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Non-Profit to Profit Making Plan

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Non-Profit to Profit Making Plan
Assignment Two
Strayer University
HSA 505

Health Services Strategic Marketing

Non-profit and for-profit hospitals come with their own set of rules, regulations, and expectations. They both work financially differently and it is known that for-profit hospitals generate millions of dollars in revenue every fiscal year. This is not the same for non-profit hospitals. Non-profit hospitals work with what the state and federal government allots them and they do not make money hand over fist. The obvious motive for turning a non-profit hospital into a for-profit hospital is for money. This paper will address the external and internal factors that influence decisions, the theory and practical framework of data, market segmentation, and analyzing of data for the switch from non-profit to for-profit hospitals.
Describe the external and internal factors that influence the executive team’s decision making and specify which might be most instrumental in making the decision to become a for-profit entity. Why do you think so? It is imperative to understand the differences of internal and external factors, especially in terms of decision-making due to the fact that a problem has to be recognized in order to establish a next crucial step. In this instance the next crucial step is the decision to move from a non-profit to a for-profit entity. Within this move both internal and external factors can influence an executive team’s decision. Internal factors that can influence the executive team’s decision making process is looking within their own non-profit framework and identifying the problem of staying a non-profit hospital and developing a solution to change their current problem. They can commence an internal search that will inevitably give feedback showing whether or not the

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