...NOKIA MARKETING PLAN PROJECT INTRODUCTION Nokia was founded in 1865 as a paper mill in Finland. It went on to establish it’s self as a renowned mobile phone manufacturer and one of the most powerful brands in the world. In 1992 Nokia shifted its focus to primarily telecommunications and appointed Jorma Ollila as its CEO. Six years later in 1998 Nokia had established it’s self as the world’s largest mobile phone manufacturer with a turnover of 31 billion. In 2006, Olli-Pekka Kallasvuo replaced Jorma Ollila as the CEO, but was not able to reverse the decline of Nokia’s market share especially in the high end segment. Competitors like Apple, Blackberry, HTC, Samsung, and phones using Google’s Android operating system captured market share from Nokia at an alarmingly increasing rate. By the end of 2010 Android was already the most widespread smart phone operating system in the world and Nokia’s market share in the smart phone segment had declined from 38 to 31 percent in one year (Sokala). In September 2010, the appointment of the Canadian Stephen Elop as the new CEO of Nokia aroused adversarial feelings among people since Elop became Nokia’s first CEO not to originate from Finland. Elop was hired to change the course of Nokia and to stop the declining trend in Nokia’s global market share especially in the smart phone segment. The first major decision was to start extensive cooperation with Microsoft in February 2011. VISION AND STRATEGY Nokia’s mission is simple: Connecting...
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...Xi’an Jiaotong-Liverpool University 西 交 利 物 浦 大 学 Year 4 | | Homework Submission (First Draft) | | | | | | Homework Submission (Second Draft) | | | | X | | Course Work Submission | Put an X in the box to show whether this is homework or a credit-bearing coursework assignment Name | Gao | (Surname) | Xiang | (Other Names) | ID Number | 10113515 | Programme | Financial Mathematics | Module Title | Final Year Project (Phase 1) | Module Code | MTH301 | Assignment Title | An investigation and analysis of the factors that lead to Nokia’s declining market share. Lessons learned from Nokia’s decline. | Submission Deadline | week 13, Thursday, 05th of December, afternoon | Tutor Responsible | Ewout van der Schaft | I certify that: * I have read and understood the University’s definitions of COLLUSION and PLAGIARISM (available in the Academic Student Handbook (2008-9) of Xi’an Jiaotong-Liverpool University). With reference to these definitions, I certify that: * I have not colluded with any other student in the preparation and production of this work; * this document has been written solely by me and in my own words except where I have clearly indicated and acknowledged that I have quoted or used figures from published or unpublished sources (including the web); * where appropriate, I have provided an honest statement of the contributions made to my work by other people including technical and other support staff. I understand...
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...inspires him to name his company Nokia Ab in 1871. How apt that Nokia begins by making paper – one of the most influential communications technologies in history. The galoshes revolution OK, so it’s not exactly a revolution. But in 1898, Eduard Polón founds Finnish Rubber Works, which later becomes Nokia’s rubber business, making everything from galoshes to tyres. Nokia rubber boots become a bona fide design classic, still on sale to this day – though we no longer make them. Electronics go boom In 1912, Arvid Wickström sets up Finnish Cable Works, the foundation of Nokia’s cable and electronics business. By the 1960s, Finnish Cable Works – already working closely with Nokia Ab and Finnish Rubber Works – starts branching out into electronics. In 1962, it makes its first electronic device in-house: a pulse analyser for use in nuclear power plants. In 1963, it starts developing radio telephones for the army and emergency services – Nokia’s first foray into telecommunications. In time, the company’s MikroMikko becomes the best known computer brand in Finland. And by 1987, Nokia is the third largest TV manufacturer in Europe. Three become one Having been jointly owned since 1922, Nokia Ab, Finnish Cable Works and Finnish Rubber Works officially merge in 1967. The new Nokia Corporation has five businesses: rubber, cable, forestry, electronics and power generation. But as the 1980s come into view, it’s an entirely new industry that makes Nokia a household name around the world...
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...Form 20-F 2011 Nokia Form 20-F 2011 As filed with the Securities and Exchange Commission on March 8, 2012. UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 20-F ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2011 Commission file number 1-13202 (Exact name of Registrant as specified in its charter) Republic of Finland (Jurisdiction of incorporation) Nokia Corporation Keilalahdentie 4, P.O. Box 226, FI-00045 NOKIA GROUP, Espoo, Finland (Address of principal executive offices) Riikka Tieaho, Director, Corporate Legal, Telephone: +358 (0)7 1800-8000, Facsimile: +358 (0) 7 1803-8503 Keilalahdentie 4, P.O. Box 226, FI-00045 NOKIA GROUP, Espoo, Finland (Name, Telephone, E-mail and/or Facsimile number and Address of Company Contact Person) Securities registered pursuant to Section 12(b) of the Securities Exchange Act of 1934 (the “Exchange Act”): Title of each class Name of each exchange on which registered American Depositary Shares Shares (1) New York Stock Exchange New York Stock Exchange(1) Not for trading, but only in connection with the registration of American Depositary Shares representing these shares, pursuant to the requirements of the Securities and Exchange Commission. Securities registered pursuant to Section 12(g) of the Exchange Act: None Securities for which there is a reporting obligation pursuant to Section 15(d)...
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...Dec. 21 (Bloomberg) -- Research In Motion Ltd. surged as much as 12.6 percent in German trading after reports said Microsoft Corp. and Nokia Oyj mulled a joint bid, while Amazon.com Inc. considered buying the maker of the BlackBerry smartphone. RIM “turned down takeover overtures” from Amazon because it wanted to fix its shortcomings independently, Reuters reported yesterday. That was followed by a Wall Street Journal article that said Microsoft and Nokia “flirted with the idea of making a joint bid” in recent months. Both cited unidentified people familiar with the matter. Microsoft looked at the option of making a joint bid with Nokia for RIM, according to a person with knowledge of the matter who asked not to be identified because the talks were private. The proposal, which included Nokia taking on RIM's hardware business, was discussed in an informal manner and wasn't taken to the board level, the person said. Before the reports, RIM stock had tumbled to its lowest level in almost eight years. Last week, the company disclosed a delay in a new generation of BlackBerrys designed to fuel a rebound, adding to challenges that include lost market share and a tablet device that bombed with shoppers. The 78 percent plunge in RIM's shares this year before today leaves it vulnerable to an approach from suitors, said Sameet Kanade, an analyst at Northern Securities Inc. Shares Surge “At this valuation, it is a strong acquisition target,” said Kanade, who is based in Toronto...
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...a written proposal for your employees 1. Choose a company 2. Research an area in the company that needs growth (find statistics, facts, figures) 3. Propose a new company strategy to attack this deficient area 4. Grade Statistics and facts about Nokia Previously a clear market leader, Finnish communications company Nokia has more recently been experiencing sliding profits and a declining share of the global mobile phone market. While the company has still been achieving strong sales figures in Europe, the Asia-Pacific region, the Middle-east and Africa, the company has been struggling to compete against industry giants Samsung and Apple in the U.S. smartphone market. In addition to selling mobile phones, Nokia also offers a range of internet services under the brand name Ovi. One of these services was the Ovi App store, launched in 2009. Unfortunately, the Ovi store failed to make a strong impression in the market and while the store is maintained for those customers still using a Symbian operating system, the company more recently announced that they would be transitioning to the use of Windows Phone 7 and the respective App store. While some Ovi services do still exist and others have been merged with different providers, in 2011 Nokia announced that they would ultimately be discontinuing use of the Ovi brand. In 2007, a joint venture was formed between the Finnish company Nokia and German company Siemens. The multinational company Nokia Siemens Networks...
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...University Business School, for all their assistance. I would like to thank my parents for love and support bestowed on me. Thank you for your blessings. Also I would like to thank my friends for staying by me during the difficult parts of life. Thanks for help and love irrespective of the situations. I would also like to thank all my respondents for taking out time from their busy lives to help me with my research. Last but not the least, I would like to thank God for all. Thank You!! Nikunj Daga 3 ABSTRACT _________________________________________________________________________________________________ This research studies the marketing strategies of Nokia, a high technology company in a developing country India. The study attempts to check the role of marketing activities in success of Nokia...
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...University Business School, for all their assistance. I would like to thank my parents for love and support bestowed on me. Thank you for your blessings. Also I would like to thank my friends for staying by me during the difficult parts of life. Thanks for help and love irrespective of the situations. I would also like to thank all my respondents for taking out time from their busy lives to help me with my research. Last but not the least, I would like to thank God for all. Thank You!! Nikunj Daga 3 ABSTRACT _________________________________________________________________________________________________ This research studies the marketing strategies of Nokia, a high technology company in a developing country India. The study attempts to check the role of marketing activities in success of Nokia...
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...Nokia’s devices & services business, license Nokia’s patents and mapping services Sept. 03, 2013 Send EMail inShare1,157 REDMOND, Washington and ESPOO, Finland – Sept. 3, 2013 – Microsoft Corporation and Nokia Corporation today announced that the Boards of Directors for both companies have decided to enter into a transaction whereby Microsoft will purchase substantially all of Nokia’s Devices & Services business, license Nokia’s patents, and license and use Nokia’s mapping services. Under the terms of the agreement, Microsoft will pay EUR 3.79 billion to purchase substantially all of Nokia’s Devices & Services business, and EUR 1.65 billion to license Nokia’s patents, for a total transaction price of EUR 5.44 billion in cash. Microsoft will draw upon its overseas cash resources to fund the transaction. The transaction is expected to close in the first quarter of 2014, subject to approval by Nokia’s shareholders, regulatory approvals and other closing conditions. Building on the partnership with Nokia announced in February 2011 and the increasing success of Nokia’s Lumia smartphones, Microsoft aims to accelerate the growth of its share and profit in mobile devices through faster innovation, increased synergies, and unified branding and marketing. For Nokia, this transaction is expected to be significantly accretive to earnings, strengthen its financial position, and provide a solid basis for future investment in its continuing businesses. “It’s a bold step into...
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...Nokia has detailed many personality characteristics for its brand, but employees do not have to remember every characteristic. They do, however, have to remember the overall impression of the list of attributes, as you would when thinking about someone you have met. As the focus is on customer relationships, the Nokia personality is like a trusted friend. Building friendship and trust is at the heart of the Nokia brand. And the human dimension created by the brand personality carries over into the positioning strategy for the brand. Nokia Positioning When Nokia positions its brand in the crowded mobile phone marketplace, its message must clearly bring together the technology and human side of its offer in a powerful way. The specific message that is conveyed to consumers in every advertisement and market communication (though not necessarily in these words) is "Only Nokia Human Technolgy enables you to get more out of life" In many cases, this is represented by the tag line, "We call this human technology". This gives consumers a sense of trust and consideration by the company, as though to say that Nokia understand what they want in life, and how it can help. And it knows that technology is really only an enabler so that you-the customer-can enjoy a better life. Nokia thus uses a combination of aspirational, benefit-based, emotional features, and competition-driven positioning strategies. It owns the "human" dimension of mobile communications, leaving its competitors wondering...
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...H A R V A R D B U S IN E S S S C H O O L 9 - 7 0 2 -4 2 7 REV: O CTO BER 2 6 , 2004 O R JA N S O L V B L L •M ICHAEL E . P O R T E R Finland and Nokia When an inventor in Silicon Valley opens his garage door to show o ff his latest idea, he has 50% o f the world market in front o f him. When an inventor in Finland opens his garage door, he faces three feet o f snow. — J.O. Nieminen, CEO of Nokia Mobira, 1984 Until the 1990s, Finland was considered a remote and sleepy country in the northeastern corner of Europe, lying in the shadow of its large neighbor Russia. Finland had been part of Sweden for six centuries until 1809, when it was ceded to Russia. The Bolshevik revolution in 1917 and the collapse of the Romanov dynasty led Finland to unilaterally declare independence on December 6,1917 (still the national day). After difficult years during World War П, Finland remained somewhat isolated, and its economy remained highly dependent on the Soviet Union. Following the model of its Nordic neighbors in the post-war years, Finland was characterized by heavy investments in social welfare and public infrastructure. There was a history of reliance on government leadership in many"private sector companies. The government had large holdings in many top Finnish companies (see Exhibit 1), and through its active involvement in major mergers and acquisitions transactions, influenced the ownership structures of key industries./ Finland's prosperity level caught up to the...
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...Form 20-F 2011 Nokia Form 20-F 2011 As filed with the Securities and Exchange Commission on March 8, 2012. UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 20-F ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2011 Commission file number 1-13202 (Exact name of Registrant as specified in its charter) Republic of Finland (Jurisdiction of incorporation) Nokia Corporation Keilalahdentie 4, P.O. Box 226, FI-00045 NOKIA GROUP, Espoo, Finland (Address of principal executive offices) Riikka Tieaho, Director, Corporate Legal, Telephone: +358 (0)7 1800-8000, Facsimile: +358 (0) 7 1803-8503 Keilalahdentie 4, P.O. Box 226, FI-00045 NOKIA GROUP, Espoo, Finland (Name, Telephone, E-mail and/or Facsimile number and Address of Company Contact Person) Securities registered pursuant to Section 12(b) of the Securities Exchange Act of 1934 (the “Exchange Act”): Title of each class Name of each exchange on which registered American Depositary Shares Shares (1) New York Stock Exchange New York Stock Exchange(1) Not for trading, but only in connection with the registration of American Depositary Shares representing these shares, pursuant to the requirements of the Securities and Exchange Commission. Securities registered pursuant to Section 12(g) of the Exchange Act: None Securities for which there is a reporting obligation pursuant to Section 15(d)...
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...Nokia is a mobile technology manufacturer headquartered in Espoo, Finland with 2010 revenue of $43Billion. A pioneer in manufacturing mobile phones and the GSM technology, Nokia’s profitability has been on the decline in recent years. A reduction of market share in N. America of 35% in March 2008 to 8.1% in April 2010 highlights Nokia’s decline. This led its Board of Directors to replace its CEO with Stephen Elop. Find below a SWOT analysis description and summary document on Nokia. Strengths Nokia has a lot of strengths going in its favor. It is the worldwide leader in mobile phone sales and in 1987 introduced one of the world’s first handheld phones while being a key developer of GSM (Global System for Mobile Communications). GSM is used predominantly as the cellular phone protocol worldwide except in North America which uses CDMA (Code division multiple access). Nokia has an international research capability that creates specific phone models to certain regions. This increases their value of the mobile phones as the customers are given a product that is tailored to their specific needs. Apart from the Mobile Phone segment, Nokia also owns NAVTEQ, which is a provider of Geographic Information Systems and Global Positioning Systems (GPS), and a lot of other mobile phone technology providers. Nokia recently hired Stephen Elop as its CEO. This move is a positive one as Stephen Elop brings with him a diverse telecommunications career and also networking connections with Microsoft...
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...What’s a mobile phone virus? A mobile phone virus or mobile malware - malicious mobile software - is a computer virus specifically adapted for the mobile phone environment and designed to spread from one vulnerable phone to another. A virus is a program code that replicates by being copied to another program. Viruses can be transmitted as attachments to an email or in a download file. Some viruses take effect as soon as their code is executed; other viruses can lie dormant. A virus that replicates by resending itself as an email attachment or as a part of a network message is known as a worm. Viruses can range from benign to quite harmful; they can erase data from the infected phone or send fake messages purporting to be from the phones owner. How prevalent are mobile phone viruses? The current security risk from mobile phone viruses and worms is low. Until many more smart phones or PDAs are in use, and users of these phones are regularly exchanging executable files, the risk will remain low. The mobile industry takes the threat of viruses very seriously and is continually monitoring its networks and working to protect users from any future risk from mobile phone viruses. There are also some simple measures that individual users can implement to protect themselves. What can I do to protect my phone? The following tips can help prevent problems with viruses on your phone: 1. Switch to Bluetooth hidden mode. If your phone has Bluetooth capability, ensure...
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...Carissa Acuna TR 3:05-5:35 Information at Your Fingertips Although people may think they are too expensive, smartphones are beneficial to the world because they offer so many opportunities in such a little device. I like to think of it as “information at your fingertips”. More and more services are being made available on smartphones. From accessing maps and directions, to unlimited Internet and overall keeping you entertained. Smartphones can do things a lot more quickly than your standard mobile phone. This means you and all your business is always one step ahead of what is going on. Before smartphones came along, mobile phones were only made to make and receive calls, but now these devices have taken on new and better standards, also newer functions and features. The most fundamental component of the smartphone is that it is available with Internet. It’s like using your phone as a mini laptop, browsing websites, downloading music, uploading files and much more. You can even sit at home or in a café and do all your work there on your smartphone instead of being cramped up in your office all day. And besides all that, you know how everybody just loves Facebook nowadays. Just tap your cute little smartphone on the Facebook app, and in seconds you can check out what everyone is doing at that exact moment. Smartphones are supported by Microsoft Windows Software, which can access information faster than your ordinary computer. The Internet on my phone is so convenient...
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