...QRT2 Task 1 Western Governor's University E-Business June 24, 2012 QRT2 Task 1 A1. Viability of Product or Service: The service I wish to develop is an online resource that promotes and offers support to breastfeeding mothers; before, during and after her breastfeeding experience. This service will be directed to the targeted market of breastfeeding mothers, their supporters, and will raise awareness of the benefits of breastfeeding with an end goal of increasing the need for breastfeeding support services while creating return customers. Resources available on-line would be the capability to ask International Board Certified Lactation Consultants ( IBCLC) questions through an on-line blog format, as well as breast care best practices. Products will be available such as breast pumps and supplies with the capability of pre-ordering supplies to be delivered to the new mother during her hospital stay. The need to expand comes from a lack of web presence currently within Self Regional Healthcare, there is a “store-front” within the Women’s Center with very little traffic and customer feedback suggests that an on-line site would be beneficial. A2. Current Online Competitors: My online review of competitors revealed companies that were either segmented to target only products such as big Chains like Wal-Mart and Amazon.com who promise the convenience of a fast home delivery and for the most part easy returns. These would be direct competition if the sole focus of my...
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...Being a new mother for the first time can be very stressful in the beginning. There are many things to do before the baby is before. A new mother has to make many choices that will affect the newborn. Many of those choices will be more challenging than others. Some of the decisions the mother and father have to make before the baby is born can include, which hospital will they deliver, who will be the babies physiciain, what kind of diapers, will the baby sleep with the parents or her own crib. So many decisions to make but one important thing that will have a huge effect on a newborn is feeding. What will the parent’s decide? Formula or Breast milk? I believe that the best choice for feeding a newborn is definitely breastmilk because there are many benefits for the baby when it comes to breast feeding. More new mothers choose to breastfeed because of the benefits it has for the newborn Many studies have shown that breast feeding should be the number one choice for mother because it surely is the best for a child to be breast feed. Researchers have concluded that “Compared with breastfed infants, infants who are not breastfed experience two to five times as many ear infections.., 1.5 times as many respiratory illnesses.., 1.7–1.9 times as many gastrointestinal infections .., 1.3–1.9times as many allergy-related problems .., twice as many hospitalizations …, three to five times the rate of sudden infant death syndrome..” (Evenhouse & Reilly, 2005) Those research show...
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...Frost Disseminating Evidence Dianna Frost Grand Canyon University Professional Development NRS-441V November 04, 2012 Frost Disseminating Evidence Disseminating the evidence from this program to community health nurses (CHM) is vital. The CHMs in this ASU nurse-managed health clinic (NMHC) in downtown Phoenix are in particular advantageous position to help address the problem of maternal obesity, because their primary cliental is college age students as well as other women of childbearing age in the local community. This evidence supporting preconception care will be presented to the clinical board for the ASU-NMHC, as well as financial supporters for the unique position they are in to drive this cost effective program to improve the health of future generations. These CHM encounter women of childbearing age during clinical visits and can begin to provide preconception education during clinical visits. They can be proactive in identifying those whom are at high risk for adverse pregnancy outcomes. Education about the effects of high risk health behaviors early before pregnancy and the effect on future children will reduce adverse pregnancy outcomes. Women who are appropriately informed with evidenced-based education will be empowered to make better choices about their health. They will be more likely to adapt positive health strategies to reduce a BMI greater than 30 with improved nutrition and physical activity, as well as decrease high risk behaviors. CHMs can also...
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...coffee. Starbucks has already successfully conveyed this idea to its customers which is how you were able to build your reputation at such a fast pace. However, Starbucks recently had some negative news which hurt your reputation. A few years ago, a customer named Jeremy Dorosin was not satisfied with the coffee machine he purchased, which was to be a wedding gift for his friend, but the manager did not respond well and quickly; Therefore, Mr. Dorosin complained about how bad Starbucks customer service in magazines and even on TV programs. Thus, it seriously damaged your reputation. Right now, you are facing another critical issue. One of Starbucks’ employees asked a mother to move to restroom or cover up her nipple while she was breastfeeding her child. This mother felt that she had been discriminated against and then she organized a protest called “nurse-in” trying to grab everyone’s attention on this issue. She had a lot of experience on social events and that is the reason why we need to carefully deal with this crisis to prevent secondary damage to our reputation from the media. Here, I would like to provide you with some advice, including how to response to media and pressure from public and, especially, what actions you take to tell people that Starbucks is trying hard to repair the relationship between customers and ourselves. Furthermore,...
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...After reading this chapter, the basic reflexes present at birth are rooting, tendency to turn head toward things that touch its cheek, related to function of food intake; Sleeping, movement of legs when held upright with feet touching floor; prepares for independent locomotion; Swimming, tendency to paddle and kick when lying face down in water; related to function of avoiding danger; Moro, arms of infant thrust outward and then appear to grasp something; similar to primates’ protection from falling; Babinski, fans out toes in response to stroke on outside of foot; function unknown; Startle, in response to noise, fling out arms, arch back and spread fingers; protection is the function; Eye-blink, with exposure to light, rapidly open and shut eyes; function is to protect eye from exposure; Sucking, tendency to suck when lips are touched; related to function of food intake; Gag, reaction to clear the throat; related to function of prevention of choking. And the developmental milestones in motor development are: gross motor is rolling over, grasping a rattle, sitting without support, standing while holding on, grasping with thumb and forefinger, standing alone well, walking well, building tower of two cubes, walking up steps, jumping in place; fine motor opens hand prominently, grasps rattle, grasps thumb and finger, holds crayon adaptively, builds tower of two cubes, places pegs in a board, imitates strokes on a paper, copies circle. While there is a consistency to the timing of...
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...importance of good nutritional values during the infancy and toddler-hood of children. When a child has good nutritional values it leads to healthy physical and mental conditions. Proper nutrition plays a significant role in children’s health and growth while they are infants and further into toddler-hood. However, malnutrition can cause a damper in children’s health and development. Ways that mothers can make sure that their infants are receiving nutrition with ever feeding is through breastfeeding. Mother’s that choose to breastfeed help their children to be healthy physically, mentally, and emotionally. Children that are breastfed are healthier physically because breastmilk helps an infant be less prone to having postneonatal death and it prevents illnesses such as diarrhea, respiratory, ear, and urinary tract infections. They are healthier mentally because the nutrients in breastmilk help with brain development in infants. They are also healthier emotionally because the breastfeeding interaction helps infants become closer to their mothers emotionally. It is like having an invisible connection with the mother. During pregnancy the infant is receiving its nutrients through the umbilical cord so after birth because of immunocompetence in breastmilk the same nutrients...
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...Acute Biologic Crisis General Description: This concept in N-302 deal with clients in acute Biologic Crisis. The nurse, utilizing the nursing process, focuses in assisting and giving immediate care and attention to the client to restore life processes to a state of dynamic equilibrium. • Attend to specific needs of patient under ABC • Identify types of data needed for care • Prioritize NCP • Alleviate physiologic stressors specific to patient • Describe and appreciate the role of a critical care nurse The Topics A. Concept of Critical Care Nursing B. Application C. Definition Pre-term Post-term Acute MI Thyroid Storms and Crisis Hepatic Coma ARDS Diabetic Ketoacidosis CVD End Stage Renal Stage The Concept of Critical Care Nursing Delivery of specialized care to critically-ill patients with life-threatening such as major surgery, trauma, infection, and shock as well as prevention of potential life-threatening conditions. The critical care nurse is responsible for ensuring that all critically-ill patients and families receive optimal care. Common Illnesses and Injuries seen in ICU: 1. GSW (Gunshot Wounds) 2. Traumatic Injuries (car collision & falls) 3. CV D/O (heart failure, acute coronary syndrome, unstable angina, MI) 4. Surgeries (abdominal aortic aneurysm repair and endarterectomy) 5. Renal D/O (acute and chronic renal failure) 6. GI and Hepatic D/O (acute pancreatitis, acute UGIB or Upper Gastro Intestinal Bleeding, acute...
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...The purpose of this essay is to discuss aspects of care that was witnessed being given to a client. This essay will draw on evidence researched from journals. It aims to discuss and evaluate the postnatal period and the care that is provided during that period. The main aspects of care that will be discussed with in the postnatal period is the length of the postnatal visit and how long should a midwife attend a client and it will also discuss the support and advice that can be given to a client who is having problems breast feeding. The first aspect of care that is going to be discussed is the postnatal period and the care that is provided during that period. The postnatal period is the period after the end of labour and until all reproductive organs have returned to their pre gravid condition. This period is estimated to be about 6 to 8 weeks (Bick, D.2004). Although evidence suggests that recovery from child birth can take longer than this (Bick, D. and MacArthur, C. 1995). The post natal period, until recently, has been defined as not less than 10 days, or more than 28 days after the end of labour (UKCC, 1998). However, it has been acknowledged by the Government that the public health role of the midwife should be further developed (DoH, 1999) and so the NMC defined the post natal period as the period after the end of labour, on which a midwife must attend a women for no less than 10 days and for as long as the midwife deems as necessary (NMC, 2004). Mrs Smith, this is an...
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...each of the following four strategies: cultural preservation, cultural accommodation, cultural repatterning, and cultural brokering. What is a possible barrier to applying the strategy/example chosen? Use an example that is different than the postings of other students. One of the culturally challenging barriers I have come across is that the women believe they should wait until their milk comes in before they start breast feeding. In the meanwhile they wish to feed their newborns formula from a bottle. Evidence-based practice supports breastfeeding from within one hour of birth until the child is one year old or older. In our institution we attempt cultural repatterning, that is working with the patient “to help… her change cultural practices that are harmful” (Huber, 2009, p. 14). We try to encourage the women to attend free breast feeding classes prior to delivery regarding the benefits of colostrum and the benefits of early breastfeeding . In the past nurses believed that bottle-feeding the first few days was not harmful and therefore just a cultural variation that could be supported. Allowing the mothers to formula-feed under this assumption is called cultural accommodation which “supports and facilitates the use of cultural practices that have not been proven harmful” (Huber, 2009, p. 14).Formula was believed to be the gold standard for infant feeding. At that time, cultural preservation was practiced, that is nurses supported formula-feeding assuming it was a “scientifically...
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...How Does Breast- Feeding impact cognitive, physical and socio-emotional development from Birth to Preschool Years? Psychology 230 Ms. Linda Pinney For many years there have been a lot of debates about rather breast-feeding or bottle feeding is better for a baby’s health. For the first few months when a baby is born the main source of an infant’s nutrients and energy either comes from breast milk or alternative formula. The growing census is that breast feeding is better for the baby’s health (Walker, 2010: Wilson, 2010), but how does it differ in the outcome of an infant’s social cognitive, physical and socio-emotional development during the first months and throughout the preschool years? Can breast-feeding really impact the success in a child’s life more than bottle-feeding? A recent Brazilian study showed that SGA babies scored significantly lower on the Bayley mental and motor subscales at 6 months and that the difference increased by 12 months [1]. Some studies followed the children for several years, and the findings sometimes changed with the age of follow-up. In American children who were assessed at 4, 5, and 7 years of age, language development, and reading readiness were worse in children who were not breast fed. Similarly, SGA Guatemalan children who had not been different from NEW children before 12 months had significantly poorer developmental levels in their second year and had lower scores on their cognitive...
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...make to that question is one of the first and probably the most significant decisions you will make as a new parent. Breastfeeding takes some time to learn for both you and your infant but is definitely worth the effort and time. Your choice to breast feed your newborn infant will affect his or her whole life, from birth throughout his or her adult life. There is no question that a mother truly wants the best for her children from the time they learn they are expecting their new bundle of joy. Breast milk has the perfect combination of proteins, fats, vitamins, and carbohydrates your infant needs. Breast milk is far more than good food. It is a living fluid that protects your infant from disease and actively contributes to the development of your infant. As mentioned by Arsenault (2011) breast milk not only provides the nutrition your infant needs but it also provides protection by supplying your infant his or her first antibodies and immunities. Breast milk aids in protecting infants against infection and disease. According to the La Leche League International (LLL) (2004) Infant mortality rates are higher among artificially fed infants, even in places where everyone has access to safe water and good medical care. Morbidity rates- how often babies get sick- are also higher among artificially fed infants in both the developed and the developing world. Breastfeeding is critical to infant survival and developing countries, and it plays a significant role in keeping babies health...
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...exclusively breastfed for the first six months. This includes countries that have a high rate of breastfeeding initiation. Recent data has shown that the exclusive breastfeeding rates over the last 15 years have only risen about six per cent, from 33% to 39%. Breask milk protects children against childhood illnesses such as gastroenteritis, respiratory tract infections, otitis media, atopic dermatitis, asthma, and SIDS. Studies have also shown that children that are breastfeed have improved cognitive development and decreased risk for childhood obesity (Haroon, Das, Salam, Imdad, & Bhutta, 2013) . A systematic review begins with a specific research question and then the author has a specific method which will be used to find the articles that are relevant for the study. Systematic reviews attempt to remove biases from the process. The research question being answered in this review is regarding breastfeeding promotion inventions and breastfeeding practices. The topic is an appropriate topic for a systematic review because it is broad enough that there are many studies that have been performed, but specific enough to allow for the researchers to narrow down the research. The authors also discuss similar reviews that have already been performed and the conclusions. It was useful to know that there was already much information available about the effectiveness of breastfeeding interventions. The authors used a review performed previously which showed the EBF rates...
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...This is my journal of the daily life of a single teenage mother. My experience with my sugar baby was so much fun, but I soon learned that it wouldn't be easy caring for a baby all day long every day. Day one began my journey, when I introduced Lauren Ashley to my friends and family. I fixed her curly brown hair up in a bow, and I put on her a newborn diaper. There were so many styles of diapers to choose from in the store; it was mind-boggling. She had the cutest little ears I had ever seen. It was very heavy carrying Lauren Ashley everywhere all over school, including my books! The only time I needed a babysitter was when I had football games, pep-rallies, cheer practice, and class, so basically all day. I saw right then that daycare would be a necessity. I hired my parents, my grandmother, and my friends to baby sit. Whenever me and the other cheerleaders went to practice, we created a daycare in Mrs. Dennis' classroom. If Lauren Ashley were a real baby, I would pay around $90.00 a week just for her to go to daycare, and that doesn't include any extra food or diapers I would need to send. I also couldn't imagine having to wake up every two hours all night long to feed, change diapers, and rock Lauren Ashley back to sleep. But, I know I would really love my baby, so I would take care of her the proper way. One day when I really have kids, and they are girls, I am going to name them Julia- Love and Lauren Ashley. If I have a boy, I am going to name him Colton Bradley. Hopefully...
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...Marketing Research and Promotional Message Marketing Research and Promotional Message After conducting research on working moms, there were a lot of facts that were revealed about their consumer needs, perceptions, and attitudes within this group. The workforce is on the rise with mothers today. This is also becoming the trend globally. The market has to be ready to have the things that working mothers are using and doing on a daily basis. "Research suggests that women make the vast majority of household purchase decisions" (DeSimone, 2011). Companies have now become aware of the working moms in the workforce, and they are advertising many products towards them. In today's society, the consumer needs of working moms are much different than that of the average consumer in the workforce. Because a working mom is the driving force in any home, she is the one that the family depends on for many things. "That means meals as well. Stouffer realizes this and have created meals where parents can sit down and eat dinner with their children with the let's fix dinner meal plan" (Wong, 2010). As a working mom, there will be times that they will not be able to prepare meals and Stouffer's realize this and has created several meals to market that idea. "The company spent seventy-one million dollars in advertising its products" (Wong, 2010). Another need that working moms may have, and many do is the convenience to breastfeed or pump. If women are nursing their baby...
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...| Ethics Paper Nestlé Infant Formula Prepared by Mohammad Ul Haque Id:0147217 MG660- Strategic Marketing Prepared for Professor Jorge Zavala-Vinces 1. If you had been an executive with Nestlé, would you have changed your marketing approach after the boycotts began? Nestlé’s marketing tactics in promoting the use of infant formula in Third World countries wasn’t moral. Nestlé was not acting within the boundaries of moral standards. Every corporation must understand and realize the corporate ethics and responsibilities they should have. The problem was that Nestlé used unqualified sales girls, the distribution of free samples, marketed to people who were incapable to fulfil the minimum requirements for giving formula safely to the baby, and the association of bottle-feeding with healthy babies to promote the use of infant formula to mothers who would have been better off breast-feeding their babies. The first Nestlé boycott in 1977 led by Infant Formula Action Coalition (INFACT) had a large impact on Nestlé’s revenues. Their products were boycotted in the U.S. to end the promotion of infant formula. This was a small part of the major problem which is to improve total infant nutrition throughout the Third World that must be resolved on a global basis if the health of babies in the developing nations is to be improved. If I had been an executive with Nestlé, I would have changed the marketing approach after the boycotts began...
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