...nationaliteit. De personages geven antwoord aan het beeld dat de toeschouwers al bij voorbaat hadden. De personages: Warenar: de hoofdpersoon, toont zich een echte vrek, hij is achterdochtig, alleen maar bezig met z’n geld en de andere personages bestempelen hem als het standaardtype van gierigaard. Lekker: de knecht die net iets slimmer is dan zijn meester. Geertruid: de oudere vrouw met levenswijsheid. Warenars dochter: Klaartje, heeft geen spreektekst maar zou het jonge-meisjestype vertegenwoordigd hebben. Een bekende manier van stereotypen zijn de sprekende namen: namen waarin de dominante eigenschap van iemand besloten ligt, bijvoorbeeld een karaktertrek. De naam wordt dan een teken van het gedrag van de personage: nomen est omen. Hooft gebruikt deze techniek ook, bijvoorbeeld Warenar betekent echte dwaas. De inhoud was herkenbaar en sloot aan bij de stereotiepe denkbeelden uit die tijd. Vrouwen golden als het zwakke geslacht, mannen als hun sterke tegenpool. Die zwakheid word verbonden met eigenschappen als onevenwichtigheid en onbeheerstheid. Voor mannen gold juist het tegenovergestelde. De technieken die gebruikt worden kwamen vooral uit de ars retorica of redenaarskunst. De ars retorica: leerde sprekers en schrijvers hoe ze het publiek konder overtuigen. Hooft kreeg les op een latijnse school, hij kreeg een uitgebreide training in het schrijven van opstellen, gedichten, gedichten en toneelstukjes. Rijkerts betoog is een voorbeeld van amplificatio...
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...Lunch Break with Winston Joint paper based on case study: „Campbell and Bailyn's Boston Office: Managing the Reorganization“ Stefan Ulrich 810004 Strategic Human Resource Management (Gruppe 08A) Content 1. Introduction 3 2. Industry Situation 3 3. Winston’s dilemma 3 4. Explaining himself 4 4.1 Key Accounts Team (KAT) 4 4.2 Performance management system (PMS) 4 5. Problems with the KAT 5 5.1 Recommendations concerning KAT 6 6 Problems with PMS 6 6.1 Recommendations concerning PMS 7 7. Winstons team 8 7.1 Callahan 8 7.2 John Oates 8 8. Consulting Winston 9 9. Blind Carbon Copy 10 10. Bibliographical References 12 1. Introduction It was a couple of days ago that I ran into my old friend Winston while taking my lunchbreak at the Harvard club in Boston. I knew Winston back from college, where we shared rooms back then. Because of our adverse backgrounds, his in finance and mine in human resources, we have quite a history in discussing cases across disciplines often consulting each other until late into the night. So it came natural as I asked him why he was looking so troubled and as he started to explain it all felt like college again. He started telling me about his concerns regarding the annual year-end meeting which he was about to have. The underlying situation for his dilemma was as follows: 2. Industry...
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...UNIVERSITY OF NICE SOPHIA ANTIPOLIS Institut d’Administration des Entreprises ROLES AND CONSIDERATIONS OF BRAND COMMUNICATIONS IN BRANDING: ADVERTISING, BRAND ELEMENTS, ONLINE ACTIVITIES Mémoire en vue de l’obtention du Diplôme De Master II ès Sciences de Gestion Soutenu par: Mojtaba Jebreili & Dirigé par: Professeur Damien Bo Advisor: Professeur Camelia Akbari Année universitaire: 2009-2010 0 Acknowledgment First of all I want to direct my thanks to my supervisor, doctor Damien Bo and appreciate him for useful feedbacks. Secondly I appreciate my advisor, doctor Camelia Akbari for her useful comments. Finally I would like to thank my family and special thanks to my dear wife who supported me during conducting this thesis just as always. University of Nice 2010 Mojtaba Jebreili i Abstract Brand is a very important element in today's life. Brand management has become a serious task for marketing and branding departments in all firms. While branding is a comprehensive issue dealing with all parts of a company, there are some branding tasks which are specifically accomplished by marketing and branding departments or branding companies. One of these tasks is brand communications consisting of the selection and design of brand elements, advertising and online branding. This thesis focuses on a qualitative review of different aspects of brand communications, while discussing their role in branding. The main questions in this thesis are the role and considerations...
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...Synonyms and Antonyms, by James Champlin Fernald 1 Synonyms and Antonyms, by James Champlin Fernald Project Gutenberg's English Synonyms and Antonyms, by James Champlin Fernald This eBook is for the use of anyone anywhere at no cost and with almost no restrictions whatsoever. You may copy it, give it away or re-use it under the terms of the Project Gutenberg License included with this eBook or online at www.gutenberg.net Title: English Synonyms and Antonyms With Notes on the Correct Use of Prepositions Author: James Champlin Fernald Release Date: May 21, 2009 [EBook #28900] Language: English Character set encoding: ISO-8859-1 *** START OF THIS PROJECT GUTENBERG EBOOK ENGLISH SYNONYMS AND ANTONYMS *** Produced by Jan-Fabian Humann, Stephen Blundell and the Online Distributed Proofreading Team at http://www.pgdp.net English Synonyms and Antonyms A Practical and Invaluable Guide to Clear and Precise Diction for Writers, Speakers, Students, Business and Synonyms and Antonyms, by James Champlin Fernald Professional Men Connectives of English Speech "The work is likely to prove of great value to all writers."--Washington Evening Star. 2 "The book will receive high appreciation from thoughtful students who seek the most practical help."--Grand Rapids Herald. "It is written in a clear and pleasing style and so arranged that but a moment's time is needed to find any line of the hundreds of important though small words which this book discusses."--Chattanooga Times. "Its...
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...книг выложен группой vk.com/create_your_english The Project Gutenberg EBook of Ivanhoe, by Walter Scott This eBook is for the use of anyone anywhere at no cost and with almost no restrictions whatsoever. You may copy it, give it away or re-use it under the terms of the Project Gutenberg License included with this eBook or online at www.gutenberg.org Title: Ivanhoe A Romance Author: Walter Scott Release Date: June 25, 2008 [EBook #82] Last Updated: November 6, 2012 Language: English *** START OF THIS PROJECT GUTENBERG EBOOK IVANHOE *** Produced by John P. Roberts, Jr. and David Widger IVANHOE книг выложен группой vk.com/create_your_english A ROMANCE книг выложен группой vk.com/create_your_english By Sir Walter Scott Now fitted the halter, now traversed the cart, And often took leave,—but seemed loath to depart! 1 —Prior. CONTENTS INTRODUCTION TO IVANHOE. DEDICATORY EPISTLE IVANHOE. CHAPTER I CHAPTER II CHAPTER III CHAPTER IV CHAPTER V CHAPTER VI CHAPTER VII CHAPTER VIII CHAPTER IX CHAPTER X CHAPTER XI CHAPTER XII CHAPTER XIII CHAPTER XIV CHAPTER XV CHAPTER XVI CHAPTER XVII CHAPTER XVIII CHAPTER XIX CHAPTER XX CHAPTER XXI CHAPTER XXII CHAPTER XXIII CHAPTER XXIV CHAPTER XXV CHAPTER XXVI CHAPTER XXVII CHAPTER XXVIII CHAPTER XXIX CHAPTER XXX CHAPTER XXXI CHAPTER XXXII. CHAPTER XXXIII CHAPTER XXXIV CHAPTER XXXV CHAPTER XXXVI CHAPTER XXXVII CHAPTER XXXVIII CHAPTER XXXIX CHAPTER XL CHAPTER XLI ...
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