Table of Contents
I. Introduction 2
II. Question 1: Nokia’s mission and vision 2
III. Question 2: Alarm in Nokia’s strategic pursuits 4
IV. Question 3: Strategy and techniques recommended for Nokia 8
V. Question 4 :Technologies that Nokia should have done 9
VI. Question 5: Business level strategy Nokia should take and actions to support it. 10
VII. Question 6: Nokia and Microsoft corporate 12
VIII. Conclusion 13
IX. Reference 14

I. Introduction
Operating in the turbulent and globalized business market require a well-prepared plan and vision in order to go ahead of the market and being the market leader, which would ensure the success and survival for the organization in long-term (Sadler and Craig, 2003). Failure to do so and the organization would see itself going bankruptcy in couple of years head. The case of Nokia is the typical example of the failure to catch the demand of the customers, to follow up the market and to struggle in the way to become powerful again. Nokia is well known about its products, which are mobile telephone and portable IT device. Used to be the market leader in the mobile phone industry, but the company now has been struggling in order to survive through the fast growing and many competitors of mobile phone industry. This report would invest the case study “Alarm ringing: Nokia in 2010”; analyze the situation and prospects for Nokia to be more competitive in the mobile phone market.
II. Question 1: Nokia’s mission and vision
The mission statement and the vision statement are created through the most inspiring words from the leader of the organization in order to give the operating direction for the organization in the most concise and clear manner. It can be seen that vision and mission are the two most basic type of motivating factors, which would motivate the team and let them aware about the success of the