...Nokia's Bad Call on Smartphones - WSJ.com http://online.wsj.com/article/SB1000142405270230438800457... Dow Jones Reprints: This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com See a sample reprint in PDF format. Order a reprint of this article now TECHNOLOGY July 18, 2012, 10:31 p.m. ET Nokia's Bad Call on Smartphones By ANTON TROIANOVSKI and SVEN GRUNDBERG In an interview with The Wall Street Journal, Nokia CEO Stephen Elop talks about innovation, management, and guiding the embattled company through a difficult transition. Frank Nuovo, the former chief designer at Nokia Corp., gave presentations more than a decade ago to wireless carriers and investors that divined the future of the mobile Internet. More than seven years before Apple Inc. rolled out the iPhone, the Nokia team showed a phone with a color touch screen set above a single button. The device was shown locating a restaurant, playing a racing game and ordering lipstick. In the late 1990s, Nokia secretly developed another alluring product: a tablet computer with a wireless connection and touch screen—all features today of the hot-selling Apple iPad. "Oh my God," Mr. Nuovo says as he clicks through his old slides. "We had it completely nailed." Consumers never saw either device. The gadgets were casualties of a corporate...
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