...products. One of the famous and successful mobile phone manufacturers in the world is Nokia. Like any other companies, Nokia has been able to use strategies and approaches to meet the needs and demands of their target market. It keeps being the leader in the mobile telecommunications relies on its plentiful experience, technology innovation, and scientific marketing strategy. However, it can be said that the company still needs to consider other strategies to remain competitive in the market because of the cut-throat competition in mobile communication. This can be evidenced by their shares to dramatically down by 20% due to the penetration of their competitor. Nokia must be able to have an intensive marketing plan to ensure success and apparently, their experience to eat the humble pie won’t happen again. With the emergence of Apple Iphones today, the strategy of Nokia relies on growing, transforming, and building the Nokia business to ensure its future success. Although Nokia is an established multinational company, the management must still be able to use different strategy that would sustain Nokia’s competitive advantage and ensure market success. The marketing plan must include the business strategy that Nokia must use which includes the strategic intent, competitive strategy and marketing mix. The strategic concept of Nokia is to take the demand-side strategy. In doing so, Nokia subdivides the whole market into several objective markets according to the researches about...
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...Nokia Introduction Nokia is the world leader in mobility. They make a wide range of mobile devices, services and software that enable people to go beyond communications to navigation, music, video and more. Nokia is not only the world leader in mobile phones. They are also the world’s largest camera manufacturer and a leader in digital music. Mobility has the power to help economies grow and societies develop. It is changing the world, in developed and developing countries alike. Their vision is to release this potential by extending mobile access and allowing people to do more on their mobile devices. Nokia is a truly global company, headquartered in Finland. They have sales in more than 150 countries. Nokia has worked in partnership with WWF since 2003 to raise environmental awareness among our employees and on other environmental activities. Nokia joined several other major mobile manufacturers in 2007 to sign a voluntary agreement based on the results of the European Commission’s Integrated Product Policy pilot project on mobile phones. The project focused on finding how the mobile phone industry can reduce the environmental impact of its products throughout their lifecycle. The agreement includes three key commitments: • Produce an index of environmental facts for each mobile product to enable consumers to compare products easily. • Increase consumer communications about unplugging the chargers and safe disposal of phones. • Include a default on-screen message...
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...THE MARKETING STRATEGY OF NOKIA Contents EXECUTIVE SUMMARY 3 INTRODUCTION 3 CURRENT SITUATIONAL ANALYSIS 4 PESTEL analysis: 4 SWOT analysis: 7 DIFFERENTIAL ADVANTAGES 8 RECOMMENDATION 11 MARKETING STRATEGIES AND PROGRAMMES 11 Segmentation: 11 Targeting: 12 Positioning: 12 Marketing strategy: 12 OBJECTIVES 14 RECOMMENDED MARKETING MIX 14 Product: 14 Price: 14 Place: 15 Promotion: 15 BENEFITS OF THE RECOMMENDED OBJECTIVE TO THE STAKEHOLDERS 15 CONCLUSION 16 REFERENCES 17 BIBLIOGRAPHY 19 EXECUTIVE SUMMARY Nokia is a multinational organization that involves in the production of mobile telephones. Nokia's mission is simple: connecting people. Their goal is to build great mobile phones that enable billions of people worldwide to enjoy more of what life has to offer. Nokia has approximately 98,000 employees around the world. Nokia has aligned with a lot of firms to help improve the society, which are UNESCO, OXFAM, British council, UNICEF; Siemens. Nokia has 1.3 billion customers all over the world using Nokia devices. Their production facilities are established in Brazil, China, Hungary, India, Mexico, South Korea, and Vietnam. (Web 1) Nokia was the market leader in Nigeria when mobile telephones manufacturers exploited the opportunity provided by the then President Olusegun Obasanjo in bringing GSM network providers into the country in the 2001 (web 2), but Nokia has dropped drastically in terms of market share due to the saturation...
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...Week 3 Strategy and Positioning Analysis Part 2 Joshelyn Wooten Kaelin A. Love-Smith Sophia Taylor Olando Hart MKT/421 July 19, 2016 Dr. Duane Scott * Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle * Explain how the packaging you will use for your product or service will add value Marketing Strategies Used By Nokia Marketing Published: 23, March 2015 Nokia was founded by Fredrik Idestamin in 1865 as public limited company. Nokia is leading the cellular phone industry with around 38% of the market share, while Motorola, which is American based is having 12% of total market share. Nokia used to be a diversified conglomerate up till 1980 with business that includes pulp, rubber tire production, paper, telecommunication equipment, cable manufacturing, and consumer electronics. The geographic target market of Nokia was mainly limited to Scandinavia (70% market share) and US (33% market share) (123helpme, 2010). Nokia never enjoy a monopoly in any market including Finland and the company share is due to its competitive marketing strategy, state of the art product designing and manufacturing, pricing strategies and creative marketing campaigns. The company has constant record of launching new products that either have a low costs or cutting-edge technology. These two characteristics of the firm gives it competitive advantage and the company is still the most profitable company of the mobile-phone manufacturing...
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...and term paper examples. Important of Strategic Marketing in Promoting Samsung Galaxy S2 - 09-05-2011 by Expert Article Writer - Ez Go Articles - http://www.ezgoarticles.com Important of Strategic Marketing in Promoting Samsung Galaxy S2 by Expert Article Writer - Monday, September 05, 2011 http://www.ezgoarticles.com/important-of-strategic-marketing-in-promoting-samsung-galaxy-s2 Samsung galaxy series is competing with Nokia N8 and the mobiles present under the similar series. Both the companies are putting in so much of effort to mark a successful presence in the niche. In today’s era, marketing is very important to promote certain products and services because that is the only way to educate consumers about them. Strategic marketing is also vital because it can attract customers’ attention towards certain products and help the particular company to generate more revenue. Samsung Galaxy S2 is popular in the market due to its great features and interesting appearance.However, strategic marketing is what causes it to be so popular in the market. Why is it so important? Basically, strategic marketing is important in promoting this smart phone because of its effectiveness. Well, we all believe that no matter how good your phone is, and if your marketing strategy is not good enough, people will not catch an eye on that phone. Therefore, Samsung Galaxy S2 is so popular because of its effective strategic marketing. It is marketed as a smart phone with a super large...
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...Assignment 1: Corporate Responsibility and Marketing Strategies BUS 508 Shantrelle Godfrey April 27, 2014 Dr. Ann Pohira-Vieth Assignment 1: Apple is a innovative company. They always seem to find an easier way to do things when comes to electronics but to understand Apple, you have to get to know Apple. In this paper I will be discussing Apple’s ethical and social responsibilities, the impact that the publication of Apple’s suppliers may have had on Apple’s reputation, two methods that Apple can use to ensure their suppliers adhere to wage & benefits standards, Apple’s customers would be willing to pay more for products and discuss Apple’s marketing strategy. Examine Apple’s Current Position on the Company’s Ethical and Social Responsibilities, and Determine Whether or Not the Company Has Met These Responsibilities. Provide (2) Examples That Support Your Position Apple has always been known for their innovative devices and media content and applications. It would be very hard to resist and believe that a company of such extraordinary magnitude would be in violations with their supplier. Apple’s Chinese supplier Foxconn was in violation of child labor violations, toxic conditions, and other violations of their code of ethics a few years back in 2010. After the 10 suicides at Foxconn, Apple made it a priority to reemphasize their ethic and social responsibilities. After examining the company’s ethical and social responsibilities, Apples strives to treat every worker...
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...Objectives * Integrate marketing strategies and channels – web, mobile, email, Facebook, POS system – for multiple promotions throughout the year * Utilize existing media to drive traffic to Facebook Fanpage and increase Fanbase through 5 “fan-gated” contests * Capture Fan profile data and build database of e-newsletter and mobile subscribers * Maintain “top of mind” with customers through monthly e-newsletter * Drive traffic to Mavi stores with SMS promo code and track redemption rates About Mavi Jeans™ philosophy is to build a brand around perfect fitting jeans that convey a Mediterranean feeling in terms of fashion and detail. Maviterranean is sexy, intimate, inspirational and breezy. Mavi, which means blue in Turkish, is known for high quality, great fitting and fashion-forward denim. Mavi's Jeans development from a jeans brand to an international clothing brand has been achieved through a successful marketing strategy that evolved around the "Perfect Fit". The Perfect Fit is not just about fitting the body. It is also about fitting the culture. The connection of Mavi to its customer is more than just lifestyle. It is being a part of their life and the consumers being part of Mavi clothing. Founded in Istanbul in 1991, Mavi Jeans designs a full collection of jeanswear for young women and men. Mavi sells 7,000,000 pairs of jeans a year and is now sold at over 4600 specialty stores, better department stores and specialty chains stores in 50 countries...
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...The Wharton School University of Pennsylvania Marketing 777 MARKETING STRATEGY Professor: George S. Day, Suite 700 JMHH, Telephone: 215 898 8245 Email: dayg@wharton.upenn.edu Administrative Mary Donegan Assistant: Suite 700 JMHH Telephone: 215 898 2104 Email: mdonegan@wharton.upenn.edu Office Hours: By appointment Web Café Address: http://webcafe.wharton.upenn.edu/eRoom/mktg/777c Class Schedule: Monday and Wednesday 9:00am – 10:20am 10:30am – 12:00 noon Introduction This course views marketing as both a general management responsibility and an orientation of an organization. Relatively less attention will be given to the specific activities of the marketing department, sales group, or advertising function in implementing strategic decisions. We will take the viewpoint of the general manager and the senior marketing executive to address the issues of: ➢ Formulating segmentation and focus strategies ➢ Understanding, attracting and keeping valuable customers ➢ Positioning the business to achieve an advantage over competitors ➢ Identifying and exploiting growth opportunities ➢ Allocating resources across businesses and segments ➢ Managing the channels for gaining access to the served markets, and ➢ Aligning the organization to changing market requirements. The course will use a mix of cases, lecture/discussion, outside speakers, and group...
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...MARKETING STRAGETIES: Successfully marketing an apartment complex requires you to find people who are seeking housing and place your advertisements in front of them at the right time and place. As you consider marketing strategies, list the places your target renters or buyers are likely to go when searching for properties. Be sure that your marketing materials are present in each place. Banners: One of the most effective ways to market an apartment complex is by hanging a simple banner off of the building facing the street; this is particularly useful if your complex is near a major highway. If you are located away from main streets, consider putting up a sign that says "Apartments for Rent" with an arrow indicating the direction. Many people search for apartments by driving around neighborhoods that they like, and a banner or a sign is an easy-to-see advertisement that does not require a large investment. Before using signs, check your area's regulations on their use to avoid incurring fines or other penalties. Craigslist: When searching for a place to live, many people head directly to the Craigslist postings for their city. To post your apartments, simply visit the Craigslist page for your area and click on the "post to classifieds" button. When advertising on the site, avoid placing logos and generic floor plans; often, readers will skip directly over these. Instead, write a basic listing for each available unit and include details about utilities. To increase...
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...1.1 Product 2 1.1.2 Price 3 1.1.3 Promotion 3 1.1.4 Place 3 1.2 Purpose of the report 4 1.3 Brief information of product 4 2. Application of 4P’s of Marketing and iPhone 5 5 2.1 Product 5 2.1.1 Design 5 2.1.2 Features 6 2.1.3 Brand Image 7 2.2 Price 7 2.3 Promotion 9 2.4 Place 12 3. Conclusion 13 References 14 Figure 1 10 Figure 2 11 1. INTRODUCTION Marketing is defined by Dr Philip Kotler as “The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires.” (Goldblatt 2012, p 238) Therefore, marketing is the process that enlightens the potential customers about how a product or service is capable of delivering the value. This paper aims to analyze the 4P’s of marketing and how they are helpful in devising an effective marketing strategy capable of depicting the significance of the product in the customers’ life. For this purpose, iPhone 5 has been selected as the product for analysis. 1.1 Background of 4P’s principal 4P’s stands for four basic elements involved in the marketing of a commodity. These elements include Product, Price, Promotion and Place. This classification was first proposed by E. Jerome McCarthy in 1960s and ever since it has become an important part of the marketing strategies of organizations around the world (Middleton 2012). The four P’s represent four controllable factors which can be manipulated by the management of a company...
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...PROFITABILITY OF FLOWER PRODUCTION AND MARKETING This study examines the production and profitability of some selected flowers in comparison with their competing crops. Identified some problems of flower marketing which are, * Unavailability of sufficient flowers according to demand at right time * Lack of adequate and suitable transportation system. Measures to overcome these problems, * Establishment of mode storage facilities, * Improvement of cultivation practices of flower for the whole year * Arrangement of contract marketing. The flower traders face various problems: * Institutional credit should be made available to the intermediaries on easyterms and at a lower rate of interest. * Marketing loss should be reduced by improving storage, handling andprocessing facilities. Government should arrange training for flowers traderson post harvesting handling and storage of flowers on scientific basis. * Market facilities, such as tin shed, drainage, etc. should beimproved Based on the findings of the study, some recommendations for facilitating flower production and developing an improved marketing system in Bangladesh may be feasible if government and non- government agencies should take a concentrated effort - * to enhance flower production by train-up the flower-farmers, * to provide appropriate production assistance and storage facility, * to provide support farmers in marketing of the produced flowers, * to train...
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...ASSIGNMENT QUESTION Marketing Plan: Your company has just developed a new sports drink that is in a container which will keep it cool for up to 6 hours. Write a 3 page paper discussing how you would market the product. Running Head: COOL CONTAINERS MARKETING PLAN 1 Cool-Containers Marketing Plan COOL-CONTAINERS MARKETING PLAN 2 Abstract Cool-Containers, a successful company has recently developed a new and improved sports drink. This sports drink comes in a newly designed container that keeps it cold for a maximum of 6 hours. As a way to introduce the product into the market, the company chose the flavor strawberry for this drink and the product name, “Strawberry Sports Juice Drink”. This flavor was picked because of a previous research study that was conducted on flavors most in demand by consumers. The creation of our new design for a container was due to the outcome of a research study in marketing that significantly showed the actual need to keep drinks cool. To keep the position of the drinks we sell and continue to be proactive to how our competitors react, the company will seek to apply a marketing strategy plan that is based on innovation, target audience, differentiation, strategic partnerships, outsourcing, advertising and pricing. This marketing strategy will provide the...
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...[pic] I. Table of Contents I. Table of Contents……………………………………………………....02 II. Executive Summary…………………………………………………....03 III. Management Resume...........……………………………………….05 IV. Company Fact Sheet………………………………………………......06 V. Smack Energy Bar Ingredient list.............………………........07 VI. Smack Energy Bar Nutrition information...........................08 VII. Marketing Plan.......................…………………………….………..09 VIII. Retail Outlet Commitments………………………….............…….12 IX. Promissory Note ………………………………………………….……...14 Executive summary 3WAY Enterprises is a marketing and branding firm registered in the state of Maryland with operations in the state of Virginia and Washington DC. 3WAY Enterprises was founded by three friends who saw a window of opportunity, in bringing together two All-American phenomena: sports figures and energy bars. 3WAY Enterprises will produce, market, and distribute uniquely- branded products in partnership with sports and entertainment personalities. Each of our well-known partners will work with 3WAY Enterprises to develop a product that complements the personality’s style and appeals to their audience and fan base. Tailored originally as a performance food used in conjunction with athletic activity, the energy bar market has grown from its meek market entrance as an energy supplement...
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...and Client Communication Strategies MGT/527 In today’s turbulent and uncertain economy, the functioning area of business that many clients will be looking at is marketing strategy. This function is most effective when you combine marketing strategy with a successful marketing campaign. A successful plan will allow the business to reach the maximum amount of consumers, which if done correctly will increase the customer base dramatically. Marketing strategies for developing an effective client and consultant relationship The most effective marketing plan will combine product strategy, price marketing strategy and communication marketing together. If executed efficiently, it will result in a customer base that will accommodate many levels of income and various economic situations all of which will find something pleasing about the same products. As a marketing consultant for say a restaurant I would present the client with a detailed strategy in preparation for establishing an effective client, consultant relationship. The presentation would begin with a production strategy which will enunciate the soundness of the business’s products, with emphasis on any specialty the restaurant has to offer. This strategy will illustrate how to get the restaurant in the minds of the consumer, which in turn will generate loyal customers who will keep returning again and again. Next I would present a price marketing strategy. This strategy is useful in keeping your...
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...“Pop” Culture “If there are 12 million people with our stuff, let’s have them be 12 million 18 year olds.” Says Dave Burwick vice president of marketing for Pepsi-Cola(Hey Kids Buy This pg. 98), and why not, child spending has risen from $122 billion to $172 billion in the past 5 years(familyed.org). In a time when advertising agencies are trying to get the most for their buck, and who isn’t, the smartest thing to do is target the ever growing population of children. In today’s society children’s average weekly allowance is just $5(Children and Money pg. 1), amounting over $260 a year, if you multiply this number by the number of children in the US today, it is outrageous, close to $5 billion. Seeing as children only save about half a billion dollars a year(Children and Money pg. 1), that’s a lot of money being spent on clothes, video games, toys, soda and candy. The funny thing is, marketers that had long ignored children, now systematically pursue them. Today, as well as clothing and toys, it’s also computers, airlines, hotels and banks(Hey Kids Buy This pg. 97). Pepsi, being one of the major soft drink companies in the United States today, has the right idea. By using a different pop icon, such as Brittany Spears, Christina Agulara Johansson 2 and Beyonce Knowles in each new advertisement, they are guaranteed to have the attention of the younger...
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