1. What was the problem Richard Bennett faced? What were the causal factors?
The problem Richard Bennett faced was should he confront the new president, John Fowler about the new contract that was signed with Northpark Media and if he should how should he go about it. Some of the casual factors that went into this problem were how the contract will affect his division as well as the other divisions, how the other vice presidents of the other divisions as well as, how Tom Watson, Centurion Media’s general counsel and Cynthia Smith, the controller, reacted when he went to them to get their insights about the new contract, and how close to retirement he was. All of the factors could affect how, or if, he went about confronting the new president and possibly the new CEO about the contract. 2. What were the conflicts of interest that Richard Bennett had to contend with? Scientifically and using the Sensemaking-Intuition Model explain why Richard Bennett might make an unethical choice facing these conflicts.
The conflicts of interest Bennett has to contend with were how he felt his division would be affected with the contract and how it would affect his own staff not necessarily the entire company. Another conflict of interest would be how it would affect the customers that his division currently works with. The stages of the Sensemaking-Intuition Model play a big role here in Bennett’s choice facing these conflicts. The first stage for Bennett is how he sees the contact with Northpark. The second stage is the immediate judgment about the contract. Bennett perceives the contract as a bad idea and bad route to follow for how he and the other vice presidents have been running their divisions. The contact will affect the current contracts by millions but here Bennett hasn’t yet thought about the possibility of new contracts and new customers that the Northpark