Premium Essay

Norwegian Air Shuttle

In:

Submitted By kila
Words 4500
Pages 18
Norwegian Air Shuttle

Analysis of Global Expansion Strategy through subsidiaries in emerging economies

Consultant Report
16 October 2013

Presented to: Dr. Kent Springdal
The International Business Environment

Table of Contents
EXECUTIVE SUMMARY ................................................................................................................................. 3
COMPANY PROFILE ....................................................................................................................................... 3
MARKET ANALYSIS........................................................................................................................................ 3
GLOBAL ................................................................................................................................................................ 3
CORE MATURE MARKETS .................................................................................................................................................... 4
EMERGING MARKETS ........................................................................................................................................................... 4
CONSUMER DEMAND............................................................................................................................................................ 5
COMPETITION ....................................................................................................................................................................... 5
TARGET COUNTRY - CHINA ................................................................................................................................ 5
RISK FACTORS

Similar Documents

Premium Essay

Advantages Of Public Transit In DUB

...15 minutes from 6.00 A.M. to 8.00 P.M. and every 30 minutes at night. A trip to the city center takes less than an hour. Passengers can take Aircoach buses either to O'Connell Street or to Grafton Street. Secondly, Aircoach provides several routes, including airport shuttles to the cities of Cork and Belfast. Probably, the most popular route of Aircoach is # 700 because it operates 24 hours a day. By the way, it is necessary to bear in mind that the Dublin Aircoach stops outside almost all the popular hotels, so it can be used as airport shuttle to the desired hotel. A one-way ticket on the route #700 costs 6 Euros and 11 Euros for a round trip. There is a separate rate for children: 1.5 Euros – one-way ticket and 3 Euros for a round trip. Tickets on other routes cost a little bit more...

Words: 1288 - Pages: 6

Free Essay

Major Player Lcc in Asia

...Innovata's top 6 LCCs in Asia by capacity (ASKs per week): Aug-2010 vs Aug-2011 vs Aug-2012* Airline | 08.2010 | 08.2011 | RankAug2011 | 08.2012 | RankAug2012 | % changeAug2012vsAug2011 | % changeAug2012vsAug2010 | Jetstar Airways捷星/澳洲 | 543,667,800 | 664,219,245 | 8 | 681,563,443 | 7 | 2.6% | 25.4% | Lion Airlines 獅航/印尼 | n/a | 369,065,248 | 14 | 632,053,814 | 8 | 71.3% | n/a | AirAsia 亞洲航空/新加坡 | 431,440,954 | 458,817,923 | 11 | 526,606,679 | 11 | 14.8% | 22.1% | Indigo靛藍/印度 | 221,498,328 | 312,422,530 | 20 | 472,456,148 | 14 | 51.2% | 113.3% | SpiceJet 香料/印度 | n/a | 253,450,287 | 24 | 283,540,277 | 24 | 11.9% | n/a | Cebu Pacific宿霧/菲律賓 | n/a | 231,829,196 | 25 | 258,948,889 | 25 | 11.7% | n/a | | | | | | | | | Source: CAPAhttp://centreforaviation.com/analysis/traffic/worlds-largest-airlines-cautious-with-capacity-some-big-moves-in-global-airline-rankings-79657Available Seat Kilometers (ASK) | Available Seat Kilometers (ASK) captures the total flight passenger capacity of an airline in kilometers. It is obtained by multiplying the total number of seats available for scheduled passengers and the totalnumber of kilometers those seats were flown. | Source: American Airlines http://phx.corporate-ir.net/phoenix.zhtml?c=117098&p=irol-definition&def_id=SBDG&mt=TR Airline | Aug-10 | Aug-11 | Ranking Aug-11 | Aug-12 | Ranking Aug-12 | % Change Aug-12 vs Aug-11 | % Change Aug-12 vs Aug-10 | Southwest Airlines | 3,203,873,890 | 3,427,935...

Words: 697 - Pages: 3

Premium Essay

Ryanair

...Executive Summary Ryanair operates as a cost leader in the European low cost carrier segment of the airline industry. As a cost leader they aim to achieve high volume sales by attracting customers with low prices. As a result of charging some of the lowest prices in the industry, Ryanair has seen growth in traffic and reported record revenues. To remain profitable the company focuses on maintaining low costs and efficient operations. The key issues facing Ryanair include how to remain profitable in light of rising fuel prices and currency exchange risk, the ability to maintain market share and growth in a segment characterized by intense competition, and whether or not it would be profitable to expand into the growing international/emerging markets and internet retailing space. In addressing these key issues, it is recommended that Costco focuses on opportunities in the internet retailing space to grow bottom and top line growth as well as increasing market share. It is also recommended that they remain committed to their low cost high inventory turnover strategy in order to continue to offer consumers the lowest prices and achieve high inventory turnover. By taking these initiating the strategies summarized above, Costco will be able to maintain their position as market leader and continue to operate profitably in the discount membership warehouse segment of the retail industry. Business Model & Strategy Ryanair operates as a cost leader in the low cost...

Words: 5758 - Pages: 24

Free Essay

Management Informatio System

...Contents 1 about easyJet 2 easyJet company background and history 4 the easyJet fleet of aircraft 5 the easyJet route network 6 easyJet plc – financial performance 7 flying with easyJet 9 easyJet Holidays 10 easyJet Innovation 12 AVOID ash detection project 13 severi satellite and inversion modelling 14 electric green taxiing system (EGTS) project 15 easyJet’s Board & management team 2 About easyJet headline facts > over 55m passengers each year across its network easyJet was founded in 1995 by Sir Stelios Haji-Ioannou with the vision of creating a customer focused brand that would revolutionise the concept of air travel. More than fifteen years on, easyJet is Europe’s leading airline, and the UK’s largest, carrying over 55m passengers a year. > UK’s largest airline carrying more than 29m passengers > leading presence on Europe’s top 100 routes (EZY 49; BA/ Iberia 43; LH-Swiss 41; RYA 32; AF/KLM 22) > operates on over 600 routes across over 30 countries > holds a strong position in key markets: No. 1 in Gatwick, Milan and Geneva > operates a fleet of over 200 aircraft with an average fleet age of around 4 years > employs over 8,000 people including 2,000 pilots and 4,500 cabin crew > flies to 44 out of Europe’s 50 largest airports > 300 million people live within a one hour drive of an easyJet carrier Making travel easy and affordable easyJet offers fantastic value:...

Words: 4441 - Pages: 18

Free Essay

Quest for the Best

...P a g e  |  1     QUEST FOR THE BEST   P a g e  |  2         The Executive Summary Event experience The Association of Surfing Professionals (ASP) is the sole governing body of professional surfing. Crowning surfing’s undisputed world champions since 1976, the ASP sanctions the following tours: the ASP World Championship Tours (WCT), the ASP Qualification Series (QS), the Big Wave World Tour; the ASP World Longboard Championship (WLC) and the ASP World Junior Championship (WJC). Quality Assurance: The ASP is dedicated to showcasing the world’s best surfers in the world’s best waves with the International organization supported by seven regional offices in Africa, Australasia, Europe, Hawaii, Japan, North America, and South America. The ASP serves to celebrate and grow the history, elite athletes, diverse fans and dedicated partners that together embody professional surfing today. Financial Management: P a g e  |  3     The importance to ASP of budgeting, cost control and financial management is highlighted by our employment of a CPA who will supervise all accounts. Computer Software: Throughout our presentation you will see our confidence in the events management and computer software program Event Arc is a highly sophisticated program is state of the art and produces support evidence essential to the smooth operation of the event. Event arc is the world's best solution...

Words: 5671 - Pages: 23

Premium Essay

Khia Marketing Plan

...KHIA MARKETING PLAN Developed by USAID/ Jordan Tourism Development Project II June 2009 KHIA TRANSPORT PLANNING & ROUTE NETWORK DEVELOPMENT JUNE 24, 2009 Developed for GBTI Contract No. Task Order No. EPP-I-00-06-00013-00 EPP-I-02-06-00013-00 This publication was produced by the USAID/Jordan Tourism Development Project II for the Aqaba Devolpment Corporation. This publication was produced by the USAID/Jordan Tourism Development Project II, under the direction of Ibrahim Osta, Chief of Party. TABLE OF CONTENTS I. II. EXECUTIVE SUMMARY 6 THE ENVIRONMENT IN WHICH KHIA WILL MARKET 1. APPROACH AND RELEVANCE AT KING HUSSEIN INTERNATIONAL AIRPORT 2. SCHEDULED AIRLINES AIR SERVICE PLANNING PROCESS 3. CHARTER SERVICE AND TOUR PROGRAM PLANNING PROCESS 4. AIRLINES’ ECONOMIC DECISION-MAKING CRITERIA 5. PROACTIVE AIRPORT LEVERAGE – Prodding the carriers 6. PRESENTING A COMPELLING DESTINATION MARKETING PROPOSAL 6 13 13 15 17 19 20 21 III. AQABA THE DESTINATION – Issues for Consideration 1. AQABA HOTEL AVAILABILITY 2. AQABA HOTEL ARRIVALS KING HUSSEIN INT’L AIRPORT MARKETING PLAN 1. INTRODUCTION 2. STRUCTURE OF THE KHIA MARKETING STRATEGY 3. KHIA AT A GLANCE 4. CURRENT BUSINESS 5. COMPETITIVE DESTINATIONS / AIRPORTS 6. POPULAR EUROPEAN CARRIERS AIRCRAFT 7. KHIA MARKETING OBJECTIVES 8. KHIA MARKETING RESEARCH FOR DECISION SUPPORT 9. MARKETING CAMPAIGN DESIGN & EXECUTION 10. MAINTAIN TRADE RELATIONS 11. SALES MISSIONS IN SUPPORT OF NEW BUSINESS 12. PR / ADVERTISING...

Words: 24399 - Pages: 98

Premium Essay

Aviation Industry

...Current Market Outlook 2013 –2032 Current Market Outlook 2013 –2032 Outlook on a Page World regions Market growth rates 2012 to 2032 World economy (GDP) World regions Market value: $4,840 billion Share of fleet Delivery units 9% 13% 2% 6% 3.2% 100% 75% Number of airline passengers 4.1% 50% 25% Airline traffic (RPK) 5.0% 70% 0% 2012 Airplanes 20,310 2032 Airplanes 41,240 2013 to 2032 New airplanes 35,280 Cargo traffic (RTK) 5.0% • Regional jets • Single aisle • Small widebody • Medium widebody • Large widebody World regions Key indicators and new airplane markets Growth measures Regions World economy (GDP) % Airline traffic (RPK) % Cargo traffic (RTK) % Airplane fleet % Market size Deliveries Market value ($B) Average value ($M) Unit share % Value share % New airplane deliveries Large widebody Medium widebody Small widebody Single aisle Regional jets Total Market value (2012 $B, catalog prices) Large widebody Medium widebody Small widebody Single aisle Regional jets Total 2012 fleet Large widebody Medium widebody Small widebody Single aisle Regional jets Total 2032 fleet Large widebody Medium widebody Small widebody Single aisle Regional jets Total Asia Pacific 4.5 6.3 5.8 5.5 12,820 1,890 150 36 39 260 1,470 1,860 8,810 420 12,820 90 490 460 840 10 1,890 330 500 660 3,470 130 5,090 350 1,550 2,080 10,350 420 14,750 North America 2.5 2.7 3.8 1.5 7,250 810 110 21 17 30 390 760 5,000 1,070 7,250 10 130 170 460...

Words: 14996 - Pages: 60

Premium Essay

Report

...The Boeing Company 2010 Annual Report At Boeing, we aspire to be the strongest, best and best-integrated aerospace-based company in the world — for today and tomorrow. The Boeing Company Boeing is the world’s largest aerospace company and leading manufacturer of commercial airplanes and defense, space and security systems. A top U.S. exporter, the company supports airlines and U.S. and allied government customers in more than 90 countries. Our products and tailored services include commercial and military aircraft, satellites, weapons, electronic and defense systems, launch systems, advanced information and communication systems, and performance-based logistics and training. With corporate offices in Chicago, Boeing employs more than 160,000 people across the United States and in 70 countries. Our leadership is strengthened further by hundreds of thousands of people who work for Boeing suppliers worldwide. Contents Operational Summary Message From Our Chairman The Executive Council Financial Results Form 10-K Selected Programs, Products and Services Shareholder Information Board of Directors Company Officers 1 2 7 8 9 134 141 142 142 Cover photo: 787 Dreamliner in flight test Photo above: F/A-18E/F Super Hornet strength Operational Summary Q Earned net income of $3.3 billion, or $4.46 per share, compared with $1.3 billion, or $1.87 per share, in 2009. Q Delivered 115 production military aircraft, two launch vehicles and four satellites, and increased backlog...

Words: 72708 - Pages: 291

Premium Essay

Dictionary of Travel, Tourism, and Hospitality

...Dictionary of Travel, Tourism and Hospitality By the same author Britain – Workshop or Service Centre to the World? The British Hotel and Catering Industry The Business of Hotels (with H. Ingram) Europeans on Holiday Higher Education and Research in Tourism in Western Europe Historical Development of Tourism (with A.J. Burkart) Holiday Surveys Examined The Management of Tourism (with A.J. Burkart eds) Managing Tourism (ed.) A Manual of Hotel Reception (with J.R.S. Beavis) Paying Guests Profile of the Hotel and Catering Industry (with D.W. Airey) Tourism and Hospitality in the 21st Century (with A. Lockwood eds) Tourism and Productivity Tourism Council of the South Pacific Corporate Plan Tourism Employment in Wales Tourism: Past, Present and Future (with A.J. Burkart) Trends in Tourism: World Experience and England’s Prospects Trends in World Tourism Understanding Tourism Your Manpower (with J. Denton) Dictionary of Travel, Tourism and Hospitality S. Medlik Third edition OXFORD AMSTERDAM BOSTON LONDON NEW YORK PARIS SAN DIEGO SAN FRANCISCO SINGAPORE SYDNEY TOKYO Butterworth-Heinemann An imprint of Elsevier Science Linacre House, Jordan Hill, Oxford OX2 8DP 200 Wheeler Road, Burlington MA 01803 First published 1993 Reprinted (with amendments) 1994 Second edition 1996 Third edition 2003 Copyright © 1993, 1996, 2003, S. Medlik. All rights reserved The right of S. Medlik to be identified as the author of this work has been asserted...

Words: 133754 - Pages: 536

Premium Essay

Bp Oil

...Final Report on the Investigation of the     Macondo Well Blowout  Deepwater Horizon Study Group  March 1, 2011 The Deepwater Horizon Study Group (DHSG) was formed by members of the Center for Catastrophic Risk Management (CCRM) in May 2010 in response to the blowout of the Macondo well on April 20, 2010. A fundamental premise in the DHSG work is: we look back to understand the why‘s and how‘s of this disaster so we can better understand how best to go forward. The goal of the DHSG work is defining how to best move forward – assessing what major steps are needed to develop our national oil and gas resources in a reliable, responsible, and accountable manner. Deepwater Horizon Study Group Investigation of the Macondo Well Blowout Disaster This Page Intentionally Left Blank Deepwater Horizon Study Group Investigation of the Macondo Well Blowout Disaster In Memoriam  Jason Anderson Senior tool pusher Dewey Revette Driller Stephen Curtis Assistant driller Donald Clark Assistant driller Dale Burkeen Crane operator Karl Kleppinger Roughneck Adam Weise Roughneck Shane Roshto Roughneck Wyatt Kemp Derrick man Gordon Jones Mud engineer Blair Manuel Mud engineer 1 Deepwater Horizon Study Group Investigation of the Macondo Well Blowout Disaster In Memoriam The Environment 2 Deepwater Horizon Study Group Investigation of the Macondo Well Blowout Disaster Table of Contents  In Memoriam....................................................................

Words: 49923 - Pages: 200

Premium Essay

European History

...REPORT ON “EUROPE – CULTURE, HISTORY & ECONOMICS” “Based on Seminar delivered by Prof. Dr. De Meuter” Submitted To: Submitted By: PROF. DR. DE MEUTER GROUP 7 NIDHI SHARMA RICHARD SUMAN HIMANSHU SAHNI MAHESH DILIP REDDY European culture & history LESSONS OF HISTORY: * Historical truth & historical books doesn’t always actually say or what it meant in the books. * They books are changed from time to time according to the situations and conditions. Example of Christopher Columbus who discovered America has been discussed in the class, where the actual evil intentions of Columbus were discussed who started his journey in search of India and discovered America. Here the myth is said as a history but the factual reality is left behind. Perennial philosophy: The perennial philosophy says about the whole world’s religious traditions as sharing a single, universal truth on which the foundation of all religious knowledge and doctrine has grown. In the perennial philosophy the several representations of different countries such as kundalini of India where the seven chakras represents seven energies present around the spine, Greece and the Caduceus / Homer and the Odyssey, Egypt and the Uraeus-Cobra & vulture, South America’s the oroburos, Chinese Dragon and the European alchemy which representation has different meaning has been discussed. Europe and Christianity: ...

Words: 10698 - Pages: 43

Free Essay

Imax 3d Theatre in Dhaka

...Introduction… IMAX 3D Dhaka, House No. 22, Road No. 39 Gulshan Avenue, Gulshan 2, Dhaka. Co-owners : Ehtiaz Karim, Adel Wahid, Nahian Shahed, Rizvia Hossain Description of IMAX. IMAX is a motion picture film format and projection standard created by the Canadian IMAX Corporation. The Company’s activities include the design, leasing, marketing, maintenance and operation of IMAX film and digital theatre systems as well as the development, production, post production and distribution of IMAX motion pictures. IMAX has the capacity to record and display images of far greater size and resolution than most conventional film systems. A standard IMAX screen is 22 × 16.1 m (72 × 52.8 ft), but can be larger. IMAX theatres are described as either "Classic Design," (Purpose-built structures designed to house an IMAX theatre) or "Multiplex Design." (Existing multiplex auditoriums that have been retrofitted with IMAX technology). The world's largest cinema screen (and IMAX screen) is in the LG IMAX theatre in Sydney, New South Wales. It is approximately 8 stories high, with dimensions of 35.73 × 29.42 m (117.2 × 96.5 ft) and covers an area of more than 1,015 m2 (10,930 sq ft). IMAX is the most widely used system for special-venue film presentations. As of December 2009[update], there were more than 400 IMAX theatres in over 40 countries. IMAX Corporation has released four projector types that use its 15-perforation, 70mm film format: GT (Grand Theatre), GT 3D (dual rotor)...

Words: 18555 - Pages: 75

Free Essay

Culture

...Equity Research June 16, 2016 BSE Sensex: 26726 INDIA Aviation Flying high amid good times Reason for Report: Sector thematic and initiating coverage InterGlobe Aviation (Rs1,011 – BUY) Target price Rs1,268 SpiceJet (Rs66 – HOLD) Target price Rs64 Jet Airways (Rs561 – ADD) Target price Rs621 Research Analysts: Ansuman Deb ansuman.deb@icicisecurities.com +91 22 6637 7312 India’s aviation sector is set to undergo a strong growth period, which should benefit all the incumbent players, particularly on a benign crude price outlook. Our supply-demand model for domestic air traffic implies 14% growth in passengers as evidenced from firm aircraft orders and latest delivery schedules. With yield management becoming the singular strategy lever for Indian Low-Cost Carriers (LCCs), cost structures assume high importance and structural asymmetries will decide the competitive edge for the airlines. However, much of these asymmetries in cost structure are inherited from the fleet strategy adopted by various airlines, hence normally have a long-lasting impact on their balance sheets. High operating leverage proves fatal in a cyclical downturn where balance sheet strength is vital. At the comfort of hindsight, bulk orders have benefitted IndiGo with valuable incentives, which have given it the structural advantage of lower rentals, while single fleet focus and strong balance sheet have lent IndiGo asymmetrical advantages on maintenance costs, redelivery expenses and supplementary rentals...

Words: 62927 - Pages: 252

Premium Essay

Igc Nebosh

...NEBOSH International General Certificate in Occupational Safety and Health Please be advised that the course material is regularly reviewed and updated on the eLearning platform. SHEilds would like to inform students downloading these printable notes and using these from which to study that we cannot ensure the accuracy subsequent to the date of printing. It is therefore important to access the eLearning environment regularly to ensure we can track your progress and to ensure you have the most up to date materials. Version 1.2c (08/02/2013) Element 1: Foundations in Health & Safety. Element 1: Foundations in Health & Safety. Overall aims: On completion of this Element, candidates will be able to: 1.1 - Outline the scope and nature of occupational health and safety. 1.2 - Explain the moral, social and economic reasons for maintaining and promoting good stan-dards of health and safety in the workplace. 1.3 - Explain the role of national governments and international bodies in formulating a framework for the regulation of health and safety. Sources of reference.  Guidelines on Occupational Safety and Health Management Systems (ILO-OSH 2001) can be downloaded free from ILO web site.  ILOLEX (ILO database of International Law) http://www.ilo.org/ilolex/index.htm.  Occupational Health and Safety Assessment Series (OHSAS 18000): Occupational Health and Safety Management Systems (OHSAS 18001:2007 ISBN978 0 580 50802 8, OH-SAS18002:2008 ISBN: 978 0 580 61674 7.  Occupational...

Words: 22333 - Pages: 90

Premium Essay

Leadership

...Fourth Edition Reframing Organizations Artistry, Choice, and Leadership LEE G. BOLMAN TERRENCE E. DEAL B est- se l l i n g a u t h o rs of LEADING WITH SOUL FOURTH EDITION Reframing Organizations Artistry, Choice, and Leadership Lee G. Bolman • Terrence E. Deal Copyright © 2008 by John Wiley & Sons, Inc. All rights reserved. Published by Jossey-Bass A Wiley Imprint 989 Market Street, San Francisco, CA 94103-1741—www.josseybass.com No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-6468600, or on the Web at www.copyright.com. Requests to the publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, 201-7486011, fax 201-748-6008, or online at www.wiley.com/go/permissions. Credits are on page 528. Readers should be aware that Internet Web sites offered as citations and/or sources for further information may have changed or disappeared between the time this was written and when it is read. Limit of Liability/Disclaimer...

Words: 193447 - Pages: 774