...together as team, therefore we had decided that Nokia product (7210) would be the choice for our research. I. COMPONENTS OF MARKETING PLAN: Company Background: The enormous telecommunication giant Nokia was founded by Fredrik Idestam in 1865. In 1992, Nokia is focused on wireless and wired telecommunications business. In 2002 Nokia launches its first 3G phone (Nokia 6650). In 2007 Nokia recognized as 5th most valued brand in the world. Nokia Siemens Network produce telecommunications network equipments, solutions and new internet services brand. Now Nokia had 112,262 employees in 120 countries, sales in more than 150 countries and global annual revenue of 51.1 billion Euros and operating profit of 8.0 billion as of 2007. It is the world's largest manufacturer of mobile telephones: its global device market share was about 39% in 2008. Nokia produces mobile phones for every major market segment and procedure, including GSM, CDMA, and W-CDMA. In the phone industry, Nokia are the world's best selling phone Nokia’s strengthened. It’s lead as the No. 1 wholesaler in the market during 2000 with shipments growing 66 percent over 1999. Some of the company's success was attributed to a strong second half in 2000 when 59 percent of sales happened. Table below which shows market share of Nokia: 1. Nokia (34.7%) 2. Motorola(15.5%) 3. Samsung(9.6%) 4. Siemens(8.8%) 5. Sony-Ericsson(6.4%) Competition in the market: Nokia will have lots of competition in the phone market...
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...the largest company in mobile phone market, Nokia was once on the top in its category. From operating paper mill in Finland, Nokia transformed itself into a multinational telecommunication giant. By 1998, Nokia is the world leader in mobile phone.1 Sadly, what once a giant has now become an underdog fighting for survival due to the strategy erosion. The global market share held by Nokia smartphones was continuously declining from the 48.7 percent in the third quarter of 2007 to only 3.5 percent in the third quarter of 2012.2 Despite Nokia holds a solid value of its brand in terms of awareness through years of effort, Nokia is still struggling to revitalize its brand equity. The followings will focus specifically on understanding the rationales and outcomes of brand development decisions in order to justify those using marketing theories, and evaluating the importance of the role of marketing mix in Nokia. BRAND DEVELOPMENT DECISION Brand Strategy In latest primary brand strategy, Nokia takes on revitalizing strategy (Riezebos, 2003) by cooperating with Microsoft. Windows phone operating system is built into Nokia smart phone as an ingredient branding to generate a competitive advantage. This action intends to encourage customers’ awareness and replaces MEEGO, a former self-developed smart phone operating system, also to differentiate from others major OS in the market. Customer-Based Brand Equity Model - Salience Although Nokia mobile phone business has been acquired by...
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...About the company Nokia Corporation (NYSE: NOK) is one of the world’s largest telecommunications equipment manufacturers. It has since established a leading brand presence in many local markets, and business has expanded considerably in all areas to support customer needs and the growth of the telecommunications industry. Nokia also produces mobile phone infrastructure and other telecommunications equipment for applications such as traditional voice telephony, ISDN, broadband access, professional mobile radio, voice over IP, wireless LAN and a line of satellite receivers. Nokia provides mobile communication equipment for every major market and protocol, including GSM, CDMA, and WCDMA. SWOT Analysis of the Company: Nokia Strengths: - Nokia has largest network of distribution and selling as compared to other mobile phone company in the world. It is backed with the high quality and professional team in the HRD Dept. The financial aspect is very strong in case of Nokia as it has many more profitable business. The product being user friendly and have all the accessories one want that is why is in great demand making it No-1 selling mobile phones in the world. Wide range of products for all class. The re-sell value of Nokia phones are high compared to other company’s product. Weakness: – Nokia has many strengths and some weakness. Some of the weakness includes the price of the product offered by the company. Some of the products are not user friendly. Not concern about the...
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...Corporate Strategy Nokia Company Confidential 1 © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Outline of the discussion 1. Nokia’s vision and strategy in brief 2. Nokia’s approach to innovation 3. Nokia’s new services business Company Confidential 2 © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Way of life Company Confidential 3 © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Our vision A world where everyone can be connected In 2015, 5 billion people always connected, and 100 fold more network traffic. Company Confidential 4 © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Source: Nokia Feb 2007 Grow Transform Build new businesses. Company Confidential 5 © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials the number of people using Nokia devices. the devices people use Nokia’s four businesses Lead and win in devices. Grow consumer Internet services. Accelerate adoption of business solutions. Leverage scale and transform to solutions in infrastructure. Company Confidential 6 © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Nokia’s strategic capabilities Consumer understanding Brand Technology and architecture Channels & supply chain Company Confidential 7 © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Outline of the discussion 1. Nokia’s vision and strategy in brief 2. Nokia’s approach to innovation 3. Nokia’s new services business Company Confidential 8 © 2008 Nokia V1-Filename.ppt...
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...analysis of Nokia in 2010-Szu-Han Wang Introduction Nokia was formed 140 years ago in Finland and now the company has become the leading mobile manufacturer in more than 120 countries across the globe. The paper presents the detailed analysis of the internal and external business environment of the Nokia Company. Macro environment: Macro environment reflects those factors that are in direct control of the business. PEST analysis completely evaluates the macro environment for Nokia. PEST analysis corresponds to the political, economic, social and technological factors responsible for making any changes to the business. Political Mobile phone market is facing licensing issues like 3G/4G and new regulations. There are great security regulations. Nokia have to work within market regulations and maintain the flexibility to achieve higher network access. Economic The recent recession has adversely affected the consumer buying power thus lowering the overall sales. Another important economic factor affecting the Nokia economically is the higher costs of raw materials. These costs affect the overall costs of the products. Social Consumer is the king and its preferences can alter the selling pattern of any products. Nokia should consider the consumer demands and preferences and must include them into its products. Technological There is change of industry standards and operational frameworks. Nokia must work with telecom infrastructure providers to explore new markets. Micro Environment...
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...On June 12, 2009, Finland-based telecom giant, Nokia Corporation (Nokia) launched its Nokia Life Tools (NLT) service in the state of Maharashtra in India. This was a bid to expand its rural base in the country. The service was commercially rolled out after the successful implementation of the pilot program in Maharashtra, in November 2008. The launch of the NLT service marked the increasing accessibility of value-added services (VAS) to rural consumers in India. Targeted at the rural consumers, the NLT service offered a range of services in the areas of agriculture, education, and entertainment to address the information gaps in the rural community. Nokia began focusing on the Indian rural market in 2003 when it launched a mobile handset with features such as longer battery life, one-touch flashlight, etc., that catered to the needs of the rural consumers. Over the years, it extended its support to the rural markets by launching several low-end phones that rural consumers found affordable. However, the company felt the need to serve the rural market by offering a value proposition along with its handsets. It noted that the rural consumers, especially farmers and students, had little or no access to the information they needed due to lack of resources and erratic Internet connections. This prompted Nokia to launch a service that would be embedded in its handsets and would serve the needs of the rural community. In November 2008, the company launched a pilot program for testing...
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... 40 SBS JABR - Vol 3 Abstract Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people all around the world. After over a decade of leading the mobile industry, Nokia, between 2007 and 2012, has fallen behind its competitors who have more recently entered the market. The gap between Nokia, and the competition has increased significantly and Nokia is now struggling in an effort to try to regain its role as a global competitor. In this article, we are trying to understand what has happened, what the current situation is, and what Nokia could do to return to full profitability and leadership in the current, global marketplace. In order to do that, we have attempted to analyze Nokia’s business-level positioning strategy, including market positioning of its strategic business units, as well as how the positioning strategy influences the competitive and/or cooperative dynamics of the industry. Additionally, we will analyze Nokia’s corporate-level strategy, identifying the businesses the company is in and is considering entering, how they are related or unrelated, and whether and how they create additional value. Keywords: Nokia, Business, Communications technologies, Disruptive technologies, Telecommunication Industry, Introduction Within its nearly 150-year history, Nokia has evolved from its origins in the paper industry to become a world leader in mobile communications. Today, Nokia brings mobile products and services...
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...VisionMobile Mobile Megatrends 2011 how telecoms business is transforming in the software era. updated 8 March 2011 Copyright VisionMobile 2011 Knowledge. Passion. Innovation. Andreas Constantinou Michael Vakulenko Matos Kapetanakis (c) VisionMobile 2011 Licensed under Creative Commons Attribution 3.0 Unported License (http://www.creativecommons.org/licenses/by/3.0) You are free to Share or Remix any part of this work as long as you attribute this work to VisionMobile (www.visionmobile.com). Copyright VisionMobile 2011 VisionMobile research Distilling market noise into market sense Research competitive analysis, commissioned research, company due diligence Developer Economics 2010: Everything on mobile development Training open source economics, Android commercials, mobile industry dynamics Market maps Competitive landscape maps of the mobile industry Strategy definition strategy design, ecosystem positioning, product definition Active Idle Screen Who will own the screen? Open Source Chessboard business impacts of mobile open source, the competitive landscape and how to design your company strategy Mobile Industry Atlas, 3rd ed. 1,100+ companies, 69 market sectors Mobile Megatrends series Top-100 analyst blog GPLv2 vs GPLv3 White Paper The Android Game Plan the commercial mechanics behind Android and how Google runs the show 4,000+ subscribers 20,000+ monthly uniques 90% mobile industry insiders 100 million club tracking...
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...Research report on “COMPARATIVE STUDY OF NOKIA MARKETING” Submitted In Partial Fulfillment of Requirements for the Award of the Degree Of BBA Of Punjab Technical University Under The Guidance Of MR. JAGJIT SINGH Submitted by Bhupinder Narang Roll no.104142461752 B.I.S GROUP OF COLLEGE GAGRA (MOGA) Certificate of supervision This is to certify that Mr. Bhupinder Narang S/o S. Ram Nath Narang Roll No 104142461752 has completed the research project “COMPARATIVE STUDY OF NOKIA MARKETING” under my supervision in partial fulllfilment of BBA degree approved by ACITE of PTU. Signature of supervision Place: SHRUTI BATRA Date: Seal of Dean Declaration I hereby declare that the research project “COMPARATIVE STUDY OF NOKIA MARKETING” titled is my own original work and this report has not been submitted to any university and institute for award of any professional degree/diploma. Date : Place: Signature of candidate Bhupinder Narang Roll No: 104142461752 Table of Contents 1. | Declaration | | 2. | Preface | | 3. | Acknowledgement | | 4. | Introduction to the Organization A brief history of Nokia | Nokia Introduction | SCOPE | PAKISTAN DRIVEN STRATEGY | S.W.O.T | Accessories and Features | | | 5. | Maketing Objectives | | 6. | Organization’s Network: | | 7. | List Of Nokia Products | | 8. | | | 9. | Consumer Buying Behaviour | | ...
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...Nokia N8–00 User Guide Issue 1.1 2 Contents Search in your device and on the internet Use your device offline Prolong battery life Personalisation Profiles Change your theme Home screen Organise your applications Telephone Call a phone number Search for a contact Call a contact Make a video call Make a conference call Use speed dial Use your voice to call a contact Make calls over the internet Call the last dialled number Record a phone conversation Turn to silence View your missed calls Call your voice mailbox Divert calls to your voice mailbox or another phone number Prevent making or receiving calls Allow calls only to certain numbers Video sharing Contacts About Contacts Save phone numbers and mail addresses Save a number from a received call or message Contact your most important people quickly Set a ringing tone for a specific contact 31 31 31 33 33 34 34 37 37 37 37 38 38 40 41 41 42 42 43 43 43 44 44 44 45 46 47 47 47 48 48 49 Contents Safety 5 Get started 7 Keys and parts 7 Change the volume of a call, song, or video 9 Lock or unlock the keys and screen 9 Insert or remove the SIM card 10 Insert or remove the memory card 12 Charging 13 Antenna locations 15 Attach the wrist strap 16 Headset 16 Switch the device on or off 16 Nokia account and Nokia's Ovi services 17 Copy contacts or pictures from your old device 17 Device set-up 18 Use the in-device user guide 19 Install Nokia Ovi Suite on your PC Explore Nokia's Ovi internet services Ovi by Nokia About...
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...Term Paper Course : Principles of Marketing (MKT-101) Prepared For Kashfia Ahmed Senior Lecturer Department of Business Administration East West University Prepared By |Name |ID | |Md. Walid Bin Karim |2010-3-10-278 | |Md. Fuad Rahman |2010-3-10-277 | |Kamrun Nahar Kashem |2010-3-10-001 | |Shamsul Ahsan |2010-3-10-099 | |Shagor Mahmud |2010-3-10-110 | Section : 02 Date of Submission : 3rd August, 2011 [pic] Acknowledgement First of all, we would like to say Alhamdulillah, for giving us the strength and health to do this project work until it was done. We would also like to thank our parents for providing money which was required to buy things that are related to this project work. Moreover, the advices of our family members were of a great help...
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...It leads the tablet market in India ahead of global giants like Samsung and Apple (according to CyberMedia Research figures released on Monday) and is the third largest mobile player in terms of volumes. Micromax, which entered the mobile space just four years ago in 2008, is doing all this, and more: the company on Tuesday forayed into the home entertainment space with LED televisions and home theatre systems. Also Read Related Stories News Now - Micromax forays into home entertainment market, launches LED TVs - Micromax leads the tablet race in India - Micromax leads the tablet race in India - Power packs for smartphones - Is Sony buying time, or problems? - Samsung Q3 profit doubles to $7.3 bn Also Read Related Stories News Now - Markets end flat - Raising investment limit for insurers would be imprudent: Irda - Barmer refinery unviable without all crude from Cairn: HPCL - India can export 2-3 mn tonnes of rice for next 10 years: Gurdev Khush - Ukraine shows interest in Chandrayaan-II More And co-founder Rahul Sharma says it’s quite possible that Micromax will do a Samsung and storm the global markets with its products. “As a brand, we want to be able to touch the lives of consumers. The whole conversion from mobile phones to smart phone to tablets and to TV will happen sooner than later. And we want to be part of that story,” says Sharma. With presence...
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...ORGANIZATION MANAGEMENT NOKIA NAME: SHALINI DEVI A/P MANOHARAN ID NUM: DCA 07-04101148 LEC NAME: MR SELVAMATHAN SUBMISSION DATE: 28 MAY 2012 TABLE OF CONTENT INTODUCTION Nokia is a multinational corporation engaged in the manufacturing of mobile phones devices, in converging internet and communication industries, having about 132,000 employees working worldwide. The organization is the World’s largest mobile manufacturing company and is operational is 150 different countries having an approximate global annual sales revenue of ¼ 42 billion and operating profit of ¼ 2 billion in the preceding year 2010. The organization has a market share of about 28.9% as of the preceding year 2010 and is still the market leader in the world of mobile phones. Nokia Corporation has a history of 146 years and it wasn't the way it is today, it took Nokia decades to reach at this point. The first Nokia century began with Fredrik Ides tam’s paper mill on the banks of the Nokian virtual River. Between 1865 and 1967, the company would become a major industrial force, but it took a merger with a cable company and a rubber firm to set the new Nokia Corporation on the path to electronics. From 1968-91, the newly formed Nokia Corporation was ideally positioned for a pioneering role in the early evolution of mobile communications. As European telecommunications markets were deregulated and mobile networks became global, Nokia led the way with some iconic products. In 1992, Nokia decided to focus on...
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...H A R V A R D B U S IN E S S S C H O O L 9 - 7 0 2 -4 2 7 REV: O CTO BER 2 6 , 2004 O R JA N S O L V B L L •M ICHAEL E . P O R T E R Finland and Nokia When an inventor in Silicon Valley opens his garage door to show o ff his latest idea, he has 50% o f the world market in front o f him. When an inventor in Finland opens his garage door, he faces three feet o f snow. — J.O. Nieminen, CEO of Nokia Mobira, 1984 Until the 1990s, Finland was considered a remote and sleepy country in the northeastern corner of Europe, lying in the shadow of its large neighbor Russia. Finland had been part of Sweden for six centuries until 1809, when it was ceded to Russia. The Bolshevik revolution in 1917 and the collapse of the Romanov dynasty led Finland to unilaterally declare independence on December 6,1917 (still the national day). After difficult years during World War П, Finland remained somewhat isolated, and its economy remained highly dependent on the Soviet Union. Following the model of its Nordic neighbors in the post-war years, Finland was characterized by heavy investments in social welfare and public infrastructure. There was a history of reliance on government leadership in many"private sector companies. The government had large holdings in many top Finnish companies (see Exhibit 1), and through its active involvement in major mergers and acquisitions transactions, influenced the ownership structures of key industries./ Finland's prosperity level caught up to the...
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...hand can modify protocols based on the environment and have a very high degree of flexibility. They can also use unconventional methods to obtain results. * Enthusiasm to work: All said and done, in the end for any rural venture to be successful, what is required is a very high degree of enthusiasm, and an urge to excel. Social work is usually characterized by long working hours, unclear goals, sensitivity towards culture, commitment to the goals. Most private ventures enter this field out of passion and hence have this in plenty. Government officials may or may not be passionate about this project, but have to work on it. This clearly translates into the results. * Need for micro-level approach: Most rural ventures are extremely people oriented and need a lot of work to be done on a micro level and at a small scale. To be able to reach such a small demographic is usually...
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