Case 3 – Panasonic and Japan’s Changing Culture 1. What were the triggers of cultural change in Japan during the 1990s? How is cultural change starting to affect traditional values in Japan?

The triggers to Japan changing culture came by way of the “new kids on the block” thinking and becoming more focused on individualism than collectivism. Those participating in the new Japan no longer believe in the

Japan is moving towards more individualism than collectivism after the economic bubble. Nonetheless, this is a good opportunity for Japan to adapt to the globalization world and be more competitive. The cultural change will lead to greater mobility of employees, which means people will move around jobs more than before

1.What were triggers of culture change in Japan during the 1990s? how is cultural change starting to affect traditional values in Japan?

Cultural change in Japan was triggered by the economic recession in the 1990’s. Traditional Confucian values focused on loyalty, high moral and ethical values and set the pathway for relationships with others in traditional Japanese businesses. When the generation born after 1964 lacked the same commitment to traditional Japanese value as their parents but they grew up in a world that was richer, where western ideas were beginning to make themselves felt, and where the possibilities seemed greater. They did not want to be tied to a company for life, they become a salary man.

Traditional ways of doing business and perceptions of the loyal, hard-working salary-man were slowly being replaced by movements toward individualism among workers. After witnessing older workers being laid-off during economic slumps, younger generations believed loyalty would no longer be reciprocated. Additionally, a shift toward western values in a world where the new generations were freer, richer and individualistic meant that Japanese firms had to change the way they appealed to new generations.

2.How might Japan’s changing culture influence the way Japanese businesses operate in the future? What are the potential implications of such changes for the Japanese economy?

This changing cultural trend would influence the way Japanese businesses operate in the future as it would have significant implications particularly for the human resource strategies of firms. Older styles of recruitment and selection would be minimized. A new employee pool that is focused more on individualism and self-benefit without the support structures of paternalistic firms would mean different incentives and pay schemes. Japanese firms would also be more open to international investors and dealings with businesses and have a more diverse, international workforce.. riggers of cultural change in Japan during the 1990s were traditional ways of doing business. In 1990s, Japan was encounter with bubble burst of financial crisis (economic slump) then every business unit which were get the problem with crisis must change their business ways as fast as they can to make their business moving on with not crush.
Businesses start to lay off worker and reduce business size to smaller and change in many internal process such as company benefit, company housing, etc. Then it makes cultural change on working attitude of worker to have less loyalty and focus on higher salary instead.
2. Japan change culture influence the way Japanese business operate in the future is decentralize the power and profit to split the risk that can crush the company. The potential implications of such
Matsushita Case
Phacharakamol Kumpinyo
ID: 5529161
Case NO.1: Matsushita
1. Triggers of cultural change in Japan during the 1990s were traditional ways of doing business. In 1990s, Japan was encounter with bubble burst of financial crisis (economic slump) then every business unit which were get the problem with crisis must change their business ways as fast as they can to make their business moving on with not crush.
Businesses start to lay off worker and reduce business size to smaller and change in many internal process such as company benefit, company housing, etc. Then it makes cultural change on working attitude of worker to have less loyalty and focus on higher salary instead
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