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" Normalcy" in Advertises

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“Normalcy” in advertisements

I have searched a lot of magazines for the essay and I found a suitable magazine named “ Vanity fair”. It is a popular magazine in America and more important, it’s exactly what I’m looking for. It has many advertisements that show women, men, both men and women. I think Vanity Fair’s audience seems to be women in general, ages 18-40 or older although according to an article, a rate of male readers has increased dramatically, which is 1.68 million male readers in the fall of 2011. After finish reading this magazine, I know it would be for women. It covers pop cultures, fashion and current affairs that are women’s interests such as fashion advertisements or story about Elizabeth Taylor.

60 percent of the advertisements portraying only men were consistent with Kilbourne’s argument. As you know, Kilbourne said in “ Killing us softly 4” that Men in advertisements nowadays are stronger, bigger, more powerful and better don’t have feminine sides. In the magazine, I saw a jean advertisement that portrays a sexy man without shirt. He lies on the rock in the beach. Behind him, waves are trying to make him sexier and stronger. Why did I say that? Because the man is trying to show his virile body with drip water on the body as if these water are sweat that will make him sexier. His skin was applied something that makes it tan. He tries to display his muscles, six pack abs that I’m pretty sure he has to work out a lot to get these strong things. The thing here is that this photo advertises jean but all things people can see is his strong body. Jean in this photo becomes minor but his sexy, fitness, strength are priority.

66 percent of the advertisements portraying only women were consistent with Kilbourne’s argument. Women in what Kilbourne argues in are fragile, vulnerable, thin, beautiful, hot and of course sexy. In the magazines, a jean

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