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Submitted By bensonleung2002
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Operations Management
School of Engineering The University of the Thai Chamber of Commerce

Operations Management

UTCC

Product and Service Design
School of Engineering The University of the Thai Chamber of Commerce

Operations Management

UTCC

Operations Management

UTCC

Agenda
• The need for product and service design or redesign • Sources of ideas for design or redesign • Design elements for both manufacturing and service.

Operations Management

UTCC

Product and Service Design
• Major factors in design strategy
– – – – – Cost Quality Time-to-market Customer satisfaction Competitive advantage
Product and service design – or redesign – should be cl se l ti d to a n o rg a n i ti n ’ stra te g y o y e za o s

Operations Management

UTCC

Product or Service Design Activities
• Translate customer wants and needs into product and service requirements (Hospital, Toyota) • Refine existing products and services • Develop new products and services • Formulate quality goals • Formulate cost targets • Construct and test prototypes • Document specifications
Operations Management UTCC

Refine existing products and services

Operations Management

UTCC

Develop new products and services
• Understanding the customer • Economic change: low or high demand, excessive warranty claims, the need to reduce costs • Social and demographic: aging baby boomers, population shifts

• Political, liability, or legal: government changes, safety issues, new regulations • Competitive: new or changes products or services, new advertising/promotions
• Technological: in product components example, mobile phone, artificial organs
Operations Management UTCC

Objectives of Product and Service Design • Main focus
– Customer satisfaction

• Secondary focus
– – – – – – Function of product/service Cost/profit Quality Appearance Ease of

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