specifically on Nokia, its actions and performance on the U.S. market. The findings reveal that the U.S. and European mobile phone markets are fundamentally different. Firstly, while in Europe several parallel sales channels exist, the U.S. market is dominated by mobile operators that control access to the end customer. Secondly, in the U.S. market phones are generally sold heavily subsidized and bundled, and either under the operator brand or co-branding agreements. In addition, the U.S. market has historically split in...
Words: 30791 - Pages: 124
...prevalence in public discussion, has received significantly less attention in academic research. Within the international business (IB) context there are very few academic studies that seek to analyze and compare the different geographical mobile phone markets from the viewpoint of competition. This thesis examines competition in the mobile phone markets of the United States and Europe in light of interviews and secondary data covering years 2002 - 2011. The framework used for the analysis is founded on concepts drawn primarily from industrial organization (IO) economics, IB theory and microeconomics. The first part of the thesis gives an overview of the U.S. and European mobile phone markets and the second part focuses specifically on Nokia, its actions and performance on the U.S. market. The findings reveal that the U.S. and European mobile phone markets are fundamentally different. Firstly, while in Europe several parallel sales channels exist, the U.S. market is dominated by mobile operators that control access to the end customer. Secondly, in the U.S. market phones are generally sold heavily subsidized and bundled, and either under the operator brand or co-branding agreements. In addition, the U.S. market has historically split in two technologies,...
Words: 30791 - Pages: 124
...I. Executive Summary: DIRECTV is the largest and leading satellite television provider. It provides services in the United States and Latin America. DIRECTV subscribers total is 26.3 million in the U.S. and Latin America. DIRECTV provides programming to more than 300,000 commercial establishments including hotels, bar, restaurants, and sports club. A major challenge facing DIRECTV is increase market share while increasing profits in a highly competitive market. DIRECTV has capitalized on services offered in Latin America by increasing the capacity of Ku-band on two of Intelsat S.A. satellites. An evaluation of the company’s internal strengths and weaknesses and external opportunities and served as the foundation for this strategic analysis and marketing plan. The plan focuses on the company’s growth strategy, suggesting ways it can build on existing customer relationship and create new subscriptions. How to emphasis on the development of new available services and market those to existing and new customers. II. Environmental Analysis: Founded in 1990, DIRECTV is the leading satellite television provider in the United States. Formerly known as the DIRECTV Group, DIRECTV is headquartered in El Segundo, California, and has more than eighteen million consumers in the U.S. and more than six million in Latin America. At the end of 2010, DIRECTV had more than 25,000 employees international and had more than twenty four million in revenue. However, established in 1990,...
Words: 4159 - Pages: 17
...IMPACT OF SOCIAL MEDIA ON STUDENTS ACADEMIC PERFORMANCE (A STUDY OF STUDENTS OF UNIVERSITY OF ABUJA) By ANJUGU JESSICA NDAKU MC/2009/386 DEPARTMENT OF MASS COMMUNICATION MANAGEMENT AND SOCIAL SCIENCES CARITAS UNIVERSITY AMORJI – NIKE ENUGU AUGUST, 2013 TITLE PAGE IMPACT OF SOCIAL MEDIA ON THE STUDENTS ACADEMIC PERFORMANCE (A STUDY OF STUDENTS OF UNIVERSITY OF ABUJA) By ANJUGU JESSICA NDAKU MC/2009/386 A RESEARCH PROJECT SUBMITTED TO THE DEPARTMENT OF MASS COMMUNICATION MANAGEMENT AND SOCIAL SCIENCES CARITAS UNIVERSITY, AMORJI – NIKE, ENUGU. IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF BACHELOR OF SCIENCES (B.Sc.) DEGRESS IN MASS COMMUNICATION, AUGUST, 2013 Declaration I, Anjugu Ndaku .J. hereby declare that this research work was written by me and has not been submitted or received anywhere for the purpose of acquiring a degree in Mass Communication. -------------------------------------------------------ANJUGU NDAKU J --------------------------------------------DATE Certification Page I certify that this study was carried out by Anjugu Ndaku .J. It was approved by the Department of Mass Communication, Caritas University, Amorji – Nike, Enugu as meeting the requirement for the Award of Bachelor of Science, B.Sc. (Hons) Mass Communication. ------------------------------------------------------Dr. (Mrs.) Acholonu (Project Supervisor) --------------------------------------Date --------------------------------------------------------Dr. (Mrs.) Acholonu...
Words: 14169 - Pages: 57
...TREND IN THE PREMIUM AUTOMOBILE MARKET 4 CONSUMER MARKET 4 MARKETING RESEARCH 6 BUSINESS ENVIRONMENT 6 PESTEL Analysis 6 SWOT ANALYSIS 9 MISSION, DIRECTION AND OBJECTIVES 11 TARGETING AND POSITIONING DECISION 12 MARKETING MIX 12 PROMOTION / MARKETING COMMUNICATION 14 CUSTOMER SERVICE AND INTERNAL MARKETING 16 FORECASTS AND FINANCIAL DETAILS 16 IMPLEMENTATION AND CONTROL 17 REFERENCES…………………………………………………………………………………………………………………………………….18 APPENDICES…………………………………………………………………………………………………………………………………….19 EXECUTIVE SUMMARY Cadillac Escalade Hybrid SUV is the new product of the Cadillac Company which is a sub-division of the General Motors group. General Motors group plans to market this premium and luxury product to UK auto market and, later, to other European auto market. However, luxury and premium auto-makers with well-respected brands can potentially earn higher profit margin by targeting a specific market segment. Our targets are four consumer segments at the high end of the affordable personal/family auto market, enhancing our positioning with luxury brand, hybrid version and advanced technologies. Our financial objective relates to first-year turnover in the UK market, a minimum level of sales per unit, achieving a break-even within three years. Our marketing objective relates to the first-year product awareness among consumers and car dealers, arranging for exclusive distribution, launching the website and planning for more innovation and improvement...
Words: 5275 - Pages: 22
...CASE ANALYSIS: Apple Inc. in 2010 MNGT 589 Strategic Management Teacher: Dr Henry Foster Group Members: 201280009 Clara Liaw Tsui Ling 201280026 Huo Yuanyuan 201280014 May Su Thwe Mang Table of Contents Executive Summary 3 Company background/history 4 Mission, Vision and Values 4 Context: External Environmental Factors 6 Internal Environmental Factors 8 SWOT Analysis Strategic Statement Strategic Issues The Conceptual Framework Strategic Alternatives Most appropriate alternative selection Action Plan References Exhibits (Tables and Charts) Appendixes/attachments Executive Summary Up until early 2000’s Apple computers were considered exclusively for the elite. However things changed for the better when innovative non-PC products entered the market and their sales increased tremendously. The company continues to face challenges that brought them to implement strategies for the turn of the century as they continue to grow, adapting to trends and necessary changes towards the mobile industry. Among the different CEO’s leaderships, Steve Jobs brought the most innovative technology. He not only lead in the invention of good products, he changed the way people live and think. Although the other leaders had other strengths and different style of leadership, they made less significant changes throughout the century. This report will show you more information about our case study of Apple Incorporated before 2010. It...
Words: 11466 - Pages: 46
...DETAILS OF ASSIGNMENT | | STUDENT NAMES: | IDS: | Christopher BroadDiana EliasRob FullerHai Nguyen Dai Tran | 6536654710265871017597199465 | UNIT CODE * NAME | MAR 260 Services Marketing | ASSESSMENT TITLE | Assignment Two – Services Marketing Plan | TUTOR’S NAME: | Sergio Gherdovich | DATE OF SUBMISSION: | 20th Feb2011 | | | DECLARATION | | I declare that (the first four boxes must be completed for the assignment to be accepted): This assignment does not contain any material that has previously been submitted for assessment at this or any other university. This is an original piece of work and no part has been completed by any other student than those signed below. I have read and understood the avoiding plagiarism guidelines at http://www.swinburne.edu.au/ltas/plagiarism/students.htm and no part of this work has been copied or paraphrased fromany other source except where this has been clearly acknowledged in the body of the assignment and included in the reference list.I have retained a copy of this assignment in the event of it becoming lost or damaged.□ (optional) I agree to a copy of the assignment being retained as an exemplar for future students (subject to identifying details being removed). | Student acknowledgement (each member of the group must agree to the above before including their typed name below): | Date: | Christopher BroadDiana EliasRobert FullerHai Nguyen Dai Tran | 20th February 2011 | | DETAILS OF FEEDBACK | | | Office Use Only |...
Words: 5250 - Pages: 21
...3G Mobile Licensing Policy: From GSM To IMT-2000 - A Comparative Analysis This case has been prepared by Audrey Selian , ITU. 3G Mobile Licensing Policy: GSM Case Study is part of a series of Telecommunication Case Studies produced under the New Initiatives program of the Office of the Secretary General of the International Telecommunication Union (ITU). The author wishes to acknowledge the valuable guidance and direction of Tim Kelly and Fabio Leite of the ITU in the development of this study. The 3G case studies program is managed by Lara Srivastava and under the direction of Ben Petrazzini . Country case studies on 3G, including Sweden, Japan, China & Hong Kong SAR, Chile, Venezuela, and Ghana can be found at . The opinions expressed in this study are those of the author and do not necessarily reflect the views of the International Telecommunication Union, its membership or the GSM Association. TABLE OF CONTENTS: 1 Introduction 6 1.1 The Generations of Mobile Networks 7 2 A Look Back at GSM 10 2.1 GSM Technology 10 2.2 The History of GSM 11 2.2.1 Conference Des Administrations Europeans des Posts et Telecommunications (CEPT) 12 2.2.2 The European Commission and the Memorandum of Understanding 13 2.2.3 European Telecommunications Standards Institute (ETSI) 14 2.2.4 The “Frequency Band” Obstacle Course 14 2.2.5 The Conclusion of the Interstate Bargain 15 ...
Words: 30528 - Pages: 123
...3G MOBILE LICENSING POLICY: FROM GSM TO IMT-2000 A COMPARATIVE ANALYSIS GSM Case Study This case has been prepared by Audrey Selian , ITU. 3G Mobile Licensing Policy: GSM Case Study is part of a series of Telecommunication Case Studies produced under the New Initiatives program of the Office of the Secretary General of the International Telecommunication Union (ITU). The author wishes to acknowledge the valuable guidance and direction of Tim Kelly and Fabio Leite of the ITU in the development of this study. The 3G case studies program is managed by Lara Srivastava and under the direction of Ben Petrazzini . Country case studies on 3G, including Sweden, Japan, China & Hong Kong SAR, Chile, Venezuela, and Ghana can be found at . The opinions expressed in this study are those of the author and do not necessarily reflect the views of the International Telecommunication Union, its membership or the GSM Association. 2 GSM Case Study TABLE OF CONTENTS: 1 2 Introduction................................................................................................................................................ 6 1.1 2.1 2.2 2.2.1 2.2.2 2.2.3 2.2.4 2.2.5 2.2.6 2.2.7 2.3 2.3.1 2.3.2 2.4 2.4.1 3 3.1 3.1.1 3.1.2 3.1.3 3.2 3.3 3.4 3.4.1 3.5 3.6 3.6.1 3.6.2 3.6.3 4 4.1 4.1.1 4.1.2 4.1.3 4.1.4 The Generations of Mobile Networks................................................................................................ 7 GSM Technology.....................................
Words: 31979 - Pages: 128
...3G Mobile Licensing Policy: From GSM To IMT-2000 - A Comparative Analysis TABLE OF CONTENTS: 1 Introduction 6 1.1 The Generations of Mobile Networks 7 2 A Look Back at GSM 10 2.1 GSM Technology 10 2.2 The History of GSM 11 2.2.1 Conference Des Administrations Europeans des Posts et Telecommunications (CEPT) 12 2.2.2 The European Commission and the Memorandum of Understanding 13 2.2.3 European Telecommunications Standards Institute (ETSI) 14 2.2.4 The “Frequency Band” Obstacle Course 14 2.2.5 The Conclusion of the Interstate Bargain 15 2.2.6 The Launch 15 2.2.7 The United States and the FCC 16 2.3 The GSM Market 16 2.3.1 The GSM Success Story 16 2.3.2 Future Market Development 17 2.4 Licensing GSM 18 2.4.1 GSM Radio Spectrum 19 3 A Look Ahead at IMT-2000 19 3.1 From GSM to IMT-2000 19 3.1.1 HSCSD (High-Speed Circuit Switched Data) 22 3.1.2 GPRS (General Packet Radio Service) 22 3.1.3 EDGE, Enhanced Data GSM Environment 23 3.2 IMT-2000 Technology 25 3.3 The History of IMT-2000 25 3.4 Laying the Groundwork for 3G Success 27 3.4.1 Addressing the Need for 3G Spectrum Expansion 27 3.5 The 3G Market 28 3.6 3G Licensing Policies 32 3.6.1 The European Experience 33 3.6.2 The American Experience 35 3.6.3 The Asia-Pacific Experience 37 4 Comparing and Contrasting the Development of GSM and the Road to IMT-2000 37 ...
Words: 30510 - Pages: 123
...competencies and skills that can significantly contribute to the growth of the organization. XLRI has always been proudly associated with academic excellence, personal values and social concern. It has been the crucible of leadership training for over 60 years and its banner is held high by a fine breed of alumni who serve as “change agents” thereby adding a new dimension to their corporate role. This integral and value based formation will greatly assist our students to be innovative, competent and creative leaders. They are groomed in a manner as to serve as agents of continuous improvement and change. It was in 1997 that XLRI recognized an unfulfilled need for formal management training at middle and senior levels of corporate strata. The result of that thought process was the General Management Programme, which has ever since, transformed several industry professionals into veritable leaders who reflect the standards and values of XLRI at various organizations. Recognized by AICTE, the programme places emphasis on stringent admission procedures for selecting the students who are then exposed to a rigorous training regimen which leads them along a journey of rediscovery. Focused academics, structured pedagogical approaches, competition and program rigor, constantly provide the opportunity to assess and reform one’s own abilities. Through these phases, emerge a competent group of leaders ready to take on the challenges that the...
Words: 25500 - Pages: 102
...Technology Google Inc. Ticker: GOOG Current Price: $630.84 Recommendation: Buy Implied Price: $688.77 Investment Thesis Key Statistics 52 Week Price Range 50-Day Moving Average Estimated Beta Dividend Yield Market Capitalization 3-Year Revenue CAGR $473.02 - $670.25 $XX$XX.XX $624.35 1.09 N/A $205.1 billion 20.26% Google’s market leading search engine will allow the company to continue to grow their advertising revenues domestically and internationally. As the internet continues to grow in popularity, demand for Google’s advertising services will continue to increase. With over 250 million mobile devices running Google’s Android operating system, and 850,000 being activated each day, any successful monetization of this system will result in substantial profits. Google’s culture of innovation will allow Google to continue to grow and remain a leader of the technology sector. Trading Statistics Diluted Shares Outstanding Average Volume (3-Month) Institutional Ownership Insider Ownership EV/EBITDA 325 million 2.647 million 81.80% 0.42% 9.2x Google Inc. (5- Year) Margins and Ratios Gross Margin EBITDA Margin Net Margin Debt to Enterprise Value Leverage Ratio 70.00% 39.25% 27.37% 2.55% 0.2x Covering Analyst: David Douglas 1 University of Oregon Investment Group University of Oregon Investment Group April 13, 2012 Business Overview Google Inc. was started in 1998 by two Stanford University students attempting to build an internet search...
Words: 9272 - Pages: 38
